NewGrid
NewGrid develops topology optimization software that helps electric transmission operators re-route power flow around congested grid bottlenecks without new hardware. It sells NewGrid Router software and professional services to utilities, system operators, and renewable energy companies in North America and Europe.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NewGrid does
NewGrid is a private cleantech software company founded in 2015 and headquartered in Somerville, Massachusetts, that develops topology optimization software for electric power transmission system operators. Its core product, the NewGrid Router decision-support tool, applies system-wide search algorithms to identify preventive and corrective reconfiguration solutions that re-route power flow around congested bottlenecks without requiring new hardware. The software supports industry-standard formats (PowerWorld, PSS/E, GE/Alstom EMS), performs AC contingency verification against user-specified lists (e.g., N-1), and embeds 85 years of collective energy expertise held by its co-founders, who originated the technology under a DOE ARPA-E grant.
The company sells through a sales-led go-to-market motion, combining a NewGrid Router software license (recurring subscription) with NewGrid Services, a three-tier professional services offering covering auditing (historical and forward-looking congestion exposure assessment), monitoring (ongoing congestion analysis), and mitigation (working with operators to implement reconfiguration solutions). Customers include North American utilities (Alliant Energy, Minnesota Power), international renewable energy developers (EDF Renewable Energy), and a UK system operator (National Grid ESO), with stated outcomes including 50% congestion cost reduction, 10% transfer capacity increase, 75% lower wind curtailment, and 25% constraint flow reduction. Capitalization to date consists exclusively of non-dilutive grants from the National Science Foundation, Massachusetts Clean Energy Center, MassVentures, and DOE ARPA-E; the company operates with 1–10 employees and has no disclosed institutional venture funding, suggesting a niche consulting-plus-pilot-software business model rather than a scaled SaaS operation.
NewGrid firmographics
Firmographics- Name
- NewGrid
- Legal name
- NewGrid
- Website
- https://newgridinc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NewGrid develops topology optimization software that helps electric transmission operators re-route power flow around congested grid bottlenecks without new hardware. It sells NewGrid Router software and professional services to utilities, system operators, and renewable energy companies in North America and Europe.
- Ownership category
- akta.pro rank
NewGrid industry classification
Industry- Product category
- Power Transmission Grid Optimization Software
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Protection, Relaying & Substation Automation Upgrades (IEC 61850) (EUAEALAC)
- akta.pro secondary industry
- Protection, Synchronization & Grid-Code Compliance (Ride-Through, Fault Current, Relays) (EUAFAIAI)
Keywords
Where NewGrid is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewGrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Congestion Monitoring and Mitigation Services: Professional services including auditing (historical and forward-looking congestion exposure assessment), monitoring (ongoing congestion analysis and event identification), and mitigation (working with operators to implement reconfiguration solutions). Services are tailored to each client's needs with custom reconfiguration solution options.
- NewGrid Router Software License: Topology optimization software sold as a decision-support tool for transmission system operators and utilities. The software is described as easy-to-use and fast, with 85 years of collective energy expertise embedded.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultation and Custom Engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NewGrid product offering
Product offeringCore offering
NewGrid develops and sells the NewGrid Router, a topology optimization software decision-support tool for electric power transmission system operators that identifies grid reconfigurations to relieve congestion and increase transfer capability without new hardware. The company also delivers accompanying auditing, monitoring, and mitigation professional services to transmission operators, system operators, and utilities, all powered by the same topology optimization technology.
Product overview
NewGrid offers a unified product-service portfolio centered on topology optimization technology for the bulk electricity transmission grid. The core product is the NewGrid Router topology optimization software, which functions as decision-support software for transmission operators. This is supplemented by NewGrid Services, a suite of consulting services that includes auditing, monitoring, and mitigation offerings—all powered by the same underlying topology optimization technology. Together, the software and services enable operators to identify and implement grid reconfiguration solutions without additional hardware, relieving congestion and increasing renewable energy access.
Differentiator
Problem solved
Functional benefit
Brands
- NewGrid Router: Topology optimization software decision-support tool for transmission operators. Provides insights for managing grid flexibility, finding reconfiguration solutions, and optimizing power flow.
- NewGrid Services
Products and services
- NewGrid Router
Quantifiable outcome
- 50% grid congestion cost reduction
- +3 more outcomes
Companies that use NewGrid
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
NewGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NewGrid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Greentown LabscoreMember of Greentown Labs, the largest cleantech startup incubator in the United States. Provides NewGrid with ecosystem access, mentorship, and connections within the US cleantech community.
- WATT CoalitioncoreFounding member of the WATT (Wide-Area Topology Toolkit) coalition of advanced transmission technology companies. Coalition promotes adoption of advanced transmission technologies to improve grid efficiency and renewable integration.
- Boston UniversitycoreDr. Pablo Ruiz serves as Associate Research Professor at Boston University where he led the DOE ARPA-E Topology Control Algorithms project. BU collaborated with researchers from seven institutions in developing transmission topology optimization technology.
- The Brattle GroupminorEconomic consulting firm where Dr. Ruiz serves as Senior Consultant and Xiaoguang Li previously worked as a Consultant. Supports utilities, system operators, technology vendors, and project developers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NewGrid competitors and assessment
Company assessmentDirect peers
- Smarter Grid Solutions: Provides active network management and DERMS software for distribution and transmission operators; among the closest direct competitors to NewGrid's topology-reconfiguration approach for managing grid congestion.
- Survalent Technology: Supplies SCADA/EMS/OMS software used by utilities and system operators; overlaps with NewGrid as operator-facing decision-support software for transmission and distribution control rooms.
- Open Access Technology International (OATI): Provides energy management, scheduling, and grid analytics software to utilities and ISOs/RTOs; competes for the same decision-support and grid-operator software wallet as NewGrid Router.
- Energy Exemplar: Makes PLEXOS, a market-leading power system and electricity-market simulation platform used by utilities, system operators, and regulators; competes at the planning/analysis intersection where NewGrid Router operates.
Broad incumbents
- Hitachi Energy (Grid Software / former OSI): Global grid-software incumbent via the acquired OSI Monarch EMS platform and broader transmission portfolio; competes broadly with NewGrid for utility and ISO software budgets.
- GE Vernova (GridOS / GE Digital): Provides EMS, ADMS, and grid-management software suites to large utilities and TSOs; its installed base and incumbent relationships represent the primary competitive moat against NewGrid.
- Schneider Electric (Grid Operations / EcoStruxure): Offers a broad portfolio including DERMS and grid optimization (e.g., AutoGrid assets); an incumbent that could bundle topology-style optimization into existing utility offerings.
- ASPEN Tech (Aspen Grid): Industrial/grid optimization software from an Emerson subsidiary that targets utility asset and operations optimization; broad incumbent with potential overlap on transmission analytics.
Emerging players
- AutoGrid (Schneider Electric): Specializes in DER optimization and virtual power plants; adjacent competitor for utilities seeking congestion relief through flexible distributed resources rather than transmission switching.
- EnergyHub: DERMS platform serving utilities with demand-side flexibility programs; a partial-overlap competitor addressing similar congestion-management outcomes via distributed flexibility instead of transmission reconfiguration.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NewGrid social profiles
Digital presenceNewGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewGrid leadership team
Management profileNumber of profiles
Profiles3 records
NewGrid funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewGrid
What does NewGrid do?
NewGrid develops and sells the NewGrid Router, a topology optimization software decision-support tool for electric power transmission system operators that identifies grid reconfigurations to relieve congestion and increase transfer capability without new hardware. The company also delivers accompanying auditing, monitoring, and mitigation professional services to transmission operators, system operators, and utilities, all powered by the same topology optimization technology.
Is NewGrid a public or private company?
NewGrid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NewGrid founded?
NewGrid was founded in 2015. It employs 1 to 10 people.
Where is NewGrid based?
NewGrid is headquartered in Boston, United States, in the North America region.
How does NewGrid make money?
Two revenue lines are on record. Congestion Monitoring and Mitigation Services are the primary driver. The others are newGrid Router Software License.
Who are NewGrid's main competitors?
Direct peers on record are Smarter Grid Solutions, Survalent Technology, Open Access Technology International (OATI) and Energy Exemplar. Broad incumbents are Hitachi Energy (Grid Software / former OSI), GE Vernova (GridOS / GE Digital), Schneider Electric (Grid Operations / EcoStruxure) and ASPEN Tech (Aspen Grid). Emerging players are AutoGrid (Schneider Electric) and EnergyHub.
Does NewGrid have an API?
No public API is recorded for NewGrid.
What industry is NewGrid in?
NewGrid's product category is Power Transmission Grid Optimization Software. Its primary akta.pro industry code is EUAEALAC, Protection, Relaying & Substation Automation Upgrades (IEC 61850), with a secondary code of EUAFAIAI, Protection, Synchronization & Grid-Code Compliance (Ride-Through, Fault Current, Relays). Its NAICS code is 22112 and its SIC code is 4911.