What 99Bitcoins does

99Bitcoins is a cryptocurrency education and news platform founded in 2013 and operated by 99bitcoins LTD, headquartered in Majuro, Marshall Islands. The company serves beginner-to-intermediate retail crypto users with free editorial content — daily news, how-to guides for buying Bitcoin and altcoins, exchange and wallet reviews, price predictions, and a suite of market sentiment tools (Crypto Fear and Greed Index, Bitcoin Obituaries, Dead Coins database, Bitcoin Dominance Index, Ethereum Gas Fee Tracker, Halving Countdown, Hashrate Calculator). The site reaches 100,000+ monthly readers, offers a 7-day FreeBitcoin Crash Course with 100,000+ enrolled students, and supports 15+ languages across Europe, Asia, the Middle East, and the Americas. The content is produced by 50+ expert contributors and the team claims 90+ hours of weekly research and 2,000+ reviewed crypto projects.

The underlying technology is a standard content management and editorial publishing platform (WordPress-based, per the /wp-content/ asset path in the source) with no public API, SDK, or developer-facing surface. The platform bundles interactive tools (calculators, live trackers, countdown timers) on top of the editorial site. The sole revenue model is affiliate marketing: 99Bitcoins earns commissions when readers sign up for recommended cryptocurrency exchanges, wallets, hardware wallets, and trading platforms via tracked referral links. Approximately 15 commercial partnerships are active, with a Core tier of Best Wallet, eToro, Binance, Coinbase, Ledger, and Trezor driving the majority of promoted volume.

The business is asset-light, founder-controlled, and privately held with 1–10 employees, no institutional venture capital, and no parent company. Growth has been pursued primarily through content acquisition (Dead Coins in 2021, Coin Fire in 2015, Coin Brief in 2015), language expansion, and in 2024 the launch of a native 99BTC ecosystem token whose presale raised over $2.5 million. The addressable market is global crypto-curious retail, and customer concentration is on the affiliate-partner (B2B) side rather than the reader (B2C) side, with no disclosed revenue figures and dependence on continued favorable commission arrangements from major exchanges and wallet providers.

Name

99Bitcoins

Legal name

99bitcoins LTD

Website

https://99bitcoins.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

99Bitcoins is a free cryptocurrency education and news platform founded in 2013, serving beginner and intermediate retail crypto users with guides, exchange and wallet reviews, market analysis tools, and price predictions across 15+ languages, monetizing exclusively via affiliate commissions from recommended exchanges and wallets.

Ownership category

akta.pro rank

Headquarters

HQ city

Majuro

HQ country

Marshall Islands

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Marketing: 99Bitcoins earns advertising commissions when visitors click on affiliate links to cryptocurrency exchanges, wallets, and trading platforms and complete sign-ups or transactions. The company discloses this model transparently: '99Bitcoins may receive advertising commissions for visits to a suggested operator through our affiliate links, at no added cost to you.' This is the primary revenue model for the company.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

99Bitcoins is a cryptocurrency education and news platform that produces free editorial content, step-by-step guides, exchange and wallet reviews, and analytical tools (such as the Crypto Fear and Greed Index and Bitcoin Halving Countdown) for cryptocurrency beginners and investors. The platform monetizes primarily through affiliate commissions when readers sign up with recommended cryptocurrency exchanges and wallets. It also distributes a free 7-day email-based FreeBitcoin Crash Course that has been completed by over 100,000 students.

Product overview

99Bitcoins is a comprehensive cryptocurrency education and news platform that offers a suite of interconnected content products. The core offering consists of daily news coverage (Bitcoin News, Altcoin News), expert-written guides for buying and investing in cryptocurrencies, and professional reviews of exchanges and wallets. The platform also provides free analytical tools including the Crypto Fear and Greed Index, Bitcoin Dominance Index, Ethereum Gas Fee Tracker, Bitcoin Hashrate Calculator, and Bitcoin Halving Countdown Timer. Educational offerings include the FreeBitcoin Crash Course and extensive how-to guides. The company has reviewed over 2,000 crypto projects and maintains a tracked history of Bitcoin obituaries and dead coins as market sentiment indicators. Established in 2013, the platform serves over 100,000 monthly readers with content from 50+ expert contributors.

Differentiator

Problem solved

Functional benefit

Products and services

• 99Bitcoins News & Editorial Content
• Bitcoin & Cryptocurrency Guides
• Crypto Exchange & Wallet Reviews Expert reviews and comparisons of cryptocurrency exchanges (centralized and decentralized), crypto wallets (hardware, desktop, mobile), and platforms including Best Wallet, Binance, Coinbase, Kraken, Gemini, eToro, OKX, MEXC, Ledger, Trezor, and others, with pros/cons analysis.
• Crypto Fear and Greed Index Market sentiment tracking tool that measures cryptocurrency market sentiment on a scale from extreme fear to extreme greed, helping investors gauge market timing.
• Bitcoin Obituaries Tracking tool that records instances when Bitcoin has been declared dead or worthless by media, financial experts, or institutions, serving as a counter-indicator for market sentiment.
• Dead Coins Database Database tracking discontinued, abandoned, or failed cryptocurrency projects and tokens. Acquired by 99Bitcoins in February 2021.
• Bitcoin Dominance Index Live chart tracking Bitcoin's market dominance as a percentage of total cryptocurrency market capitalization.
• Ethereum Gas Fee Tracker Real-time Ethereum network gas fee tracking tool with live ETH price charts to help users determine optimal times for blockchain transactions.
• Bitcoin Hashrate Calculator Calculator tool for estimating Bitcoin mining profitability based on hashrate, electricity costs, and other mining parameters.
• Bitcoin Halving Countdown Timer Countdown timer displaying the time remaining until the next Bitcoin halving event, when block rewards are reduced by half.
• FreeBitcoin Crash Course Free email-based educational course on Bitcoin and cryptocurrency fundamentals, delivered as one email per day for 7 days, targeted at beginners and completed by over 100,000 students.
• Price Predictions Expert price prediction articles for Bitcoin, Ethereum, Solana, Cardano, and other cryptocurrencies, providing market analysis and forecasts for retail investors.
• Bitcoin Casinos & Gambling Reviews Reviews and rankings of Bitcoin-friendly online casinos, poker rooms, sports betting sites, and gambling platforms, including no-KYC options and Telegram casino bots.
• Crypto Presales Coverage News and analysis covering cryptocurrency presales, meme coin ICOs, and upcoming token launches including Solana meme coins and potential 1000x projects.

Quantifiable outcome

• 100,000+ monthly readers relying on the platform for cryptocurrency education
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Best WalletcoreChannel Partner/ Reseller/ DistributorBest Wallet is featured prominently as the recommended non-custodial wallet for buying Bitcoin and Ethereum. 99Bitcoins provides detailed reviews, step-by-step guides, and pros/cons analysis for Best Wallet, earning affiliate commissions for referred users.
• eTorocoreChannel Partner/ Reseller/ DistributoreToro is recommended as a regulated cryptocurrency exchange for buying Ethereum and other cryptocurrencies. 99Bitcoins provides detailed reviews and earning affiliate commissions for referred users.
• CoinFuturesminorChannel Partner/ Reseller/ DistributorCoinFutures is featured as an alternative for users interested in crypto futures trading without owning the underlying asset. 99Bitcoins provides reviews and step-by-step guides.
• BinancecoreChannel Partner/ Reseller/ DistributorBinance is referenced as one of the largest crypto exchanges by trading volume, recommended for users seeking low trading commissions (0.1% per slide).
• MEXCminorChannel Partner/ Reseller/ DistributorMEXC is featured as a top-rated exchange offering 1,000+ cryptocurrencies with no spot trading fees and high transaction capacity (1.4 million transactions per second).
• CoinbasecoreChannel Partner/ Reseller/ DistributorCoinbase is mentioned as a regulated exchange for buying Ethereum and is referenced among best-in-class options for U.S. users.
• KrakenminorChannel Partner/ Reseller/ DistributorKraken is referenced as a regulated and secure exchange, recommended for beginners seeking safety when buying Ethereum.
• GeminiminorChannel Partner/ Reseller/ DistributorGemini is mentioned as a regulated cryptocurrency exchange option for buying Ethereum in the U.S. market.
• OKXminorChannel Partner/ Reseller/ DistributorOKX is mentioned as a trading platform with advanced trading options including stop losses and limit orders, suitable for users seeking sophisticated trading features.
• MargexminorChannel Partner/ Reseller/ DistributorMargex is featured as a multi-faceted crypto exchange offering copy trading features, perpetual crypto future contracts, and token staking returns.
• PaxfulminorChannel Partner/ Reseller/ DistributorPaxful is mentioned as a P2P platform for buying Bitcoin, though the platform notes stories of users getting scammed when they don't verify sellers.
• LedgercoreChannel Partner/ Reseller/ DistributorLedger hardware wallets are recommended as a top security option for storing cryptocurrency. The platform recommends Ledger Nano X and Ledger Flex models.
• TrezorcoreChannel Partner/ Reseller/ DistributorTrezor hardware wallets are recommended as best-in-class security solutions for cryptocurrency storage. Trezor Safe 3 and Safe 5 models are featured.
• EllipalminorChannel Partner/ Reseller/ DistributorEllipal Titan 2.0 is featured as a hardware wallet option with air-gapped security for Ethereum storage.
• ZengominorChannel Partner/ Reseller/ DistributorZengo is recommended as a free wallet option and noted as the only retail-available wallet using MPC technology for diversified backup methods.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decrypt: Crypto news and education site covering DeFi, NFTs, and Bitcoin basics. Overlaps with 99Bitcoins on beginner-focused educational content and exchange/wallet reviews.
• CoinDesk: One of the largest crypto news and education platforms, covering Bitcoin, markets, and exchanges. Directly comparable to 99Bitcoins in audience (retail crypto learners) and content mix (guides, reviews, news), though operating at much larger scale and with institutional backing.
• CoinTelegraph: Major crypto media outlet publishing news, educational content, and market analysis with a global multilingual footprint similar to 99Bitcoins. Competes for the same retail-investor reader and SEO traffic.
• Bitcoin.com: Long-standing Bitcoin-focused portal offering news, educational guides, and a wallet service. Closely comparable to 99Bitcoins on beginner-education and wallet/exchange recommendations.
• BeInCrypto: Crypto news, price analysis, and educational content site with a multilingual footprint. Competes directly with 99Bitcoins for retail crypto readers and SEO traffic on educational keywords.
• U.Today: Crypto news and analysis site covering Bitcoin, altcoins, and exchanges. Overlaps with 99Bitcoins in audience targeting and content categories like price predictions and exchange reviews.
• The Block: Crypto news and research platform covering markets, exchanges, and on-chain analytics. Competes with 99Bitcoins in the news-and-data niche, though skewed toward a more institutional audience.
• Crypto.news: Independent crypto news outlet focused on Bitcoin, altcoins, and market analysis. Directly comparable in content mix to 99Bitcoins' news and review coverage.
• Bankless: Crypto education and media brand (newsletter, podcast, guides) targeting retail and intermediate users. Comparable to 99Bitcoins on the education-led content model and audience.
• Coin Bureau: Crypto education and review platform producing deep-dive exchange, wallet, and coin reviews. Overlaps directly with 99Bitcoins' exchange/wallet review vertical and beginner guides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@99Bitcoins
• Xx.com/99bitcoinshq
• Facebookfacebook.com/99bitcoins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99Bitcoins