ApniCure
ApniCure is a private Redwood City, California-based medical device company founded in 2007 that develops novel home-use medical devices. The firm has raised roughly $20.9 million from backers including Kleiner Perkins and U.S. Venture Partners.
- Company typePrivate
- Founded2007
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ApniCure does
ApniCure is a private medical device company headquartered in Redwood City, California, founded in 2007 to develop and commercialize novel home-use medical devices. Per its firmographic profile, the firm operates with a headcount of 11–50 employees and is led by founder Jonathan Podmore, who serves as Vice President of Research and Development, and Glen French, President and CEO. The company's specific product indications, regulatory clearances, and pipeline status are not disclosed in the available source material, leaving the precise clinical focus of its home-use device portfolio undefined.
The firm has raised approximately $20.9 million across two disclosed funding rounds: a $5.1 million round in April 2013 backed by Kleiner Perkins and U.S. Venture Partners — both tier-1 healthcare-focused venture investors — followed by a $15.8 million round in March 2016 with undisclosed investor composition. The participation of Kleiner Perkins and USVP in the 2013 round is the strongest institutional signal available and is consistent with a venture-backed medical device development trajectory targeting a sizable home-use indication.
The available source data does not disclose revenue, product launches, FDA filings, or commercial milestones beyond the 2016 capital event. Notably, the domain apnicure.com currently displays unrelated cryptocurrency affiliate marketing content, which appears inconsistent with the firm's medical device identity and likely reflects domain repurposing or web-scraping of an obsolete site rather than current commercial activity. Investors evaluating ApniCure should treat the medical device profile (firmographics, funding history, leadership composition) as the authoritative description of the underlying business.
ApniCure firmographics
Firmographics- Name
- ApniCure
- Legal name
- ApniCure
- Website
- https://apnicure.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ApniCure is a private Redwood City, California-based medical device company founded in 2007 that develops novel home-use medical devices. The firm has raised roughly $20.9 million from backers including Kleiner Perkins and U.S. Venture Partners.
- Ownership category
- akta.pro rank
ApniCure industry classification
Industry- Product category
- Cryptocurrency news and education content
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where ApniCure is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
ApniCure business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales
Revenue model
- Affiliate/Referral Marketing: The site monetizes through affiliate links to cryptocurrency exchange platforms (LocalBitcoins, Paxful, eToro, Xcoins, VirWox, WirexApp) and gambling/casino websites. Revenue is generated when visitors click through to and transact with partner platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ApniCure product offering
Product offeringCore offering
ApniCure runs a WordPress-based editorial website that publishes cryptocurrency guides and news, anchored by a flagship article explaining multiple methods to buy Bitcoin using PayPal via third-party platforms. The site does not sell a product of its own; instead it monetises readership through affiliate referral links to exchanges (LocalBitcoins, Paxful, eToro, Xcoins, VirWox, WirexApp) and gambling destinations. Content is free to the reader and revenue depends on visitor click-throughs to partner platforms.
Product overview
ApniCure is a cryptocurrency news and information website that publishes editorial content about Bitcoin and cryptocurrency trading methods. The site operates as a content/information platform featuring articles and guides (such as "Easy Methods To Buy bitcoins With PayPal") rather than offering a distinct software product, platform, or SaaS offering. No named products, modules, or services are identified beyond the website itself as a content property.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Methods To Buy Bitcoins With PayPal guide Long-form educational article comparing peer-to-peer exchanges, multi-asset platforms, conversion routes, and e-debit card solutions for buying Bitcoin with PayPal, intended for self-directed retail crypto buyers.
- ApniCure cryptocurrency news website Free editorial website publishing cryptocurrency news and how-to guides, monetised through outbound affiliate referral links to third-party exchange and gambling platforms.
Companies that use ApniCure
Customer profileSegments1 record
Ideal customer profiles1 record
ApniCure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ApniCure partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- LocalBitcoinsminorPeer-to-peer Bitcoin exchange platform referenced in ApniCure article as one of several methods to buy Bitcoin using PayPal. LocalBitcoins facilitates transactions between buyers and sellers in local areas.
- PaxfulminorPeer-to-peer marketplace for Bitcoin similar to LocalBitcoins. Referenced as an alternative method for purchasing Bitcoin using PayPal through escrow-based transactions.
- eTorominorMulti-asset trading platform allowing Bitcoin purchases via PayPal. Noted as one of the more expensive methods with 2.90% transaction fee.
- XcoinsminorP2P platform described as offering Bitcoin purchases via PayPal structured as loans with interest rates. Features 2.90%+0.30 USD fee structure.
- VirWoxminorCryptocurrency exchange method involving purchasing SLL (Linden Dollars) first, then converting to Bitcoin. Described as oldest and safest method but requiring multiple conversion steps.
- WirexAppminorCryptocurrency platform with e-debit card enabling Bitcoin purchases via PayPal. Described as secure method with no deduction fees for Bitcoin purchases and ability to convert to multiple currencies.
Recent moves4 records
Expansion highlights2 records
ApniCure competitors and assessment
Company assessmentOthers
- IGamingPublisher / AffiliateINSIDER: Trade publication covering the iGaming affiliate industry; not a competitor, but the ecosystem context for ApniCure's casino-and-crypto affiliate model.
Direct peers
- Better Collective: Better Collective is a publicly listed affiliate publisher specializing in sports betting and casino, generating revenue by driving traffic to operators via content. ApniCure's casino outbound navigation reflects the same fundamental iGaming affiliate economics at a much smaller scale.
- 99Bitcoins: 99Bitcoins runs an educational crypto portal monetized via exchange affiliate commissions, producing 'how to buy' guides across multiple payment methods. Direct functional analogue of ApniCure's current content operation.
- CoinSutra: CoinSutra publishes detailed 'how to buy cryptocurrency with X payment method' guides and monetizes via exchange affiliate links. Closest functional and editorial comparable to ApniCure's current content operation.
- CasinoGuru: CasinoGuru is a casino review and complaint portal that monetizes via operator referrals. Directly comparable to ApniCure's casino outbound link network under the 'Non Gamstop' angle.
- Bitcoin.com Learn: Bitcoin.com's Learn hub produces crypto education content and funnels traffic to associated wallet/exchange services. ApniCure runs the same playbook at smaller scale, monetizing through third-party exchange referrals.
- Catena Media (Casinos.com): Catena Media operates one of the largest casino/iGaming affiliate networks globally, monetizing via referral commissions to operators — a directly analogous business model to ApniCure's casino-affiliate navigation. Both monetize top-of-funnel content and reviews with operator referral payouts.
- Webopedia Crypto: Webopedia runs crypto 'how to buy' guides with affiliate disclosure to exchanges. Competes for the same keyword clusters and runs the same affiliate disclosure model.
- Finder.com (Crypto vertical): Finder operates comparison and 'how-to' content across crypto, FX, and finance, monetizing via partner referrals. ApniCure's PayPal-to-Bitcoin content is a smaller-scale functional twin of Finder's crypto comparison model.
Broad incumbents
- CoinTelegraph: CoinTelegraph is a broad crypto news and education publisher monetized through advertising and affiliate partnerships. While much larger, it competes for the same organic traffic on crypto 'how to' queries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
ApniCure social profiles
Digital presenceApniCure financial estimates
Financial estimateRevenue estimate
Valuation estimate
ApniCure leadership team
Management profileNumber of profiles
ApniCure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ApniCure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ApniCure
What does ApniCure do?
ApniCure runs a WordPress-based editorial website that publishes cryptocurrency guides and news, anchored by a flagship article explaining multiple methods to buy Bitcoin using PayPal via third-party platforms. The site does not sell a product of its own; instead it monetises readership through affiliate referral links to exchanges (LocalBitcoins, Paxful, eToro, Xcoins, VirWox, WirexApp) and gambling destinations. Content is free to the reader and revenue depends on visitor click-throughs to partner platforms.
Is ApniCure a public or private company?
ApniCure is a private company. It is classified as unknown and is currently operating.
When was ApniCure founded?
ApniCure was founded in 2007. It employs 11 to 50 people.
Where is ApniCure based?
ApniCure is headquartered in Redwood City, United States, in the North America region.
How does ApniCure make money?
One revenue line is on record: affiliate/Referral Marketing.
Who are ApniCure's main competitors?
IGamingPublisher / AffiliateINSIDER is listed as an others. Direct peers are Better Collective, 99Bitcoins, CoinSutra, CasinoGuru, Bitcoin.com Learn, Catena Media (Casinos.com), Webopedia Crypto and Finder.com (Crypto vertical). CoinTelegraph is listed as a broad incumbent.
Does ApniCure have an API?
No public API is recorded for ApniCure.
What industry is ApniCure in?
ApniCure's product category is Cryptocurrency news and education content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 5418 and its SIC code is 7311.