Arcatron Mobility

What Arcatron Mobility does

Arcatron Mobility, now operating under the consumer brand Frido, is a Pune-based manufacturer of assisted-living and mobility-assist devices founded in 2015. The company designs, manufactures, and sells electric and manual wheelchairs, mobility scooters, commode chairs, transfer lifts, pediatric and bariatric wheelchairs, bath safety products, walking aids, and ergonomic comfort accessories. Its engineering differentiators include ultra-light carbon fiber wheelchair frames (as low as 13.93 kg), automatic electromagnetic braking, IATA-compliant air-travel designs, TPE suction-grip technology optimized for Indian bathroom tiles, and digital joystick control with live status display.

The company operates a horizontal D2C-led model targeting seniors, post-surgery patients, individuals with disabilities, caregivers, safety-conscious households, and healthcare facilities across India. Revenue is generated through unit-priced hardware sales distributed via the company's own e-commerce platform (mobility.myfrido.com), Amazon India, over 1,000 third-party physical retail outlets, the MyFrido company-owned store concept, and a 'Become a Retailer' channel partner program. Pricing spans entry-level manual wheelchairs (₹5,879-₹13,999) through premium electric wheelchairs (₹39,999-₹149,999), with accessories typically sold at 20-41% off MRP. The business is supplemented by financing partnerships (HDFC No-Cost EMI, Snapmint BNPL), sports sponsorships (RCB IPL 2024), and omnichannel marketing across social, PR, and WhatsApp Commerce.

Arcatron has raised undisclosed growth capital from OrbiMed (lead), BL Taparia Family Office, Chona Family Office, and MGA Ventures in February 2024, preceded by revenue-based financing from Klub in 2021, and earlier rounds from IAN Group and Artha Group. Founder Ganesh Sonawane leads the company with co-founders Dewaj Baruah (COO), Laxmikant Banjarey (CTO), and Kunal Kamble (VP Design), with 11-50 total employees. The business is privately held, India-domiciled, and recently executed a rebrand from Arcatron Mobility to Frido Mobility to consolidate consumer brand identity.

Name

Arcatron Mobility

Legal name

Arcatron Mobility Private Limited

Website

http://arcatron.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Arcatron Mobility (Frido) designs, manufactures, and sells electric and manual wheelchairs, mobility scooters, commode chairs, bath safety products, and ergonomic comfort accessories for seniors, post-surgery patients, caregivers, and healthcare facilities across India through e-commerce, Amazon, and 1,000+ retail outlets.

Ownership category

akta.pro rank

Product category

Mobility Assist Devices

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAHAMAA

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYHLAHAMAB

Seating & Positioning Systems (Cushions, Backs, Pressure Relief)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYHLAHAMAI

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYHLAHAMAE

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

SECONDARYHSABAKAB

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Mobility assist devices
• Electric wheelchairs
• Bathroom safety products
• Ergonomic comfort products
• Manual wheelchairs

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Mobility Device Sales: One-time hardware sales of wheelchairs, mobility scooters, and assistive devices through e-commerce and retail channels across India.
2. Ergonomic Comfort Products: Sales of orthopaedic insoles, ergonomic cushions, bedding aids, bath safety products, and accessories for comfort and mobility support.
3. Spare Parts and Accessories: Replacement parts including wheels, cushions, batteries, chargers, and other components for existing product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arcatron Mobility (operating under the Frido brand) designs, manufactures, and sells mobility assist devices including electric and manual wheelchairs, mobility scooters, commode chairs, transfer lifts, and bathroom safety products. The company also offers ergonomic comfort accessories such as cushions, pillows, and bedding aids for seniors, post-surgery patients, individuals with disabilities, and caregivers.

Product overview

Arcatron Mobility operates under the Frido brand as a comprehensive mobility and comfort solutions provider. The product portfolio centers on mobility assist devices (electric and manual wheelchairs, mobility scooters, walking aids), bathroom safety products (commode chairs, bath mats, grab bars, shower chairs), and comfort products (air cushions, bedding aids, pillows). The offering is a unified platform under the Frido sub-brand, spanning core mobility devices as the anchor products supplemented by complementary accessories, hygiene aids, and comfort accessories that serve seniors, post-surgery patients, individuals with mobility challenges, and caregivers. Products are sold through e-commerce (website, Amazon, Flipkart), company-owned retail, and over 1,000 physical retail locations across India. The company also offers B2B/institutional sales and was rebranded from Arcatron Mobility to Frido Mobility to unify its consumer-facing brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• Frido: Primary consumer brand for mobility assist devices, wheelchairs, and ergonomic products sold by Arcatron Mobility.

Products and services

• Frido Carbon Fiber Electric Wheelchair Ultra-light carbon fiber electric wheelchair with automatic electromagnetic safety braking, up to 15km range per charge, digital joystick with live display, one-click foldable design, and IATA-compliant air-travel certification for seniors and travelers with mobility needs.
• Frido Carbon Fiber X Electric Wheelchair Foldable electric wheelchair with a sturdy carbon fiber X-frame, up to 18km single-charge range, automatic electromagnetic braking, and larger solid PU wheels for improved stability.
• Frido Foldable Electric Wheelchair Carbon steel frame electric wheelchair with 360° joystick control, 5 speed levels, up to 15km range, anti-tipper wheels, and compact folding design supporting up to 100kg.
• Frido Prime Electric Wheelchair Electric wheelchair with 100kg weight capacity, smart alerts, and premium comfort features for daily independence.
• Frido Heavy Duty Recliner Electric Wheelchair Heavy-duty electric wheelchair with 160° full recline capability, 150kg weight capacity, tool-free assembly, and 5 speed options with approximately 15km range.
• Frido Foldable Travel Wheelchair Ultra-light manual wheelchair weighing 9.5kg with a strong aluminium frame, supports up to 100kg, featuring a one-click folding mechanism and robust hand brakes with locks.
• Frido FSS100 Foldable Wheelchair Manual wheelchair with sturdy X-frame folding mechanism, chrome-plated mild steel chassis, high-quality rexine backrest, rear mag wheels with brake mechanism, supporting up to 100kg.
• Frido FSS101 Everyday Foldable Wheelchair Made-in-India foldable wheelchair with sturdy frame, comfortable seating, dual brakes, safety belt, and smooth everyday mobility support.
• Frido Attendant-Propelled Bariatric Wheelchair Heavy-duty manual wheelchair with 200kg weight capacity, stainless steel frame, 22-inch wide seating, integrated bedpan, height-adjustable design (17-21.5 inches), and 3-year warranty.
• Frido Cerebral Palsy Pediatric Wheelchair Specialized pediatric wheelchair with lightweight steel frame, comfortable cushioned seating, adjustable anti-tip wheels, safety belt, detachable feeding tray, 145° recline support, and height-adjustable footrest for children with cerebral palsy.
• Frido Cruise Mobility Scooter Electric mobility scooter with up to 40km range, 360° rotatable seat, dual braking system, adjustable tiller, maximum speed 6km/hr, supports up to 120kg, and tool-free 3-part assembly.
• Frido 2000 Commode Wheelchair Steel frame commode wheelchair with 150kg capacity, keyhole-shaped waterproof seat cushion, removable bed pan, tension-adjustable backrest, tool-free assembly, and automotive-grade powder coating for corrosion resistance.
• Frido Commode Chair Adjustable height commode chair with aluminium build supporting up to 100kg, anti-slip rubber tips, ergonomic seat, removable commode bucket, and compact portable frame.
• Frido Heavy Duty Commode Chair Heavy-duty commode chair with 227kg weight capacity, height-adjustable legs, supportive armrests, removable commode bucket, and compact foldable aluminium design.
• Frido Mobility Transfer Lift Patient transfer device with hydraulic pump mechanism for smooth lift assistance, all-in-one bedpan and tray, dual locking mechanism, enabling safe patient transfers between bed and wheelchair.
• Frido Anti-Slip Bath Mat Anti-slip bath mat with ultra-strong suction grip for smooth tiles, textured slip-resistant TPE surface, fully waterproof build, heavyweight design for added stability, and quick-drainage holes, designed specifically for Indian bathroom tiles.
• Frido Flip Up Grab Bar Wall-mounted flip-up grab bar with space-saving design, non-slip textured grip, strong wall-mounted stability, supports up to 100kg, available in S/M/L sizes for bathroom safety.
• Frido Air Seat Cushion Adjustable air-filled seat cushion with customizable inflation, breathable washable cover, pressure-relieving design for wheelchair users to prevent bed sores, available in multiple sizes.
• Frido Shower Chair Curve Tool-free adjustable shower chair for safe, stable, and comfortable bathing support.
• Frido Portable Bed Rail

Quantifiable outcome

• 250% year-on-year growth rate achieved during 2021
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and supporting.

• Royal Challengers Bangalore (RCB)flagshipGTM or Marketing Partner · 1 April 2024Frido Mobility became the official insole partner for Royal Challengers Bangalore (RCB) during the IPL 2024 T20 cricket league, providing high-visibility marketing and brand awareness across India.
• HDFC BanksupportingGTM or Marketing PartnerHDFC Bank credit card holders receive No Cost EMI options and up to ₹3,000 discount on select products, enabling more accessible pricing for customers.
• SnapmintsupportingGTM or Marketing PartnerFinancing partner providing No Cost EMI options to customers, expanding purchasing accessibility for premium mobility products.
• Shipping Partners (Bluedart, Xpressbees, Delhivery)supportingOthersReliable shipping partners facilitating delivery across India with orders dispatched within 48 hours and delivery within 4-7 business days.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tynor Orthotics: India's largest domestic orthopedic and mobility-aid brand with broad distribution across hospitals, pharmacies, and retail — directly competes with Arcatron on wheelchairs, commode chairs, and bath-safety products in the Indian market.
• Karma Medical Products: Taiwan-headquartered, Asia-focused wheelchair and mobility-aid manufacturer with active sales in India; closest direct peer in lightweight manual and powered wheelchairs at similar mid-market price points.
• Vissco Rehabilitation Aids: Indian manufacturer of wheelchairs, mobility aids, orthotics, and rehabilitation equipment with extensive domestic distribution; a direct Indian-headquartered competitor across overlapping product categories.

Broad incumbents

• Stryker: Global medical-technology major with relevant adjacencies in hospital beds, stretchers, and patient-handling equipment that overlap with Arcatron's transfer-lift and clinical-channel expansion ambitions.
• Invacare: Worldwide manufacturer and distributor of wheelchairs, mobility scooters, and homecare medical equipment; directly comparable product portfolio (manual and powered wheelchairs, patient lifts, bathroom safety) and similar customer base of seniors and clinical users.
• Drive DeVilbiss Healthcare: Large diversified manufacturer of durable medical equipment including wheelchairs, scooters, patient lifts, bathroom safety, and daily-living aids; comparable across Arcatron's full mobility and home-care catalogue.
• Pride Mobility Products: US-based designer and manufacturer of power chairs, mobility scooters, and lift chairs; comparable as a premium-mobility device maker targeting similar end-user needs with a multi-channel model.
• Ottobock: Global leader in prosthetics, orthotics, and wheelchairs; comparable as an established incumbent in mobility-DME with broad product breadth, deep clinical relationships, and an expanding India footprint.

Regional players

• Paramount Bed India: India-focused manufacturer of hospital furniture, ICU beds, and patient-handling equipment; an adjacent Indian competitor with overlapping presence in clinical-channel mobility and patient-transfer categories.

Emerging players

• Forza Vita (Forza Med): India-based emerging D2C mobility and rehabilitation device brand with comparable focus on modern design, online sales, and premium positioning for Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arcatronindia
• Facebookfacebook.com/arcatronmobility
• Instagraminstagram.com/myfrido
• LinkedInlinkedin.com/company/arcatron-mobility-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcatron Mobility