What Ecovacs does

ECOVACS Robotics (SSE:603486) is a Chinese consumer robotics company headquartered in Suzhou that designs, manufactures, and sells AI-powered service robots across five product lines: DEEBOT (robotic vacuum cleaners and mops), WINBOT (robotic window cleaners), GOAT (robotic lawn mowers), ULTRAMARINE (robotic pool cleaners), and LilMilo (emotional AI companion robots). Founded in 2006 with roots going back to 2001, the company serves more than 38 million households across nearly 180 countries and operates a workforce of 5,001–10,000 employees.

The company's technology stack centers on proprietary AI and hardware systems, including AIVI 3D computer vision for obstacle avoidance, dual-LiDAR navigation, OZMO ROLLER self-washing mopping technology (91% market share in its category with 1.6 million cumulative units sold), YIKO / AGENT YIKO natural language AI agents, BLAST high-suction systems up to 30,000Pa, FocusJet stain pre-dissolving technology, and ZeroTangle anti-tangle brush systems. ECOVACS holds over 2,400 patents globally and invested approximately $126 million USD in R&D in 2024, a 7.3% year-over-year increase.

ECOVACS generates revenue primarily through one-time hardware sales via a product-led growth model anchored on its own e-commerce site (ecovacs.com), Amazon marketplace listings, regional localized storefronts across 180 markets, and dedicated B2B channels (ecovacscommercial.com for the DEEBOT PRO series). Products span entry-level SKUs (~$239 for window cleaners, ~$315 for entry vacuums and pool cleaners) to premium flagships ($1,499–$1,849 for top-tier DEEBOT and GOAT models), with the consumer installed base of 38 million households providing an implicit data flywheel for navigation and AI improvement. Reported revenue figures point to a multi-billion dollar (RMB-denominated) business with double-digit year-over-year top-line growth through 2025.

Name

Ecovacs

Legal name

ECOVACS ROBOTICS

Website

https://ecovacs.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ECOVACS Robotics (SSE:603486) is a Chinese consumer robotics company selling AI-powered robotic vacuum, window, lawn, pool, and companion robots across five product lines, serving 38 million households in 180 countries through e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Consumer Robotics

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Window & Surface Cleaning Robots (CRACARAD)

akta.pro secondary industry

Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)

Keywords

• Robotic vacuum cleaners
• Home service robotics
• Robotic window cleaners
• Robotic lawn mowers
• Robotic pool cleaners

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Robotics Hardware Sales: Primary revenue stream from selling robotic vacuum cleaners, window cleaners, lawn mowers, and pool cleaners directly to consumers through e-commerce platforms (ecovacs.com, Amazon) and retail channels. Products sold at various price points from $239 (entry window cleaners) to $1,849 (premium lawn mowers).
2. Commercial Robotics: Revenue from commercial cleaning robots targeting B2B buyers in facilities management, healthcare, hospitality, and commercial real estate through ecovacscommercial.com and dealer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ECOVACS designs, manufactures, and sells a portfolio of AI-powered home service robots spanning floor cleaning (DEEBOT robotic vacuums and mops), window cleaning (WINBOT), lawn mowing (GOAT), pool cleaning (ULTRAMARINE), and emotional AI companionship (LilMilo/FAMIBOT). Products are sold direct-to-consumer through ecovacs.com regional storefronts, Amazon marketplace, and authorized retailers, with a parallel commercial robotics line (DEEBOT PRO) sold via ecovacscommercial.com to facility managers. All products share proprietary navigation, computer vision, and AI voice control platforms developed in-house.

Product overview

ECOVACS is a global home robotics company offering a comprehensive ecosystem of intelligent cleaning and service robots across five product lines: DEEBOT (robot vacuums and mops), WINBOT (window cleaning robots), GOAT (robotic lawn mowers), ULTRAMARINE (robotic pool cleaners), and LilMilo (emotional AI companion robots). The portfolio spans from premium flagship models like the DEEBOT X12 OmniCyclone with FocusJet stain technology and the GOAT A3000 LiDAR PRO with integrated edge trimming, to accessible entry-level options. All products integrate with the ECOVACS HOME app and feature AI-powered navigation, obstacle avoidance, and automated cleaning capabilities. The company positions itself as a full-scenario service robotics provider, expanding beyond floor cleaning to outdoor maintenance (lawn and pool care) and emotional companionship applications.

Differentiator

Problem solved

Functional benefit

Brands

• DEEBOT: Smart robotic vacuum cleaners and mops for everyday home cleaning
• WINBOT
• GOAT
• ULTRAMARINE
• FAMIBOT
• ECOVACS Commercial Robotics

