Covomo
Covomo is a Frankfurt-based B2B digital distribution platform connecting German insurance intermediaries, insurers, banks, and financial service providers to the country's largest specialty and niche insurance tariff database of 1,200+ products from 100+ insurers.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Covomo does
Covomo Versicherungsvergleich GmbH, operating as Covomo, is a Frankfurt-based B2B digital distribution platform for specialty and niche insurance products in Germany, founded in 2015. The company operates the largest comparison platform for product and specialty insurances in the German market, connecting insurance intermediaries (Versicherungsvermittler), insurers and Assekuradeure, banks, and financial service providers to a tariff database of more than 1,200 products from over 100 insurance companies. Its core technology is a plug-and-play Vertriebsportal (sales portal) designed for quick integration into partner workflows, complemented by a public-facing Vergleichsrechner comparison calculator (vergleichsrechner.covomo.de) and a Service App for policy management and claims reporting.\n\nCovomo monetizes primarily through marketplace commissions on insurance policies distributed via its platform, supplemented by quote-based subscription pricing for partner access on an annual billing cadence. The company claims 80%+ penetration of the German broker market, reach into 21+ million end customers through its partner network, and a 90%+ partner recommendation rate. The company is privately held as a German GmbH, operates exclusively within Germany, and has raised approximately $2.5M in disclosed funding across a 2017 EISMEA grant and a 2018 early-stage round.
Covomo firmographics
Firmographics- Name
- Covomo
- Legal name
- Covomo Versicherungsvergleich GmbH
- Website
- https://business.covomo.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Covomo is a Frankfurt-based B2B digital distribution platform connecting German insurance intermediaries, insurers, banks, and financial service providers to the country's largest specialty and niche insurance tariff database of 1,200+ products from 100+ insurers.
- Ownership category
- akta.pro rank
Covomo industry classification
Industry- Product category
- Insurance Distribution Platform
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Claims Management & Digital FNOL Platforms (FSAGAGAC)
Keywords
Where Covomo is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Covomo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Commission Revenue: Covomo operates as an insurance marketplace/platform where insurance intermediaries compare and distribute insurance products from multiple insurers. Revenue is generated through commissions from insurance companies on policies sold through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Partner/Term-based pricing model |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Covomo product offering
Product offeringCore offering
Covomo operates a B2B digital distribution platform that connects insurance intermediaries, insurers, Assekuradeure, banks, and financial service providers with a database of more than 1,200 specialty and niche insurance tariffs from over 100 insurance companies. Its core product is the Vertriebsportal (Sales Portal), supported by an online comparison calculator, a service app, and dedicated modules for intermediaries and for insurers/underwriters. Revenue is generated through commissions on insurance policies sold through the platform and partner-based subscriptions.
Product overview
Covomo operates as a multi-product platform for the digital distribution of specialty and niche insurance products in the German market. The core offering consists of the Vertriebsportal (Sales Portal), which serves as the primary platform connecting insurance intermediaries, insurers, banks, and financial service providers. This main platform is complemented by the Versicherungsvergleich (Insurance Comparison) calculator for end customers, the Service App for contract and claims management, and specialized solutions for insurance intermediaries and insurance companies/underwriters. Together, these products form an integrated digital distribution ecosystem covering the entire insurance value chain from product comparison to policy servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Vertriebsportal (Sales Portal) Fully digital distribution platform providing access to over 1,200 tariffs from more than 100 insurance companies; the largest comparison platform for product and specialty insurances in the German market, designed for insurance intermediaries and partners.
- Versicherungsvergleich (Insurance Comparison Calculator) Online comparison calculator enabling customers and partners to compare insurance products and tariffs across multiple providers, available at vergleichsrechner.covomo.de.
- Service App (Service Application) Mobile-friendly service application for policy management, claims reporting, contract cancellation, and customer service workflows.
- Vertriebsportal für Versicherungsvermittler (Sales Portal for Insurance Intermediaries) Dedicated sales portal module for insurance intermediaries, enabling them to strengthen customer loyalty and access new business segments through Covomo's tariff database.
- Lösungen für Versicherer und Assekuradeure (Solutions for Insurers and Assekuradeure) Distribution solutions for insurance companies and Assekuradeure to expand their market reach for specialty and niche insurance products through Covomo's digital broker and partner channel.
Quantifiable outcome
- Over 90% of Covomo's partners recommend the platform to others, indicating high customer satisfaction
- +2 more outcomes
Companies that use Covomo
Customer profileSegments3 records
Ideal customer profiles3 records
Covomo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Covomo partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights5 records
Covomo competitors and assessment
Company assessmentDirect peers
- Smava: Berlin-based German credit and insurance comparison platform. Comparable to Covomo as a digital intermediary that aggregates multiple provider offerings and earns commission-based revenue in the German market.
- Coverfox: India-focused digital insurance comparison and distribution platform. Comparable to Covomo as an online insurance aggregator connecting customers with multiple insurers, though operating in a different geography.
- Finanzcheck.de: German online comparison platform for loans, insurance, and banking products. Directly comparable to Covomo as a digital insurance and finance intermediary serving German consumers with comparison-led distribution.
- Policygenius: US-based online insurance comparison marketplace for life, disability, and other specialty lines. Comparable to Covomo in business model (multi-carrier comparison, commission-based intermediary) and focus on harder-to-compare specialty insurance products.
Broad incumbents
- Verivox: Major German comparison portal for energy, insurance, and financial products. Comparable to Covomo as a B2C insurance comparison intermediary in Germany, though more weighted toward utilities and standard P&C lines rather than specialty/niche insurance.
- Check24: Germany's largest generalist comparison portal covering insurance, banking, telecom, and more. Comparable to Covomo as an insurance comparison and intermediation platform, but vastly broader in vertical scope and with much larger marketing spend.
Regional players
- Selectra: European price comparison group active in energy, telecom, and insurance across multiple countries. Comparable to Covomo as a multi-product comparison intermediary, but geographically broader and headquartered in France.
Emerging players
- Getsafe: German digital insurance provider offering mobile-first insurance products. Comparable to Covomo as a digital-first insurance player in Germany, though Getsafe underwrites its own products while Covomo is a multi-carrier comparison intermediary.
- Lemonade: Digital-first insurtech offering direct insurance products via a mobile/app-native experience. Adjacent to Covomo as a digital insurance distribution player, but competes as a direct carrier rather than as a multi-carrier comparison intermediary.
Others
- Jung, DMS & Cie. Large German insurance broker pool and financial services distributor. Comparable to Covomo as a B2B intermediary serving independent Versicherungsvermittler in Germany, with overlap in broker channel relationships and digital distribution tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Covomo social profiles
Digital presenceCovomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covomo leadership team
Management profileNumber of profiles
Profiles1 record
Covomo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covomo
What does Covomo do?
Covomo operates a B2B digital distribution platform that connects insurance intermediaries, insurers, Assekuradeure, banks, and financial service providers with a database of more than 1,200 specialty and niche insurance tariffs from over 100 insurance companies. Its core product is the Vertriebsportal (Sales Portal), supported by an online comparison calculator, a service app, and dedicated modules for intermediaries and for insurers/underwriters. Revenue is generated through commissions on insurance policies sold through the platform and partner-based subscriptions.
Is Covomo a public or private company?
Covomo is a private company. It is classified as unknown and is currently operating.
When was Covomo founded?
Covomo was founded in 2015. It employs 11 to 50 people.
Where is Covomo based?
Covomo is headquartered in Frankfurt, Germany, in the Europe region.
How does Covomo make money?
One revenue line is on record: insurance Commission Revenue.
Who are Covomo's main competitors?
Direct peers on record are Smava, Coverfox, Finanzcheck.de and Policygenius. Broad incumbents are Verivox and Check24. Selectra is listed as a regional player. Emerging players are Getsafe and Lemonade. Jung, DMS & Cie. is listed as an others.
Does Covomo have an API?
No public API is recorded for Covomo.
What industry is Covomo in?
Covomo's product category is Insurance Distribution Platform. Its primary akta.pro industry code is FSAGAGAC, Claims Management & Digital FNOL Platforms. Its NAICS code is 5242 and its SIC code is 6411.