Avoca Clinic

What Avoca Clinic does

The Avoca Clinic Ltd is a privately held, Ireland-based cosmetic and plastic surgery provider operating across six clinical locations in Wicklow, Dublin (Carrickmines), Cork, Dundalk, Limerick, and Belfast. Founded in 2012 by Ailish Kelly and Niamh Murdock, the clinic offers a comprehensive portfolio of surgical procedures — breast augmentation, reduction, uplift, the proprietary Advanced Internal Bra Lift, liposuction (traditional, VASER, Tickle), abdominoplasty, facelifts, rhinoplasty, blepharoplasty, and male treatments including gynecomastia surgery — alongside non-surgical aesthetic services (Profhilo, dermal fillers, anti-wrinkle injections, lip fillers) and specialized health offerings (EMSCULPT NEO, EMSELLA, a dedicated Breast Implant Health Check, and a Menopause Suite). Technological differentiators include 3D simulation technology for breast implant visualization, an exclusive Breast Suite facility described as unique in Ireland, and a consultant-radiologist-led Breast Implant Health Check using ultrasound.

The clinic operates a consultative sales model with free initial consultations as the primary patient acquisition touchpoint, supplemented by an online self-serve booking portal for non-surgical procedures, content marketing, patient testimonials, and social media on Instagram and Facebook. Revenue is generated on a per-procedure basis, with surgical procedures priced between €3,000 and €9,000 and patient financing facilitated through partnerships with HUMM Finance and CU Health across all 32 counties of Ireland. The clinic holds CHKS and UKAS accreditations, won both Total Healthcare Clinic of the Year and Overall Excellence at the 2025 Private Healthcare Awards, and was a 2025 Family Business Awards finalist. Since September 2023, the company has operated with growth equity backing from BGF, which invested €7 million for a significant minority stake to fund surgical capacity expansion and additional clinic locations, with BGF's Lauren Sharpe and Noel Daly joining the board.

Name

Avoca Clinic

Legal name

The Avoca Clinic Ltd

Website

https://avocaclinic.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Avoca Clinic is an Ireland-based, female-founded private cosmetic and plastic surgery provider operating six clinics across Ireland, offering surgical procedures (breast, body, facial, male) and non-surgical aesthetic treatments, serving over 10,000 patients since 2012.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)

Keywords

• Cosmetic surgery
• Plastic surgery
• Breast augmentation
• Body contouring
• Non-surgical aesthetics

Headquarters

HQ city

Wicklow

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, breast reduction, tummy tuck, liposuction, facelift, rhinoplasty and other cosmetic surgeries. Prices range from €3,000 to €9,000 depending on procedure type.
2. Non-Surgical Treatments: Non-surgical aesthetic treatments including Profhilo, dermal fillers, anti-wrinkle injections, EMSCULPT NEO, EMSELLA, and breast implant health checks. These are typically per-treatment or per-session pricing.
3. Finance Plans: Partnership with HUMM and CU Health to provide patient financing options, enabling patients to pay for procedures in installments. Available across all 32 counties in Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Avoca Clinic provides surgical and non-surgical cosmetic and plastic surgery procedures across breast, body, face, and male-specific treatments. Services include breast augmentation, reduction, uplift, and the Advanced Internal Bra Lift; body contouring including liposuction (VASER, Tickle, traditional), tummy tucks, and mommy makeovers; facial procedures such as facelifts, rhinoplasty, and eyelid surgery; plus non-surgical treatments (Profhilo, dermal fillers, anti-wrinkle injections) and specialized health services (Breast Implant Health Check, Menopause Suite, EMSCULPT NEO, EMSELLA).

Product overview

The Avoca Clinic is a leading private cosmetic surgery provider in Ireland offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The core offering consists of surgical body procedures (liposuction, abdominoplasty, body contouring), breast procedures (augmentation, reduction, uplift), facial procedures (facelifts, rhinoplasty, blepharoplasty), and male-specific treatments. Supporting services include non-surgical aesthetic treatments (fillers, anti-wrinkle injections, Profhilo) and specialized health services (EMSCULPT NEO, EMSELLA, Breast Implant Health Check, Menopause Suite). The clinic operates across six locations in Ireland (Wicklow, Dublin/Carrickmines, Cork, Dundalk, Limerick, Belfast) and provides comprehensive patient care from initial consultation through post-operative aftercare. Financing options are available through partnerships with Humm and CU Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Procedures Surgical breast procedures including augmentation, reduction, uplift (mastopexy), breast fat transfer, and the Advanced Internal Bra Lift for breast contouring and reconstruction. Includes 3D Simulation Technology for pre-operative visualization. Targeted at women seeking cosmetic or functional breast improvements.
• Body Procedures Body contouring surgical procedures including liposuction (VASER, Tickle, traditional, tumescent, and laser variants), abdominoplasty (tummy tuck), Renuvion skin tightening, mommy makeover, labiaplasty, sports injury treatment, and body fat transfer. Targeted at patients seeking body reshaping post-pregnancy, weight loss, or for stubborn fat removal.
• Facial Procedures Facial cosmetic surgery procedures including Deep Plane and SMAS facelifts, eyelid surgery (blepharoplasty), rhinoplasty, and neck lifts. Targeted at patients seeking facial rejuvenation, anti-aging correction, or functional nasal surgery.
• Male Treatments Cosmetic procedures tailored for male patients including male facelift, male eyelid surgery (blepharoplasty), and gynecomastia surgery. Targeted at men seeking cosmetic improvements to address facial aging or excess breast tissue.
• Non-Surgical Procedures Non-invasive aesthetic treatments including Profhilo skin bio-remodelling, dermal fillers, anti-wrinkle injections, and lip fillers. Targeted at patients seeking aesthetic enhancement without surgery.
• Breast Implant Health Check Ireland's only dedicated Breast Implant Health Check service, led by a Consultant Breast Radiologist using ultrasound to assess breast implant integrity, detect silent ruptures, and evaluate surrounding tissue. Available to all patients regardless of where surgery was performed. Pricing €350 for existing Avoca patients and €380 for new patients.
• Menopause Suite Specialized care and treatments for women experiencing menopause symptoms. Targeted at women seeking relief from menopause-related issues including pelvic floor weakness and related concerns.
• EMSCULPT NEO Non-invasive body shaping treatment combining muscle building and fat reduction using electromagnetic technology. Targeted at patients seeking body contouring without surgery.
• EMSELLA Non-invasive treatment for pelvic floor strengthening using electromagnetic technology. Targeted at women experiencing pelvic floor weakness, including post-childbirth or menopause-related issues.

Quantifiable outcome

• Over 10,000 patients treated across Ireland
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• EF Medispa: Premium aesthetic clinic with body-contouring, injectables and skin-health services. Comparable on the non-surgical and body-contouring side of the offering; overlaps on EMSCULPT NEO-equivalent body shaping and Profhilo-style injectables.
• Beyond Health (UK): UK-based private medical and wellness clinic offering hormone, longevity and women's-health services. Closest adjacent emerging player to Avoca's menopause and women's-health suite, signalling category convergence.

Direct peers

• Transform Hospital Group: UK-wide cosmetic surgery and weight-loss hospital group (formerly Transform Medical Group), operating from consultation clinics into hospital theatres. Closest direct comparator to Avoca's "consult to OR" surgical chain model with comparable breast, body and facial offerings.
• Cosmedics Skin Clinics: UK cosmetic doctor clinic group offering surgical mole/lump removal, breast and body procedures, plus injectables. Comparable independent multi-site cosmetic-surgery provider with similar consultative sales motion and physician-led delivery.
• sk:n Clinics: UK chain of skin and aesthetic clinics offering non-surgical treatments (laser, injectables, skin) plus some minor surgical procedures. Comparable multi-site aesthetic-medicine competitor with similar customer demographics and complementary (non-surgical-heavy) positioning.
• Courthouse Clinics: UK aesthetic clinic chain offering cosmetic surgery and non-surgical treatments across multiple regional sites. Comparable mid-size multi-clinic cosmetic operator with overlapping breast, body and facial offerings.
• The Private Clinic: UK-based group of clinics offering cosmetic surgery, hair transplants and non-surgical aesthetics. Same consultative surgical-led model targeting elective self-pay patients across breast, body and facial categories.
• The Harley Medical Group: The UK's largest chain of private cosmetic surgery clinics, offering breast, body and facial procedures across multiple sites. Directly comparable multi-location cosmetic-surgery operator with similar product mix (breast augmentation, tummy tucks, rhinoplasty) and surgical-led consultative model, scaled well beyond Avoca.
• Cadogan Clinic: London-based private day hospital offering cosmetic surgery, dermatology and injectables. Directly comparable physician-staffed surgical clinic competing for high-end breast, body and facial patients.

Regional players

• Therapie Clinic: Ireland's largest chain of medical aesthetic clinics offering laser hair removal, injectables, body and skin treatments. Overlaps strongly on the non-surgical side of Avoca's offering, including EMSCULPT/EMSELLA-class body shaping, and competes for the same Irish female consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theavocaclinic
• Xx.com/theavocaclinic
• Facebookfacebook.com/TheAvocaClinic
• LinkedInlinkedin.com/company/the-avoca-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avoca Clinic