Vitalief

What Vitalief does

Vitalief is a U.S. clinical research consulting and managed services firm founded in December 2021 and headquartered in New Brunswick, New Jersey, with an additional office in King of Prussia, Pennsylvania and embedded delivery teams operating across at least ten U.S. states. The company targets four buyer segments — academic medical centers, health systems, pharmaceutical and biotech sponsors, and CROs, sites, and site networks — and addresses operational gaps across the clinical research lifecycle, including study start-up and activation, financial and revenue cycle operations, workforce capacity, portfolio delivery, and sponsor engagement.

Vitalief delivers its services through three engagement models — consulting, managed services, and embedded workforce solutions — bundled into six service areas: Strategy, Alignment & Roadmap; Study Start-Up & Activation; Financial & Revenue Cycle Operations; Workforce & Functional Capacity; Portfolio Operations & Study Delivery; and Sponsor Engagement & Growth. Supporting the service delivery is VELARA, a proprietary AI-enabled delivery infrastructure used for structured workflows and AI-assisted first-pass work in contracts, budgeting, and Medicare Coverage Analysis, with all outputs reviewed and owned by senior practitioners. Adjacent commercial offerings include Vitalief Academy (learning and development), Clinical Trials Office (CTO) Services, Study Activation Services, Float Pool Services, and a referral-based Ambassador Program.

The revenue model is professional services and managed services, with quote-based enterprise pricing rather than disclosed rates. The company is privately held, backed by a $2.75 million Series A led by Tech Council Ventures with participation from RWJBarnabas Health and a subsequent $2 million round in April 2023, and is led by CEO and Chairman David Moore with a C-suite that includes COO Judy Mimeault, CFO Dave Granese, and Chief Innovation Officer Matthew Maxwell. Board representation from RWJBarnabas Health, Tech Council Ventures, Rutgers Cancer Institute, and Rutgers' Institute for Translational Medicine and Science reflects the founding partnership structure.

Name

Vitalief

Legal name

VITALIEF, INC.

Website

https://vitalief.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitalief is a U.S. clinical research consulting and managed services firm that helps academic medical centers, health systems, sponsors, and CROs improve trial operations through consulting, embedded workforce solutions, and its AI-enabled VELARA delivery infrastructure.

Ownership category

akta.pro rank

Product category

Clinical Research Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54), Scientific Research and Development Services (5417)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Clinical Operations & Monitoring FSP (CRA/CTM/Start-up) (HLAGAOAA)

akta.pro secondary industries

Clinical Research Support (CRC/CTA) (EDAOAJAO), Clinical CROs (Phase I–IV) (HLAGAAAA), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Clinical research consulting
• Clinical trial operations
• Study activation services
• Healthcare workforce solutions
• Clinical research managed services

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Assessments, strategy, and design work delivered by senior practitioners with deep clinical research operations experience.
2. Managed Services: Technology-enabled functional service where Vitalief runs the function with senior practitioners owning every output.
3. Workforce Solutions: Embedded staffing of senior coordinators and functional staff with deeper bench support, providing coverage continuity without permanent headcount.
4. Vitalief Academy - Learning & Development: Competency enrichment and targeted learning and development curricula for clinical research professionals, offered as a commercial service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vitalief delivers clinical research operations consulting, managed services, and workforce solutions to healthcare organizations including academic medical centers, health systems, sponsors, and CROs. Services span study start-up and activation, financial and revenue cycle operations, workforce capacity, portfolio operations, and sponsor engagement. Delivery is supported by VELARA, a proprietary AI-enabled delivery infrastructure, and staffed by senior practitioners with deep clinical research operations experience.

Product overview

Vitalief offers a unified consulting and managed services platform for clinical research operations. The core offering consists of six service areas: Strategy, Alignment & Roadmap; Study Start-Up & Activation; Financial & Revenue Cycle Operations; Workforce & Functional Capacity; Portfolio Operations & Study Delivery; and Sponsor Engagement & Growth. Supporting the services is VELARA, an AI-enabled delivery infrastructure that provides structured workflows and AI-assisted work in contracts, budgeting, and Medicare Coverage Analysis. Additional products include Vitalief Academy (learning and development), Clinical Trials Office (CTO) Services, Study Activation Services, Float Pool Services, and the Vitalief Ambassador referral program. Services can be engaged as consulting, managed services (outsourced function), or embedded staffing, with scope flexing to client needs.

Differentiator

Problem solved

Functional benefit

Brands

• VELARA: Vitalief's internal AI-enabled delivery infrastructure that supports teams with structured workflows, reference material, and AI-assisted first-pass work in contracts, budgeting, and Medicare Coverage Analysis.
• Vitalief Academy

Products and services

• Strategy, Alignment & Roadmap Consulting service that translates research strategy into an operating model with functions aligned to deliver it, including operating assessment, prioritized roadmap, target operating model, and leadership alignment for clinical research programs.
• Study Start-Up & Activation Service to open studies faster by coordinating contracts, budgets, regulatory, feasibility, and handoffs, including activation plan, cleared contract and budget pipeline, regulatory packet ownership, and activation workflow management.
• Financial & Revenue Cycle Operations Service supporting CTA review, budget development, Medicare Coverage Analysis, billing compliance, revenue cycle, and research financial visibility, helping build, negotiate, analyze, document, and manage financial and contractual work.
• Workforce & Functional Capacity Service adding experienced capacity where research demand exceeds permanent team, providing embedded coordinators and functional staff, coverage during peaks and gaps, and role design and capacity plans.
• Portfolio Operations & Study Delivery Service keeping studies moving after award through better visibility, escalation, enrollment support, and operational follow-through, including patient recruitment, cohorts, and registries.
• Sponsor Engagement & Growth Service reducing operational friction that determines whether sponsors return, strengthening program's standing as a partner, including smoother activation and close, clearer sponsor communication, and trusted operating record.
• Vitalief Academy A suite of services, content, and technologies offering competency enrichment and targeted learning and development curricula for clinical research professionals. Originally an internal initiative, now commercialized for clients.
• Clinical Trials Office (CTO) Services Service addressing the broader clinical trials office function within organizations where alignment of people, processes, and technologies is critical to research success, including consulting, resourcing, managed services, and learning and development.
• Float Pool Services Adaptive resourcing strategy deploying a flexible team of skilled resources across multiple clinical trial tasks, processes, or sites, ensuring consistent, high-quality support irrespective of unforeseen challenges or fluctuating demand.

Quantifiable outcome

• Activation cycle reduced from 180 days to 75 days at one Academic Medical Center client
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered strategic.

• Rutgers Cancer Institute of New JerseystrategicStrategic or Co-development Partner · 13 July 2022Steven K. Libutti, MD, Director of Rutgers Cancer Institute of New Jersey and Vice Chancellor for Cancer Programs, serves on Vitalief's Board of Directors. Represents strategic alignment with major academic cancer research institution.
• Rutgers University - Institute for Translational Medicine and SciencestrategicStrategic or Co-development Partner · 13 July 2022Reynold A. Panettieri, Jr., MD, Director of the Institute for Translational Medicine and Science and Vice Chancellor for Translational Medicine and Science at Rutgers University, serves on Vitalief's Board of Directors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huron Life Sciences: Large management consultancy with a dedicated Life Sciences practice delivering clinical operations, compliance, and technology services to AMCs, sponsors, and CROs. Direct competitor in research operations consulting and managed services for similar buyer personas.
• WCG (WIRB-Copernicus Group): Large clinical research solutions provider spanning IRB review, technology, and site operations. Competes for AMC and health system business in research operations and study activation.
• Advarra: Provider of IRB, IBC, technology, and clinical research services to academic medical centers, sponsors, and sites. Competes in the same operational layer Vitalief targets at research institutions.
• IQVIA: Global CRO and FSP powerhouse with the largest commercial footprint in clinical operations and functional service provisioning. Sets the pricing and scale benchmark Vitalief must navigate against.
• ICON plc: Full-service global CRO offering FSP, site solutions, and consulting across clinical operations. Represents large-scale competition for FSP and embedded workforce engagements.
• Parexel International: Global CRO with depth in clinical operations, FSP, and biotech/sponsor services. Relevant because Vitalief's CFO previously led business operations at ExecuPharm (a Parexel subsidiary), reflecting domain overlap.

Direct peers

• ProPharma Group: Specialized pharma services firm providing clinical research, regulatory, and compliance consulting and managed services to sponsors and research institutions. Closest analog to Vitalief's site-centric FSP/consulting model.
• Premier Inc. Healthcare improvement company with consulting, data, and workforce solutions serving health systems and providers. Comparable in selling research-informed operational improvement services into the AMC/health-system buyer base.
• Worldwide Clinical Trials: Mid-sized global CRO focused on complex therapeutic areas including oncology. Closely comparable to Vitalief in serving AMCs and sponsors with study activation and operational depth.
• EMMES: Applied research organization providing clinical research operations and statistical services to government, academic, and biopharma clients. Niche-size competitor in AMC and sponsor-facing clinical research operations, mirroring Vitalief's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vitaliefinc
• LinkedInlinkedin.com/company/vitalief-inc
• Instagraminstagram.com/vitaliefinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalief