GeoCue Group
GeoCue Group, founded 2003 and headquartered in Madison, Alabama, manufactures TrueView drone and handheld LiDAR sensors and develops LP360 point cloud processing software, serving surveyors, engineers, mining, utilities, construction, forestry, and government agencies worldwide.
- Company typePrivate
- Founded2003
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GeoCue Group does
GeoCue Group Inc. is a privately held Alabama-based company, founded in 2003 and headquartered in Madison, AL, that designs, manufactures, and distributes integrated LiDAR mapping hardware and point cloud processing software. The product portfolio centers on the TrueView family of 3D Imaging Sensors (drone LiDAR systems ranging from the $18,990 TrueView 1 Lite to the engineering-grade TrueView 720), TrueView GO handheld SLAM scanners (116S, 132S, and the 2026-launched NEO), and the LP360 software suite (LP360 Drone, LP360 Land, LP360 Geospatial, and LP360 Cloud) for processing aerial, mobile, terrestrial, and handheld LiDAR data. The company also offers NDAA-compliant sensor variants, survey targets, sensor rentals, and professional training/consulting services. LP360 was acquired in 2009 via the QCoherent deal and is now developed in-house.
GeoCue sells primarily to professional surveyors, civil engineering and DOT firms, mining companies, construction contractors, utilities, forestry operations, and government agencies, with LP360 recognized as a processing standard at USGS, USACE, and USDA Forest Service. Revenue is generated through hardware unit sales, subscription and perpetual LP360 software licenses (managed via the LP360 Portal), training and consulting services, and accessories. Distribution combines a direct enterprise sales motion with a growing global partner network (Coptrz in the UK, MOST Robotics in DACH, Duncan-Parnell in the Southeast US, DSLR Pros nationwide US), supported by industry events (Geo Week, INTERGEO, ISPRS) and an extensive knowledge base. The company was awarded the Pitch the Press prize at Geo Week 2026 and is privately held with no disclosed external funding or institutional investor.
GeoCue Group firmographics
Firmographics- Name
- GeoCue Group
- Legal name
- GeoCue Group Inc.
- Website
- https://geocue.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoCue Group, founded 2003 and headquartered in Madison, Alabama, manufactures TrueView drone and handheld LiDAR sensors and develops LP360 point cloud processing software, serving surveyors, engineers, mining, utilities, construction, forestry, and government agencies worldwide.
- Ownership category
- akta.pro rank
GeoCue Group industry classification
Industry- Product category
- LiDAR Mapping Hardware & Software
- NAICS
- Geophysical Surveying and Mapping Services (54136), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- LiDAR & 3D Sensing Modules (HDAHALAG)
- akta.pro secondary industries
- Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where GeoCue Group is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GeoCue Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- LiDAR Hardware Sales: Sale of TrueView drone LiDAR sensors, handheld SLAM LiDAR systems, and mobile mapping systems. Hardware products range from entry-level (TV1 Lite at $18,990) to engineering-grade sensors.
- LP360 Software Licenses: LP360 software suite offered as subscription licenses and perpetual licenses. Includes LP360 Drone, LP360 Land, LP360 Geospatial, and cloud add-on products. Subscription licenses managed through LP360 Portal.
- Training and Consulting: Professional training and consulting services for LiDAR data collection, processing, and LP360 software usage. Available as part of customer support offerings.
- Accessories and Equipment: Sale of LiDAR survey targets (Accuracy Star, Concentric Target), sensor accessories, mounting hardware, and replacement components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TrueView 1 Lite - Entry-level drone LiDAR |
| Hybrid | Pay-as-you-go | TrueView GO Handheld - SLAM LiDAR Demo |
| Subscription | Annual | LP360 Software Subscriptions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
GeoCue Group product offering
Product offeringCore offering
GeoCue Group designs, assembles, and sells the TrueView line of LiDAR 3D Imaging Sensors for drone, handheld, and vehicle-mounted mapping, and develops and licenses the LP360 point cloud processing software suite for processing LiDAR and photogrammetric data. The company also sells LiDAR survey targets, sensor accessories, and offers training, consulting, and a sensor rental program to surveying, engineering, government, and geospatial professionals.
Product overview
GeoCue Group is a LiDAR mapping technology company founded in 2003 in Huntsville, Alabama, offering an integrated portfolio of hardware sensors, processing software, and services. The product portfolio centers on the TrueView line of 3D Imaging Systems (3DIS) for drone, mobile, and handheld mapping, and the LP360 software suite for LiDAR point cloud processing. TrueView sensors range from entry-level (TrueView 1 Lite at $18,990) to engineering-grade (TrueView 720), including NDAA-compliant options (TrueView 641/651/655/660 series), and handheld SLAM solutions (TrueView GO 116S, 132S, and GO NEO). The LP360 software family includes LP360 Drone for UAV data, LP360 Land for handheld data, LP360 Geospatial for traditional aerial/mobile/terrestrial data (with ArcGIS integration), and LP360 Cloud for cloud-based processing. The company also offers TrueView Mobile Mapping Systems for vehicle-mounted operations, survey targets, sensor rental, training services, and enterprise/custom solutions for government and military applications. In 2009, GeoCue acquired QCoherent, the founders of LP360 software, which is now developed in-house.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueView 1 Lite
- TrueView 1
- TrueView 515
- TrueView 535
- TrueView 539
- TrueView 540
- TrueView 641
- TrueView 651
- TrueView 655/660
- TrueView 680/680LR
- TrueView 720
- TrueView GO 116S
- TrueView GO 132S
- TrueView GO NEO
- TrueView Mobile Mapping Systems
- LP360 Drone
- LP360 Land
- LP360 Geospatial
- TrueView Sensor Rental
- Training & Consulting
- Accuracy Star
- Concentric Target
- Custom Enterprise Projects
- Government & Military Custom Projects
Quantifiable outcome
- 600-700 acre topographic survey completed in 2-3 days vs weeks with traditional crews
- +1 more outcomes
Companies that use GeoCue Group
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
GeoCue Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature4 records
GeoCue Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Triple-IN Laser TechniccoreCollaborated with Triple-IN Laser Technic to develop the NDAA-compliant TrueView 641 LiDAR sensor. This partnership enabled GeoCue to offer high-accuracy UAV mapping solutions that meet NDAA compliance requirements for government and defense applications.
- MOST RoboticscoreGermany-based robotics company added to GeoCue's global distribution network to promote LiDAR and surveying solutions across Germany, Austria, and Switzerland. MOST Robotics offers drone and ground-based LiDAR technology alongside GeoCue's handheld SLAM LiDAR, targeting surveying, construction, forestry, agriculture, and industrial inspection professionals.
- CoptrzcoreUK's leading commercial drone solutions provider joined GeoCue distribution network to distribute TrueView 3D Imaging Sensors and LP360 LiDAR Processing Software across the United Kingdom. Coptrz serves over 2,000 businesses and has certified more than 12,000 pilots.
- Duncan-ParnellminorSoutheast US distributor expanding access to TrueView LiDAR and LP360 Software across the region.
- DSLR ProsminorNationwide US distributor delivering TrueView LiDAR and LP360 Software to customers across the United States.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GeoCue Group competitors and assessment
Company assessmentDirect peers
- Emesent: Australia-based vendor of drone-based LiDAR mapping systems (Hovermap) for GPS-denied and indoor environments. Emesent was named alongside GeoCue at the Geo Week 2026 Pitch the Press competition and directly competes in handheld SLAM and drone LiDAR mapping.
- RIEGL: Austrian manufacturer of terrestrial, mobile, airborne, and UAV-based LiDAR scanners. RIEGL is one of the most established names in professional LiDAR and competes directly with GeoCue's TrueView drone and handheld sensor lineup across surveying, corridor, and engineering-grade applications.
