The Cross Product

What The Cross Product does

TheCrossProduct (TCP) is a French deeptech company, founded in 2021 and headquartered in Avon near Fontainebleau, that builds an API-first, cloud-hosted SaaS platform for automated processing of 3D LiDAR point clouds used in infrastructure management. The platform applies a hybrid of artificial intelligence, deterministic algorithms, and domain-specific business rules to perform semantic and panoptic classification, vectorization into polylines, clash and gauge simulation, rail/wire deformation detection, and 3D digital twin generation. Solutions are organized into three vertical modules — railway (rail detection, catenary wire modeling, gauge simulation, clearance analysis), highway (road/lane vectorization, safety-barrier conformity, reverse engineering of geometry), and industrial facilities (substation and pipeline classification, cable and pipe modeling, digital twin output) — and are delivered through a token-based pay-per-use pricing layer (TCP Tokens), annual licenses for recurring processing, and integration via REST API and Python SDK.

The company's commercial model combines self-serve cloud access with enterprise field sales targeting infrastructure operators. It has accumulated a notable enterprise customer base across European transportation and energy infrastructure, including Deutsche Bahn, SNCF Réseau, RTE (electric transmission), APRR and Vinci Autoroutes (highway concessions), TotalEnergies, Eau de Paris, and CFL (Luxembourg railways), plus surveying and engineering firms such as setec, Geograma, Sacyr, ETF, Global Rail Group, and RATP Group. Distribution is reinforced through embedded integrations on partner platforms — Setec Capture, Geo-Cassini/e-Cassini, Alteia, and Bentley iTwin (the latter via Bentley Systems' iTwin Ventures program, which also provided $250,000 in support in 2024). Approximately twelve team members are based in France, including the three PhD co-founders (Andrés Serna, Théodore Chabardès, Kourosh Beroukhim) and a PhD-heavy R&D bench; the company is registered as a SAS with share capital of €17,647 and is privately held, with disclosed public-institution backing including BPI France, France 2030, Région Île-de-France, and acceleration via Wilco and STATION F.

Name

The Cross Product

Legal name

THE CROSS PRODUCT

Website

https://thecrossproduct.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

TheCrossProduct builds an API-first, cloud SaaS platform that uses AI and 3D LiDAR to automate classification, vectorization, and analysis of point clouds for railway, highway, and industrial infrastructure operators across Europe.

Ownership category

akta.pro rank

Product category

Geospatial Infrastructure Analytics Software

akta.pro primary industry

3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

Keywords

• LiDAR point cloud processing
• AI infrastructure analytics
• Railway asset management
• Highway digital twin
• 3D geospatial classification

Headquarters

HQ city

Fontainebleau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform - Token-based Consumption: Users purchase TCP Tokens to access solutions at kilometer-based rates. The platform handles point cloud processing automatically with results delivered upon completion. Suitable for variable volume needs and project-based work.
2. Annual License: Annual licensing option for customers with recurring processing needs, providing predictable cost structure for regular infrastructure management workflows.
3. API and SDK Integration Services: Revenue generated through API access and Python SDK integration, allowing customers to embed TCP processing capabilities into their own platforms and processing chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

TheCrossProduct provides a cloud-native SaaS platform for automated 3D LiDAR point cloud processing aimed at infrastructure managers. It delivers AI-driven classification, vectorization, clash detection, gauge simulation, and 3D digital twin generation across three vertical solutions for railway, highway, and industrial facility assets. Customers access the platform via a web interface, REST API, Python SDK, or through partner platforms such as Geo-Cassini, Setec Capture, Alteia, and Bentley iTwin, paying via TCP Tokens (per-kilometer usage) or annual licenses.

Product overview

TheCrossProduct (TCP) offers a unified SaaS platform for automated 3D LiDAR point cloud processing focused on infrastructure management. The core offering consists of three sector-specific solution suites: Highway Solutions (Automated Classification, Vectorization, Reverse Engineering, Safety Barrier Conformity), Railway Solutions (Automated Classification, Vectorization, Clash Detection, Gauge Simulation, Rail/Wire/Platform Modeling, Deformation Detection), and Industrial Facilities Solutions (Automated Classification, Cable/Pipe Vectorization, 3D Digital Twin Generation). All solutions are delivered through cloud-based processing with AI-powered automation combining deterministic algorithms with domain-specific business knowledge. Access is provided via the TCP Interface platform using a pay-per-use TCP Tokens system, with integration options through partner platforms (Geo-Cassini, Setec Capture, Alteia, Bentley iTwin) and a Python SDK/REST API for programmatic access.

Differentiator

Problem solved

Functional benefit

Brands

• TCP Tokens: Pay-per-use license tokens that allow access to TCP products on a per-kilometer basis for railway and highway solutions.

