Solar.com
Solar.com is a Los Angeles-based solar marketplace, founded in 2019, that connects residential homeowners with solar installation providers via online binding quotes. It operates as a private company with 51-100 employees in the US consumer solar segment.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Solar.com does
Solar.com is a private US-based company headquartered in Los Angeles, founded in 2019, operating in the residential solar marketplace segment. The company positions itself as "America's Most Trusted Solar Marketplace" and facilitates "Binding Solar Quotes Online," functioning as an intermediary platform that connects homeowners seeking rooftop solar with installation providers. The core product surface is a quote-generation marketplace — the "binding" qualifier implies price-locking or contractual commitment at the point of consumer engagement, distinguishing the offering from non-binding lead-generation forms common in the vertical.
The company employs between 51 and 100 people and maintains a CTO-led engineering function (Chris Blevins, CTO), suggesting a technology-built platform rather than a pure brokerage operation. Specific details on the underlying technology architecture, matching algorithms, or platform components are not disclosed in the source data, and no AI/ML modalities, APIs, SDKs, or integration partnerships are documented. There is no evidence of a mobile app, third-party integrations, or proprietary data products in the available material.
The business model is consistent with a two-sided marketplace — generating revenue from either installer-side transaction fees, lead fees, or a take-rate on completed installations, though the source data does not confirm the specific revenue mechanics. No funding history, ownership structure, customer concentration, geographic footprint beyond the US, or partnership ecosystem is disclosed. The single source-block-level identifier is, and several firmographic, financial, and operational fields are explicitly empty in the aggregated data, limiting deeper inference.
Solar.com firmographics
Firmographics- Name
- Solar.com
- Legal name
- Solar.com
- Website
- https://solar.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 51–100 employees
- Short description
- Solar.com is a Los Angeles-based solar marketplace, founded in 2019, that connects residential homeowners with solar installation providers via online binding quotes. It operates as a private company with 51-100 employees in the US consumer solar segment.
- Ownership category
- akta.pro rank
Solar.com industry classification
Industry- Product category
- Residential Solar Marketplace
- NAICS
- Home Centers (444110)
- akta.pro primary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
- akta.pro secondary industries
- Community Solar Development & Subscription Management (EUAMAJAA), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)
Keywords
Where Solar.com is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Solar.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Solar.com product offering
Product offeringCore offering
Solar.com operates an online marketplace that connects U.S. homeowners with pre-vetted residential solar installers and delivers binding, price-committed solar quotes through its website. The platform's primary commercial function is to aggregate third-party solar installation providers and match them with residential consumers who request rooftop solar proposals. Revenue is generated when matched homeowners convert into installation contracts with participating installers.
Differentiator
Problem solved
Functional benefit
Companies that use Solar.com
Customer profileIdeal customer profiles1 record
Solar.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solar.com partnerships and signals
Strategic signalRecent moves1 record
Solar.com competitors and assessment
Company assessmentDirect peers
- EnergySage: Online solar marketplace where shoppers compare quotes from vetted installers. Most direct comparable to Solar.com's binding-quote marketplace model and consumer acquisition channel.
- Palmetto: Clean energy marketplace and software platform connecting homeowners with solar and storage offerings. Comparable as a US-focused solar quote-and-financing marketplace.
- Pick My Solar: Online solar marketplace aggregating installer quotes for homeowners. Comparable operating model and target customer to Solar.com.
Broad incumbents
- Sunrun: Leading US residential solar installer offering leases, PPAs, and purchases. Competes with Solar.com as both a direct installer and a financing partner that may bypass aggregators.
- SunPower: National residential solar installer and equipment provider. Competes for end-customer demand and operates a direct sales channel that overlaps with Solar.com's marketplace audience.
- Vivint Solar: Residential solar installer offering leases, PPAs, and purchases; now part of Sunrun. Comparable as a large national installer with branded direct acquisition that competes for the same homeowner demand as Solar.com.
- ADT Solar: Residential solar installer leveraging ADT's home security customer base. Comparable as a vertically integrated competitor that combines home-services brand and direct solar sales.
- Tesla Energy: Tesla's solar roof and solar panel business with direct-to-consumer ordering. Competes for the same homeowner solar demand as Solar.com's marketplace via a vertically integrated, branded funnel.
Others
- Aurora Solar: Solar design and sales software used by installers. Adjacent ecosystem participant that powers many installer partners on Solar.com's marketplace and could become a competing distribution channel.
Emerging players
- SolarReviews: Solar comparison and reviews site routing homeowner demand to installers. Overlaps with Solar.com on marketplace aggregation and trust/education positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Solar.com social profiles
Digital presenceSolar.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar.com leadership team
Management profileNumber of profiles
Profiles1 record
Solar.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar.com
What does Solar.com do?
Solar.com operates an online marketplace that connects U.S. homeowners with pre-vetted residential solar installers and delivers binding, price-committed solar quotes through its website. The platform's primary commercial function is to aggregate third-party solar installation providers and match them with residential consumers who request rooftop solar proposals. Revenue is generated when matched homeowners convert into installation contracts with participating installers.
When was Solar.com founded?
Solar.com was founded in 2019. It employs 51 to 100 people.
Where is Solar.com based?
Solar.com is headquartered in Los Angeles, United States, in the North America region.
Who are Solar.com's main competitors?
Direct peers on record are EnergySage, Palmetto and Pick My Solar. Broad incumbents are Sunrun, SunPower, Vivint Solar, ADT Solar and Tesla Energy. Aurora Solar is listed as an others. SolarReviews is listed as an emerging player.
Does Solar.com have an API?
No public API is recorded for Solar.com.
What industry is Solar.com in?
Solar.com's product category is Residential Solar Marketplace. Its primary akta.pro industry code is EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization), with a secondary code of EUAMAJAA, Community Solar Development & Subscription Management. Its NAICS code is 444110.