- Phoenix LiDAR Systems: U.S.-based provider of UAV and backpack LiDAR mapping systems with bundled point cloud processing software. Phoenix competes head-to-head with GeoCue in the drone LiDAR hardware segment serving surveyors, engineers, and researchers.
- YellowScan: French designer and manufacturer of UAV LiDAR solutions for surveying, forestry, and archaeology. YellowScan is a like-for-like peer to GeoCue in the drone LiDAR category, with comparable hardware-plus-software positioning.
- Teledyne Optech: Canadian manufacturer of airborne, terrestrial, and mobile LiDAR sensors and mapping cameras. Teledyne Optech competes with GeoCue in the aerial and corridor LiDAR mapping segment, including government and defense end markets.
- Terrasolid: Finnish developer of point cloud processing software (TerraScan, TerraModeler) widely used by LiDAR professionals. Terrasolid is the most established competitor to LP360 in LiDAR classification and processing software used by surveyors and government agencies.
Broad incumbents
- Leica Geosystems (Hexagon): Global surveying and geospatial instrumentation brand owned by Hexagon, offering LiDAR scanners, total stations, GNSS, and reality capture software. While far broader than GeoCue, Leica is the most direct large incumbent competing in the same surveying and mapping end markets.
- Trimble: Large diversified provider of GNSS, optical, and LiDAR-based surveying equipment plus geospatial software (Trimble Business Center, eCognition). Trimble overlaps with GeoCue in survey, civil engineering, and mapping workflows at enterprise scale.
- Velodyne (Ouster): U.S. LiDAR sensor company (now merged with Ouster) supplying multi-platform LiDAR units used in mapping, robotics, and automotive. While broader than GeoCue, Velodyne/Ouster competes in LiDAR sensor components and integrated units relevant to GeoCue's hardware supply chain and competitive landscape.
Emerging players
- Pix4D: Swiss photogrammetry and point cloud processing software vendor (Pix4Dmatic, PIX4Dmapper). Pix4D overlaps with GeoCue's LP360 Cloud and processing workflows for drone-derived 2D/3D mapping and competes for enterprise and surveying software budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GeoCue Group social profiles
Digital presenceGeoCue Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoCue Group leadership team
Management profileNumber of profiles
Profiles2 records
GeoCue Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoCue Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoCue Group
What does GeoCue Group do?
GeoCue Group designs, assembles, and sells the TrueView line of LiDAR 3D Imaging Sensors for drone, handheld, and vehicle-mounted mapping, and develops and licenses the LP360 point cloud processing software suite for processing LiDAR and photogrammetric data. The company also sells LiDAR survey targets, sensor accessories, and offers training, consulting, and a sensor rental program to surveying, engineering, government, and geospatial professionals.
Is GeoCue Group a public or private company?
GeoCue Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoCue Group founded?
GeoCue Group was founded in 2003. It employs 11 to 50 people.
Where is GeoCue Group based?
GeoCue Group is headquartered in Madison, United States, in the North America region.
How does GeoCue Group make money?
Four revenue lines are on record. LiDAR Hardware Sales are the primary driver. The others are LP360 Software Licenses, training and Consulting and accessories and Equipment.
Who are GeoCue Group's main competitors?
Direct peers on record are Emesent, RIEGL, Phoenix LiDAR Systems, YellowScan, Teledyne Optech and Terrasolid. Broad incumbents are Leica Geosystems (Hexagon), Trimble and Velodyne (Ouster). Pix4D is listed as an emerging player.
Does GeoCue Group have an API?
No public API is recorded for GeoCue Group.
What industry is GeoCue Group in?
GeoCue Group's product category is LiDAR Mapping Hardware & Software. Its primary akta.pro industry code is HDAHALAG, LiDAR & 3D Sensing Modules, with a secondary code of HDAAAEAL, Remote Sensing & Geospatial Vision (satellite/drone imagery). Its NAICS code is 54136 and its SIC code is 3812.