What Selectra does

Selectra is a Paris-based, founder-owned French consumer comparison platform founded in 2007 that helps households compare, switch, and manage contracts across five verticals: energy (electricity, gas, propane, solar), telecom (internet, mobile, eSIM), insurance (auto, home, health, loan), finance (bank accounts, savings, loans, brokerage), and moving services. The platform is built around a web-based comparison engine complemented by a network of phone-based advisors and the MySelectra mobile and web application, which provides real-time consumption tracking, budget alerts, and contract management. A proprietary Selectra Score algorithm rates offers from A to E based on price and quality criteria, and is the central product differentiator across categories.

The company operates on a pure affiliate/referral commission model: consumers use the comparison tools and advisor service for free, and Selectra earns performance-based payments from partner suppliers (energy retailers, telecom operators such as Orange, SFR, Bouygues, Free; insurance providers such as Axa, April, Ornikar; banks and financial service providers) only when a subscription is completed through the platform. Its primary go-to-market is digital-first (website, comparators, SEO content) for self-service conversion, supplemented by inside sales through 7-day phone advisor coverage across dedicated product lines. The company also operates a Partnership/Affiliation Program and a dedicated professional services portal (entreprises.selectra.info) for SMBs.

Selectra is wholly owned by its two co-founders, Xavier Pinon and Aurian de Maupeou, with no external investors. It is headquartered at 66 rue Sébastien Mercier, 75015 Paris, with operations primarily in France but a registered footprint across 15 countries. Two operating legal entities are disclosed: Selectra SAS (energy, telecom) and the wholly-owned subsidiary Selectra Assurances (insurance, personal finance). The company states it has accompanied 2 million+ households with their home contracts over 16 years of operation.

Name

Selectra

Legal name

Selectra SAS

Website

https://selectra.info

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Selectra is a Paris-based, founder-owned French consumer comparison platform founded in 2007 that helps households compare and switch energy, telecom, insurance, finance, and moving contracts via web, app, and phone advisors, earning affiliate commissions from partner suppliers.

Ownership category

akta.pro rank

Product category

Consumer Comparison Services

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

Keywords

• Energy price comparison
• Telecom comparison service
• Insurance comparison platform
• Utility contract advisory
• Household bill optimization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions: Selectra is compensated exclusively by partner suppliers when customers complete a subscription through the platform. This performance-based model means the service is 100% free for consumers, with no hidden fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Selectra operates a free, independent online comparison platform for French households across energy, telecom, insurance, and personal finance verticals. Customers can compare offers, subscribe to partner suppliers, and manage ongoing contracts through the MySelectra web and mobile app, supported by phone-based advisors. Selectra is compensated exclusively via referral commissions from partner suppliers when customers complete subscriptions.

Product overview

Selectra is a French consumer comparison platform operating across five verticals — energy (electricity, gas, propane, solar), telecom (internet boxes, mobile plans, 5G, eSIM), insurance (auto, home, health, loan, school), finance (banking, credit, savings), and moving services. The core product is the MySelectra web and mobile application, which provides real-time consumption tracking, contract comparison, and subscription management. The Selectra Score (A-to-E rating system) powers comparative recommendations across all verticals. Selectra also offers dedicated portals for professionals and partnership/affiliation programs. The platform functions as an intermediary, earning commissions from partner suppliers when users subscribe through the site, while providing its services free of charge to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• MySelectra: Mobile application for tracking energy consumption and managing home contracts
• Selectra Score

