What Besharam does

Besharam, operating as IMbesharam.com, is India's largest online adult lifestyle retailer, founded in 2013 by Raj Armani (Co-founder & COO) and Salim Rajan (Co-founder & CEO) under the operating entity Happy Exports. The company sells 2,000+ premium sex toys, intimate products, lubricants, lingerie, and accessories from 120+ international and Indian brands including Lovense, Fleshlight, Kiiroo, Satisfyer, LELO, Tenga, and Fifty Shades of Grey, serving individual consumers across India plus the UAE, Qatar, Saudi Arabia, Oman, and Nepal. Distribution channels include a Shopify-based direct-to-consumer storefront, Zepto quick-commerce in Delhi NCR/Mumbai/Chennai, and upcoming BlinkIt availability.

The platform holds exclusive India distribution rights for Lovense (6+ year tenure) and is the only authorized Fleshlight reseller in India, with own-brand products (SCKS, Sauce, Boners, Princess) layered alongside distributed brands. The technology stack includes a mobile-optimized Shopify storefront, Bluetooth/app-connected smart toys supporting long-distance partner sync and cam-platform tipping integration, and an operational 'discreet delivery' system (plain white boxes shipped as 'Happy Exports – Gifts & Souvenirs') with optional self-pickup from courier centers, engineered specifically for India's privacy-sensitive buyer. Recent product portfolio additions in 2025 include the Lovense AI Webcam 2, multiple app-controlled vibrators, and Gen Z-targeted own-brand massagers.

The business model is one-time transactional product sales with no subscription, AOV likely Rs. 2,500-4,000, pricing from Rs. 1,000 to Rs. 292,599, and payment via UPI, cards, net banking, EMI, partial COD, and cryptocurrency. GTM combines celebrity endorsement (Sunny Leone since 2013), sex-education content marketing (IMB Sex Guide blog), 400,000+ social media community, 200+ mainstream media placements, and customer-segment-specific merchandising across men, women, couples, LGBTQ+, and cam-model verticals. Only disclosed funding is a $4M Series 2 in January 2016, after which the company has operated without external capital scaling; awards include XBIZ Online Retailer of the Year 2024 and 2026 and XMA Online Retailer of the Year 2026.

Name

Besharam

Legal name

Happy Exports

Website

https://in.imbesharam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Besharam (IMbesharam.com) is India's largest online adult lifestyle retailer, selling 2,000+ premium sex toys and intimate products from 120+ global brands via D2C e-commerce, quick-commerce, and international shipping to individual consumers across India and select South Asian and Gulf markets.

Ownership category

akta.pro rank

Product category

Adult Sexual Wellness E-commerce

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

Keywords

• Adult wellness products
• Sexual wellness e-commerce
• Smart sex toys
• Discreet delivery service
• Adult intimate retail

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Core revenue stream from direct online sales of sex toys, lubes, lingerie, and accessories. Customers purchase via prepaid (UPI, cards, net banking, EMI, cryptocurrency) or COD. Orders fulfilled via courier with free shipping over Rs. 1,000 and premium same-day/24-hour delivery options in metros. Price range spans budget items (~Rs. 1,000) to premium products (~Rs. 250,000 for sex dolls).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

IMbesharam.com (Besharam) operates as India's leading direct-to-consumer e-commerce retailer of sexual wellness and intimate products, offering over 2,000 SKUs across vibrators, masturbators, sex dolls, lingerie, lubricants, and BDSM accessories from 120+ international and domestic brands. The platform sells via an owned Shopify storefront with same-day and 24-hour delivery in major Indian metros, plus quick-commerce listings on Zepto and BlinkIt for select SKUs. Revenue is generated through one-time online purchases with prepaid options (UPI, cards, net banking, EMI, cryptocurrency) or cash-on-delivery.

Product overview

IMbesharam (Besharam) is India's #1 adult superstore operating as an e-commerce platform for sexual wellness and pleasure products. The platform offers an extensive portfolio of over 2,000 premium sex toys, intimate products, and accessories across multiple categories including vibrators, dildos, masturbators, anal toys, bondage/BDSM gear, lubricants, and lingerie. The product ecosystem includes own-brand products (SCKS, Sauce, BESH, Boners) alongside 120+ international and Indian brands such as Lovense (smart/connected toys - official India distributor), Fleshlight (only authorized India reseller), Kiiroo, Fifty Shades of Grey, Satisfyer, LELO, Tenga, and We-Vibe. The platform targets men, women, couples, and LGBTQ+ consumers with products ranging from beginner-friendly items to advanced smart toys with app/Bluetooth connectivity for remote control and long-distance play. Additional offerings include sex essentials (lubricants, massage gels, toy care), lingerie, gift sets, and products for occasions (romance, foreplay, weddings). The platform also serves adult content creators and cam models with interactive toys that sync with tipping platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• SCKS Premium Suction Massager
• Sauce Cup Masturbator
• Lelo Liv 3 App Controlled G-Spot Vibrator
• Lelo Mia 3 Bullet Vibrator
• LELO Sona 2 Travel Luxury Massager
• Satisfyer Heat Wave App Controlled Warming Vibrator
• Satisfyer Hot Passion App Controlled Prostate Massager
• Monroe Realistic Torso Sex Doll - TPE
• ErectR Power Cream
• Princess Premium Suction Massager for Gen Z
• Boners Vibrating Cock Ring
• Satisfyer Duelist Adjustable Cock Ring
• Lovense AI Webcam 2
• Lovense Velvo Smart Rolling Bead Rabbit Vibrator
• Satisfyer Pixie Dust Suction & Vibration Massager
• Romp Party Panty Vibrator

