NurseBuddy
Nursebuddy is a Finnish-built, cloud-based SaaS platform that provides domiciliary care management software, including scheduling, eMAR, compliance, and a Family Portal, primarily to small and mid-market homecare agencies across the UK and Ireland.
- Company typePrivate
- Founded2012
- HeadquartersTampere, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NurseBuddy does
Nursebuddy, operating as Loikka Design Ltd., is a Finnish-headquartered SaaS company that provides cloud-based domiciliary care management software to homecare agencies across the United Kingdom and Ireland. Its platform unifies care planning, rostering and scheduling, an electronic medication administration record (eMAR), quality and compliance tooling, a mobile Carer App with offline-friendly visit support, a Family Portal, and finance/team management modules, all delivered as a single integrated workflow rather than a stitched-together suite. The technology stack is built on AWS infrastructure with MongoDB as the data layer, Stripe for subscription billing, and supporting tooling from Datadog, Intercom, Sentry, Vitally, Typeform, Google Cloud, and Messente, with a mobile-first architecture shipping iOS and Android apps and supporting features such as GPS-tracked visits, voice-to-text note capture, and photo uploads. The company is headquartered in Tampere, Finland, with regional offices in London and Dublin to support UK and Irish sales and customer success.
The business model is a recurring software subscription priced by the number of monthly care hours delivered, with monthly rolling and 12-month annual options, a separate Essentials sub-brand for start-ups, and a free Launchpad tier, supplemented by an add-on editable Policy Templates Library and ancillary services such as post-termination data retention. Go-to-market is primarily sales-led with demo-driven conversion, supplemented by a self-serve product tour, a referral programme (£300/€320 referrer incentive plus 10% off for referred accounts), and an events and content marketing presence including Care Roadshows and a LinkedIn-led B2B social presence.
Customers are predominantly small and mid-market UK and Irish homecare agencies, including named accounts such as Caroline Cares for You, Choice Independent Living, Care One 2 One (Newport), Reach Healthcare, Calida Care, Primary Homecare, First Choice Healthcare Solutions, Fe Care, Spring Cottages, and Modus People, addressing pain points around rota complexity, medication safety, regulatory compliance (CQC and Care Inspectorate regimes), family communication, and carer retention. The company was founded in 2012 by Simo Hännikkälä (CEO & Co-founder) and Antero (also reported as Antero Salonen in some records), with disclosed historical funding of approximately $1.3M across early-stage rounds including Reaktor Ventures (2014) and Startupbootcamp (2013), and currently lists 11–50 employees with no publicly disclosed revenue.
NurseBuddy firmographics
Firmographics- Name
- NurseBuddy
- Legal name
- Loikka Design Ltd.
- Website
- https://nursebuddy.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nursebuddy is a Finnish-built, cloud-based SaaS platform that provides domiciliary care management software, including scheduling, eMAR, compliance, and a Family Portal, primarily to small and mid-market homecare agencies across the UK and Ireland.
- Ownership category
- akta.pro rank
NurseBuddy industry classification
Industry- Product category
- Homecare Management Software
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)
- akta.pro secondary industries
- In-Home Medication Administration (Nurse-Delivered) (HSABALAF), Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN)
Keywords
Where NurseBuddy is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
NurseBuddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (Core): Monthly or annual subscription fees based on the number of care hours delivered each month. The pricing is tiered according to monthly care volume, with different plans scaling with usage. Both monthly (rolling) and annual (12-month commitment) billing options are available.
- Data Retention Services: Optional service for retaining customer data after termination or expiry of the main subscription. Customers can request a copy of their data within 30 days of termination, which may incur additional charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Launchpad - Free starter plan |
| Subscription | Monthly | Scaled plans based on care hours |
| Subscription | Annual | Annual Subscription - 12-month commitment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NurseBuddy product offering
Product offeringCore offering
Nursebuddy is a cloud-based domiciliary care management platform that helps homecare agencies run care delivery, scheduling, medication administration, compliance, team management, finance, and family communication from a single integrated system. It is built specifically for UK and Irish homecare providers and sold as a subscription scaled by the number of care hours delivered each month.
Product overview
Nursebuddy is a unified, cloud-based domiciliary care management platform built in Finland. The core product is the Nursebuddy Platform, which integrates multiple operational modules: Care Planning, Scheduling, the Carer App, Quality and Compliance, Team Management, Finance, and the Family Portal. The platform is supplemented by Nursebuddy Essentials (a start-up-focused tier) and an optional Policy Templates Library add-on. The architecture is designed as a single integrated system where all modules share a common data layer, allowing care planning, scheduling, carer mobile access, family updates, and financial management to function cohesively within one product.
Differentiator
Problem solved
Functional benefit
Brands
- Nursebuddy Essentials: Entry-level plan perfect for start-up home care companies
- Nursebuddy Launchpad
Products and services
- Nursebuddy Platform A modern, cloud-based domiciliary care management platform connecting providers, carers, and families within a unified 'homecare kylä' (village). It centralises scheduling, care planning, client management, eMAR, compliance, team management, finance, and the Family Portal into one system, with mobile apps for iOS and Android. Designed for UK and Irish homecare agencies of all sizes.
