What Lovense does

Lovense (legal entity HYTTO PTE. LTD.) is a Singapore-incorporated connected intimacy technology company founded in 2009 that designs, manufactures, and sells Bluetooth-enabled smart sex toys unified by the Lovense Remote mobile app ecosystem. The product portfolio spans more than 30 connected devices across categories including G-spot vibrators (Lush Series), rabbit vibrators (Nora, Osci 3, Velvo), male masturbators (Solace Pro, Max 2), prostate massagers (Edge 2), wearable panty vibrators (Ferri, Flexer), anal toys (Hush 2, Ridge), sex machines (priced up to $1,399), and accessories, with price points ranging from $12 (USB Bluetooth adapters) to $1,399 (Lovense Sex Machine). The proprietary app enables pattern customization, music and audio synchronization, long-distance partner control, and toy-to-toy motion-based synchronization (Max 2 and Nora as Master Controllers). The company reports 20M+ users across 60+ countries and operates with 501-1000 employees.

The business model is primarily direct-to-consumer e-commerce through lovense.com, supplemented by Amazon marketplace presence, physical retail partnerships, and discreet shipping and billing. Revenue is predominantly one-time hardware sales with bundle discounts (up to 55% off during Prime Day) and a nascent recurring lubricant subscription ($8/bottle plus $5 shipping on 2/4/8/12-week cycles). Customer segments include individual consumers, long-distance couples, cam models (supported by the Lovense Webcam 2 and Stream Master tool), and gaming enthusiasts. Distribution emphasizes 100% discreet packaging and a gift-purchase function to reduce stigma-related friction.

Recent strategic moves pivot the company toward AI-native products: the OpenClaw AI agent integration (March 2026) made Lovense the first in the intimacy sector to support the Model Context Protocol (MCP); the AI Sync feature (June 2026) with VibeMate synchronizes device output to short-form drama content; and the Emily AI companion doll (unveiled at CES 2026, $4,000-$8,000, shipping 2027) extends the brand from sexual wellness into the broader companionship category using an in-house AI engine with conversation memory and personality adaptation.

Name

Lovense

Legal name

HYTTO PTE. LTD.

Website

https://lovense.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lovense is a Singapore-based connected intimacy technology company that designs Bluetooth-enabled sex toys and the Lovense Remote app ecosystem, serving 20M+ individual consumers, couples, cam models, and gaming enthusiasts across 60+ countries via direct-to-consumer e-commerce and hardware subscriptions.

Ownership category

akta.pro rank

Product category

Connected Sexual Wellness Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

akta.pro secondary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Connected intimacy devices
• App-controlled sex toys
• Sexual wellness technology
• Long-distance intimacy products
• Adult pleasure electronics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of connected intimacy devices ranging from $12 accessories to $1,399 sex machines. Core revenue driver with bundle discounts incentivizing multi-product purchases
2. Lubricant Subscription: Recurring subscription service for personal lubricant delivering $8/bottle on 2, 4, 8, or 12-week cycles with $5 shipping per shipment. Auto-renews until cancelled

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lovense designs, manufactures, and sells Bluetooth-connected, app-controlled adult pleasure devices — including vibrators (Lush Series, Nora, Osci 3), prostate massagers (Edge 2), male masturbators (Solace Pro, Max 2), thrusting sex machines, the Emily AI companion doll, and accessories — unified through the Lovense Remote mobile app. Products support real-time long-distance partner control, music and video content synchronization, and ecosystem integrations with VR, gaming, camming platforms, and AI agents, sold primarily direct-to-consumer via lovense.com and Amazon.

Product overview

Lovense is an intimacy technology company offering the sextech industry's largest connected device ecosystem. The product portfolio centers on app-controlled sex toys for solo play, partnered intimacy, and long-distance relationships. Core products include the Lush Series (G-spot egg vibrators), Nora and Osci 3 (rabbit vibrators with dual stimulation), Solace Pro (AI-powered male masturbator), Edge 2 (prostate massager), Max 2 (masturbator), and the Lovense Sex Machine (thrusting sex machine). The ecosystem is unified through the Lovense Remote app which enables pattern customization, music sync, long-distance control, and content synchronization. Recent innovations include the Emily AI companion doll unveiled at CES 2026, OpenClaw AI agent integration, and AI Sync feature for short-drama content synchronization. The company also serves cam models with dedicated hardware (Lovense Webcam 2) and streaming integration tools. Additional platforms include Bloom for erotic audio stories. All products connect via Bluetooth and can be controlled remotely by partners anywhere in the world.

