What Selco Community Credit Union does

Selco Community Credit Union is a not-for-profit financial cooperative chartered in 1930 and headquartered in Springfield, Oregon, serving more than 150,000 members across 27 Oregon counties with approximately 500 employees and $2.8 billion in assets. The institution operates as a member-owned depository providing retail checking, savings, certificates, money market, and IRA products (including the Cultivate High-Yield Savings account at 5.00% APY introductory tier), alongside a full lending suite spanning mortgages, HELOCs, auto and personal loans, credit cards, and a commercial book that includes small business, nonprofit, and agricultural loans. Insurance distribution is conducted through SELCO Group Inc., a wholly-owned subsidiary operating as SELCO Insurance Services, an independent agency representing carriers such as Progressive, Safeco, Liberty Mutual, Acuity, Foremost, Oregon Mutual, PEMCO, Travelers, Grange, and National General across personal, commercial, Medicare, farm, and ranch lines in Oregon and southwest Washington. Investment and retirement services are delivered via LPL Financial referral arrangements.

The underlying technology stack combines a proprietary digital banking platform with native iOS and Android applications (Zelle-integrated, card controls, spending management, digital lending) and a contact-center architecture anchored on Genesys. In January 2026, SELCO deployed eGain's AI Knowledge Hub and AI Agent across roughly 500 employees to replace SharePoint-based procedures and consolidate compliance, onboarding, and service knowledge within the Genesys desktop, and in February 2026 adopted Jack Henry's Financial Crimes Defender to unify fraud and BSA/AML monitoring with co-developed elder financial abuse pattern detection. Distribution is multi-channel: physical branches across the 27-county footprint, web and mobile self-service, phone banking, scheduled video/phone/in-person appointments, and CO-OP Shared Branching for nationwide access.

The revenue model is a classic depository net interest margin (interest earned on loans minus interest paid on deposits), supplemented by account and transaction fees (overdraft, ATM, wire, loan origination), insurance commissions through the subsidiary, and referral fees from LPL Financial. Member acquisition is community-led via the Steps Up program, financial education content, and a GreenPath financial counseling partnership, with pricing positioned competitively against for-profit banks through the cooperative's not-for-profit cost structure.

Name

Selco Community Credit Union

Legal name

SELCO Community Credit Union

Website

https://selco.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

251–500 employees

Short description

Selco Community Credit Union is a not-for-profit, member-owned cooperative founded in 1930, serving over 150,000 members across 27 Oregon counties with $2.8B in assets through banking, lending, insurance, and investment services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Depository Credit Intermediation (5221), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141), Savings Institution, Federally Chartered (6035), Services-Membership Organizations (8600)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF)

Keywords

• Community banking services
• Consumer lending products
• Savings and checking accounts
• Business banking services
• Insurance agency services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income (Net Interest Margin): As a credit union, SELCO's primary revenue is generated from the spread between interest earned on loans (mortgages, auto loans, personal loans, HELOCs, business loans, agricultural loans) and interest paid on deposits (checking, savings, certificates, money market accounts). This is the classic net interest margin model of a depository institution.
2. Fee-based Income: SELCO generates revenue from various account and service fees including overdraft/courtesy pay, ATM fees, wire transfer fees, loan origination fees, and other service charges. Fee income supplements net interest revenue.
3. Insurance Services (through SELCO Group Inc.): SELCO Insurance Services, a wholly owned subsidiary of SELCO Community Credit Union, operates as an independent insurance agency offering auto, home, life, health, Medicare, commercial, and farm/ranch insurance. Revenue is generated through insurance commissions from carriers including Progressive, Safeco, Liberty Mutual, Acuity, Foremost, Oregon Mutual, PEMCO, Travelers, Grange, and National General. Over 35 years of experience serving members throughout Oregon and southwest Washington.
4. Investment and Retirement Services: SELCO provides investment planning, retirement planning, individual retirement accounts (IRAs), annuities, and estate planning services in partnership with LPL Financial. Revenue is generated through referrals to LPL advisors and associated financial products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SELCO Community Credit Union is a not-for-profit, member-owned financial cooperative that provides retail and commercial banking products including checking accounts (Select, Link Digital, Youth, Business), savings products (Cultivate High-Yield Savings, IRAs, Certificates, Money Market), home loans (purchase, refinance, HELOC, construction), auto loans, credit cards, personal loans, business and agricultural lending, investment and retirement planning through LPL Financial, and personal and commercial insurance through its wholly-owned subsidiary SELCO Insurance Services.