- Policy Templates Library A supplemental library of editable domiciliary care policy templates tailored for England, Wales, and Scotland. Sold as a one-time purchase or recurring subscription, intended for homecare agencies needing compliant policy and procedure documentation.
Quantifiable outcome
- Nursebuddy is currently the #1 rated homecare app
- +2 more outcomes
Companies that use NurseBuddy
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
NurseBuddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
NurseBuddy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreCloud service provider hosting Nursebuddy's infrastructure. AWS provides the underlying compute and storage capabilities for the platform, with data centers in Ireland and Singapore for geographic redundancy and compliance.
- MongoDB, Inc.coreCloud database service provider for Nursebuddy's data storage needs. Located in Ireland and Singapore alongside AWS infrastructure.
- Stripe Inc.corePayment processor for handling customer subscriptions and transactions. Stripe is described as one of the most secure and reputable payment processors available, PCI compliant.
- Attis Care (Attis Insurance Brokers)minorSpecialist insurance broker division providing tailored insurance coverage for domiciliary care providers. Offers bundled insurance packages combining employers' liability, public liability, professional indemnity, and other coverages specifically designed for homecare agencies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NurseBuddy competitors and assessment
Company assessmentEmerging players
- Radar Healthcare: UK healthcare compliance, risk and quality management platform used by homecare and other providers. Comparable focus on UK regulated care workflows and inspection readiness, partially overlapping Nursebuddy's Compliance module.
Broad incumbents
- Access Group (Health & Social Care): Large UK enterprise software provider with a Health & Social Care division offering rostering, care planning, compliance and finance modules. Significantly larger player offering overlapping capabilities as part of a broad software portfolio rather than a domiciliary-specific focus.
- WellSky: Global healthcare and human services software company with home health and personal care modules in the US/UK markets. Comparable vertical software category with broader geographic footprint and a much larger product suite.
- Nourish Care: UK-based care management software provider with broader coverage across residential, nursing and homecare settings. Comparable platform category with overlapping modules (care planning, eMAR, rostering), but spans more care settings than Nursebuddy.
- Person Centred Software: UK care sector software vendor offering care planning, medication and rostering modules primarily to care homes but with homecare capabilities. Wider product portfolio targeting a larger and more established care provider base than Nursebuddy.
Direct peers
- Birdie: UK-headquartered SaaS platform purpose-built for homecare agencies, offering care management, rostering, eMAR and family engagement. Direct head-to-head competitor to Nursebuddy in the UK domiciliary care software market.
- CareLineLive: UK domiciliary care management software providing scheduling, care planning, eMAR, payroll, and compliance tools to homecare agencies. Direct competitor serving the same SMB/mid-market UK homecare segment.
- CarePlanner: UK homecare management software with scheduling, visit tracking, invoicing and compliance features, targeting SMB and mid-market homecare providers. Closely comparable product scope and go-to-market model.
- Log my Care: UK care management platform focused on domiciliary and home care, offering scheduling, care plans, and a carer mobile app. Comparable specialisation in homecare and similar SMB/mid-market customer base.
- CoolCare: UK care management software for homecare and domiciliary agencies, covering rostering, billing, HR and compliance. Direct adjacency in the same UK homecare SaaS category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NurseBuddy social profiles
Digital presenceNurseBuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
NurseBuddy leadership team
Management profileNumber of profiles
Profiles3 records
NurseBuddy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NurseBuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NurseBuddy
What does NurseBuddy do?
Nursebuddy is a cloud-based domiciliary care management platform that helps homecare agencies run care delivery, scheduling, medication administration, compliance, team management, finance, and family communication from a single integrated system. It is built specifically for UK and Irish homecare providers and sold as a subscription scaled by the number of care hours delivered each month.
Is NurseBuddy a public or private company?
NurseBuddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NurseBuddy founded?
NurseBuddy was founded in 2012. It employs 11 to 50 people.
Where is NurseBuddy based?
NurseBuddy is headquartered in Tampere, Finland, in the Europe region.
How does NurseBuddy make money?
Two revenue lines are on record. Software Subscription (Core) is the primary driver. The others are data Retention Services.
Who are NurseBuddy's main competitors?
Radar Healthcare is listed as an emerging player. Broad incumbents are Access Group (Health & Social Care), WellSky, Nourish Care and Person Centred Software. Direct peers are Birdie, CareLineLive, CarePlanner, Log my Care and CoolCare.
Does NurseBuddy have an API?
No public API is recorded for NurseBuddy.
What industry is NurseBuddy in?
NurseBuddy's product category is Homecare Management Software. Its primary akta.pro industry code is HLADAFAA, Medicare-Certified Skilled Home Health Agencies (HHA), with a secondary code of HSABALAF, In-Home Medication Administration (Nurse-Delivered). Its NAICS code is 621610 and its SIC code is 8082.