Quantifiable outcome

• 1M+ orders delivered since 2013
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• LovensecoreTechnology or Integration · 1 January 2018IMbesharam.com is the official distributor for Lovense products in India for the last 6+ years (since approximately 2018). They offer the entire Lovense lineup including vibrators, butt plugs, masturbators, webcams, sex machines, and accessories. The partnership also supports Lovense cam models and creators in India. A VIP club offers 50%+ discounts and free Lovense vibes to members.
• FleshlightcoreChannel Partner/ Reseller/ DistributorIMbesharam.com is the ONLY authorized reseller for Fleshlight in India. They carry the full range including Fleshlight Girls models, Stamina Training Unit, sleeves, accessories, Fleshlight Launch, QuickShot, and more. The company actively warns customers against counterfeit Fleshlight products sold by other websites.
• KiiroocoreTechnology or IntegrationKiiroo is one of the two most popular long-distance sex toy brands carried by IMbesharam, alongside Lovense. Products include Kiiroo Onyx, Pearl, Keon, Feel Pocket, Spot, and the Luxus Interactive Couples Toys Set. Kiiroo toys sync with each other for long-distance couples and connect to cam platforms for content creators.
• Sunny LeonecoreGTM or Marketing PartnerSunny Leone has been the face and brand ambassador of Besharam since its launch in 2013. Her celebrity status helped legitimize the brand, build consumer trust in a conservative market, and drive brand awareness across India. She has her own line of branded products including the Hustler Sunny Leone Vibrating Masturbator and Sunny Leone Lingerie collection.
• Happy ExportscoreOthersThe IMbesharam.com website and operations are owned and operated by Happy Exports, an Indian entity. All orders are shipped under the name 'Happy Exports' with labeling as 'Gifts & Souvenirs' for discreteness.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lovehoney: UK-founded global sexual wellness e-commerce retailer with a multi-brand, multi-category assortment similar to Besharam. Most directly comparable on assortment breadth, own-brand strategy, and international shipping footprint.
• Adam & Eve: Long-standing US adult retailer operating a direct-to-consumer e-commerce storefront with broad product assortment, own-brand offerings, and discretion-led fulfillment. Closely comparable on assortment structure, longevity, and category leadership.
• PinkCherry: US/Canada-based sexual wellness e-commerce retailer with a curated assortment, private-label products, and discreet shipping. Highly comparable to Besharam on DTC e-commerce model, multi-brand catalog, and own-brand product strategy.
• Kaamastra: India-based online sexual wellness retailer with overlapping assortment and direct-to-consumer delivery. The most direct Indian competitor to Besharam, competing on the same customer base and navigating the same regulatory and cultural constraints.
• Honey Play Box: US-based sexual wellness e-commerce retailer combining on-demand purchases with a subscription model, focused on beginner-friendly and couples' products. Comparable on DTC fulfillment, discretion-led packaging, and inclusive category positioning.
• Babeland: US sexual wellness retailer combining online and physical store presence with a curated, education-led assortment and inclusive customer positioning. Comparable on education-led brand building, inclusivity, and trusted retailer positioning in a stigmatized category.

Emerging players

• Dame Products: US-based sexual wellness brand and DTC retailer focused on women and couples with a strong direct-to-consumer and retail presence. Comparable in product category and inclusive customer positioning, but narrower in assortment and brand-first rather than marketplace-first.

Broad incumbents

• LELO: Swedish premium sexual wellness brand with a global DTC and distribution footprint across vibrators, massagers, and couple's toys. Comparable as a premium global brand Besharam distributes and competes adjacent to, but operates as a brand rather than a multi-brand marketplace.
• Lovense: Global smart, app-connected sex toy brand and platform for long-distance and cam-creator use cases. Comparable as a category-defining global brand and technology partner (Besharam's official India distributor for 6+ years), but competes with Besharam on the wholesale relationship rather than end-customer ownership.

Others

• Myntra: India-leading fashion and lifestyle e-commerce platform with a meaningful lingerie and intimate apparel category. Comparable as a category-adjacent Indian e-commerce reference point for assortment, logistics, and quick-commerce distribution, but not a direct competitor in adult pleasure products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imbesharam
• YouTubeyoutube.com/@imbesharamdotcom
• Facebookfacebook.com/IMbesharam
• LinkedInlinkedin.com/company/imbesharam-com/mycompany
• Instagraminstagram.com/imbesharam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Besharam