CareLineLive
CareLineLive is a UK cloud-based SaaS platform providing all-in-one home care management software — rostering, eMAR, care planning, payroll, and compliance — to private home care agencies and public sector organisations across the UK, Ireland, and Australia.
- Company typePrivate
- Founded2014
- HeadquartersSlinfold, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CareLineLive does
CareLineLive is a UK-headquartered, cloud-based SaaS provider of all-in-one home care management software, founded in 2014 by Josh Hough and majority-owned since June 2025 by Accel-KKR. The platform is built around three natively integrated components — a Management Platform for back-office operations, a Carer Companion mobile app for field workers, and a Care Circle Portal for families, community health workers, and emergency services — delivered as a single subscription covering rostering, electronic visit records (eMAR), care planning, payroll and invoicing, compliance reporting, and NHS GP Connect integration. The system is fully DSCR compliant, ISO 27001 certified, Cyber Essentials Plus certified, and listed on the NHSx DSCR Assured Suppliers list and Crown Commercial Service G-Cloud framework.
The company serves two primary customer segments: private UK home care agencies ranging from small boutiques to mid-market franchise groups, and public sector organisations including NHS Foundation Trusts, local authorities, and care commissioning bodies in the UK, Ireland, and Australia. Go-to-market is sales-led, combining direct enterprise field sales into NHS Trusts and councils, a website-driven self-serve demo booking flow for SMB agencies, and a home care consultant referral programme. Pricing is an opaque all-in-one annual subscription with no published tiers, supported by a £200 customer referral reward and a '12 months for the price of 10' promotional offer.
At scale, CareLineLive claims 700+ home care providers and 25,000 carers on its standalone platform, and as of May 2026 sits inside the Accel-KKR-backed Evaran rollup alongside MOA Benchmarking and Health Metrics — together serving 1,100+ providers and 170,000 care recipients across 2,100 locations globally. Integration with NHS GP Connect, Xero, and Sage, plus the recent Evaran consolidation, positions the business as a compliance-anchored, vertically specialised care management platform for the UK and selected international markets.
CareLineLive firmographics
Firmographics- Name
- CareLineLive
- Legal name
- MAS Technicae Group (International) Ltd
- Website
- https://carelinelive.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CareLineLive is a UK cloud-based SaaS platform providing all-in-one home care management software — rostering, eMAR, care planning, payroll, and compliance — to private home care agencies and public sector organisations across the UK, Ireland, and Australia.
- Ownership category
- akta.pro rank
CareLineLive industry classification
Industry- Product category
- Home Care Management Software
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Health Services (8000), Services-Management Services (8741)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
- akta.pro secondary industry
- Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
Keywords
Where CareLineLive is headquartered
LocationHeadquarters
- HQ city
- Slinfold
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
CareLineLive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (All-in-One Platform): CareLineLive operates as a subscription-based SaaS business providing an all-in-one home care management platform. All customers receive access to all features and full customer support with straightforward pricing and no hidden extras. The platform is offered as a single integrated subscription covering rostering, care planning, eMAR, invoicing, payroll, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-in-one platform subscription (single tier) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
CareLineLive product offering
Product offeringCore offering
CareLineLive provides an all-in-one cloud-based home care management SaaS platform consisting of three integrated components: a Management Platform for office operations, a Carer Companion mobile app for field workers, and a Care Circle Portal for family and care circle access. The subscription covers rostering, care planning, electronic medication administration records (eMAR), payroll, invoicing, compliance reporting, and NHS GP Connect integration, with all features included in a single subscription for home care agencies and public sector organisations.
Product overview
CareLineLive is an all-in-one home care management software platform providing a unified system with three integrated components: the Management Platform for operations staff, the Carer Companion App for field workers, and the Care Circle Portal for family and care circle access. The platform integrates rostering and care management, electronic visit records (eMAR), care planning, payroll and invoicing, compliance and reporting, GP Connect NHS integration, MOA Benchmarking for regulatory compliance, and public sector modules including CareBrokerage and Reablement—all under a single subscription with no hidden extras.
Differentiator
Problem solved
Functional benefit
Brands
- Carer Companion App: Mobile application providing carers with tools and real-time information to work efficiently and provide person-centred care, including eMAR, task tracking, and observations.
- Care Circle Portal
- MOA Benchmarking
- CareBrokerage
Products and services
- CareLineLive All-in-One Home Care Management Platform Subscription-based, cloud-hosted SaaS platform that consolidates rostering, care planning, electronic medication records, payroll, invoicing and compliance reporting for home care agencies and public sector organisations, with all features included in one price.
- Carer Companion Mobile App Android and iOS mobile app that gives field carers real-time access to care plans, eMAR, tasks and check-in/check-out functionality, available via Google Play and the Apple App Store.
- Care Circle Portal Secure web portal providing service users' family, friends, community health workers and emergency services with access to carer notes, observations, administered medication and visit information, including temporary instant access for emergency services.
- CareBrokerage (eBrokerage) Commissioning software enabling care commissioners, care brokers and care providers to collaborate on care packages and service delivery through a shared platform, designed for local authorities and public sector bodies.
- Fully Managed Handsets Managed service providing latest Android mobile phones pre-installed with the Carer Companion app, including voice, text and data plan and full device management with remote wipe capability.
- Evaran Unified Care Platform Unified care management platform consolidating CareLineLive's home care management software, MOA Benchmarking compliance tools and Health Metrics aged care software into a single AI-powered system serving 1,100+ providers and 170,000 care recipients across 2,100 locations globally.
