What CamelCamelCamel does

CamelCamelCamel (legally 3CG CAMEL LLC) is a bootstrapped, privately held price-tracking service founded in 2008 in California by programmer Daniel Green. The company monitors Amazon product prices using Amazon's official API and ASIN identifiers, then exposes that data to end users through three surfaces: a web application that provides historical price charts (showing Amazon, Third Party New, and Third Party Used price series with high/low/average statistics), a price-watch and email-alert system that notifies users when prices fall below user-defined thresholds, and The Camelizer, a browser extension available across Chrome, Edge, Firefox, Opera, and Safari that embeds price history directly on Amazon product pages. The service covers 9 Amazon locales (United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and Australia).

The business model is entirely free to end users. Revenue is generated exclusively through the Amazon Services LLC Associates Program, which pays the company advertising fees on qualifying purchases routed through affiliate links. Distribution is product-led and zero-touch: users discover the service through organic search when researching Amazon price-tracking tools, through press coverage in publications including Mashable, IGN, SlashGear, Creative Bloq, and Shopify, and through the browser extension marketplaces. The target customer is the individual consumer shopper — specifically the 'deal hunter' persona looking to distinguish genuine discounts from inflated 'sale' prices, particularly around Prime Day and Black Friday. A wishlist-import feature automates setup by pulling products from any public Amazon wishlist and creating price watches at 'Amazon new price minus one'.

In May 2026 the company extended the same model to Walmart through a new sub-brand, CamelMart (camelmart.com), which pulls data from Walmart's official API and replicates the Amazon tracking experience. A prior attempt to extend to Best Buy under the brand camelbuy in 2009 was discontinued due to insufficient traction. The operation remains small (11-50 employees) and founder-led, with no disclosed venture funding, no enterprise or B2B revenue line, and no public or partner-facing API. No AI or machine learning capabilities are documented in the company's current stack.

Name

CamelCamelCamel

Legal name

3CG CAMEL LLC

Website

https://camelcamelcamel.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CamelCamelCamel is a bootstrapped, free Amazon price-tracking service founded in 2008 that monitors product prices across 9 locales, provides historical price charts and email alerts, and monetizes solely through Amazon affiliate commissions on purchases routed from the site.

Ownership category

akta.pro rank

Product category

Price Tracking Software

NAICS

General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Amazon price tracking
• Price history charts
• Price drop alerts
• Browser extension shopping
• Walmart price tracker

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Amazon Associates Affiliate Commissions: The company participates in the Amazon Services LLC Associates Program, earning advertising fees (commissions) on qualifying purchases made through Amazon links on their site. This is the primary revenue stream for the free service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CamelCamelCamel is a free Amazon price tracking service that monitors product prices across Amazon marketplaces, providing users with historical price charts, email price-drop alerts when prices fall below user-set thresholds, and price watches. The offering is extended by The Camelizer browser extension for seamless in-page tracking and by CamelMart, a separate Walmart price tracker built on the same model.

Product overview

CamelCamelCamel is a free, single-platform price tracking service (not a modular suite) centered on its core Amazon price tracker. The core platform (CamelCamelCamel) provides price monitoring, historical charts, and email alerts for Amazon products across 8 locales. This core is augmented by The Camelizer browser extension, which embeds price tracking functionality directly into Amazon browsing. A new sub-brand, CamelMart, extends the same model to Walmart. All products share the same value proposition: consumer price transparency, but there is no shared platform, API, or module architecture — each retailer tracker operates as a separate site.

Differentiator

Problem solved

Functional benefit

Brands

• The Camelizer: Browser extension for Chrome, Firefox, Edge, Opera, and Safari that provides instant access to Amazon price history charts and price watch creation.

Products and services

• CamelCamelCamel Amazon Price Tracker Free Amazon price tracker that monitors product prices across Amazon marketplaces, providing historical price charts, price-drop email alerts, and price watches for individual consumers. Users can set desired price thresholds and receive notifications when prices fall.
• The Camelizer Browser Extension Browser extension for Chrome, Firefox, Edge, Opera, and Safari that provides instant access to CamelCamelCamel price history charts and enables users to create price watches directly from Amazon product pages. Supports multiple Amazon locales (US, Canada, UK, Germany, Spain, France, Italy, Australia).
• CamelMart Walmart Price Tracker Walmart price tracker launched in May 2026 that mirrors the CamelCamelCamel service for Amazon. Pulls data from Walmart's official API and offers historical price charts and price-drop email alerts for Walmart products, providing cross-retailer price transparency for individual consumers.

Quantifiable outcome

• Users can identify genuine deals by comparing current prices against historical averages shown on price charts
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WalmartcoreTechnology or IntegrationCamelmart, the Walmart price tracker launched by CamelCamelCamel, pulls data directly from Walmart's official API to provide price tracking similar to the Amazon service.
• AmazoncoreGTM or Marketing PartnerCamelCamelCamel participates in the Amazon Services LLC Associates Program, earning affiliate commissions on qualifying purchases made through their links to Amazon products.
• ThreecoltsminorGTM or Marketing PartnerThreecolts product suite is advertised on the CamelCamelCamel website for sellers seeking data or other seller services. This appears to be an advertising/referral relationship.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Keepa: Amazon-specific price tracker that provides price history charts, price drop alerts, and a browser extension. Keepa is the closest direct competitor to CamelCamelCamel in functionality, target audience, and product offering.
• Slickdeals: Community-driven deals and price comparison platform with millions of users actively tracking prices and sharing discounts across retailers. Operates adjacent to CamelCamelCamel's deal-discovery function.
• Shopzilla: Online price comparison and shopping platform that helps consumers compare prices across retailers. Operates as a price-aggregation service comparable to CamelCamelCamel's tracking model.
• PriceGrabber: Price comparison engine that aggregates product listings and prices from multiple retailers. Operates the same core value proposition as CamelCamelCamel — surfacing price transparency for online shoppers.

Broad incumbents

• RetailMeNot: Coupon, cash-back, and price-tracking platform serving consumers seeking deals online. Operates in the same consumer deal-discovery and affiliate-revenue space as CamelCamelCamel.
• Honey (PayPal): Browser extension that finds coupon codes, tracks prices, and earns affiliate commissions across thousands of retailers. Acquired by PayPal for $4B, it offers broader price-tracking functionality than CamelCamelCamel with significantly greater resources.
• Capital One Shopping: Browser extension (formerly Wikibuy) that compares prices, applies coupons, and earns affiliate rewards. Operates within the same price-comparison and affiliate-revenue business model as CamelCamelCamel.
• Google Shopping: Google's price comparison and product search platform that aggregates prices from retailers worldwide. Operates the same core price-comparison value proposition at vastly greater scale and with different monetization (ads vs affiliate).

Emerging players

• Earny: Price tracking and automatic refund service that monitors purchases and files claims when prices drop. Operates an adjacent consumer price-protection model with overlap in the price-tracking infrastructure.

Regional players

• PriceSpy: Price comparison platform primarily serving European and Nordic markets with historical price tracking functionality. Comparable product offering to CamelCamelCamel but with a different geographic focus.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/camelcamelcamel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CamelCamelCamel