What Timers does

Timers Inc. (株式会社Timers) is a Tokyo-based private technology company founded in October 2013, operating the Famm brand as an integrated platform serving families with children, working mothers, and small-to-medium businesses in Japan. The company originally launched under the name Pairy (a couple-chat app) and divested that business to Linkbal Co., Ltd. in April 2019 before pivoting to a family-focused ecosystem under the Famm umbrella. Its product portfolio spans five lines: the Famm family photo/video sharing app (1.4M+ families, distributed globally via iOS and Google Play), Famm School (online IT-skills training for mothers on parental leave, including web design with childcare support), Famm Assistant Online (subscription matching service connecting high-skill remote assistants with businesses, priced at ¥40,000–¥90,000 per month depending on contract length), Famm AI Recruiting (an RPO service combining proprietary generative AI with human consulting), and Famm Money Consultation & Photography Sessions (free professional photography events bundled with childcare-cost financial planning).

The company operates a sales-led go-to-market combining digital content marketing, SEO, Instagram-driven demand generation, and direct sales consultation for B2B services. Its technology stack is built on AWS and GCP infrastructure using PHP, Golang, TypeScript, Swift, Kotlin, and Flutter. Revenue is generated primarily through recurring monthly subscriptions (Famm Assistant Online at ¥40K–¥90K/month, Famm School, premium Famm app features) supplemented by one-time fees for photography sessions and professional-services fees for AI Recruiting RPO engagements.

Timers has raised approximately ¥1億 (December 2013), an undisclosed round in October 2017 from DBJ Capital, Globis Capital Partners, and SMBC Venture Capital, and a 2026 investment from GLIN Impact Capital. The company was recognized in Nikkei Cross Trend's 2022 '100 Companies Creating Future Markets' list and articulates an explicit mission of 'dissolving societal binaries' (社会の二項対立を溶かす), targeting the work–family, urban–rural, and male–female divides through flexible remote work, mandatory male parental leave, and career re-entry programs for mothers.

Name

Timers

Legal name

Timers inc.

Website

https://timers-inc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Timers Inc. is a Tokyo-based private company operating the Famm brand — an integrated platform combining a 1.4M-user family photo-sharing app, subscription remote-assistant services for SMBs, an online IT-skills school for mothers, and generative-AI-powered recruitment outsourcing for Japanese enterprises.

Ownership category

akta.pro rank

Product category

Family Mobile Applications and Online Services Platform

NAICS

Temporary Help Services (56132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll, Time & Attendance (BPACAPAB)

akta.pro secondary industry

Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

Keywords

• Family mobile apps
• Virtual assistant services
• AI recruiting services
• Online skills training
• Photo sharing platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Famm Assistant Online Subscription: Monthly subscription service providing online assistant support. Pricing starts at ¥60,000 per month for comprehensive operational support including administrative tasks, web design, and business operations.
2. Famm Family App Services: Family photo/video sharing app with premium features including calendar prints and photography session services.
3. Famm School Online Education: Online school for mothers offering IT skills training including web design, with childcare support included.
4. Famm Photography Sessions: Professional photography sessions combined with financial consultation for childcare costs.
5. Famm AI Recruiting RPO: Recruitment process outsourcing service using AI technology for hiring optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Timers Inc. operates the Famm brand ecosystem, offering a family photo and video sharing mobile application with print services, an online assistant matching platform that connects high-skilled remote assistants with businesses, an AI-powered recruitment process outsourcing service using proprietary generative AI, and an online IT skills school for mothers with childcare support. The platform serves both B2C consumers (families and mothers) and B2B customers (SMEs needing operational support and companies with hiring needs).

Product overview

Timers operates the Famm brand as an integrated platform serving parenting families. The core Famm product is a family photo/video sharing app with printing services. The platform extends through sub-products including Famm School (online IT skill development for mothers), Famm Assistant Online (high-skilled remote assistant matching), and Famm AI Recruiting (generative AI-powered recruitment services). The Famm money consultation and photography events provide additional family support services. Together, these products aim to dissolve work-life binaries and support diverse working styles for families.

Differentiator

Problem solved

Functional benefit

Brands

• Famm: Family app for photo/video sharing, financial consultation sessions with professional photographers, and career development services for mothers. The brand encompasses family app, photography sessions, online assistant services, AI recruiting, and a mothers' school.

Products and services

• Famm Family App A global family mobile application enabling families to share photos and videos of children's growth, with monthly free calendar and square print services. Used by 1.4 million+ families with children in Japan and internationally.
• Famm Financial Consultation and Photography Sessions (Fammお金の相談会&撮影会) Popular in-person event service that combines free professional photography sessions with financial consultation on childcare costs, designed for parents seeking to document family memories and plan childcare expenses.
• Famm School (Fammスクール) Online school for mothers on parental leave and women seeking to start remote work or side businesses, offering IT skills training including web design with included childcare support via sitters.
• Famm Assistant Online (Fammアシスタントオンライン) Online assistant matching service connecting businesses with high-skilled remote assistants for administrative tasks, web design, and business operations support. Used by 300+ companies cumulatively. Pricing starts at ¥40,000-¥90,000 per month depending on commitment length.
• Famm AI Recruiting (FammAIリクルーティング) Recruitment process outsourcing service that uses proprietary generative AI combined with expert consulting to maximize hiring efficiency and solve recruitment challenges for businesses.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lancers: Japan's largest freelance and crowdsourcing marketplace, matching skilled workers with businesses for project-based and ongoing engagements — directly comparable to Famm Assistant Online's model of connecting remote assistants with enterprise clients.
• Timee: Japanese gig-work app that matches businesses with short-term hourly workers; a direct operational peer to Famm Assistant Online for flexible staffing, particularly in administrative and operational roles.
• Grooves: Operates a BPO/online assistant matching marketplace ('CrowdLog') that connects enterprises with remote assistants — a near-direct analogue to Famm Assistant Online's subscription-based online assistant model.
• Kidsline: Japanese platform matching families with babysitters and childcare providers; shares Timers' family/childcare customer orientation and online matching mechanics, comparable to the legacy Pairy concept and adjacent to Famm School's childcare angle.
• VisasQ: Japanese expert-network platform that matches enterprises with vetted external professionals for consulting engagements; structurally analogous to Famm Assistant Online's model of supplying skilled on-demand talent to corporate clients.

Broad incumbents

• Wantedly: Japanese recruiting platform focused on matching candidates with mission-driven employers; comparable to Famm AI Recruiting as a tech-enabled recruitment service, though with a much broader B2B recruiter base.
• BizReach: Established Japanese recruiting platform (executive and high-skill focus); comparable to Famm AI Recruiting on the recruitment tech axis but at significantly larger scale and with a permanent-placement emphasis.
• Recruit Holdings: Japanese HR-tech, staffing, and consumer-internet conglomerate (Indeed, etc.); the dominant incumbent whose workforce-matching platforms span consumer and enterprise segments, exerting competitive pressure on all of Timers' Famm lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/timers_tech
• Facebookfacebook.com/timersinc
• LinkedInlinkedin.com/company/timers-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timers