What Blippar does

Blippar is a London-based private technology company founded in 2011 that builds a browser-native WebAR platform for creating and deploying augmented reality experiences without app downloads. The product surface comprises Blippbuilder, a no-code drag-and-drop AR creation tool; WebAR SDK, a JavaScript developer toolkit with adapters for A-Frame, Babylon.js, PlayCanvas, and Unity; EducatAR, an education-focused no-code platform showcased at Bett 2025; and Blippar Studios, a managed-services arm that delivers end-to-end AR campaigns for brands. Underlying technology is GPU-accelerated computer vision including proprietary SLAM, real-time face tracking using ML models with geometric estimation, marker/image tracking, and WebGL/WebAssembly rendering on mobile browsers. The company monetizes through tiered SaaS subscriptions (free, Creative at approximately £7.99/month, Pro, Enterprise), usage-based SDK pricing starting at $0.01 per 1,000 views, and Blippar Studios professional services priced from $5,000 for simple experiences to $300,000+ for enterprise-grade deployments, with multi-year contracts at the top end. Customer segments span enterprise brands and FMCG, marketing teams and agencies, developers and technical teams, education, and AR commerce and retail, with named clients including Coca-Cola, Heinz, P&G, PepsiCo, Netflix, LEGO, Google, OnePlus, Timberland, and Magnum. Distribution is entirely web-based and global, with primary demand generation through content marketing, organic search, developer communities (Discord, Slack), and a direct enterprise sales motion through Blippar Studios; a stated positioning as a migration destination for 8th Wall users reinforces a developer-led acquisition channel. The company has reported reaching over 2 billion users, working with 100,000+ brands, and delivering 30,000+ AR campaigns, although the homepage currently states that new subscriptions are suspended during a technology platform upgrade.

Name

Blippar

Legal name

Blippar Ltd

Website

https://blippar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Blippar is a London-based WebAR platform company, founded in 2011, that offers no-code tools (Blippbuilder), a developer SDK, an education platform (EducatAR), and managed-services campaign production for brands, agencies, and educators via browser-native augmented reality.

Ownership category

akta.pro rank

Product category

Augmented Reality Software Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industries

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), App Monetization & Subscription Management Platforms (BPAMADAI), Creator-Centric Short-Form Video Platforms (MPACAHAB)

Keywords

• Augmented reality platform
• WebAR creation tools
• Computer vision SDK
• AR advertising solutions
• No-code AR software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Blippbuilder Subscriptions: SaaS subscription tiers for no-code AR creation platform. Free tier for individual users, Creative plan at approximately £7.99/month for publishing experiences, Pro plans supporting up to five published projects, and Enterprise plans on request for larger portfolios.
2. WebAR SDK Usage-Based Pricing: Pay-as-you-go model with pricing starting at $0.01 per 1,000 views. Free trial tier includes 100 project views with surface, face, and marker tracking. Scales with campaign usage and engagement volume.
3. Blippar Studios Professional Services: Full-service managed AR campaign production from strategy through deployment and analytics. Simple experiences start around $5,000, complex custom campaigns range to $50,000 or beyond, and enterprise-grade deployments with integrated systems can reach $300,000+.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blippar provides a browser-native WebAR platform for creating, publishing, and delivering augmented reality experiences without requiring app downloads. Its core offerings include Blippbuilder (a no-code drag-and-drop AR creation tool), WebAR SDK (a developer toolkit with framework integrations for A-Frame, Babylon.js, PlayCanvas, and Unity), and Blippar Studios (a managed service delivering end-to-end AR campaigns for enterprise brands). The platform supports surface tracking, face tracking, and image/marker tracking via GPU-accelerated SLAM technology.

Product overview

Blippar is an augmented reality technology company offering a comprehensive WebAR platform with multiple products. The core offering consists of Blippbuilder (no-code AR creation tool), WebAR SDK (developer toolkit with framework integrations for A-Frame, Babylon.js, PlayCanvas, and Unity), and EducatAR (education-focused platform). Blippar Studios provides full-service campaign production. The platform supports face tracking, surface tracking, and image/marker tracking through GPU-accelerated SLAM technology, enabling AR experiences delivered directly in mobile browsers without app downloads. The company has delivered over 30,000 AR campaigns and reached over 2 billion users.

Differentiator

Problem solved

Functional benefit

Brands

• Blippbuilder: Blippar's no-code AR creation platform that allows users to build, publish, and manage WebAR experiences without coding skills using a drag-and-drop interface.
• WebAR SDK
• Blippar Studios
• EducatAR

Products and services

• Blippbuilder Browser-based, no-code AR creation platform with a drag-and-drop interface that lets users create, publish, and manage WebAR experiences without coding skills. Supports surface tracking, face tracking, image markers, animations, and integrates with a 3D model library via Sketchfab. Targets marketers, creators, agencies, and educators.
• WebAR SDK JavaScript-based software development kit for creating custom WebAR experiences in mobile browsers. Includes 65+ attributes and 23 APIs, GPU-accelerated computer vision for face, surface, and image tracking, and is compatible with A-Frame, Babylon.js, PlayCanvas, and Unity. Targets developers and technical teams.
• Blippar Studios Full-service managed AR campaign production for enterprise brands, handling strategy, creative development, technical implementation, and analytics. Delivered over 30,000 AR campaigns for leading brands across FMCG, retail, entertainment, and luxury sectors, with projects ranging from approximately $5,000 for simple experiences to $300,000+ for enterprise-grade deployments.
• EducatAR AR platform for education enabling educators and students to create and publish AR experiences without coding. Designed to make learning more engaging, interactive, and accessible through immersive 3D content and student-created AR projects.
• AR Advertising Solutions AR advertising services for brands including connected packaging, retail integration, entertainment experiences, and product transparency applications. Includes campaign measurement with dwell time, interaction depth, and repeat engagement analytics.

Quantifiable outcome

• 48.5% engagement rate (34x industry average) for Magnum Singapore WebAR campaign
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• PlattarcoreStrategic or Co-development Partner · 21 April 2026Blippar acquired New Zealand-based Plattar, a 3D and augmented reality commerce company founded in 2014 by Rupert Deans. Plattar specializes in AR and three-dimensional imaging technology enabling consumers to visualize products in their homes before purchasing. The acquisition strengthens Blippar's capabilities in the AR commerce space by combining two companies focused on spatial computing and retail visualization.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zappar: UK-based WebAR platform offering Zapworks (no-code AR creation) and a WebAR SDK with comparable browser-native AR tracking capabilities. Closest direct competitor to Blippbuilder/WebAR SDK in the WebAR SaaS space.
• Marxent Labs: AR commerce and 3D product visualization platform for retailers and home furnishings. Comparable AR commerce focus, recently acquired by Lowe's; competes in the same AR-for-retail subcategory Blippar is targeting via the Plattar acquisition.
• Rock Paper Reality: Boutique WebAR agency and platform serving enterprise brand campaigns with immersive AR experiences. Comparable end-to-end AR campaign delivery model to Blippar Studios though without a self-serve SaaS product.
• INDE: AR experience provider and platform serving entertainment, education, and enterprise clients with immersive AR/XR installations. Comparable in delivering large-scale AR campaigns for brands and institutions.

Broad incumbents

• Niantic (Lightship): Operates Lightship AR development platform and previously 8th Wall (WebAR). Directly comparable WebAR/AR developer tooling, but with broader consumer-game and geospatial data moats from Pokémon GO and Ingress.
• Snap (Snap Lens Studio): Lens Studio and Snap Camera Kit enable AR effect creation at massive scale for Snapchat's 400M+ DAU. Overlapping creator economy and AR tooling but anchored in a proprietary social platform rather than browser delivery.
• Meta (Spark AR): Spark AR Studio is a free no-code/low-code AR effect creation tool distributed through Instagram/Facebook's billions of users. Comparable creator tooling but bundled with Meta-owned distribution.
• Unity (Unity AR Foundation): Unity AR Foundation and Unity WebAR package target AR experience creators and developers. Comparable developer SDK surface but Unity's broader game-engine footprint makes it a broad incumbent rather than WebAR specialist.
• PTC (Vuforia): Vuforia is an enterprise-focused AR platform with strong image/marker tracking and industrial use cases. Comparable AR tracking IP but skewed to industrial/manufacturing rather than consumer-brand marketing.
• Apple (ARKit / RealityKit): ARKit and RealityKit are Apple's native AR frameworks with visionOS extending into spatial computing via Vision Pro. Not a direct SaaS peer but a critical competitive surface whose improvements raise the bar Blippar's WebAR must meet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blippar
• Facebookfacebook.com/blippar
• LinkedInlinkedin.com/company/blippar

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blippar