Product overview

SELCO Community Credit Union operates as a multi-service financial institution offering a comprehensive suite of banking, lending, investment, and insurance products. The core banking platform encompasses checking accounts (Select Checking, Link Digital Checking, Youth Checking, Business Checking), savings accounts (including the Cultivate High-Yield Savings product), certificates, money market accounts, and IRAs. Digital Banking provides 24/7 access through mobile and web channels with Zelle® integration. Lending products span personal needs (auto loans at 5.24% APR new, credit cards from 10.75% APR), real estate (home loans and HELOCs from 4.50% APR), and business/commercial financing. Add-on modules include eGain AI Knowledge Hub and AI Agent for knowledge management, Financial Crimes Defender for fraud/AML, Payment Protection insurance, and GreenPath financial counseling. Insurance products through SELCO Insurance Services cover auto, home, life, dental, Medicare, and commercial lines. Investment and retirement planning is provided through LPL Financial advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Cultivate Savings Account: High-yield savings account with tiered APY rates (5.00% APY up to $999, 3.10% APY on balances up to $49,999)
• Link Digital Checking
• Vault Youth Savings
• Payment Protection

Products and services

• Checking Accounts Personal and business checking account options including Select Checking, Link Digital Checking (with round-up savings, early direct deposit, and overdraft protection), Youth Checking, and Business Checking for members across Oregon and southwest Washington.
• Savings Accounts Savings products including Individual and Joint Savings, Cultivate High-Yield Savings (5.00% APY up to $999, then 3.10% APY up to $49,999, and 1.50% APY above $50,000 with rate bump opportunities up to 0.50% APY), Vault Youth Savings, Health Savings Accounts, and Business Savings.
• Certificates and Money Market Accounts Term Certificates (up to 3.90% APY with Certificate Reward APY) and Money Market Accounts for individual and business members seeking higher-yield deposit options.
• Home Loans Mortgage and home equity financing including purchase loans, first-time home buyer programs, refinancing, home equity loans, HELOCs (4.50% APR for 5 years, 5.99% APR for 10 years, with no annual fees for first 5 years and most closing costs covered), and construction loans.
• Auto Loans Vehicle financing for new (5.24% APR) and used (6.49% APR) automobiles, first-time buyer programs, GAP Advantage protection, loans for boats, motorcycles, and RVs, and auto leasing options.
• Credit Cards Personal and business credit card products with variable rates starting at 10.75% APR based on creditworthiness, accessible through the digital banking platform.
• Personal Loans Unsecured personal loan products for individual members seeking consumer credit outside of mortgages, auto, or credit cards.
• Business & Commercial Lending Comprehensive commercial lending including commercial real estate loans, vehicle loans, equipment loans, nonprofit loans, agriculture loans, lines of credit, and business credit cards for small businesses, commercial enterprises, nonprofits, and agricultural operations in Oregon and southwest Washington.
• Investment & Retirement Planning Investment planning, retirement planning, individual retirement accounts, annuities, and estate planning services delivered through LPL Financial registered representatives, including business retirement plans.
• Insurance Products (SELCO Insurance Services) Personal and commercial insurance through SELCO Insurance Services (wholly-owned subsidiary) including auto, home, life, dental, health, Medicare, earthquake, commercial, farm and ranch, and mechanics/auto services insurance, distributed through multiple carriers including Progressive, Safeco, Liberty Mutual, Acuity, Foremost, Oregon Mutual, PEMCO, Travelers, Grange, and National General. Over 35 years of experience serving Oregon and southwest Washington.
• Payment Protection Loan protection insurance covering death, terminal illness, disability, hospitalization, family leave, accidental death of dependent, and involuntary unemployment for up to six monthly payments.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Jack Henry & AssociatescoreTechnology or Integration · 23 February 2026SELCO Community Credit Union adopted Jack Henry's Financial Crimes Defender platform to modernize its fraud and anti-money laundering controls. The solution integrates fraud and BSA/AML tools into a single environment, enabling real-time monitoring and more efficient fraud investigations. SELCO collaborated with Jack Henry's development teams during the platform's development to help shape its capabilities for detecting patterns such as elder financial abuse. This is a co-development relationship where SELCO provided input during product development.
• eGain CorporationcoreTechnology or Integration · 14 January 2026SELCO selected eGain Corporation's AI Knowledge Hub and AI Agent software to modernize its enterprise knowledge management system. The platform serves as a single source of truth for approximately 500 employees across contact center, branch, lending, operations, and back-office teams, with knowledge delivered within the Genesys agent desktop. SELCO migrated its existing SharePoint-based procedures into the new platform to eliminate version-control issues, improve compliance visibility, accelerate onboarding, and establish a foundation for future AI-driven automation.
• GreenPath Financial ServicescoreStrategic or Co-development PartnerSELCO partners with GreenPath Financial Services to offer free financial counseling to members. GreenPath provides unlimited financial consultations with certified counselors and access to hundreds of free videos, articles, and online resources covering budgeting, debt management, and financial planning.
• LPL FinancialcoreGTM or Marketing PartnerSELCO provides referrals to financial professionals of LPL Financial LLC for investment planning, retirement planning, estate planning, IRAs, and annuities. LPL is a registered investment advisor and broker-dealer (member FINRA/SIPC). LPL pays SELCO for referrals per a disclosed agreement. SELCO Investment & Retirement Services is offered through LPL's registered representatives, who may also be employees of SELCO Community Credit Union.
• Progressive, Safeco, and Liberty MutualcoreChannel Partner/ Reseller/ DistributorSELCO Insurance Services, an independent insurance agency with over 35 years of experience, partners with multiple top-rated national carriers including Progressive, Safeco, and Liberty Mutual to find specific coverage that fits members' lifestyles and budgets. The agency also partners with Acuity Insurance, Foremost Insurance Group, Oregon Mutual Insurance, PEMCO Insurance, Travelers, Grange, National General, and many more carriers to offer a variety of coverage options.
• GenesyssupportingTechnology or IntegrationeGain AI Knowledge Hub and AI Agent delivers knowledge within the Genesys agent desktop, integrating with SELCO's contact center technology infrastructure to provide agents with real-time knowledge access during member interactions.
• CO-OP Shared BranchingsupportingChannel Partner/ Reseller/ DistributorCO-OP Shared Branching network enables SELCO members to access shared branch services nationwide, extending physical access beyond SELCO's own branch locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BECU (Boeing Employees Credit Union): One of the largest U.S. credit unions, headquartered in Washington state with a Pacific Northwest footprint and a broad retail/commercial banking, mortgage, and digital product suite. Provides a scale benchmark rather than direct head-to-head competition given SELCO's smaller asset base.
• First Tech Federal Credit Union: Large tech-affiliated Pacific Northwest credit union with a comprehensive consumer and business banking offering. Comparable product breadth but operates at materially larger scale and with a more concentrated employer-affiliation member base.
• U.S. Bank (US Bancorp): Large national commercial bank with deep Oregon retail and commercial banking presence. Competes with SELCO for consumer deposits, mortgages, and small-business banking in SELCO's home counties, but at very different scale and with a for-profit ownership structure.

Direct peers

• Rogue Credit Union: Southern Oregon community credit union serving members in Jackson, Josephine, and Klamath counties. Comparable in scale, community focus, and full-service consumer/business banking product set.
• OnPoint Community Credit Union: Oregon-based community credit union serving the Portland metro and surrounding areas with full retail and commercial banking, lending, and investment services. Closest like-for-like peer in geography, product breadth, and member-owned cooperative structure.
• Oregon State Credit Union: Statewide Oregon credit union offering consumer and business banking, lending, and digital services to public- and private-sector members. Directly comparable in product mix, regional footprint, and member-owned cooperative model.
• Northwest Community Credit Union: Eugene, Oregon-headquartered credit union serving members across Oregon and Idaho. Direct geographic overlap with SELCO's Eugene/Springfield home base and similar product offering including consumer loans, mortgages, and digital banking.
• Consolidated Community Credit Union: Portland-based Pacific Northwest credit union with comparable consumer and commercial banking, mortgage, and digital offerings. Similar asset-size band and member-owned cooperative structure.

Emerging players

• SoFi Technologies: Digital-first national bank and lender competing with credit unions for high-yield savings, personal loans, and student loan refinancing. Represents the digital-native competitive threat to traditional community credit unions like SELCO.

Regional players

• Pacific Crest Savings Bank: Oregon-based community savings institution offering deposit and consumer lending products in overlapping Lane County and central Oregon markets. Comparable in community-banking orientation but operates under a thrift rather than credit union charter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SELCOCommunityCU
• Facebookfacebook.com/SELCOCCU
• LinkedInlinkedin.com/company/selco-community-credit-union
• Instagraminstagram.com/SELCOCCU
• TikToktiktok.com/@selcoccu
• Xx.com/SELCOCCU

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selco Community Credit Union