EnergyPal
EnergyPal is a North American solar advisory and brokerage platform that connects residential homeowners with a curated network of certified solar installers and equipment manufacturers, earning referral fees across packages spanning panels, battery backup, and multiple financing options.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What EnergyPal does
EnergyPal is a North American solar advisory and brokerage platform, founded in 2015 and headquartered in Brampton, Ontario, Canada, with operations across the United States and Canada. The company positions itself as an unbiased intermediary between residential homeowners and a curated network of certified solar installers and equipment manufacturers, rather than as a direct installer. Its offering is organized into three packaged tiers — Solar Power, Solar + Partial Home Backup, and Solar + Whole Home Backup — with financing pathways spanning $0-down programs, leases, loans, and outright purchases. Its core technology is a proprietary recommendation engine, supported by an online questionnaire and a phone-based Energy Advisor sales force that matches homeowners to vetted installer partners such as SunPower, Green Brilliance, Elite Solar Pros, Nexus Energy Systems, and Titan Solar, using equipment from manufacturers including Enphase, REC, Q CELLS, Tesla Energy, SolarEdge, Axia, Solaria, and Generac.
The business model is asset-light and commission-based. EnergyPal does not install solar systems itself; instead, it earns referral fees from installer partners and commissions on facilitated transactions, while the service is provided free to homeowners. Marketing is multi-channel, combining content marketing, organic social, paid-style referral economics ($500 cash-back program), toll-free phone consultations, and online quote requests. The company has accumulated 1,500+ Google reviews at a 4.9-star rating and has been recognized on Nasdaq's "Best Solar Companies of 2023" list and as a Houzz Pro "Best in Home Service" awardee. Leadership includes CEO Mackie Hilborn, COO and Co-Founder Ian Hilborn, and Co-Founder Marcus Joo; the only disclosed funding is a $1,000,000 round from Export Development Canada in November 2018.
Revenue is not publicly disclosed, and the company is privately held with no parent, no subsidiaries, no public ticker, and no subsequent disclosed institutional capital. Customer concentration is structurally low given the residential, transaction-level nature of the business, and the principal revenue risk is cyclical exposure to residential solar demand, federal tax credit policy, and installer partner economics rather than any single-customer dependency.
EnergyPal firmographics
Firmographics- Name
- EnergyPal
- Legal name
- EnergyPal
- Website
- https://energypal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EnergyPal is a North American solar advisory and brokerage platform that connects residential homeowners with a curated network of certified solar installers and equipment manufacturers, earning referral fees across packages spanning panels, battery backup, and multiple financing options.
- Ownership category
- akta.pro rank
EnergyPal industry classification
Industry- Product category
- Residential Solar Advisory Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Solar Project Development & IPP (Utility-Scale & Rooftop) (EUAMABAA)
- akta.pro secondary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where EnergyPal is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
EnergyPal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Installer Partner Referral Fees: EnergyPal earns fees by connecting homeowners with solar installers from their partner network. The service is free for homeowners as EnergyPal collects referral fees from installer partners.
- Referral Network Bonuses: Revenue from referral program where customers earn $500 cash back for referring others, with EnergyPal managing the referral network.
- Dealer/Brokerage Commissions: EnergyPal acts as a dealer for solar panels and works with leading energy companies, solar installers and manufacturers, earning commissions on facilitated transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | $0 Down Solar Financing |
| Unit Pricing | Pay-as-you-go | Solar Power (Basic) |
| Unit Pricing | Pay-as-you-go | Solar + Partial Home Backup |
| Unit Pricing | Pay-as-you-go | Solar + Whole Home Backup |
| Other | Multi-year contract | Referral Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
EnergyPal product offering
Product offeringCore offering
EnergyPal operates as a solar advisory and brokerage service that connects residential homeowners with a vetted network of certified solar installers and equipment manufacturers. The company offers personalized consultations, comparative quotes from multiple installers, custom system design, and access to multiple financing pathways including leases, loans, $0-down options, and outright purchases.
Product overview
EnergyPal is a solar advisory service offering a portfolio of residential solar and battery products through three main service packages: Solar Power (panels only), Solar + Partial Home Backup (panels with battery backup for critical loads), and Solar + Whole Home Backup (full off-grid capability). The company provides multiple financing pathways including $0 down options, solar leases, loans, and outright purchases. All packages include professional installation, customized system design, permits handling, and industry-leading 25-year warranties. EnergyPal operates as an unbiased advisor connecting customers with top-rated solar equipment manufacturers (including Axia, Enphase, REC, Q CELLS, SolarEdge, Tesla, Generac) and financing partners (Sunnova, Goodleap, Dividend Solar). The service also includes energy monitoring capabilities and helps customers navigate government incentives including the 30% Federal Investment Tax Credit.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Solar Panels High-efficiency solar panel systems for residential properties, offering turnkey design, professional installation, and 25-year equipment warranty. Includes professional installation, customized system design, permits handling, and industry-leading warranties.
- Home Battery Backup Lithium-ion battery storage systems providing protection during grid disruptions and utility blackouts, available as partial or whole-home backup configurations. Features smart power management and excess solar power storage.
- Solar Power Package Basic solar energy generation package including high-efficiency panels, professional installation, energy monitoring app, and 25-year equipment warranty. Designed for homeowners looking to lower their electricity costs without battery backup.
- Solar + Partial Home Backup Package Solar system with battery backup for critical loads during utility blackouts, including smart power management and excess solar power storage. Includes everything in the Solar Power package plus backup battery and additional government incentives.
- Solar + Whole Home Backup Package Complete solar and battery solution providing 24/7 off-grid capability and maximum protection, with higher capacity home batteries for full home backup. Includes everything in the Partial Backup package plus higher capacity batteries for maximum savings and protection.
- Solar Leases Simplest way to go solar with free installation, full maintenance, and immediate utility bill savings. Provides homeowners with solar access without ownership.
- Solar Loans Own your solar system without paying anything upfront, with industry-leading solar financing options including $0 down programs with immediate bill savings from day one.
- Full Purchases Premium solar energy systems available at wholesale prices for customers who prefer to purchase outright and own their system from the start.
Quantifiable outcome
- Significant reduction in electricity bills
- +3 more outcomes
Companies that use EnergyPal
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
EnergyPal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EnergyPal partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AxiacoreAxia solar panels and batteries are featured as top-quality equipment options available through EnergyPal's network of product partners.
- EnphasecoreEnphase inverters and batteries are offered as industry-leading equipment solutions for EnergyPal solar installations.
- REC SolarcoreREC solar panels are available as premium equipment options through EnergyPal's product offerings.
- Q CELLScoreQ CELLS solar panels are featured as top-rated solar equipment available to EnergyPal customers.
- Tesla EnergycoreTesla Energy Powerwall 2 batteries are offered as home battery backup solutions through EnergyPal partnerships.
- SolarEdgecoreSolarEdge solar inverters are provided as industry-leading inverter solutions for EnergyPal installations.
- SunnovacoreSunnova solar financing options including leases, loans, and PPAs are available through EnergyPal's financing partner network.
- GoodleapcoreGoodleap provides solar loan financing options as part of EnergyPal's lending partner ecosystem.
- Dividend SolarminorDividend Solar offers additional solar financing options through EnergyPal's partner network.
- SunPowercoreSunPower is a certified solar installer partner referenced in customer reviews as providing installations through EnergyPal referrals. One customer noted SunPower has a 4.9 out of 5 rating.
- Green BrillianceminorGreen Brilliance is recommended by EnergyPal advisors for solar installations, as mentioned in customer reviews.
- Elite Solar ProsminorElite Solar Pros is a local Connecticut solar installation company partnered with EnergyPal for regional installations.
- Nexus Energy SystemsminorNexus Energy Systems provides solar panel installations as an EnergyPal partner installer, mentioned in customer reviews.
- Titan SolarminorTitan Solar works with EnergyPal for installations and was referenced in positive customer experiences.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
EnergyPal competitors and assessment
Company assessmentDirect peers
- SolarReviews: SolarReviews is a solar comparison and lead-generation platform owned by Petrina Thompson's Evergreen Trading, ranking installers and routing homeowners to quotes. Highly comparable as a consumer-facing solar advisory and lead-routing service.
- Solar.com: Solar.com is an online solar marketplace that pre-qualifies homeowners and matches them with local installers. Directly competes with EnergyPal's 'recommendation engine' advisory model on the US residential solar lead-gen front.
- Modernize: Modernize is a home-improvement lead-generation marketplace spanning solar, roofing, windows, and HVAC. Comparable as a multi-category consumer-facing lead-gen and advisory platform, with solar as a core vertical.
- EnergySage: EnergySage is the largest US residential solar marketplace/advisory, connecting homeowners with vetted installers for quotes. It is EnergyPal's closest direct competitor with the same lead-gen/referral monetization model serving the same homeowner customer segment.
Broad incumbents
- Sunrun: Sunrun is the largest US residential solar installer offering leases, PPAs, and full home battery systems. It is a financing partner of EnergyPal (via referral) and a structural incumbent that could bypass EnergyPal by going DTC.
- Tesla Energy: Tesla Energy is a vertically integrated residential solar and Powerwall installer that sells direct-to-consumer. It is both a partner (Tesla Powerwall 2 via EnergyPal) and a competitive disintermediation threat as it operates its own homeowner acquisition funnel.
- Vivint Solar: Vivint Solar (now part of Sunrun) is a national residential solar installer and a comparable broad incumbent. It has historically competed with advisory/marketplace models by running its own in-house sales operations, similar to the disintermediation risk EnergyPal faces.
- SunPower: SunPower is a major residential solar installer referenced in EnergyPal customer reviews as a top-rated partner. SunPower also sells DTC, making it a comparable incumbent as well as a referral partner.
Emerging players
- Mosaic: Mosaic is a residential solar financing platform (and formerly a lead-gen marketplace) that connects homeowners with installers through a financing-first model. Comparable as an adjacent solar lead-gen and financing intermediary competing for similar homeowner attention.
- Pick My Solar: Pick My Solar is a residential solar marketplace offering instant online quotes from installers. Comparable to EnergyPal in business model (quote aggregation, installer matchmaking) but with a self-serve rather than advisor-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EnergyPal social profiles
Digital presenceEnergyPal financial estimates
Financial estimateRevenue estimate
Valuation estimate
EnergyPal leadership team
Management profileNumber of profiles
Profiles4 records
EnergyPal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EnergyPal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EnergyPal
What does EnergyPal do?
EnergyPal operates as a solar advisory and brokerage service that connects residential homeowners with a vetted network of certified solar installers and equipment manufacturers. The company offers personalized consultations, comparative quotes from multiple installers, custom system design, and access to multiple financing pathways including leases, loans, $0-down options, and outright purchases.
Is EnergyPal a public or private company?
EnergyPal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EnergyPal founded?
EnergyPal was founded in 2015. It employs 51 to 100 people.
Where is EnergyPal based?
EnergyPal is headquartered in Toronto, Canada, in the North America region.
How does EnergyPal make money?
Three revenue lines are on record. Installer Partner Referral Fees are the primary driver. The others are referral Network Bonuses and dealer/Brokerage Commissions.
Who are EnergyPal's main competitors?
Direct peers on record are SolarReviews, Solar.com, Modernize and EnergySage. Broad incumbents are Sunrun, Tesla Energy, Vivint Solar and SunPower. Emerging players are Mosaic and Pick My Solar.
Does EnergyPal have an API?
No public API is recorded for EnergyPal.
What industry is EnergyPal in?
EnergyPal's product category is Residential Solar Advisory Services. Its primary akta.pro industry code is EUAMABAA, Solar Project Development & IPP (Utility-Scale & Rooftop), with a secondary code of CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 221114 and its SIC code is 4911.