Products and services

• DEEBOT X12 OmniCyclone Flagship robot vacuum and mop with bagless OmniCyclone station, FocusJet stain pre-dissolving technology, 22,000Pa suction, OZMO Roller 3.0 mopping system, and AIVI 3D obstacle avoidance. Targets households seeking premium hands-free floor cleaning.
• DEEBOT X11 OmniCyclone Bagless 3-in-1 robot vacuum and mop with PowerBoost fast charging, 19,500Pa suction, OZMO ROLLER 2.0 rotating mopping, AGENT YIKO AI Agent Butler, and TruePass 4WD climbing system. Sold direct and via Amazon.
• DEEBOT T90 PRO OMNI High-performance robotic vacuum with 30,000Pa BLAST suction, 10.63-inch OZMO ROLLER 3.0 instant self-washing roller mop, AIVI 3D obstacle detection. Targets mid-range buyers wanting flagship-grade perpetual cleaning at $899.99.
• DEEBOT T80 OMNI Mid-range robot vacuum and mop with AI Instant Re-Mop 2.0 stain removal, 18,000Pa tangle-free suction, OZMO ROLLER self-washing mopping, and smart carpet auto-recognition.
• DEEBOT T50 PRO OMNI Ultra-thin automatic cleaning robot with 3.19-inch slim design, 15,000Pa suction, YIKO-GPT AI voice assistant, TruEdge 2.0 adaptive edge cleaning, and 10-in-1 station for hands-free cleaning.
• DEEBOT N30 PRO OMNI Entry-level robot vacuum with hot-water mop washing, 10,000Pa suction, agile navigation, automatic mop lifting for carpet, and all-in-one OMNI station at accessible price point.
• DEEBOT N50 PRO OMNI India-market robot vacuum with 25,000Pa suction, ZeroTangle 3.0 anti-tangle technology, and OMNI self-cleaning station. Priced at INR 64,999, sold via ecovacs.in and Amazon India.
• WINBOT W3 OMNI Premium window cleaning robot with TruEdge technology, three-nozzle wide-angle spray, Vortex Wash system, and integrated pad-washing station for streak-free cleaning on all glass surfaces. Priced at $699.99.
• WINBOT W2S OMNI Station-powered window cleaning robot with 110-minute cordless mobility, WIN-SLAM 4.0 intelligent navigation, 6-in-1 station, TruEdge precision cleaning, and anti-slip climbing system for multi-surface window cleaning.
• WINBOT mini 2 Compact entry-level window cleaning robot with intelligent path planning, ultrasonic spray, edge cleaning capability, and 9-stage safety protection for smaller windows and shower glass. Priced at $239.99.
• GOAT A3000 LiDAR PRO Flagship wire-free robotic lawn mower with 360° Dual-LiDAR HoloScope navigation, integrated TrueEdge trimmer for hands-free edge cutting, AIVI 3D obstacle avoidance (200+ obstacle types), 32V platform with 400m²/h mowing efficiency, and 50% slope climbing. Handles up to 3/4 acre. Priced at $1,849.
• GOAT A2000 LiDAR PRO Mid-range wire-free robotic lawn mower with LiDAR navigation, TrueEdge trimming capability, AIVI 3D obstacle detection, and autonomous mapping for yards up to 1/2 acre.
• GOAT O1000 LiDAR PRO Entry-level wire-free robotic mower with upgraded LiDAR navigation (replacing prior RTK technology), AI-powered obstacle detection, and custom mowing zones via smart app for lawns up to 1/4 acre. Priced at $1,199-$1,499.
• ULTRAMARINE P1 Robotic Pool Cleaner Cordless robotic pool cleaner with 4800GPH UltraPure Suction, dual-layer 3μm filtration, SmartNavi intelligent navigation, 10-tier durability system with marine-grade components, IP68 waterproofing, up to 180-minute runtime, and app control for pools up to 1,937 sq ft. Priced at $499.99.
• LilMilo (FAMIBOT) Emotional AI Companion Robot Emotional AI companion robot featuring advanced multimodal perception, lifelike expressive eyes, articulated movement, plush biomimetic fur, five distinct personality types, and seven core emotions. Targets users seeking pet-like companionship without real pet responsibilities. Priced at $799.99.
• DEEBOT PRO Commercial Cleaning Robot Series Commercial-grade autonomous floor cleaning robots targeting B2B buyers in facilities management, healthcare, hospitality, and commercial real estate. Sold through ecovacscommercial.com and dealer networks to address cleaning staff labor shortages and ensure consistent cleaning quality.

Quantifiable outcome

• OZMO ROLLER products achieved 1.6 million units cumulative sales with 91% market share in self-washing roller mopping category
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature13 records

Partnerships

Two partnerships are on record, tiered minor.

• CCE 2026 (China Clean Expo)minorStrategic or Co-development Partner · 1 April 2026ECOVACS participated at the 27th China Clean Expo (CCE 2026) in Shanghai alongside over 40 brands showcasing AI-powered autonomous cleaning robots. The company demonstrated commercial cleaning robots and engaged in the Global Xchange Hub for international business matchmaking, with approximately 140,000 professional visitors from 176 countries attending.
• Enabling Village (Singapore)minorStrategic or Co-development Partner · 13 March 2026ECOVACS partnered with Enabling Village in Singapore to provide DEEBOT robotic vacuum cleaners to caregivers as part of the 'Always in Your Corner' APAC brand campaign. The partnership aims to ease daily burdens for caregivers in the 'sandwich generation' and is part of a broader community initiative across key APAC markets including Singapore, Australia, Vietnam, India, Thailand, Malaysia, and Indonesia.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/EcovacsRobotics
• Facebookfacebook.com/ecovacs.global
• LinkedInlinkedin.com/company/ecovacs-robotics-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecovacs