Medical News Today

What Medical News Today does

Medical News Today (MNT) is a consumer-facing health information website operated by Healthline Media UK Ltd, a subsidiary of RVO Health Company. The platform publishes medically-reviewed editorial content covering more than 25 health conditions and operates a Medical Network spanning 30+ medical specialties that underwrites its editorial credibility. It serves general consumers seeking health and wellness information through a free, advertising-supported destination with no subscription paywall.

The platform's product surface consists of editorial articles, health tools (including a "Find a Doctor" directory), podcasts (notably the "In Conversation" series), email newsletters, and integration with Bezzy community platforms. Content is organized into recurring editorial franchises including "Medical Myths," "Honest Nutrition," "Through My Eyes," and "New Normal Health." Sibling brands under the RVO Health umbrella include Healthline, Greatist, Psych Central, and Bezzy.

Revenue is generated through advertising and affiliate/referral marketing arrangements; no subscription product, mobile app, public API, or AI/ML capability is disclosed. The brand extends editorial coverage into adjacent verticals including Mental Health, LGBTQIA+, Health Equity, and Environment & Sustainability, and has launched coverage of at-home testing as a discrete product category.

Name

Medical News Today

Legal name

Healthline Media UK Ltd

Website

https://medicalnewstoday.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical News Today is a free, consumer-facing health information website operated by Healthline Media UK Ltd (an RVO Health subsidiary) that publishes medically-reviewed articles across 25+ conditions and monetizes via advertising and affiliate marketing.

Ownership category

akta.pro rank

Product category

Health Information Media

NAICS

Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Health Services (8000)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

Keywords

• Health information platform
• Medical news articles
• Consumer health content
• Medical review network
• Health media brand

Headquarters

HQ city

Bexhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The company generates revenue through display and native advertising placements on its website pages, including sponsored content and promotional articles that blend with editorial content.
2. Affiliate/Referral Marketing: MNT earns commissions through affiliate referral links embedded in content, such as health product recommendations and service referrals (e.g., Wellos dietary supplements, Find a Doctor tool, registered dietitian connections).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Medical News Today is a digital health information platform that publishes medically-reviewed articles, health news, condition guides, drug references, interactive health tools, podcasts, and Bezzy condition-specific community platforms for general health consumers. All content is reviewed by a Medical Network of healthcare professionals across 30+ specialties, and the platform is freely accessible to consumers via medicalnewstoday.com.

Product overview

Medical News Today is a comprehensive health information platform offering a unified content ecosystem consisting of medically-reviewed articles covering 25+ health conditions, health product reviews, interactive health tools (BMI calculators, blood pressure charts, sleep calculators), a drug database (Drugs A-Z), and health hubs. The platform distributes content through multiple channels including newsletters, podcasts (In Conversation, Medical Myths, Honest Nutrition, Through My Eyes, New Normal Health series), and community platforms (Bezzy communities for Breast Cancer, MS, Migraine, and Psoriasis). Additional features include a Find a Doctor service and Medicare coverage information by state.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Information Articles Extensive library of medically-reviewed health and medical articles covering various conditions, diseases, treatments, and wellness topics, written by journalists and reviewed by the MNT Medical Network.
• Health Conditions Hub Comprehensive directory of health conditions including Alzheimer's, Diabetes, Cancer, Cardiovascular Health, Mental Health, and 25+ other condition categories, providing condition guides, news, and related resources.
• Health Products Reviews Product review section covering Nutrition & Fitness, Vitamins & Supplements, CBD, Sleep products, At-Home Testing, and Men's/Women's Health products, with affiliate referral links to support monetization.
• Health Tools (BMI Calculator, Blood Pressure Chart, Sleep Calculator) Interactive health assessment tools including BMI calculators, blood pressure charts, and sleep calculators to help users monitor their health metrics.
• Drugs A-Z Comprehensive drug reference database allowing users to look up medications, their uses, side effects, and interactions.
• Health Hubs Curated collections of in-depth content on specific health topics presented in an organized, hub-style format.
• Newsletter Email newsletter delivering the latest health news and articles directly to subscribers.
• In Conversation Podcast Podcast series featuring interviews with medical experts discussing various health topics and recent research findings, including ADHD in women, sleep and mental health, brain aging, and the Mediterranean diet.
• Medical Myths Series Fact-checking series that debunks common medical misconceptions with expert explanations.
• Honest Nutrition Series Nutrition-focused content series providing evidence-based dietary information and guidance.
• Through My Eyes Series Personal narrative series featuring first-person accounts of living with various health conditions.
• New Normal Health Series Content series exploring how health and wellness have evolved, particularly post-pandemic.
• Find a Doctor Healthcare provider directory service connecting users with doctors in their area, operated as a referral tool with affiliate revenue.
• Medicare Plans by State Resource providing information on Medicare coverage options organized by geographic location in the United States.
• Bezzy Community Platforms Peer support communities for various health conditions including Bezzy Breast Cancer, Bezzy MS, Bezzy Migraine, and Bezzy Psoriasis, integrated within the MNT connect section under the RVO Health portfolio.

Quantifiable outcome

• Content cited with multiple peer-reviewed studies (e.g., '10 studies cited', '37 studies cited') demonstrating rigorous sourcing

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bezzy (Community Platforms)minorOthersBezzy is a network of condition-specific social communities (Bezzy Breast Cancer, Bezzy MS, Bezzy Migraine, Bezzy Psoriasis) that are integrated into the Medical News Today connect section. These appear to be owned properties within the RVO Health Company portfolio rather than external partnerships.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebMD: The largest US consumer health information site, offering medically-reviewed articles, condition centers, drug reference, and a find-a-doctor directory. Direct competitor to MNT across nearly every product line — articles, condition hubs, drug database, and tools — serving the same consumer audience globally.
• Verywell Health: Major Dotdash Meredith-owned consumer health publisher producing medically-reviewed articles across conditions, wellness, and drugs. Direct competitor with near-identical content-led GTM motion, medically-reviewed content, and consumer search-led traffic model.
• Healthline: Sister brand under Healthline Media / RVO Health operating as a US health information platform with medically-reviewed content across conditions, nutrition, mental health, and wellness. Same content-led model, same parent infrastructure, and very significant audience overlap with MNT.
• Everyday Health Group: Long-standing consumer health media company operating flagship Everyday Health and specialty verticals. Competes head-to-head with MNT in condition content, drug reference, doctor directories, and condition-based newsletters.
• Health.com: Dotdash Meredith-owned consumer health and wellness publication covering conditions, fitness, nutrition, and lifestyle. Direct competitor for SEO-driven health query traffic and audience-overlap on lifestyle-driven health content.
• Drugs.com: Leading consumer-facing drug reference database (Drugs A–Z, interactions, side effects) and consumer health content site. Direct comparable for MNT's 'Drugs A–Z' product and a benchmark for monetization of drug-information traffic.
• Psych Central: Sister brand under Healthline Media covering mental health conditions, therapy resources, and wellness. Direct comparable as a within-portfolio consumer health publisher that overlaps MNT's mental health coverage and operates with the same Medical Network model.
• Greatist: Sister brand under Healthline Media focused on health, fitness, and wellness. Direct comparable for consumer wellness content and audience monetization, sharing infrastructure and editorial standards with MNT.

Emerging players

• Cleveland Clinic Health Essentials: Provider-published health content from a major US health system covering conditions, symptoms, and wellness. Comparable medically-reviewed consumer content with the additional credibility (and traffic) of a top hospital system brand behind it.

Broad incumbents

• Mayo Clinic (Patient Care & Health Info): Provider-published authoritative reference content from a globally recognized US health system. Overlaps with MNT on disease/condition and drug reference content and competes for high-intent symptom and condition searches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mnt
• Facebookfacebook.com/mntoday
• LinkedInlinkedin.com/company/medical-news-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical News Today