Easemob Technologies

What Easemob Technologies does

Easemob Technologies (环信) is a Beijing-headquartered PaaS provider of instant messaging, real-time audio/video, and AI-enabled communication infrastructure for app developers and enterprises. Founded in 2013 by Liu Junyan, Easemob built its core IM cloud on a proprietary mSync message synchronization protocol and operates 5 global data centers covering 230+ countries, with infrastructure integrated into Agora's SD-RTN real-time network. The platform supports 12+ SDKs across 30+ platforms (HarmonyOS, iOS, Android, Windows, macOS, Linux, Flutter, React Native, Unity, Electron, UniApp) and 30,000+ device models, processing 1 billion+ global connections and serving 500 million+ end users across 300,000+ integrated apps.

The company's product portfolio centers on the IM Cloud (subscription-based with Free, Professional at ¥1,299/month, and Flagship at ¥2,999/month tiers), supplemented by usage-based RTC audio/video minutes (free through ¥8,399/month flagship), a Super Community product, AI Chatbot, AI-Native Communication Service, Agent Access Service (compatible with Dify and other LLMOps platforms), and AI-powered content moderation. Easemob monetizes through a hybrid subscription-plus-usage model with prepaid credit mechanics, distributed via a developer-led self-serve console (console.easemob.com) and an enterprise field sales motion for private cloud and dedicated SLA deployments. Customer concentration is intentionally broad across social entertainment, education, healthcare, e-commerce, government/enterprise, and overseas segments, with named customers spanning Huawei, New Oriental, Xueersi, China Shipbuilding, litmatch, loklok, sawa, and AI-native firms such as MiniMax and Agnes AI.

Following its 2020-2021 acquisition by Agora (NASDAQ: API) and the December 2023 divestiture of its customer service cloud business to Tianrun Cloud, Easemob has narrowed its strategic focus to the IM core, expanded aggressively overseas (overseas revenue grew 100% in 2023, exceeding 20% of total), and pivoted into AI-enabled communication through partnerships with Baidu (ERNIE Bot), Dify, and AI-native startups. The company holds an unusually broad compliance footprint — GDPR (first domestic IM vendor), HIPAA, ISO 27001/27701/20000/9001, CMMI Level 3, China Cybersecurity Grade Protection Level 3, and GIIC Harmony Trusted SDK — supporting enterprise, healthcare, and government deal-making in both domestic and international markets.

Name

Easemob Technologies

Legal name

Beijing Easemob Technology Co., Ltd.

Website

https://easemob.com

Company type

Private

Founded year

2013

Headcount range

101–250 employees

Short description

Easemob Technologies is a Beijing-based PaaS provider of instant messaging, real-time audio/video, and AI-enabled communication infrastructure serving 300,000+ apps across 230+ countries, with core products spanning IM Cloud, RTC, AI Agent, and content moderation for developers and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. IM Cloud Subscription: Subscription-based model with tiered plans (Free/Test, Professional, Flagship) providing access to IM capabilities including single chat, group chat, chat rooms, super community, and global acceleration. Paid tiers offer unlimited registered users, expanded group/chat room limits, and advanced features like message callbacks and presence subscription.
2. RTC (Real-Time Audio/Video) Minutes: Usage-based billing for real-time audio/video minutes consumed. Plans range from free tier (10,000 min/month) to flagship (1,500,000 min/month) with per-minute overage rates.
3. Value-Added Services: Additional charges for advanced features including cloud recording, super resolution, AI noise cancellation, premium beauty filters, and extended message history storage beyond the included 90-day period.
4. Prepaid Credit System: Prepaid recharge model where customers deposit funds before service activation. Usage is deducted from prepaid balance. Supports promotional campaigns with bonus credits during peak shopping festivals.
5. Freemium Entry Tier: Free tier (IM Test version) provides limited capacity (100 registered users, 100 groups/chat rooms) to enable rapid developer onboarding and product evaluation, converting users to paid plans as usage scales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Easemob is a PaaS-based IM and real-time communication platform that enables developers and enterprises to integrate instant messaging, voice chat rooms, real-time audio/video calling, AI agents, and content moderation into their apps via SDKs and APIs. The platform supports single chat, group chat, chatrooms, super community, and push notifications with billion-level concurrency and <100ms global latency, serving social, education, healthcare, e-commerce, government, and overseas go-global use cases.

Product overview

Easemob (环信) is a unified IM PaaS platform offering a portfolio of interconnected communication products. The core offering is the 即时通讯 IM cloud platform, a high-reliability, low-latency messaging service supporting single chat, group chat, chatrooms, super community, and push notifications with billion-level concurrency. This core IM platform is extended by the 实时音视频 (RTC) module, which integrates with Agora's SD-RTN network for real-time audio/video calling and live streaming. The AI layer includes the AI-Native communication service (streaming text/voice AI output), Agent接入服务 (one-click AI agent integration compatible with Dify and LLMOps platforms), and AI Chatbot for intelligent Q&A. Supporting modules include 超级社区 (Discord-like super community), 语聊房 (voice chat rooms), UIKit and CallKit (ready-to-use UI component libraries), and 内容审核 (AI content moderation). The platform is built on the 声网 (Agora) group infrastructure, combining IM and RTC for integrated text and audio/video communication. Easemob also operated a 客服云 (customer service cloud) SaaS product, which was divested to Tianrun Cloud in 2023, leaving IM as the focused core business.

Differentiator

Problem solved

Functional benefit

Products and services

• IM Cloud (即时通讯 IM) Core IM PaaS platform providing high-reliability, low-latency instant messaging with support for 1-on-1 chat, group chat, chatrooms, super community, and push notifications. Supports billion-level concurrency with global coverage across 230+ countries and regions. Customers can integrate via SDK within 1 day.
• Real-Time Audio/Video (RTC) Real-time audio and video service powered by Agora SD-RTN™ network, enabling 1-to-1 and multi-person voice/video calls, live streaming, and interactive broadcasting with sub-76ms global median latency and 4K ultra-HD video quality. Includes AI noise cancellation and spatial audio.
• Agent Access Service (Agent 接入服务) One-click AI agent integration service enabling enterprises to connect self-built AI workflows and intelligent agents into IM, compatible with Dify and other mainstream LLMOps platforms. AI agents appear as friends or group experts with streaming text/voice output.
• AI-Native Communication Service (AI-Native 通讯服务) AI-native communication service providing native-level AI interaction experience through streaming text and streaming voice output, with millisecond-level first response, real-time interruption support, and ultra-long text continuity for AI customer service, AI companions, AI consultants, and AI marketing scenarios.
• AI Chatbot (聊天机器人) AI chatbot powered by natural language processing for intelligent Q&A, supporting integration with mainstream AI models (GPT series) for natural conversation, flexible multi-modal support, and offline push activation to increase platform engagement.
• Super Community (超级社区) Multi-person community communication product with unlimited member capacity and channel-level secondary management, similar to Discord, supporting millions of community members with real-time community interaction for interest-based and fan communities.
• Voice Chat Room (语聊房) Multi-person audio social scenario solution based on IM chatrooms and multi-person audio live streaming, supporting game co-play, voice dating, and KTV scenarios with microphone management and room permissions.
• Content Moderation (内容审核) AI-powered content moderation service for real-time detection and filtering of text, images, audio, and video content with customizable violation word libraries and sensitivity labels, supporting GDPR and HIPAA compliance requirements.
• IM Overseas One-Stop Solution (IM 出海一站式解决方案) Overseas market solutions supporting global business needs with multi-language support, global acceleration, and cross-border communication capabilities covering Middle East, Southeast Asia, North America, and Europe. Includes the Hyphenate brand for international developers.
• AI Interactive Classroom (AI 互动课堂) Education-specific AI product incorporating AI large model technology for personalized teaching and adaptive learning, including intelligent learning assistant, personalized message push, AI immersive classroom with 4K HD quality, and AI-assisted teaching through real-time voice Q&A with AI speaking coaches.

Quantifiable outcome

• Message delivery success rate: 100% (near 100%)
• +8 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 天润云 (Tianrun Cloud)minorOthers · 15 December 2023Agora sold the Easemob customer service cloud business to Tianrun Cloud in December 2023. Tianrun Cloud is a leading full-cycle customer contact SaaS platform listed on the Hong Kong Stock Exchange.
• DifycoreTechnology or IntegrationEasemob Agent service officially supports integration with Dify and other major LLMOps platforms. Developers can connect AI workflows built on Dify to Easemob IM through simple configuration in the Easemob console.
• MiniMaxcoreStrategic or Co-development PartnerMiniMax chose Easemob as its core IM infrastructure from founding. Easemob deepened AI and communication integration to support MiniMax's diverse interactive scenarios, serving as the foundational communication layer.
• Agnes AIcoreStrategic or Co-development PartnerLong-term strategic partnership where Easemob provides stable and efficient AI+ IM capabilities for Agnes AI's social interaction products, with both parties jointly building intelligent communication solutions.
• HuaweicoreTechnology or IntegrationEasemob IM SDK passed GIIC Harmony Trusted SDK certification and was listed in Huawei's official recommended library. Easemob completed HarmonyOS NEXT native adaptation and deep integration with HarmonyOS Push Kit.
• Baidu (百度)coreStrategic or Co-development PartnerEasemob collaborates with Baidu's Wenxin Yiyan (ERNIE Bot) large language model for AI+IM scenario exploration, including AI meeting summaries, translation, and AI assistant capabilities integrated into IM.
• One-Stop Overseas Service Ecosystem PartnerscoreChannel Partner/ Reseller/ DistributorEasemob established a one-stop overseas service ecosystem covering: audio/video (RTC/live streaming/whiteboard), content moderation, financial payment, advertising, language translation, game publishing, app distribution, digital virtual humans, and AI large models. Partners are resold together as a package.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tencent Cloud IM: Tencent Cloud's IM service is a major direct competitor to Easemob in the Chinese market, offering SDK-based messaging and real-time communication capabilities for app developers. Both target the same Chinese enterprise and developer segments across social, education, and live streaming use cases.
• Alibaba Cloud IMS: Alibaba Cloud's Instant Messaging Service directly competes with Easemob in China's CPaaS market, providing IM SDKs and APIs for developers building communication features. Both serve similar enterprise, e-commerce, and social use cases with comparable platform coverage.
• NetEase Yunxin: NetEase Yunxin is a leading Chinese CPaaS provider offering IM, RTC, and communication APIs, directly competing with Easemob across the Chinese developer and enterprise market. Both serve education, social entertainment, and gaming segments with similar SDK-based offerings.
• CommsEase (容联): CommsEase is a Chinese CPaaS company offering IM, voice, and video APIs that compete with Easemob in the Chinese enterprise market. Both target financial services, education, and large enterprise customers with comparable communication APIs and cloud-based delivery models.
• SendBird: SendBird is a global chat API and SDK platform similar to Easemob, serving app developers with messaging, voice, and video capabilities for social and marketplace applications. Both compete for developer mindshare in the global chat API market with comparable enterprise-grade offerings.
• Stream: Stream provides chat, video, and activity feed APIs for developers, directly competing with Easemob in the global chat API market. Both serve similar use cases including in-app messaging, social feeds, and real-time engagement features for enterprise and consumer apps.
• PubNub: PubNub provides real-time messaging infrastructure and APIs, serving as a direct competitor in the global CPaaS market for developers building real-time applications. Both offer low-latency messaging, presence, and real-time communication capabilities at scale.
• ZEGOCLOUD: ZEGOCLOUD provides real-time audio/video APIs and SDKs, directly competing with Easemob's RTC offering for developers building interactive communication features. Both serve social entertainment, live streaming, and gaming segments with comparable low-latency audio/video capabilities.

Broad incumbents

• Agora: Agora is Easemob's parent company and provides the SD-RTN global infrastructure powering Easemob's RTC capabilities. As a broader RTC platform, Agora addresses a wider market including standalone real-time audio/video use cases beyond the IM-centric focus of Easemob.
• Twilio: Twilio is a global CPaaS leader offering messaging, voice, and video APIs across a broader portfolio. While not focused exclusively on IM like Easemob, Twilio's Programmable Chat and Video products compete directly with Easemob's core offerings in the global developer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easemob

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easemob Technologies