Quantifiable outcome
- Increased home care capacity by 25% within 6 months for Cavendish Homecare, enabling five new staff to be taken on
- +4 more outcomes
Companies that use CareLineLive
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
CareLineLive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature12 records
CareLineLive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Evaran (Accel-KKR portfolio consolidation)coreEvaran is a new unified care technology platform launched by Accel-KKR in May 2026, consolidating CareLineLive, MOA Benchmarking, and Health Metrics under one system. Evaran supports more than 1,100 providers and 170,000 care recipients across 2,100 locations globally. CareLineLive serves as the home care workforce management, scheduling, and care delivery component within the Evaran ecosystem.
- MOA BenchmarkingcoreMOA Benchmarking was acquired by Accel-KKR in September (prior to Evaran launch) and consolidated alongside CareLineLive under the Evaran unified platform. Now integrated within CareLineLive's platform to provide expert-led compliance benchmarking, improvement planning, and CQC/CIW audit support.
- Health MetricscoreHealth Metrics was acquired by Accel-KKR in September (prior to Evaran launch) and consolidated alongside CareLineLive under the Evaran unified platform. Health Metrics provides aged care management software integrated into the Evaran ecosystem.
- PRSB (Professional Record Standards Body)majorCareLineLive joined PRSB's Standards Partnership Scheme in July 2023, planning to be assessed for conformance with the About Me Standard and working towards Personalised Care and Support Plan standards. PRSB exists to create standards and improve safety and quality of health and social care by ensuring the right information is recorded correctly and accessible easily.
- NHS GP ConnectcoreCareLineLive integrates with NHS GP Connect, enabling care agencies to access GP records in real-time, view medication changes, and create medication tasks within minutes without needing to contact GP practices. This is a government-backed NHS digital integration initiative.
- MAS Technicae Group (International) LtdcoreCareLineLive is owned and operated by MAS Technicae Group (International) Ltd, a parent company registered in England and Wales (07904826) encompassing CareLineLive, C4 Ulysses Ltd, MAS Design Ltd, and MAS Networks Ltd. The company is headquartered at MAS Group, The Business Park, Maydwell Avenue, Slinfold, RH13 0AS.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
CareLineLive competitors and assessment
Company assessmentDirect peers
- Birdie: UK-based home care management SaaS platform serving care agencies with rostering, eMAR, care planning, and family engagement. Closest direct competitor to CareLineLive in the UK SMB home care segment with overlapping product capabilities and customer base.
- CarePlanner: UK home care management software for domiciliary care agencies offering scheduling, care planning, billing, and compliance. Direct competitor targeting the same SMB and mid-market home care agencies in the UK.
- Log my Care (CASPA): UK-based care management platform with a focus on modern cloud-native architecture for home care agencies. Competes directly in the UK SMB segment with eMAR, rostering, and care planning features.
- Nourish Care: UK care planning and management platform serving residential and home care providers with mobile-first care records and analytics. Direct competitor with overlapping digital care record functionality and UK market focus.
- Person Centred Software: UK care management software provider offering electronic care planning, medication management, and reporting primarily for residential care but extending into home care. Competes with overlapping eMAR and care planning capabilities.
- OneTouch Health: UK-based care management platform providing rostering, eMAR, care planning, and compliance for home care agencies. Direct competitor serving the same UK SMB and mid-market home care provider segment.
Emerging players
- AlayaCare: Canadian-based home care SaaS platform with operations in the UK and Australia, offering similar scheduling, clinical documentation, billing, and family portal functionality. Comparable through its international footprint and overlapping product surface.
Broad incumbents
- Access Group (Healthcare): Large UK software conglomerate offering home care software (acquired Servelec HSC) with scheduling, rostering, and care planning. Broader portfolio incumbent competing in the same UK home care software market with deeper enterprise resources.
- WellSky (formerly ClearCare): US-based healthcare technology platform with home care software offering scheduling, billing, and clinical documentation. Comparable through overlapping home care management functionality, though primarily US-focused and serving larger enterprise agencies.
Regional players
- CareMonkey / iCareHealth: Australian aged and home care software providers operating in CareLineLive's Australian market with similar rostering, care planning, and compliance features. Regional competitors in the same geography where CareLineLive has expanded.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CareLineLive social profiles
Digital presenceCareLineLive compliance and trust
Trust signalCompliance4 records
CareLineLive financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareLineLive leadership team
Management profileNumber of profiles
Profiles2 records
CareLineLive funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareLineLive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareLineLive
What does CareLineLive do?
CareLineLive provides an all-in-one cloud-based home care management SaaS platform consisting of three integrated components: a Management Platform for office operations, a Carer Companion mobile app for field workers, and a Care Circle Portal for family and care circle access. The subscription covers rostering, care planning, electronic medication administration records (eMAR), payroll, invoicing, compliance reporting, and NHS GP Connect integration, with all features included in a single subscription for home care agencies and public sector organisations.
Is CareLineLive a public or private company?
CareLineLive is a private company. It is classified as private equity controlled and is currently operating.
When was CareLineLive founded?
CareLineLive was founded in 2014. It employs 1 to 10 people.
Where is CareLineLive based?
CareLineLive is headquartered in Slinfold, United Kingdom, in the Europe region.
How does CareLineLive make money?
One revenue line is on record: saaS Subscription (All-in-One Platform).
Who are CareLineLive's main competitors?
Direct peers on record are Birdie, CarePlanner, Log my Care (CASPA), Nourish Care, Person Centred Software and OneTouch Health. AlayaCare is listed as an emerging player. Broad incumbents are Access Group (Healthcare) and WellSky (formerly ClearCare). CareMonkey / iCareHealth is listed as a regional player.
Does CareLineLive have an API?
No public API is recorded for CareLineLive.
What industry is CareLineLive in?
CareLineLive's product category is Home Care Management Software. Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows), with a secondary code of HLAFAEAL, Care Management & Care Coordination (Home & Community-Based). Its NAICS code is 62161 and its SIC code is 8000.