River Hills Community Health Center

What River Hills Community Health Center does

River Hills Community Health Center (RHCHC) is a nonprofit 501(c)(3) Federally Qualified Health Center founded in November 2000 and headquartered in Centerville, Iowa, with its main clinical operations based in Ottumwa. The organization delivers integrated patient-centered healthcare including family practice, pediatrics, women's health and family planning, behavioral health, general dentistry, on-site pharmacy, and telehealth across six clinic locations (Ottumwa main clinic, Ottumwa Behavioral Health Therapy, Oskaloosa, Fairfield, Richland, and Centerville) serving an eight-county region in southeastern Iowa (Wapello, Appanoose, Keokuk, Jefferson, Mahaska, Davis, Monroe, and Van Buren), with women's health also extended to Lucas and Wayne counties. RHCHC holds NCQA Patient-Centered Medical Home accreditation, has been recognized as a CDC Million Hearts Hypertension Control Champion, and received the HRSA Health Center Quality Meter in 2017.

The organization's revenue model combines fee-for-service billing to Medicare, Medicaid, and commercial insurance, sliding fee scale discounts for uninsured and underinsured patients, and federal HHS funding tied to its FQHC designation with Public Health Service deemed status for medical malpractice coverage. Services are delivered in person at clinic sites, via Zoom-based telehealth video visits, and through an on-site pharmacy at the Ottumwa main clinic. Technology infrastructure includes the MyChart/OCHIN patient portal for records and scheduling, Vocera hands-free communication across sites, and the RegLantern quality metrics platform for HRSA compliance and public clinical performance reporting. The 189-person team includes 46 team members represented by Teamsters Local 90, with a long-tenured executive team led by CEO Joy Alexander (joined 2022), COO Gina Throckmorton (since 2003), and CFO Lori Miller (since 2012).

RHCHC is currently undergoing a deliberate operational transformation: in 2025-2026 it has launched the Coleman Associates RDPI workflow redesign, deployed Vocera communication technology, introduced a new provider compensation model linking pay to productivity and quality, expanded pharmacy delivery services, and received $2 million in Iowa Economic Development Authority funding (December 2024). Concurrently, the organization is closing its Richland and Centerville clinics effective July 31, 2026, and opening a new Penn Avenue clinic in Ottumwa to absorb displaced patients. Certified Application Counselors assist patients with Health Insurance Marketplace enrollment, and the organization holds FTCA-deemed status and HIPAA-compliant privacy practices.

Name

River Hills Community Health Center

Legal name

River Hills Community Health Center

Website

https://riverhillshealth.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

River Hills Community Health Center is a nonprofit Federally Qualified Health Center providing integrated medical, dental, behavioral health, pediatric, women's health, and pharmacy services across six clinic locations serving eight counties in southeastern Iowa, with sliding fee scale access regardless of insurance status.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Health Care and Social Assistance (62), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Public/County Primary Care Clinics (HLAFAGAI)

akta.pro secondary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community health services
• Primary care
• Behavioral health
• Dental services
• Telehealth services

Headquarters

HQ city

Centerville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Services Revenue: Fee-for-service revenue from medical, dental, behavioral health, pharmacy, and pediatric services billed to insurance companies or paid out-of-pocket
2. Government Program Reimbursement: Revenue from Medicare, Medicaid, and other government healthcare programs
3. Sliding Fee Scale Program: Discounted services based on family size and income for uninsured and underinsured patients
4. HHS Funding (FQHC): Federally Qualified Health Center receives HHS funding with PHS deemed status for medical malpractice claims coverage

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

River Hills Community Health Center is a nonprofit Federally Qualified Health Center providing comprehensive patient-centered medical care across southeastern Iowa. Its core offerings include family practice/medical services, pediatrics, women's health and family planning, dental services, behavioral health, on-site pharmacy, telehealth, and outreach prevention services. Services are provided across six clinic locations regardless of insurance status, with a sliding fee scale for qualifying patients.

Product overview

River Hills Community Health Center offers a comprehensive, integrated healthcare system providing patient-centered medical, dental, behavioral health, pediatric, women's health, and pharmacy services across multiple locations in Southeastern Iowa. The organization operates as a Federally Qualified Health Center (FQHC) with six clinic locations (Ottumwa, Centerville, Oskaloosa, Fairfield, Richland, and Administration), offering in-person care augmented by telehealth capabilities and an on-site pharmacy. Services are provided on a sliding fee scale to ensure accessibility regardless of insurance status.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services Comprehensive family practice medical care including adult and child medical care, chronic disease management, and prescription assistance programs for patients in southeastern Iowa.
• Pediatric Services Pediatric healthcare for children including acute illness visits, well child visits, school and sports physicals, preventative care, minor procedures, vision screenings, lead testing, lab testing, and radiology.
• Women's Health & Family Planning Women's wellness services including well woman exams, cancer screenings, pap smears, breast exams, birth control, STD screening and treatment, infertility services, and reproductive life planning.
• Dental Services Preventive and restorative dental care including routine exams, cleanings, cavity fillings, tooth extractions, root canals, crowns, limited dentures, and oral hygiene instruction for patients of all ages.
• Behavioral Health Services Mental health and behavioral health services including diagnosis, referrals, individual therapy, couples therapy, family therapy, group therapy, substance abuse therapy, medication management, art therapy, and play therapy.
• Pharmacy Services On-site pharmacy located at Ottumwa clinic providing prescription medications with collaboration with care team, prescription refill reminders, financial assistance, and convenient in-person pickup.
• Telehealth Services Remote healthcare visits via video and audio connection using Zoom technology, allowing patients to connect to providers via smartphone, tablet, or computer.
• Outreach Prevention Services (OPS) Free community outreach services including HIV/HEP C/STI screening, safer sex supplies, harm reduction supplies, and resources and education in multiple counties.

Quantifiable outcome

• Serving 8-county area in southeastern Iowa with 6 clinic locations
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RegLanterncoreTechnology or IntegrationRegLantern is a compliance and quality metrics platform partner. River Hills uses RegLantern to share clinical performance outcomes publicly and work to continually improve health center operations and HRSA compliance. River Hills is committed to transparency of quality metrics.
• PlaylearnminorGTM or Marketing PartnerSponsorship partner that made a generous donation of sensory toys for behavioral health services.
• HRSA (Health Resources & Services Administration)coreOthersRiver Hills receives HHS funding and has federal Public Health Service (PHS) deemed status with respect to certain health or health-related claims, including medical malpractice claims, for itself and its covered individuals.
• Health Insurance MarketplacecoreOthersRiver Hills staff serve as Certified Application Counselors to assist patients with insurance enrollment through the Health Insurance Marketplace at healthcare.gov. Services available in Wapello, Keokuk, and Appanoose counties.
• Iowa Primary Care AssociationminorOthersAffiliation with state association for community health centers supporting advocacy and best practices.
• National Association of Community Health CentersminorOthersNational affiliation supporting community health center network and advocacy.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Primary Health Care Inc: Des Moines, Iowa-based FQHC providing comprehensive medical, dental, behavioral health, and pharmacy services across multiple sites. Closest Iowa peer to River Hills, sharing FQHC regulatory framework, sliding fee scale model, and multi-service delivery approach.
• Siouxland Community Health Center: Iowa-based FQHC serving the Sioux City tri-state region with medical, dental, behavioral health, and pharmacy services. Comparable to River Hills in scale, FQHC funding model, and comprehensive-service rural delivery.
• Community Health Centers of Southeastern Iowa: FQHC operating across southeastern Iowa (West Burlington, Keokuk, Mt. Pleasant, Fort Madison) with medical, dental, behavioral health, and pharmacy services. Direct geographic and operational overlap with River Hills' service area.
• United Community Health Center: Storm Lake, Iowa FQHC delivering comprehensive primary care, dental, behavioral health, and pharmacy across Buena Vista and surrounding counties. Shares River Hills' FQHC status, sliding fee scale, and rural multi-site model.
• Crescent Community Health Center: Dubuque, Iowa FQHC providing medical, dental, behavioral health, and pharmacy services with sliding fee scale. Comparable in mission, services, and Iowa FQHC operational profile.
• HealthLinc: Indiana-based FQHC network operating multiple clinic sites with integrated medical, dental, behavioral health, and pharmacy services. Strong operational and scale analog to River Hills with similar comprehensive-service community health model.
• Sun River Health: Large New York-based FQHC network (formerly Hudson River Healthcare) operating across multi-county rural/suburban regions with comprehensive primary care, dental, behavioral, and pharmacy services. Closest scale and geographic-spread analog to River Hills' 8-10 county rural model.
• Cherry Health: Michigan-based FQHC providing comprehensive medical, dental, behavioral, and pharmacy services across multiple counties. Similar integrated-services FQHC model with sliding fee scale and PCMH-accredited care.
• Indiana Health Centers: Indiana FQHC network with multiple sites delivering medical, dental, behavioral, and pharmacy services. Comparable to River Hills in FQHC operating model, integrated services, and rural/multi-county reach.

Others

• Iowa Primary Care Association: State-level association representing Iowa's community health centers and supporting advocacy, training, and operational best practices. Listed as a partner of River Hills; relevant for benchmarking and policy advocacy rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RiverHillsCommunityHealthCenter
• LinkedInlinkedin.com/company/riverhillscommunityhealthcenter

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River Hills Community Health Center