OSP
- Company typePublic
- Founded2004
- HeadquartersNonsan, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
OSP firmographics
Firmographics- Name
- OSP
- Legal name
- OSP Co., Ltd.
- Website
- https://osppetfood.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OSP industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Organic Pet Food & Companion Animal Feed (AFADAJAF)
- akta.pro secondary industries
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Custom & Private-Label Pet Food Manufacturing (AFADAFAO)
Keywords
Where OSP is headquartered
LocationHeadquarters
- HQ city
- Nonsan
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
OSP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- ODM/OEM Manufacturing: Contract manufacturing services for major Korean pet food brands including ANF (Wooriwa), Pulmuwon, and 11 other companies. Currently transitioning from ODM-dominant (over 90% of sales) to proprietary brand sales targeting 50% ratio.
- Proprietary Brand (PB) Products: Own brand pet food products under INDIGO, Natural Signature, and HEXA brands sold through retail (Costco, E-Mart, SSG.com, Coupang) and direct-to-consumer channels. PB sales grew from 7% (2023) to 25% (2024), targeting 50%.
- Export/International Sales: Export of pet food products to 7 countries including Vietnam, Hong Kong, Taiwan, Thailand, Mongolia, Bahrain, Malaysia, and recently Chile. Products registered on Amazon Japan, Shopee (Malaysia, Singapore, Philippines).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
OSP product offering
Product offeringCore offering
OSP manufactures and distributes organic pet food products under its proprietary brands INDIGO, Natural Signature, and HEXA, spanning dry food, functional nutrition, supplements, and snacks for dogs and cats. In parallel, the company operates Korea's leading OEM/ODM contract manufacturing business, producing pet food for major Korean brands including ANF (Wooriwa), Pulmuwon, Dongwon F&B, and Cargill. Manufacturing capabilities include organic, natural, grain-free, and soft food formats with proprietary technologies such as vacuum coating, meat injection, and a patented animal-derived probiotic strain.
Product overview
OSP is an organic pet food manufacturing company offering both proprietary brands and OEM/ODM contract manufacturing services. Its own brand portfolio includes INDIGO (Indigo Paw) — a premium organic line with functional sub-lines Bio Nutrition and Age Nutrition, plus supplements like Pet Origin Probiotics — Natural Signature (premium natural food), and HEXA. The company serves as Korea's No. 1 pet food ODM manufacturer, producing ANF (Wooriwa), Pulmuwon (amio), and multiple other brands under contract. Products span organic, natural, grain-free, and soft food formats across life stages and health needs for dogs and cats.
Differentiator
Problem solved
Functional benefit
Brands
- INDIGO: Premium organic pet food brand with patented probiotic strains, including Bio Nutrition and Age Nutrition product lines
- INDIGO Paw
- Natural Signature
- HEXA
- Bowwow Korea (바우와우코리아)
Products and services
- INDIGO (Indigo Paw) Premium organic pet food brand featuring patented pet-derived probiotic strains, encompassing Bio Nutrition (functional health lines for joint, skin, weight, hairball, hypoallergenic, urinary, and kitten health), Age Nutrition (life-stage formulas), Indigo 7 premium kibble, and Pet Origin Probiotic supplements for dogs and cats.
- Natural Signature Premium natural pet food brand with clean-label formulations free from artificial additives, sold through retail and e-commerce channels in Korea and overseas.
- HEXA Premium pet food brand within OSP's own brand portfolio, positioned alongside INDIGO and Natural Signature for premium market segments.
- Bowwow Korea Premium Pet Snacks Premium pet snacks and treats manufactured through OSP's wholly-owned subsidiary Bowwow Korea, covering the full lifecycle of pets with snack and wet food categories.
- OEM & ODM Manufacturing Services Original Development Manufacturing services covering the full product lifecycle from concept, formulation, development, and production to shipment. Korea's No. 1 pet food ODM manufacturer by market share, serving major domestic brands including ANF (Wooriwa), Pulmuwon (amio), Dongwon F&B, Cargill Agrifurina, Yuhan Corporation, NH Hallwoo Chun, and Sajo Dong-A.
Quantifiable outcome
- 300% average growth in domestic market for INDIGO and Natural Signature brands (2023-2024)
- +4 more outcomes
Companies that use OSP
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
OSP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OSP partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CP Group (APV)corePartnership with Charoen Pokphand Group's subsidiary APV for Southeast Asia distribution network expansion. OSP is inviting ASEAN pet food import buyers to Korea through Korea Agro-Fisheries & Food Trade Corporation programs.
- Pet Prince (Vietnam)coreVietnamese distribution partner operating 30 local retail outlets. Invited to Korea headquarters for partnership strengthening and cooperation expansion activities.
- Wooriwa (ANF)coreMajor ODM customer for ANF pet food products. Manufacturing partnership for various product lines including MWO, 6 Free, and Double Meat product series.
- Woojin B&GcoreParent company and strategic R&D partner. Joint development of proprietary animal-derived probiotic strain for pet health products. Woojin B&G is an animal pharmaceutical R&D company providing technological foundation for OSP's functional pet food development.
- Bowwow KoreacoreSubsidiary company for premium pet snack manufacturing. Acquired after KOSDAQ listing to expand product categories beyond dry food to wet food and snacks. Joint participation in pet expos and popup stores.
- Amazon Japan / Shopee MarketsminorOnline marketplace distribution partners for Japan, Malaysia, Singapore, and Philippines markets. Products registered and available for sale on these e-commerce platforms.
- KOTRA, aT, Trade AssociationminorGovernment trade promotion organizations providing support for overseas market expansion, export promotion, and international networking opportunities.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
OSP competitors and assessment
Company assessmentDirect peers
- Wellness Pet Company: US-based premium natural pet food manufacturer focused on natural and grain-free formulations. Closely comparable to OSP's Natural Signature and grain-free organic positioning.
- Diamond Pet Foods: Large private-label and contract pet food manufacturer serving multiple brands globally. Direct comparator to OSP's #1 Korea ODM contract manufacturing business model.
- Pulmuwon (amio): Korean food conglomerate with premium pet food brand amio; ODM-manufactured by OSP. Direct domestic peer competing in the same Korean premium/natural pet food category.
- Wooriwa (ANF): Korean pet food brand owner of ANF, manufactured by OSP under ODM. Direct customer-competitor dynamic in the Korean premium dry kibble segment.
Others
- Kemin Industries: Global ingredient manufacturer with pet food functional additives including probiotics and gut-health solutions. Comparable as an enabling technology partner in the functional pet nutrition space OSP is moving into.
- Cargill (Animal Nutrition): Global agribusiness and animal nutrition giant; also an ODM customer of OSP (Cargill Agrifurina). Comparable as a large-scale animal feed and pet nutrition platform with global reach.
Emerging players
- Nom Nom (Pet Honesty): Premium fresh/functional pet food brand with direct-to-consumer emphasis. Comparable as a smaller premium and functional pet nutrition challenger operating in adjacent geographies.
Broad incumbents
- Hill's Pet Nutrition: Colgate-Palmolive-owned premium/specialty pet food brand emphasizing science-backed nutrition and therapeutic diets. Comparable to OSP's functional Bio Nutrition and Hypoallergenic lines plus SQF-certified manufacturing ethos.
- CJ CheilJedang: Korean food conglomerate with growing pet food and animal nutrition business leveraging its food manufacturing and distribution scale. Comparable as a broad Korean incumbent in pet food.
- Royal Canin: Global premium pet food brand owned by Mars, focused on breed-, size-, and life-stage-specific nutrition. Highly comparable to OSP's premium, life-stage-targeted Indigo Age Nutrition and 6-Free formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OSP social profiles
Digital presenceOSP financial estimates
Financial estimateRevenue estimate
Valuation estimate
OSP leadership team
Management profileNumber of profiles
Profiles4 records
OSP subsidiaries and ownership
Company hierarchySubsidiaries1 record
OSP funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OSP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OSP
What does OSP do?
OSP manufactures and distributes organic pet food products under its proprietary brands INDIGO, Natural Signature, and HEXA, spanning dry food, functional nutrition, supplements, and snacks for dogs and cats. In parallel, the company operates Korea's leading OEM/ODM contract manufacturing business, producing pet food for major Korean brands including ANF (Wooriwa), Pulmuwon, Dongwon F&B, and Cargill. Manufacturing capabilities include organic, natural, grain-free, and soft food formats with proprietary technologies such as vacuum coating, meat injection, and a patented animal-derived probiotic strain.
Is OSP a public or private company?
OSP is a public company. It is classified as public and is currently operating.
When was OSP founded?
OSP was founded in 2004. It employs 11 to 50 people.
Where is OSP based?
OSP is headquartered in Nonsan, South Korea, in the Asia region.
How does OSP make money?
Three revenue lines are on record. ODM/OEM Manufacturing is the primary driver. The others are proprietary Brand (PB) Products and export/International Sales.
Who are OSP's main competitors?
Direct peers on record are Wellness Pet Company, Diamond Pet Foods, Pulmuwon (amio) and Wooriwa (ANF). Others are Kemin Industries and Cargill (Animal Nutrition). Nom Nom (Pet Honesty) is listed as an emerging player. Broad incumbents are Hill's Pet Nutrition, CJ CheilJedang and Royal Canin.
Does OSP have an API?
No public API is recorded for OSP.
What industry is OSP in?
OSP's product category is Pet Food Manufacturing. Its primary akta.pro industry code is AFADAJAF, Organic Pet Food & Companion Animal Feed, with a secondary code of CRADAFAH, Natural/Organic & Limited-Ingredient Diets. Its NAICS code is 311111 and its SIC code is 2000.