What Vetted does

Vetted operates an AI-powered shopping research assistant designed to help individual consumers identify the best products and lowest prices without manually aggregating scattered online information. Founded in 2019 and headquartered in New York, the company targets general online shoppers who want to reduce the research burden of purchase decisions across categories. The product is delivered as a free consumer service through a web portal at vetted.ai and dedicated mobile applications on iOS and Android, with the mobile apps providing additional functionality beyond the web experience.

The platform's core technology is an AI agent that synthesizes information from Reddit discussions, YouTube reviews, user-generated reviews, and expert articles to produce consolidated product recommendations, while simultaneously comparing prices across multiple retailers to surface the lowest available price. The AI capability stack spans knowledge retrieval, natural language processing, and recommendation generation, and operates across three data modalities: text from reviews and articles, video from YouTube, and structured price data from retailer feeds. No proprietary model names, training datasets, patents, or third-party model dependencies were disclosed in the available data, leaving the boundary between proprietary AI IP and underlying foundation model usage ambiguous.

Vetted's business model is affiliate and referral commerce: the company earns referral fees when users purchase products through retailer links surfaced by the platform, and the core service is free to users with no disclosed subscription tiers. The go-to-market motion is product-led growth, relying on app store discovery, word-of-mouth, organic social media presence, and email communications rather than a direct sales team. The company has raised a disclosed $14 million Series A round in August 2022 led by Insight Partners, with participation from Bling Capital, Golden Ventures, Index Ventures, and Panache Ventures; no follow-on financing or revenue figures are publicly disclosed in the available data.

Name

Vetted

Legal name

Vetted AI

Website

https://vetted.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vetted operates an AI-powered shopping research assistant that aggregates Reddit, YouTube, user reviews, and expert articles to help individual consumers find the best products and lowest prices. The free consumer app earns revenue through affiliate referral fees across iOS, Android, and web.

Ownership category

akta.pro rank

Product category

AI Shopping Assistant

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• AI shopping assistant
• Product research tool
• Price comparison engine
• Shopping recommendations
• Consumer research platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Commerce: Vetted appears to generate revenue by earning referral fees when users purchase products through store links. The platform connects users to retailers and presumably receives compensation for driving sales transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vetted operates an AI-powered shopping research assistant that aggregates and analyzes product information from Reddit discussions, YouTube reviews, user reviews, and expert articles to recommend the best products to consumers. The platform simultaneously compares prices across multiple stores to identify the lowest available price. The service is delivered through a website and mobile applications on iOS and Android.

Product overview

Vetted offers a single unified AI shopping assistant product available via web platform and mobile apps (iOS and Android). The core product uses AI to analyze Reddit discussions, YouTube videos, user reviews, and expert articles to research and recommend the best products, while simultaneously comparing prices across multiple stores to find the lowest price. The mobile apps offer enhanced features beyond the web experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetted AI Shopping Assistant An AI-powered shopping research assistant that analyzes Reddit, YouTube, user reviews, and expert articles to find the best products, and compares stores to get the lowest price for individual consumers.
• Vetted iOS App Mobile application for iOS devices providing AI-powered shopping research and price comparison features beyond the web platform.
• Vetted Android App Mobile application for Android devices providing AI-powered shopping research and price comparison features beyond the web platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Klarna: Payments and shopping platform with price comparison, affiliate monetization, and a shopping app — overlaps with Vetted's consumer shopping-research use case at much greater scale.
• Google Shopping: Dominant shopping search and comparison surface from Google, with deep retailer integrations and massive distribution through Search — the structural incumbent Vetted must differentiate against.

Direct peers

• CamelCamelCamel: Amazon price-tracking and comparison service that alerts shoppers to price drops, representing the same 'research the best deal before buying' use case monetized via affiliate links.
• Honey: Browser extension and app that automatically finds coupons, compares prices, and earns affiliate commissions on shopping — a directly comparable affiliate-driven shopping-research product now owned by PayPal.
• Capital One Shopping (Wikibuy): Shopping comparison and rewards platform that helps consumers find better prices and earn cashback, monetized via affiliate referral commissions — the same core business model as Vetted.
• RetailMeNot: Long-established deals, coupons, and cashback platform that drives affiliate commerce traffic to retailers, comparable in monetization mechanics and consumer value proposition.
• ShopSavvy: Mobile price-comparison app that lets shoppers scan barcodes and find the lowest price across retailers — a close functional analog to Vetted's mobile-first shopping-research experience.

Regional players

• PriceRunner: Price-comparison shopping platform operating primarily in the UK and Nordics, monetized via affiliate referrals from retailers — same business model as Vetted but focused on European markets.
• Idealo: Leading European price-comparison platform (Germany-headquartered) that aggregates retailer offers and earns affiliate revenue, comparable in mechanics to Vetted though with primarily European geographic focus.

Emerging players

• Perplexity AI: AI-native answer engine that has launched a Shopping feature synthesizing product research with cited sources — the most direct AI-native competitive threat to Vetted's positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vetted_ai
• Facebookfacebook.com/vettedai
• LinkedInlinkedin.com/company/vetted-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetted