Coloreel
Coloreel International AB is a Swedish textile technology company that sells proprietary instant thread dyeing hardware (ITCU) and software (Coloreel Studio) for embroidery, enabling on-demand production of over 12 million colors from a single white recycled thread for fashion, sportswear, workwear, and on-demand fulfillment producers.
- Company typePrivate
- Founded2019
- HeadquartersJönköping, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Coloreel firmographics
Firmographics- Name
- Coloreel
- Legal name
- Coloreel International AB
- Website
- https://coloreel.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coloreel International AB is a Swedish textile technology company that sells proprietary instant thread dyeing hardware (ITCU) and software (Coloreel Studio) for embroidery, enabling on-demand production of over 12 million colors from a single white recycled thread for fashion, sportswear, workwear, and on-demand fulfillment producers.
- Ownership category
- akta.pro rank
Coloreel industry classification
Industry- Product category
- Embroidery Equipment and Digital Textile Dyeing Technology
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Color Matching, Tinting & Colorant Systems (IMAEAHAL)
- akta.pro secondary industry
- Pigments & Dyes (IMAEAHAJ)
Keywords
Where Coloreel is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Coloreel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D
Revenue model
- Hardware Sales (Coloreel ITCU Units): Coloreel sells its proprietary hardware units (Intelligent Thread Color Units) that enable instant thread dyeing. These units are sold through a global distributor network and directly to enterprise customers. Pricing varies by region, configuration, and volume.
- Software (Coloreel Studio): Coloreel Studio is offered as free colorization software, suggesting the revenue model may be tied to hardware sales or software may be provided in conjunction with hardware purchases. The company also develops additional software tools like Pulse ID for personalization.
- Thread and Consumables: Coloreel sells 100% recycled polyester thread from Madeira along with ink cartridges, washing fluid, and other consumables required for the Coloreel system operation.
- Financing/Leasing: Coloreel has received financing from Nefco (Nordic Green Bank) to support growth and global market expansion, suggesting potential financing or leasing options may be available for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment pricing - quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Coloreel product offering
Product offeringCore offering
Coloreel manufactures and sells the ITCU (Instant Thread Coloring Unit), a proprietary hardware device that uses CMYK sublimation technology to dye 100% recycled white polyester thread on demand during embroidery production, enabling over 12 million colors in real time from a single thread and needle. The company complements this hardware with Coloreel Studio free colorization software, Coloreel Thread consumables from Madeira, multi-head configurations for industrial production, certified digitizer services, and the Coloreel Connect matching platform that links brands with producers globally.
Product overview
Coloreel offers a proprietary instant thread dyeing system for embroidery that enables on-demand coloring of a single white thread using CMYK sublimation technology. The core product portfolio consists of the Coloreel ITCU (Instant Thread Coloring Unit) hardware device that applies dye directly to thread during embroidery production, paired with Coloreel Studio free colorization software for design workflow. Supporting offerings include the Multi-Head Solution for production environments, dedicated Coloreel Thread (100% recycled polyester from Madeira), and the Embroidery Library of free downloadable designs. The company provides extensive training through Coloreel Studio E-learning and Coloreel ITCU Academy e-learning platforms. Service offerings include a Certified Digitizer Network and Global Distributor Network, plus Coloreel Connect matching service. The system produces over 12 million colors and is designed to work with any industrial embroidery machine brand through single-head or multi-head configurations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 97% water consumption reduction compared to traditional thread dyeing methods
- +4 more outcomes
Companies that use Coloreel
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Coloreel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Coloreel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Tajima Software Solutions (Pulse ID)coreTajima Software Solutions and Coloreel collaborated to develop Pulse ID software for personalization of embroidery designs. This full integration of Coloreel technology with Pulse ID and Tajima embroidery machines creates a seamless solution for in-store and e-commerce personalization.
- H&MflagshipH&M partnered with Coloreel for an in-store personalization pilot at the H&M Alexa store in Berlin. Customers can personalize apparel with Coloreel embroidery using a diverse library of designs. This collaboration represents a pioneering approach to customized embroidery in retail environments.
- Graphic Solutions Group (GSG)coreGSG joined Coloreel's distributor network in the Americas, bringing expertise as a well-known supplier in the sign and graphics industry since 1950 and distributor of ZSK embroidery machines. They will actively introduce Coloreel's technology in the United States.
- PS PromocorePS Promo became Coloreel's first Mexico-based distributor, expanding presence in Latin America. Located in Mexico City, they will help expand Coloreel's reach in the personalized and decorated apparel industry in the region.
- Hirsch SolutionscoreExisting North American distributor of Coloreel. Hirsch plays an important role as a partner for Coloreel's growth in the Americas.
- Tajima Software SolutionscoreTajima Software Solutions integrated Coloreel coloring tools directly into DG16 embroidery design software. This integration allows users to assign colors and effects within the design creation workflow without needing separate software, streamlining the Coloreel design process.
- PrintfulcorePrintful, a world-leading provider of on-demand print and embroidery, partnered with Coloreel to offer unlimited color embroideries worldwide. Printful added multiple Coloreel systems to their Mexico facility and provides Coloreel-powered embroidery to their global customer base.
- MelcominorMelco is a technology partner showcasing Coloreel at trade events like FESPA Global Print Expo.
- ZSK Stickmaschinen GmbHcoreZSK is both a technology partner and distributor for Coloreel in Germany and Switzerland. They showcase Coloreel at trade events and work together to introduce Coloreel's technology in the region.
- MIB - Máquinas Industriais para BordadoscorePortuguese distribution partner that collaborated with Coloreel to visit and support customers JMJ Bordados and Blur Textile Embellishment.
- ZSK Stickmaschinen (Shirtful Partnership)minorGerman distributor ZSK collaborated with Coloreel to visit customer Shirtful at their production facility in Castrop-Rauxel, Germany.
- SPIN and CFS HUBminorPartnership with Web3 mixed reality marketplace SPIN and CFS HUB for the Web3 Fashion exhibition at Galeries Lafayette Champs-Elysées, Paris. Enabled fashion designers Miss Sohee and TOMBOGO to feature Coloreel embroidery in 'phygital' fashion collection.
- Swedish Institute (Fashion. Forever. Exhibition)minorColoreel was selected to showcase its technology at the 'Fashion. Forever.' exhibition organized by the Swedish Institute, marking the Swedish Presidency of the Council of the European Union.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Coloreel competitors and assessment
Company assessmentDirect peers
- DyeCoo: DyeCoo builds waterless, supercritical CO2-based textile dyeing systems, the closest analog to Coloreel in combining industrial-scale dyeing with a strong sustainability narrative aimed at fashion and apparel supply chains.
- Tajima Industries: Tajima is both a Coloreel partner and the dominant industrial embroidery machine and digitizing software (DG16) vendor; the Tajima DG16 integration directly competes for the embroidery production workflow Coloreel serves.
- ZSK Stickmaschinen: ZSK is a leading industrial embroidery machine maker and Coloreel's distributor in Germany/Switzerland; its embroidery machines host Coloreel ITCU units, making it a tightly coupled channel partner and partial competitor for production capacity.
Broad incumbents
- Kornit Digital: Kornit is the established leader in digital on-demand textile printing (DTG), competing for the same on-demand personalization and sustainability-driven apparel decoration budgets that Coloreel targets via embroidery.
- SPGPrints: SPGPrints supplies industrial digital textile printing and rotary screen equipment to textile mills and apparel producers, overlapping with Coloreel in digital color application for textile substrates at production scale.
- Mimaki Engineering: Mimaki produces industrial inkjet printers and sublimation printing solutions for textiles and apparel, addressing the same on-demand color customization use cases that Coloreel enables for embroidery.
- Brother Industries: Brother is a major manufacturer of embroidery, sewing, and monogramming machines across industrial and prosumer segments, competing for the same embroidery production customers Coloreel supplies with its ITCU upgrade path.
- AMANN Group: AMANN is one of the world's largest industrial thread manufacturers serving apparel, automotive, and embroidery applications, and competes directly with Coloreel's recycled polyester thread offering in embroidery mills.
Others
- Madeira Group: Madeira supplies the 100% recycled polyester embroidery thread that Coloreel rebrands and is the incumbent embroidery thread vendor globally; comparable because thread choice defines embroidery economics alongside Coloreel's hardware.
- Wilcom International: Wilcom makes professional embroidery digitizing software (Wilcom EmbroideryStudio) and is comparable because Coloreel Studio competes for the same design and colorization step upstream of embroidery production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Coloreel social profiles
Digital presenceColoreel compliance and trust
Trust signalCompliance2 records
Coloreel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coloreel leadership team
Management profileNumber of profiles
Profiles10 records
Coloreel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coloreel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coloreel
What does Coloreel do?
Coloreel manufactures and sells the ITCU (Instant Thread Coloring Unit), a proprietary hardware device that uses CMYK sublimation technology to dye 100% recycled white polyester thread on demand during embroidery production, enabling over 12 million colors in real time from a single thread and needle. The company complements this hardware with Coloreel Studio free colorization software, Coloreel Thread consumables from Madeira, multi-head configurations for industrial production, certified digitizer services, and the Coloreel Connect matching platform that links brands with producers globally.
Is Coloreel a public or private company?
Coloreel is a private company. It is classified as unknown and is currently operating.
When was Coloreel founded?
Coloreel was founded in 2019. It employs 1 to 10 people.
Where is Coloreel based?
Coloreel is headquartered in Jönköping, Sweden, in the Europe region.
How does Coloreel make money?
Four revenue lines are on record. Hardware Sales (Coloreel ITCU Units) is the primary driver. The others are software (Coloreel Studio), thread and Consumables and financing/Leasing.
Who are Coloreel's main competitors?
Direct peers on record are DyeCoo, Tajima Industries and ZSK Stickmaschinen. Broad incumbents are Kornit Digital, SPGPrints, Mimaki Engineering, Brother Industries and AMANN Group. Others are Madeira Group and Wilcom International.
Does Coloreel have an API?
No public API is recorded for Coloreel.
What industry is Coloreel in?
Coloreel's product category is Embroidery Equipment and Digital Textile Dyeing Technology. Its primary akta.pro industry code is IMAEAHAL, Color Matching, Tinting & Colorant Systems, with a secondary code of IMAEAHAJ, Pigments & Dyes. Its NAICS code is 32513 and its SIC code is 2851.