Differentiator

Problem solved

Functional benefit

Brands

• Lovense Remote App: Flagship mobile application for controlling Lovense toys, featuring customizable patterns, music sync, long-distance control, and AI-powered features
• Lovense Webcam
• Cam101
• Lovense AI Doll
• Lovense Loyalty Program
• Bloom

Products and services

• Lush Series (Lush 4, Lush 3, Lush 2, Lush Mini, Lush Anal) Bluetooth app-controlled G-spot egg vibrators designed for comfortable wearable use. Features include customizable vibration patterns, music sync, long-distance control, and partner connectivity via the Lovense Remote app. The series includes the flagship Lush 4 plus smaller and specialized variants for different user needs.
• Ferri Wearable magnetic panty vibrator designed for discreet external clitoral stimulation. Whisper-quiet performance with full app control for public play or long-distance partner control.
• Edge 2 Adjustable app-controlled dual-motor prostate massager designed to address both physical and psychological barriers to prostate pleasure. Features partner connectivity and content synchronization capabilities.
• Max 2 App-controlled vibrating and contracting male masturbator with dual motors for realistic sensation. Functions as a Master Controller toy capable of controlling other Lovense devices through motion synchronization for long-distance couple play.
• Solace Pro AI-powered remote control thrusting blowjob machine with up to 300 strokes per minute and customizable depth. Features hands-free play, custom patterns, long-distance control, and immersive content sync via AI Sync.
• Solace App-controlled automatic thrusting male stroker with hands-free operation. Provides adjustable patterns and speeds for solo or long-distance partnered play.
• Hush 2 Powerful app-controlled vibrating butt plug with deep customizable rumbly vibes. Available in four sizes (1 inch, 1.5 inch, 1.75 inch, 2.25 inch). Features music sync, pattern customization, and long-distance control.
• Domi 2 Compact wand with intense vibration and smooth silicone head for precise positioning. Bluetooth connectivity enables custom rhythms, long-distance control, and music-synced patterns. Compatible with various attachments.
• Nora App-controlled rabbit vibrator with rotating head for dual clitoral and G-spot stimulation. Functions as a Master Controller toy capable of motion-based synchronization with other Lovense devices.
• Gush 2 Hands-free remote-controlled vibrating and oscillating penis massager with stamina training option. Features Bluetooth connectivity for millions of patterns, media sync, and global partner control.
• Velvo World's first patented rolling bead G-spot and clitoral rabbit vibrator with 360-degree rolling beads that swirl waves up and down the shaft. Features lifelike heating and body-like warmth during penetration.
• Osci 3 Remote-controlled heating thumper rabbit vibrator for simultaneous clitoral and G-spot stimulation. Features targeted G-spot tapping with rhythmic oscillation at 7,500 vibrations per minute.
• Spinel Portable thrusting, vibrating, and heating dildo with up to 1,450 strokes per minute, deep vibration, and warming heat for intense blended stimulation. Multiple attachments allow customizable internal, clitoral, or G-spot play.
• Gravity Bluetooth automatic thrusting and vibrating dildo with app control for custom patterns and long-distance synchronization.
• Mission 2 Vibrating suction cup dildo with advanced Touch-Sense Technology featuring depth sensors that intensify vibrations when deeper inserted.
• Lapis App-controlled dual-ended vibrating strapless strap-on designed for shared couple play where both partners can experience vibration simultaneously.
• Tenera 2 App-controlled clitoral suction stimulator using gentle PulseSense air-based technology to mimic oral-like suction around the clitoris.
• Lovense Sex Machine Interactive sex machine with adjustable length, angle, and speed, plus dual thrusting design supporting two users simultaneously. App control enables motion customization and pattern synchronization for connected sessions. Priced at $1,399.
• Lovense Mini Sex Machine App-controlled compact thrusting sex machine with versatile functionality in a smaller footprint. Offers adjustable patterns and hands-free operation.
• Lovense Webcam 2 AI 4K webcam designed specifically for cam models and live streaming. Features upgraded design with enhanced video quality for professional broadcasting. Priced at $149.99.
• Emily AI Companion Doll AI-assisted companion doll unveiled at CES 2026, featuring touch-responsive sensors, conversation memory, and personality adaptation capabilities. In-house AI engine delivers emotional awareness and expressive behavior. Combines realistic silicone body with a posable skeleton. Expected pricing $4,000-$8,000 with shipments planned for 2027. Features Bluetooth and Wi-Fi connectivity with approximately 8 hours of standby battery life.
• Lovense Remote App Flagship mobile application for controlling all Lovense connected toys. Features dynamic control, custom vibration patterns, music sync, long-distance play, partner connectivity, Toy Sync for motion-based control, and integration with interactive content. Available free on iOS and Android.
• Bloom Erotic audio stories platform with synchronized device experiences allowing users to feel story content through their Lovense toys in real-time.
• Lovense Lover Set Premium gift box for couples containing best-selling wearable vibrators and accessories. Priced at $215 with $629 value.
• Personal Lubricant Jelly (Subscription) Recurring subscription service for water-based personal lubricant at $8 per bottle plus $5 shipping per shipment, available in 2, 4, 8, or 12-week delivery cycles (US only). Auto-renews until cancelled. Compatible with all Lovense toy materials.
• Lovense Developer Platform Developer platform at developer.lovense.com offering APIs, SDKs, and open-source AI agent skills for controlling Lovense devices via Bluetooth. Supports the Model Context Protocol (MCP) for agent interoperability, enabling third parties to build automations such as travel planning, scheduling, email management, and smart device control for long-distance couples.