Products and services

• Highway Automated Classification Automated classification solution that uses AI to recognize 3D objects in highway point clouds and assigns categories (road, road markings, safety barriers, bridges, vegetation) for comprehensive infrastructure analysis. Targets highway infrastructure managers and engineering firms.
• Highway Automated Vectorization Automated vectorization of lanes and safety barriers from 3D highway point cloud data, producing polylines usable in GIS and BIM systems and enabling reverse engineering of road geometry including horizontal and vertical alignments. Targets highway infrastructure managers.
• Highway Reverse Engineering Automated analysis of road geometry from point cloud data, extracting horizontal alignments, vertical alignments, cross-sections, and measurements for reverse engineering applications. Targets highway infrastructure managers and surveying firms.
• Railway Automated Classification Automated classification solution for railway infrastructure point clouds, recognizing objects such as rails, cables, poles, frames, vegetation, and ground to enable detailed railway infrastructure analysis. Targets railway network operators, maintenance firms, and engineering companies.
• Railway Automated Vectorization Automated solution that vectorizes rails and contact cables from 3D railway point cloud data, generating polylines usable in GIS and BIM applications and supporting clash detection, gauge simulation, and track geometry analysis. Targets railway infrastructure operators.
• Railway Clash Detection and Gauge Simulation Professional application that performs automated clash detection using virtual gauges to identify obstacles to circulation and potential collisions on railway networks, supporting safety and clearance analysis. Targets railway infrastructure operators and engineering firms.
• Railway Automated Deformation Detection Automated detection of rail deformation issues from point cloud data, supporting identification of track geometry defects and maintenance planning. Targets railway infrastructure operators.
• Virtual Catenary Gauge Virtual catenary gauge simulation tool that checks clearance and helps prevent electrical and fire hazards on railway tracks by analyzing overhead line equipment geometry. Targets railway infrastructure operators.
• Industrial Facility Classification Automated classification of pipeline networks and electrical substations, recognizing equipment and assigning categories to support detection, inspection, and inventory applications. Targets operators of electrical substations, pipelines, and industrial sites.
• Industrial Facility Cable and Pipe Vectorization Automated vectorization solution for cables and pipelines from 3D point cloud data, generating polylines that enable geometry analysis, pipe radius measurements, cable shape analysis, and tube width calculations. Targets operators of electrical substations, pipelines, and industrial facilities.
• Industrial Facility 3D Digital Twin Generation Automated 3D digital twin generation for industrial facilities including electrical substations, enabling risk identification, compliance analysis, predictive maintenance optimization, and infrastructure analysis. Targets operators of electrical substations, pipelines, and energy infrastructure.
• Customized Products Custom-built point cloud processing solutions developed for specific business needs beyond the standard railway, highway, and industrial facility suites, leveraging TCP's AI and deterministic algorithm capabilities. Targets customers with unique infrastructure or asset processing requirements.
• TCP Tokens (Pay-per-Use Licensing) Pay-per-use license system that lets users pre-purchase TCP Tokens to access TCP products on a per-kilometer basis for railway and highway infrastructure solutions, with consumption reports to inform future purchases. Suitable for project-based and variable-volume work.
• TCP Interface (Cloud SaaS Platform) Cloud-based SaaS platform and user interface through which users upload point cloud data, run TCP processing solutions, and receive automated results. Forms the primary delivery channel for the company's classification, vectorization, clash detection, gauge simulation, and digital twin capabilities.
• TCP REST API and Python SDK Programmatic access layer for TheCrossProduct, comprising a REST API (with documentation at doc.thecrossproduct.xyz) and a Python SDK (github.com/TheCrossProduct/tcp-sdk), enabling customers to integrate automated point cloud processing into their own platforms and processing chains.

Quantifiable outcome

• Processing time reduced from weeks to hours for large-scale road asset inventory projects
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• YellowScan: LiDAR sensor and hardware provider for UAV-based surveying, with adjacent software offerings; complementary rather than directly competing with TCP's software-only point cloud analytics stack.
• e-Cassini (Geo-Cassini): Surveying platform and TCP distribution partner that embeds TCP algorithms; comparable as a customer-facing channel for point cloud processing in railway, highway, and corridor surveying.

Direct peers

• Pix4D: Provides point cloud and photogrammetry processing software widely used in surveying, construction, and infrastructure — directly comparable in core AI-based 3D data processing for AEC and rail/road verticals.
• ClearEdge3D (EdgeWise): Specializes in automated feature extraction from point clouds for AEC, including MEP, structural, and infrastructure modeling — a direct competitor in automating vectorization and modeling from LiDAR scans.
• Alteia: Enterprise visual intelligence / drone data analytics platform that integrates TCP's algorithms; offers overlapping point cloud processing capabilities for infrastructure inspection and digital twins, making it the closest direct peer and channel partner.
• GeoCue Group: Offers point cloud processing software (LP360) and LiDAR data management for surveying, transportation, and infrastructure — closely aligned with TCP's infrastructure-focused processing workflows.
• Virtual Surveyor: Point cloud analysis platform for surveying professionals working on infrastructure corridors, terrain, and asset inventory — overlapping customer base and similar low-training, vector-output workflows.

Broad incumbents

• Esri: Dominant GIS platform (ArcGIS) widely used by infrastructure operators like SNCF Réseau; competes at the integration/output layer where TCP's vectorized outputs land in customer GIS environments.
• Bentley Systems: Major infrastructure engineering software provider behind iTwin, OpenRail, OpenRoads, and ContextCapture. Strategic partner and competitor — overlaps in point cloud and digital twin capabilities at much larger scale.
• Trimble: Global leader in surveying, geospatial, and infrastructure software (Trimble Business Center, eCognition) with extensive rail/road solutions — broader incumbent with overlapping point cloud processing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thecrossproduct

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cross Product