Products and services

• MySelectra Web dashboard and iOS/Android mobile application that lets consumers track energy consumption in real time (euros, kWh, by usage), receive budget threshold alerts, compare and switch energy contracts, view annual contract health scoring, and access optimization tips.
• Selectra Score Proprietary scoring system that grades energy, telecom, insurance, and banking offers from A to E based on price and quality criteria specific to each market, helping consumers identify the best-value options.
• Selectra Energy Comparison Service Free comparison and subscription service for electricity, natural gas, propane, solar panels, and home insulation, allowing users to compare suppliers, pricing, and contract terms, including renewable and green energy options.
• Selectra Telecom Comparison Service Free comparison service for internet boxes (fiber and DSL), mobile plans, 5G and eSIM offers, smartphone comparisons, and fixed-line telephony, with operator switch support.
• Selectra Insurance Comparison Service Free comparison and subscription platform for auto insurance, home insurance, health insurance (mutuelle), loan/borrower insurance, and school insurance, with expert guides and instant online subscription.
• Selectra Finance Comparison Service Free comparison platform for bank accounts, savings accounts, life insurance, stock brokers, consumer credit, mortgage loans, and online banking services.
• Selectra Professional Services Dedicated comparison services for small businesses and self-employed professionals, including business energy contracts, commercial insurance, and enterprise telecom solutions.
• Selectra Moving Services (Déménagement) Consumer service providing support for household moves, including administrative procedures, address change declarations, mail forwarding, moving quotes, and rental document templates (lease, inventory, termination letter).

Quantifiable outcome

• 2M+ households have used Selectra to manage their contracts

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Energy Suppliers (Various)coreChannel Partner/ Reseller/ DistributorSelectra partners with electricity, gas, propane, and solar panel suppliers across France. Revenue is generated exclusively when customers subscribe to partner suppliers through the Selectra platform.
• Telecom OperatorscoreChannel Partner/ Reseller/ DistributorPartnerships with major telecom operators including Orange, SFR, Bouygues, Free, and their sub-brands (RED, Sosh, B&You) for internet, mobile, and TV subscription referrals.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnerships with insurance companies for auto, home, health, and loan protection products. Includes partners such as Ornikar, Axa, April, and other specialized insurers.
• Online Banks and Financial ServicesminorChannel Partner/ Reseller/ DistributorReferral partnerships with online banks, neobanks, and financial service providers for current accounts, savings, loans, and investment products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kelwatt: Independent French energy comparison specialist competing directly with Selectra in the core energy-switching vertical. Smaller-scale direct peer with a similar freemium comparator and affiliate revenue model.
• Assurland: Long-standing French insurance comparison platform covering auto, home, health, and life insurance. Direct peer in the insurance-vertical comparison space with identical French household target and affiliate revenue model.
• LesFurets.com: Leading French insurance, loan, and credit comparison platform (owned by Numericable/Altice). Direct competitor in insurance and finance comparison with the same affiliate-commission revenue model and French consumer base.
• Papernest: French subscription-management platform that helps consumers and businesses centralise and switch energy, telecom, insurance, and other home contracts via a free digital concierge. Direct competitor with same commission model, same French household target, and overlapping verticals.
• Meilleurtaux: Major French financial-services comparison and intermediation platform covering mortgages, loans, insurance, and savings. Comparable on insurance/finance comparison and on the dual free-comparison + paid-advisory value proposition.
• LeLynx: One of France's longest-running insurance and credit comparison platforms, owned by Groupe Adelaïde. Directly comparable on insurance and financial-services comparison, freemium consumer model, and French household target.
• Hello Watt: French energy comparison and home-energy advisory platform with a strong emphasis on renewables, solar, heat pumps, and EV charging — directly comparable to Selectra's energy-renovation and consumption-tracking offering.

Broad incumbents

• uSwitch: Established UK energy, broadband, and insurance comparison platform (owned by RVU/Zoopla/Ascend). Comparable on energy and telecom comparison with a similar consumer freemium + commission model.
• Check24: Germany's largest price-comparison platform across insurance, energy, telecom, banking, and travel. A scaled incumbent demonstrating the upper-bound of the multi-vertical comparison model and a benchmark for international expansion potential.

Others

• Selectra Group (international): Listed for completeness — Selectra operates country-specific landing pages across multiple European markets; broader international comparison platforms like Confused.com or GoCompare share the multi-country comparison aggregator archetype and represent adjacent competitive pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/selectra-sarl
• Xx.com/selectra_info
• Facebookfacebook.com/selectra.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectra