What Hirsch Solutions does

Hirsch Solutions LLC is a privately held, 55+ year old industrial equipment distributor headquartered in Huntersville, North Carolina, specializing in apparel decoration and digital textile printing machinery. The company holds exclusive U.S. distribution rights for Tajima embroidery machines — the world's leading embroidery brand — and complements this with multi-brand distribution of Brother DTG printers, Mimaki DTF and UV printers, Coloreel instant thread coloring systems, and a full ecosystem of finishing equipment including heat presses, dryers, pretreatment systems, shakers, and cutters. Its proprietary software stack spans Tajima DG16/DG17 design software, PulseID barcode-driven workflow automation, PulseIQ cloud production management (standard on new TMEZ machines from January 2026), and the Embroidery i2 plugin for Adobe Illustrator and CorelDRAW, binding hardware to a recurring software-and-consumables revenue layer.

The business operates a hybrid direct-sales and inside-sales go-to-market, supported by territory field sales representatives, nationwide installation and technical service technicians, an e-commerce shop for consumables (shop.hsi.us), and referral-based equipment financing through Beacon Funding. Revenue is generated primarily through one-time hardware sales, complemented by recurring consumables (DTF film, powder, inks), professional installation/training/support services, and the recently launched Brother Print+ subscription model. The customer base spans startup custom shops, mid-market decorators, and high-volume industrial producers (including operators of 100+ embroidery heads serving Nike, Disney, Ralph Lauren, Lululemon, and other major brands), with named flagship accounts such as Hit Promotional Products, World Emblem, C.C. Creations, and MarleyLilly.

Distribution centers in North Carolina and Arizona, combined with annual trade show participation at 15+ events across North America and Europe, support a national sales footprint with growing European engagement. Marketing is content-led through an extensive blog, buyer's guides, weekly DG17 software webinars, and active social channels, positioning Hirsch as an educator-as-well-as-distributor in the decorated apparel industry.

Name

Hirsch Solutions

Legal name

Hirsch Solutions LLC

Website

https://hsi.us

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Hirsch Solutions is a privately held U.S. distributor of apparel decoration and digital textile printing equipment, holding exclusive rights to Tajima embroidery machines and distributing Brother DTG, Mimaki DTF/UV, and Coloreel systems to decorators, promotional product firms, and industrial producers.

Ownership category

akta.pro rank

Product category

Commercial Apparel Decoration Equipment Distribution

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (31621)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

akta.pro secondary industries

Knitwear & Sweaters Manufacturers (CRAAAAAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Embroidery equipment distribution
• Apparel decoration machinery
• DTG printing equipment
• DTF printing solutions
• Commercial embroidery systems

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Hardware Sales: Primary revenue stream from distributing industrial embroidery machines (Tajima single/multi-head, specialty chenille), DTG printers (Brother GTX Pro, GTX 600 series, Digital Line), DTF printers (Mimaki TxF, STS XPD), UV DTF and flatbed printers, and accessories including heat presses, dryers, shakers, cutters, and consumable supplies. Revenue is one-time at point of equipment sale.
2. Consumables & Supplies: Recurring revenue from DTF film, adhesive powder, inks (Mimaki, STS, Brother Innobella), hoops, heat press accessories, and other consumables sold through the online shop (shop.hsi.us).
3. Professional Services (Installation, Training, Support): Revenue from on-site installation, operator training, software support, and ongoing technical service. Included with equipment purchase for Tajima machines; service is a differentiator and retention driver.
4. Equipment Financing (Partner Revenue): Through partnership with Beacon Funding, Hirsch facilitates equipment financing for customers, earning referral value and strengthening customer acquisition. Financing enables customers to spread equipment costs over time with fixed monthly payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hirsch Solutions distributes and integrates industrial apparel decoration equipment — primarily Tajima embroidery machines as the exclusive U.S. distributor, alongside Brother DTG, Mimaki DTF and UV printers, STS DTF systems, and complementary finishing equipment (heat presses, dryers, pretreat systems, shakers, cutters, folding machines). The company bundles equipment sales with proprietary software platforms (PulseIQ, PulseID, DG16/DG17), on-site installation, operator training, nationwide technical support, and an online consumables shop serving decorated apparel businesses from startups to industrial-scale producers.

Product overview

Hirsch Solutions is the nation's leading distributor of apparel decorating equipment, serving businesses from startup decorators to industrial-scale producers. The portfolio is organized around five core equipment categories plus software and services. (1) Tajima embroidery machines — exclusive USA distribution — span single-head (TMEZ-SC, TMBP2-SC, TMBP2-XC, TMEZ-SC Golf, SAI), multi-head (TMEZ-KC, TMAR-KC, TFMX-IISC), and specialty/high-volume (PAX, TCMX Chenille, TLMX, 12+ Head) lines, all incorporating i-TM intelligent thread management. Tajima embroidery is powered by Tajima DG16/DG17 design software, PulseID barcode-driven workflow automation, and PulseIQ cloud-based production analytics. (2) Brother DTG equipment includes GTX Pro, GTX Pro Bulk, GTX 600 / GTX 600 EC, and the fully automated Digital Line DL 2200 (up to 100 garments/hour). (3) DTF equipment spans Mimaki TXF Series, Mimaki UJV300DTF-75 UV-DTF, Brother DTRX, and STS XPD-924. (4) Wide-format printing includes Mimaki CJV eco-solvent, UCJV UV-LED roll-to-roll, and UJF7151 UV flatbed. (5) Finishing equipment includes Hotronix/MAXX heat presses, Adelco/Brown textile dryers, Dekken folding/labeling, Coloreel instant thread coloring, and Prism Digital shakers/cutters. A full online shop provides consumables (film, powder, ink, hoops, heat presses). Equipment financing is available through Beacon Funding, with nationwide installation, training, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Tajima Embroidery Machines Industrial embroidery machines from Tajima (manufactured in Japan since 1944), distributed exclusively in the USA by Hirsch Solutions. Product line spans single-head (TMEZ-SC, TMBP2-SC, TMBP2-XC, TMEZ-SC Golf, SAI), multi-head (TMEZ-KC, TMAR-KC, TFMX-IISC), and specialty/high-volume (PAX, TCMX Chenille, TLMX, 12+ Head) machines incorporating i-TM Intelligent Thread Management. Full installation, training, and U.S.-based technical service are bundled with purchase.
• Brother DTG Equipment Brother direct-to-garment printers distributed by Hirsch Solutions. Lineup includes the GTX Pro hybrid DTG/DTF, GTX Pro Bulk with bulk-ink system, GTX 600 / GTX 600 EC with fifth-generation print heads for industrial 24/7 production, and the Digital Line DL2200 fully automated single-operator system delivering up to 100 garments per hour. All use Brother Innobella Oeko-Tex certified water-based pigment inks.
• Mimaki Printing Equipment Mimaki direct-to-film and UV printing systems distributed by Hirsch Solutions, including the TXF Series DTF printers, UJV300DTF-75 UV-DTF with UV-LED ELS170 inks and 25-inch width, UJF7151 UV flatbed printer, CJV200 Series eco-solvent printer/cutter, and UCJV330 Series UV-LED roll-to-roll printer/cutter. Equipment incorporates Mimaki Variable Dot Technology, continuous ink circulation, anti-collision sensors, and nozzle monitoring.
• Brother DTRX 100 Brother DTRX 100 all-in-one direct-to-film system designed for apparel decoration reliability and performance in a single integrated unit.
• STS DTF Printing System STS Inks DTF printing system distributed by Hirsch Solutions, including the XPD-924 printer (24-inch width, 720x1800 dpi, CMYK+White ink system), S-20 powder shaker, XY cutter, and NeoStampa RIP software. Engineered for versatility across cotton, polyester, blends, and nylon with purpose-built STS inks.
• Coloreel Instant Thread Coloring System Coloreel unit that enables real-time, on-demand embroidery thread color changes during production without pre-dyed thread inventory. Officially distributed in the U.S. by Hirsch Solutions and integrating directly with Tajima TMEZ embroidery machines via the i-TM system, with DG16 software incorporating Coloreel coloring.
• Tajima DG16 / DG17 Embroidery Software Tajima DG16 and DG17 embroidery design, digitizing, and production workflow software with multiple capability levels. Includes the Embroidery i2 plug-in for Adobe Illustrator and CorelDRAW (over 300 fills, 125 embroidery fonts, TTF font support, auto digitize, three-letter monogramming, thread charts, and production tools). Available standalone or bundled with Tajima machines.
• PulseID Workflow Platform Cloud-based Tajima workflow platform that uses barcode scanning to link design data directly to embroidery machines, eliminating manual USB file transfers, enabling centralized design management, and supporting real-time production tracking for high-volume operations processing thousands of designs daily.
• PulseIQ Cloud Production Management Cloud-based embroidery production management platform connecting machines, teams, and workflows in real time. Centralizes design management, enables real-time production tracking, dispatches jobs directly to machines, delivers machine performance analytics, and provides instant notifications for machine stoppages or job completion. Made standard on all Tajima TMEZ machines purchased January 1, 2026 or later.
• Heat Presses (Hotronix and MAXX) Heat press equipment including the Hotronix clamshell heat press and the MAXX 250 (16" x 20"), a USA-built clamshell heat press with digital time and temperature controls, over-the-center pressure adjustment, and 16" x 20" platen for HTV, sublimation, and DTF applications. Distributed by Hirsch Solutions.
• Textile Dryers (Adelco and Brown Digital) Heat cure and drying equipment including Adelco Digi-Cure, Pro-Cure, and Dual dryers alongside Brown Digital Dragon Air Knight, Dragon Air FIRE, and Firefly Synergy Pretreaters. Used to cure DTG prints and DTF transfers as part of apparel decoration finishing workflows.
• Pretreatment Equipment Pretreatment systems including Schulze Basic and Pretreatmaker 5, Brown Digital Synergy multi-nozzle on-demand pretreatment, F.I.P. pretreat systems, and Stahls Maxx 2G. Required for DTG white-ink printing on dark garments and DTF workflow optimization.
• Dekken Kolibri Garment Folder and Labeling Equipment Dekken Kolibri standalone, fully electric (110V) automatic garment folding machine with compact size and multi-function capabilities, plus general labeling equipment for apparel decoration finishing workflows.
• Prism Digital Roll-to-Roll Flatbed Cutter Prism Digital Roll-to-Roll Flatbed Cutter, a state-of-the-art cutting solution for DTF films, vinyl, sublimation paper, and other industrial substrates. Features advanced motion control, vacuum hold-down system, multiple tool options including roll-to-roll perforation, roll-to-basket full cutting, and flatbed sheet cutting. Available as Hirsch-branded equipment.
• Hirsch Solutions Online Shop (Consumables) Direct-to-consumer e-commerce shop (shop.hsi.us) for DTF and DTG consumables including DTF film (hot peel, quick peel, bulk options), adhesive powder (medium, 5kg), inks (STS and Mimaki), heat presses, hoops, and accessories. Provides recurring consumable supply purchasing for existing equipment customers.
• Equipment Financing via Beacon Funding Referral-based equipment financing partnership with Beacon Funding offering lease and loan financing for Tajima, Brother, Mimaki, and other equipment sold by Hirsch Solutions. Supports new and used equipment, startups, businesses with challenged credit, fixed monthly payments, Section 179 immediate tax deduction eligibility, and same-day or 24-hour approval options.
• Installation, Training, and Technical Support Nationwide on-site installation, operator training, and ongoing technical service for all Hirsch-distributed equipment. Includes DG17 training courses, weekly webinars, technician portal, PDF documentation index, video tutorials including Tajima Tech Talks, and DG16 session recordings. Service included with Tajima machine purchase and available as a differentiator and retention driver across the portfolio.

Quantifiable outcome

• Daily output grew from ~30,000 to ~50,000 pieces at Hit Promotional Products following Tajima/PulseID implementation
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Tajima (Tajima Industries, Tajima America, Tajima Software Solutions)coreChannel Partner/ Reseller/ DistributorHirsch Solutions is the Exclusive U.S. Distributor for Tajima embroidery machines — the world's leading embroidery equipment brand with 80+ years of engineering excellence. Relationship includes full distribution rights for single-head (TMEZ-SC, TMBP2-SC, TMBP2-XC, TMEZ-SC Golf, SAI), multi-head (TMEZ-KC, TMAR-KC, TFMX-IISC), and specialty/high-volume (PAX, TCMX Chenille, TLMX, 12+ head) machines. Tajima Group's acquisition of Pulse Microsystems established Tajima Software Solutions Inc. (TSS) in Toronto, Canada, integrating PulseID and DG16/17 software into Tajima's ecosystem. Tajima appointed Hidetoshi Kojima as Representative Director; Tajima remains a family-run business since 1944. Hirsch hosts Tajima leadership visits including Mr. Hidetoshi Kojima's first US visit since COVID.
• Brother DTGcoreChannel Partner/ Reseller/ DistributorHirsch Solutions is an authorized distributor of Brother's full DTG and DTF printer lineup including GTX Pro, GTX Pro Bulk, GTX 600, GTX 600 EC, and Digital Line DL2200. Products feature Brother's proprietary firmware, software, and print heads with Innobella water-based pigment inks (Oeko-Tex certified). Hirsch showcases Brother equipment at trade shows, offers financing through Beacon Funding, and provides installation and support.
• MimakicoreChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Mimaki's DTF printer lineup (TxF Series), UV DTF printer (UJV300DTF-75), eco-solvent printers (CJV200 Series), UV-LED roll-to-roll printer/cutter (UCJV330 Series), and UV flatbed printer (UCF7151). Mimaki brings decades of digital printing technology expertise. Products feature advanced technologies including Variable Dot Technology, continuous ink circulation, anti-collision sensors, and nozzle monitoring. UV-curable ink for UJV300DTF-75 offers flexibility and durability.
• ColoreelcoreChannel Partner/ Reseller/ DistributorHirsch Solutions is the Official U.S. Distributor of Coloreel's Instant Thread Coloring System — technology that enables real-time thread coloring without pre-dyed thread inventory. Distribution agreement signed at Texprocess trade show in Frankfurt, Germany. Coloreel's technology integrates directly with Tajima TMEZ embroidery machines (i-TM), allowing on-demand color changes and expanding design capabilities while reducing waste. DG16 software incorporates Coloreel coloring system. Al Kalifa Group in California is first multi-unit installation.
• Pulse / Tajima Software SolutionscoreTechnology or IntegrationPulse Microsystems Ltd. was acquired by Tajima Group and established as Tajima Software Solutions Inc. (TSS) in Toronto, Canada. Hirsch distributes Tajima DG16/17 embroidery software and the Embroidery i2 plugin (for Adobe Illustrator and CorelDRAW). PulseID barcode-driven workflow platform and Pulse automation software enable centralized design management, real-time production tracking, and elimination of manual USB transfers for Tajima embroidery machines. Tajima Software DG16 is the first to incorporate Coloreel coloring system.
• STS InksminorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes STS DTF printers (XPD-924D) and STS ink systems. STS Inks provides purpose-built DTF inks and consumables (film, powder, shakers) designed for consistent color, reliability, and fast ROI. STS XPD-724 DTF printer features print width up to 24 inches, 720x1800 dpi resolution, CMYK+White ink system, and integrates with NeoStampa Neo Stampa Inedit RIP Software. Fully integrated system including printer, powder shaker, dryer, inks, film, and software.
• Hit Promotional ProductsflagshipStrategic or Co-development PartnerHit Promotional Products is a flagship customer of Hirsch Solutions, generating approximately $800M in annual revenue. Company modernized production using Tajima TMEZ machines with i-TM and PulseID, supported by Hirsch's installation, training, and service. Daily output grew from ~30,000 to ~50,000 pieces. Represents the scale achievable through Hirsch's equipment and support.
• HotronixminorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Hotronix heat presses including the MAXX 250 (16" x 20" clamshell, built in the USA). Hotronix also provides the Stahl's product line including tagless label equipment. Heat presses are key finishing equipment for DTF, sublimation, and HTV applications.
• AdelcominorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Adelco textile dryers (Digi-Cure, Pro-Cure, Dual) for DTG and apparel decoration finishing. Products complement Brother DTG and other digital printing equipment in the product portfolio.
• Brown DigitalminorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Brown Digital's Dragon Air Knight, Dragon Air FIRE, Firefly Synergy Pretreaters, and associated curing/finishing equipment. Products include Synergy multi-nozzle on-demand pretreatment system. Brown Digital equipment complements DTG and DTF production workflows.
• SchulzeminorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Schulze pretreat equipment (Schulze Basic, Schulze Pretreatmaker 5) for DTG printer pretreatment workflows. Pretreat systems prepare garments for optimal DTG ink bonding and vibrant results.
• Dekken (Kolibri)minorChannel Partner/ Reseller/ DistributorHirsch Solutions distributes Dekken products including the Kolibri — a standalone, fully electric (110V), easy-to-use automatic garment folding machine. Compact size and multi-function capabilities make it suitable for apparel decorators looking to streamline packaging workflows.
• Prism DigitalminorOEM/ Whitelabel/ Licensing PartnerPrism Digital Roll-to-Roll Flatbed Cutter is distributed by Hirsch Solutions LLC. High-speed precision cutting solution for DTF films, vinyl, sublimation paper, and industrial substrates. Features advanced motion control, vacuum hold-down system, multiple tool options (roll-to-roll perforation, roll-to-basket full cutting, flatbed sheet cutting). Mark Gardner, Marketing Manager at Hirsch, noted its game-changing potential for workflow optimization.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ColDesi: Manufacturer and distributor of DTG printers, screen printing equipment, and apparel decoration supplies. Overlaps with Hirsch's Brother DTG and Mimaki portfolio in digital printing for apparel decoration; serves similar customer segments.
• Melco Embroidery Systems: Industrial embroidery equipment manufacturer offering single-head and multi-head embroidery machines competing in the same embroidery equipment category as Hirsch's Tajima portfolio. Targets similar commercial embroidery shops and apparel decorators.
• Barudan America: Japanese embroidery machine manufacturer with US distribution competing in industrial embroidery equipment. Comparable product line of single-head, multi-head, and specialty embroidery machines targeting apparel decoration businesses.
• Heat Press Nation: Distributor of heat presses, DTG printers, sublimation equipment, and apparel decoration supplies serving similar SMB and mid-market custom apparel customers. Comparable business model as a multi-brand equipment distributor with e-commerce and B2B sales channels.
• Ricoma: Industrial embroidery machine manufacturer serving startups through high-volume decorators with comparable product line (single-head to multi-head embroidery machines). Direct competitor in the same embroidery equipment category with similar target customers.
• Stahls' / GroupeSTAHL: Manufacturer and distributor of heat presses (Hotronix), apparel decoration equipment, transfers, and customization supplies serving the same decorated apparel customer base. Directly comparable in product categories (heat presses, apparel decoration workflow) and customer segments (SMB to enterprise decorators).
• TheMagicTouch: Distributor and manufacturer of heat presses, transfer papers, and apparel decoration equipment. Comparable B2B distribution model serving similar custom apparel and personalization market segments.

Emerging players

• m&r Companies: Screen printing and digital printing equipment manufacturer serving apparel decoration and graphics production. Partial overlap with Hirsch's digital printing portfolio but stronger focus on traditional screen printing equipment.

Broad incumbents

• Kornit Digital: Leading DTG printer manufacturer serving enterprise apparel decoration, print-on-demand, and on-demand production markets globally. Comparable in serving on-demand apparel production with DTG technology but operates as the equipment manufacturer rather than distributor.
• Roland DGA: Wide-format and UV printer manufacturer with overlap in UV-DTF, UV-LED, and wide-format printing equipment used in apparel decoration and graphics. Direct competitive overlap in UV-DTF and UV flatbed categories that Hirsch distributes for Mimaki.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hiccommunity
• YouTubevimeo.com/hirschsolutions
• Facebookfacebook.com/hirschsolutions
• LinkedInlinkedin.com/company/hirsch-international
• Instagraminstagram.com/hirsch_solutions
• TikToktiktok.com/@hirsch_solutions?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsch Solutions