The Outrage
The Outrage was a Washington, DC-based activist apparel company with retail and social spaces, founded in 2016 and now closed; its audience and mission have transitioned to FEMINIST, a nonprofit feminist media organization reaching 25M+ people monthly.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Outrage does
The Outrage was founded in 2016 in Washington, DC as a for-profit activist apparel company operating retail and social spaces oriented toward progressive and resistance-oriented audiences. With a stated headcount of 1-10 employees, the company combined merchandise with physical gathering spaces for activism-adjacent communities. In October 2018 it acquired My Sister for an undisclosed amount, expanding its activist apparel portfolio. The company received a $5,000 grant from Backing Small Businesses in June 2023 — the only disclosed funding event in the record.
By 2024 The Outrage had rebranded into FEMINIST, an independent feminist media organization co-founded and co-led by Aisha Becker-Burrowes and Ky Polanco, and on 2025-12-02 the original The Outrage brand officially ceased operations. The successor FEMINIST operates as a social-first nonprofit media organization under fiscal sponsorship from Accelerate Change as a 501-c3 & c4 entity, reaching 25M+ people monthly through digital storytelling, campaigns, and events. Its content covers reproductive freedom, trans rights, racial equity, democracy, and climate justice, distributed via the feminists.co website, an Instagram presence, a Substack newsletter, in-person events, and an expanding set of toolkits (abortion action, voter guide, gun violence, mental health, back-to-school).
The original Outrage business model centered on activist apparel retail and physical social spaces serving a niche consumer base; no pricing, unit economics, or revenue figures are publicly disclosed, and the successor entity operates on a donation-funded nonprofit media model rather than a commercial pricing structure. Leadership included Rebecca Lee Funk as CEO and Poojitha Regulapati as COO; no technology platform, AI/ML capability, or proprietary product surface is described for either the original or successor entity.
The Outrage firmographics
Firmographics- Name
- The Outrage
- Legal name
- FEMINIST
- Website
- https://the-outrage.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- The Outrage was a Washington, DC-based activist apparel company with retail and social spaces, founded in 2016 and now closed; its audience and mission have transitioned to FEMINIST, a nonprofit feminist media organization reaching 25M+ people monthly.
- Ownership category
- akta.pro rank
The Outrage industry classification
Industry- Product category
- Activist Apparel and Social Justice Media
- NAICS
- Human Rights Organizations (813311), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where The Outrage is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
The Outrage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels2 records
Marketing channels4 records
The Outrage product offering
Product offeringCore offering
The Outrage was an activist apparel company that sold resistance-themed clothing and operated retail and social spaces. The brand has since closed; its successor FEMINIST is a social-first nonprofit media organization producing digital storytelling, campaigns, and events covering gender justice causes including reproductive freedom, trans rights, racial equity, democracy, and climate justice, reaching 25M+ people monthly.
Product overview
The Outrage was a social-first nonprofit media organization focused on feminist content, digital storytelling, and activism. The company has ceased operations and merged with FEMINIST. The organization previously reached audiences with digital content related to gender justice, reproductive freedom, trans rights, racial equity, democracy, and climate justice. As the organization is now closed, no active products or services are available under the The Outrage brand.
Differentiator
Problem solved
Functional benefit
Products and services
- The Outrage Activist Apparel Resistance-themed clothing and accessories sold through retail and social spaces, targeted at individuals engaged in progressive and feminist activism.
- FEMINIST Media Organization Social-first nonprofit media organization producing digital storytelling, campaigns, events, news features, a zine, talks, and toolkits covering gender justice, reproductive freedom, trans rights, racial equity, democracy, and climate justice, reaching 25M+ people monthly.
- FEMINIST Substack Newsletter Email newsletter delivering feminist news, features, and calls to action to thousands of subscribers globally.
- FEMINIST Toolkits and Action Resources Free downloadable activist resources and toolkits covering reproductive freedom, voting rights, gun violence prevention, mental health, and political action for individuals engaged in social justice causes.
- FEMINIST Merchandise Drops
Companies that use The Outrage
Customer profileIdeal customer profiles2 records
The Outrage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Outrage partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Outrage competitors and assessment
Company assessmentDirect peers
- Wildfang: Feminist-founded apparel and lifestyle brand targeting women; directly comparable to The Outrage's activist apparel model with a similar mission-driven retail approach.
- Bitch Media: Independent feminist media nonprofit producing commentary, criticism, and cultural analysis — closely comparable to FEMINIST's nonprofit media positioning on gender justice.
- Rewire News Group: Nonprofit news organization focused on reproductive rights, gender, and health policy — directly comparable in subject matter, nonprofit model, and movement-driven digital distribution.
Broad incumbents
- The Cut (New York Magazine): Mainstream women's-interest digital publication covering culture, gender, and politics; comparable audience overlap in gender-focused digital storytelling, but operates at significantly larger scale within a for-profit media parent.
- Mother Jones: Established progressive nonprofit news outlet with significantly larger reach; comparable as a mission-driven nonprofit media brand using donations to fund investigative and advocacy-oriented coverage.
- Jezebel: Historic feminist/women's-interest media brand with a comparable digital-first audience model; serves as a useful prior-art reference for FEMINIST's editorial positioning, though now operating at much smaller scale.
Emerging players
- Shethinx: Feminist-founded brand in the period/menstrual wellness category with cause-aligned positioning; comparable as a mission-driven commerce brand serving a values-driven audience, though focused on a specific product vertical.
Others
- Purpose: Global communications and campaigning agency specializing in purpose-driven and movement-building work; comparable as a peer in the cause-communications space FEMINIST operates in via digital storytelling and campaigns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Outrage social profiles
Digital presenceThe Outrage financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Outrage leadership team
Management profileNumber of profiles
Profiles2 records
The Outrage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Outrage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Outrage
What does The Outrage do?
The Outrage was an activist apparel company that sold resistance-themed clothing and operated retail and social spaces. The brand has since closed; its successor FEMINIST is a social-first nonprofit media organization producing digital storytelling, campaigns, and events covering gender justice causes including reproductive freedom, trans rights, racial equity, democracy, and climate justice, reaching 25M+ people monthly.
Is The Outrage a public or private company?
The Outrage is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was The Outrage founded?
The Outrage was founded in 2022. It employs 1 to 10 people.
Where is The Outrage based?
The Outrage is headquartered in Washington, United States, in the North America region.
Who are The Outrage's main competitors?
Direct peers on record are Wildfang, Bitch Media and Rewire News Group. Broad incumbents are The Cut (New York Magazine), Mother Jones and Jezebel. Shethinx is listed as an emerging player. Purpose is listed as an others.
Does The Outrage have an API?
No public API is recorded for The Outrage.
What industry is The Outrage in?
The Outrage's product category is Activist Apparel and Social Justice Media. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813311 and its SIC code is 7311.