RealityBLU
- Company typePrivate
- Founded2017
- HeadquartersBeloit, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
RealityBLU firmographics
Firmographics- Name
- RealityBLU
- Website
- https://realityblu.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RealityBLU industry classification
Industry- Product category
- Augmented Reality Software
- NAICS
- Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where RealityBLU is headquartered
LocationHeadquarters
- HQ city
- Beloit
- HQ country
- United States
- HQ region
- North America
Markets served
RealityBLU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
RealityBLU product offering
Product offeringCore offering
RealityBLU provides an Augmented Reality (AR) Software-as-a-Service (SaaS) platform delivered through a Mobile Software Development Kit (SDK). The company enables developers and businesses to integrate AR experiences into mobile applications, allowing end users to interact with augmented content via their smartphones. The offering is targeted at organizations seeking to embed AR capabilities into their own products and customer experiences.
Differentiator
Problem solved
Functional benefit
Companies that use RealityBLU
Customer profileIdeal customer profiles1 record
RealityBLU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RealityBLU competitors and assessment
Company assessmentDirect peers
- Zappar: Zappar offers a SaaS AR platform with SDK and creative tools used for marketing, packaging, and product experiences. It competes for the same developer-led AR workload as RealityBLU and serves similar marketing/commerce use cases.
- Marxent Labs: Marxent provides an AR SaaS platform with SDK and CMS tooling focused on retail and product visualization use cases. It is comparable as a focused AR SaaS/SDK serving brands and developers with similar deployment scenarios to RealityBLU.
- Blippar: Blippar provides an AR creation platform and SDK used by brands and agencies to build AR experiences for marketing and product visualization. Comparable to RealityBLU as an AR SaaS/SDK targeting brand and developer customers.
- Wikitude (acquired by Qualcomm): Wikitude provided an AR SDK for iOS, Android, and smart glasses used for marker, image, and object tracking. It is a direct historical peer in the mobile AR SDK category that RealityBLU plays in.
- 8th Wall: 8th Wall provides a web-based and mobile AR SDK with hosted cloud targets, targeting developers and brands building interactive AR experiences. It is the closest direct comparable to RealityBLU as both sell AR development tools to a similar developer/enterprise audience.
Broad incumbents
- Adobe Aero: Adobe Aero is Adobe's AR authoring and viewing tool aimed at designers building mobile AR experiences. It competes for AR design-tooling workflows and overlaps with RealityBLU's branded AR use cases, though it sits inside Adobe's broader Creative Cloud portfolio.
- Niantic (8th Wall / Lightship): Niantic operates AR gaming and developer platforms including the Lightship AR SDK, which targets mobile AR developers and geospatial AR experiences. Comparable to RealityBLU as a mobile AR SDK provider, though anchored in Niantic's larger consumer AR business.
- Unity Technologies: Unity provides real-time 3D development tools with AR authoring capabilities (AR Foundation) widely used by mobile AR developers. It overlaps with RealityBLU's audience of AR developers but spans a much broader real-time 3D platform.
- PTC (Vuforia): PTC's Vuforia is one of the longest-running enterprise AR SDKs, used for industrial, training, and product visualization use cases. It sits in the same AR SDK market as RealityBLU but is part of PTC's larger CAD/PLM portfolio.
- Snap (Lens Studio / AR Enterprise Services): Snap provides Lens Studio and AR enterprise tooling (including AR SDKs and try-on solutions) used by brands to deploy AR on the Snapchat platform and beyond. It targets the same brand AR/commerce outcomes RealityBLU is positioned for, but as part of Snap's broader consumer platform.
Market position
Customer concentration
RealityBLU financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealityBLU leadership team
Management profileNumber of profiles
Profiles2 records
RealityBLU funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealityBLU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealityBLU
What does RealityBLU do?
RealityBLU provides an Augmented Reality (AR) Software-as-a-Service (SaaS) platform delivered through a Mobile Software Development Kit (SDK). The company enables developers and businesses to integrate AR experiences into mobile applications, allowing end users to interact with augmented content via their smartphones. The offering is targeted at organizations seeking to embed AR capabilities into their own products and customer experiences.
Is RealityBLU a public or private company?
RealityBLU is a private company. It is classified as venture growth investor backed.
When was RealityBLU founded?
RealityBLU was founded in 2017. It employs 1 to 10 people.
Where is RealityBLU based?
RealityBLU is headquartered in Beloit, United States, in the North America region.
Who are RealityBLU's main competitors?
Direct peers on record are Zappar, Marxent Labs, Blippar, Wikitude (acquired by Qualcomm) and 8th Wall. Broad incumbents are Adobe Aero, Niantic (8th Wall / Lightship), Unity Technologies, PTC (Vuforia) and Snap (Lens Studio / AR Enterprise Services).
Does RealityBLU have an API?
No public API is recorded for RealityBLU.
What industry is RealityBLU in?
RealityBLU's product category is Augmented Reality Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 51321 and its SIC code is 7372.