Quantifiable outcome

• 72% of female users purchased first device due to inability to consistently orgasm during partnered sex
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• VibeMatecoreTechnology or Integration · 25 June 2026Partnership with VibeMate browser app to enable AI Sync feature allowing Lovense devices to synchronize with short-form drama content, creating immersive 'feel time' experiences where physical sensations match video content tension and emotional beats in real time
• OpenClawcoreTechnology or Integration · 20 March 2026Integration of OpenClaw AI agent into Lovense Remote app enabling autonomous functions like travel planning, email management, scheduling, shopping, and smart toy control. Lovense released industry's first open-source AI agent skill on GitLab for controlling intimate devices via Bluetooth and became first in intimacy sector to support Model Context Protocol (MCP)

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lelo: Premium Swedish sexual wellness brand with broad product portfolio and luxury positioning. Comparable for premium tier of app-controlled and design-forward intimate devices; competes at higher price points with stronger retail distribution.
• Lovehoney Group: World's largest sexual wellness e-commerce retailer with private-label and third-party brands. Comparable as a D2C channel partner and competitive threat through bundled product offerings and global logistics scale.
• Satisfyer: Mass-market sexual wellness brand from Triple Stone Capital with broad retail distribution across drugstores and mass merchants. Comparable as a large-scale competitor in air-pulse and vibrator categories, though less app-centric.

Direct peers

• We-Vibe (Standard Innovation): Pioneer in app-controlled couples' vibrators with the We-Connect app ecosystem. Directly comparable product category (Bluetooth-connected intimate devices) targeting long-distance couples and cam model integration.
• OhMiBod: Music-syncing connected intimate products and pioneer of app-controlled vibrators. Closely comparable for the music-sync and content-sync features that Lovense has scaled globally.
• Kiiroo: Dutch connected intimacy brand with FeelConnect app and webcam/porn integrations. Closely comparable for app-controlled couple's toys and content platform synchronization, especially in the European market.
• Realbotix (RealDoll / Abyss Creations): Maker of premium AI-enabled companion dolls (Harmony, Solana). Closest peer for Lovense's Emily AI companion doll expansion, with overlapping product category but more mature doll-market presence and weaker ecosystem.
• Dame Products: Women-focused sexual wellness brand with award-winning app-supported products (Eva, Pom). Comparable for app-integrated intimate devices, though with more boutique retail positioning and women-first branding.
• MysteryVibe: App-controlled sexual wellness devices with a tech-forward product roadmap (Tenuto, Crescendo). Comparable as a smaller direct competitor in connected intimate hardware with similar app ecosystem approach.
• Womanizer (WOW Tech Group): Inventor of Pleasure Air Technology for clitoral stimulation and one of the largest sexual wellness brands globally. Comparable as a tech-IP-driven intimacy brand at scale, competing in clitoral suction category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lovense
• YouTubeyoutube.com/c/LovenseHome
• Facebookfacebook.com/lovensetoys
• Instagraminstagram.com/lovenseofficial
• TikToktiktok.com/@reallovense
• Pinterestpinterest.co.uk/lovensetoys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovense