Aisle
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Aisle firmographics
Firmographics- Name
- Aisle
- Legal name
- Aisle Network Private Limited
- Website
- https://aisle.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aisle industry classification
Industry- Product category
- Online Dating
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where Aisle is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aisle business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- VIP Subscription: Premium subscription service offering exclusive features such as unlimited likes, seen receipts, and priority visibility. Auto-renewing subscriptions billed through app stores (Google Play, Apple)
- Digital Goods - Messages: Purchase of message credits to initiate conversations with matches
- Freemium - Women: Free premium access for women to balance gender ratios and improve user experience, with premium paid tiers for additional features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Subscription with premium features |
| Other | Pay-as-you-go | Messages (Digital Goods) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aisle product offering
Product offeringCore offering
Aisle Network Private Limited operates a portfolio of mobile dating apps focused on serious, long-term relationships rather than casual dating. The flagship Aisle app uses high-intent matching with preferences such as Either/Or questions, an Icebreaker feature, and verified profiles, monetized through a freemium model with VIP subscriptions and paid message credits. Companion regional apps Anbe, Arike, Neetho, and Jalebi serve culturally and linguistically specific Indian and NRI audiences.
Product overview
Aisle Network Private Limited operates a portfolio of dating platforms focused on serious, high-intent relationships rather than casual dating. The flagship product is the Aisle app, complemented by regional brands Anbe, Arike, Neetho, and Jalebi acquired by Info Edge (India) as of 2022. The platform is available on Android and iOS with a freemium monetization model offering premium subscription features including VIP messaging and the Money Back Guarantee program for eligible subscribers. The apps emphasize intentionality, emotional safety, and commitment over casual encounters.
Differentiator
Problem solved
Functional benefit
Brands
- Anbe: Dating platform app
- Arike
- Neetho
- Jalebi
Products and services
- Aisle Mobile dating app for Indian singles seeking serious, long-term relationships and marriage; features high-intent matching via preferences, Either/Or questions, Icebreaker messages, and verified profiles, monetized through a freemium VIP subscription and paid message credits. Available on Android and iOS.
- Anbe Regional dating app within the Aisle Network portfolio serving the South Indian market, targeting culturally and linguistically specific users seeking serious relationships.
- Arike Regional dating app within the Aisle Network portfolio, serving a specific regional Indian audience with culturally tailored serious-relationship matching.
- Neetho Regional dating app within the Aisle Network portfolio, serving a specific regional Indian market with serious-relationship focus.
- Jalebi Regional dating app within the Aisle Network portfolio, serving a specific regional Indian audience with culturally tailored serious-relationship matching.
Quantifiable outcome
- 9 out of 10 Indians prefer serious relationships over casual dating (97% women, 80-87% men)
- +2 more outcomes
Companies that use Aisle
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Aisle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aisle partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aisle competitors and assessment
Company assessmentEmerging players
- Betterhalf.ai: Betterhalf.ai is an Indian AI-powered matchmaking platform targeting working professionals seeking serious relationships and marriage. It overlaps with Aisle's high-intent positioning while bringing a different AI-curation angle.
- Happn: Happn is a location-based dating app with presence in major Indian cities. While not India-focused, it serves similar urban singles and competes for mindshare in the dating-app category.
Broad incumbents
- Shaadi.com: Shaadi.com is India's largest matrimony platform and a broader incumbent in the relationship/marriage category. It competes for the same end-customer relationship outcome (marriage) though via a traditional matchmaking model.
- Jeevansathi: Jeevansathi is the matrimony platform owned by Aisle's parent company Info Edge. While focused on arranged-marriage matchmaking rather than dating, it sits adjacent in the relationship funnel and shares the same corporate parent.
Direct peers
- Hinge: Hinge (owned by Match Group) markets itself around 'designed to be deleted' and serious relationships, making it the closest philosophical competitor to Aisle's high-intent positioning in the Indian market.
- Bumble: Bumble is a global dating app where women message first, with significant operations in India. It is a direct competitor to Aisle in the Indian dating market, though Bumble spans both serious and casual relationship intent.
- TrulyMadly: TrulyMadly is an Indian-founded dating app that has historically positioned around serious relationships and trust-verified profiles, directly competing with Aisle in the same Indian high-intent dating segment.
- QuackQuack: QuackQuack is one of India's largest dating platforms by user base, with strong presence in tier 2/3 cities — directly overlapping with Aisle's core geographic and demographic targeting.
- Tinder: Tinder (owned by Match Group) is a global mobile dating app with strong penetration in India. It competes directly with Aisle for the same Indian singles, though Tinder skews toward casual dating while Aisle focuses on serious relationships.
- Woo: Woo is an Indian dating app founded by women that emphasizes meaningful connections and verification, competing with Aisle for the same urban, educated, relationship-oriented Indian singles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aisle social profiles
Digital presenceAisle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aisle leadership team
Management profileNumber of profiles
Profiles3 records
Aisle funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aisle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aisle
What does Aisle do?
Aisle Network Private Limited operates a portfolio of mobile dating apps focused on serious, long-term relationships rather than casual dating. The flagship Aisle app uses high-intent matching with preferences such as Either/Or questions, an Icebreaker feature, and verified profiles, monetized through a freemium model with VIP subscriptions and paid message credits. Companion regional apps Anbe, Arike, Neetho, and Jalebi serve culturally and linguistically specific Indian and NRI audiences.
Is Aisle a public or private company?
Aisle is a private company. It is classified as corporate owned and is currently operating.
When was Aisle founded?
Aisle was founded in 2014. It employs 11 to 50 people.
Where is Aisle based?
Aisle is headquartered in Bangalore, India, in the Asia region.
How does Aisle make money?
Three revenue lines are on record. VIP Subscription is the primary driver. The others are digital Goods - Messages and freemium - Women.
Who are Aisle's main competitors?
Emerging players on record are Betterhalf.ai and Happn. Broad incumbents are Shaadi.com and Jeevansathi. Direct peers are Hinge, Bumble, TrulyMadly, QuackQuack, Tinder and Woo.
Does Aisle have an API?
No public API is recorded for Aisle.
What industry is Aisle in?
Aisle's product category is Online Dating. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks.