What Wildfang does

Wildfang is a privately held, Portland-based fashion and lifestyle company founded in 2011 that designs and sells gender-fluid apparel. The company's core proposition is to take menswear classics — blazers, button-ups, coveralls, trousers, sweaters, ties, and accessories — and tailor them to fit across the gender spectrum, with signature features including functional pockets, adjustable waist buckles, and inclusive sizing (XS-3X, 00-30W). Product lines are organized into the Empower and Essential core collections, supplemented by limited-edition collaboration drops with celebrities such as Juliette Lewis (mugshot-graphic tees, bandana-print suiting, denim utility pieces) and Parvati Shallow (Serpentine Suit). The company is Climate Label Certified and has donated over $1M to causes including The Trevor Project, reinforcing its mission-driven positioning among LGBTQ+ and ally consumers.

Wildfang operates a direct-to-consumer business model with no subscription component. Its primary channel is a Shopify-powered e-commerce storefront at wildfang.com, integrated with Shop Pay, PayPal, Google Pay, Amazon Pay, and Klarna buy-now-pay-later. A single flagship retail showroom in Portland's West End serves as the brand's only physical presence. Pricing is unit-based across price tiers ($17 accessories up to $188 blazers), with semi-annual sales offering up to 75% off, free US shipping over $75, and international shipping available (excluding a temporary EU pause) with Canada as the only international returns market. The FAN(G) CLUB three-tier loyalty program (Wild/Wilder/Wildest) drives retention through points redeemable for $15 off every 300 points.

The company targets multiple consumer personas: nonbinary and gender-diverse individuals seeking identity-aligned clothing, women wanting menswear-inspired pieces with proper fit, and socially conscious consumers who align purchases with values-driven brands. Marketing is anchored on Instagram, Facebook, TikTok, and a 15%-off email capture incentive, with PR coverage in The New York Times, Business Insider, WWD, and Billboard amplifying brand credibility. The company is led by CEO Emma Mcilroy and has between 11 and 50 employees, with cumulative disclosed venture funding of approximately $6M since 2013 and no public institutional capital raised since a 2017 round led by Oregon Venture Fund.

Name

Wildfang

Legal name

Wildfang Co.

Website

https://wildfang.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildfang is a Portland-based, privately held DTC fashion brand founded in 2011 that designs and sells gender-fluid apparel — blazers, coveralls, button-ups, and accessories — tailored across the gender spectrum and marketed to nonbinary consumers, women seeking menswear-inspired fits, and values-driven shoppers via Shopify e-commerce and a single Portland flagship store.

Ownership category

akta.pro rank

Product category

Women's and Gender-Fluid Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Gender-fluid apparel
• Womenswear fashion
• Menswear-inspired clothing
• Direct-to-consumer apparel
• Inclusive fashion brand

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Wildfang generates revenue through direct sales of apparel including blazers, button-ups, coveralls, pants, tops, sweaters, dresses, skirts, tees, and accessories through its e-commerce platform and retail store. Products are sold at one-time purchase prices with no subscription component.
2. Gift Cards: Digital and physical gift cards sold at retail locations and online, providing another revenue stream and customer retention mechanism.
3. Limited Edition Collaborations: Exclusive collaboration products with celebrities like Juliette Lewis sold as limited edition items at premium price points, creating urgency and brand buzz.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wildfang designs and sells gender-fluid apparel and accessories that reinterpret men's wear classics for women, nonbinary, and gender-diverse customers. The product line spans blazers, button-ups, coveralls, pants, tops, sweaters, tees, skirts, and accessories, sold primarily through its own e-commerce site and a flagship Portland retail store. The brand also produces limited-edition celebrity collaborations (Juliette Lewis, Parvati Shallow) and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Empower Double Breasted Blazer A signature double-breasted blazer in the Empower collection, available in colors and patterns such as Black, Serpentine Black, Monochrome Floral, Mod Mauve, and Jacquard. Designed with a tailored fit for the female form while maintaining a menswear aesthetic.
• The Empower Plaid Zipper Vest A plaid layer with zipper closure designed to pair with any outfit; can be styled zipped, unzipped, layered, or on its own.
• The Empower Slim Crop Pant A cropped pant with bold print and stretch comfort, available in Black, Serpentine Black, Insect Grape, and Mod Mauve.
• The Essential Button Up

Quantifiable outcome

• Over $1 million donated to impactful causes
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Juliette LewiscoreStrategic or Co-development Partner · 16 April 2026Juliette Lewis, actress and musician, partnered with Wildfang to launch a merchandise collection featuring her teenage mugshot on T-shirts. This collaboration represents a core brand partnership featuring multiple products including bandana-print suiting, denim utility pants, coveralls, bandit tees, and accessories. The collaboration was highlighted as a major marketing initiative in 2026.
• Parvati ShallowmajorStrategic or Co-development PartnerReality TV personality Parvati Shallow partnered with Wildfang for an exclusive collection. Known as 'one of the most iconic figures in reality TV history,' the collection was marketed with the tagline 'She didn't come to play. She came to win.' The collaboration targets the brand's core demographic of style-conscious consumers.
• The Trevor ProjectminorOthersWildfang has donated over $1 million to impactful causes including The Trevor Project, a leading organization providing crisis intervention and suicide prevention services for LGBTQ+ youth.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Andie Swim: Andie Swim is a women's apparel brand operating DTC with a focus on inclusive sizing and fit engineering for the female form. While its category is swimwear, it shares Wildfang's DTC model, women-led founding team, and emphasis on solving fit problems through design.
• Universal Standard: Universal Standard is a women's apparel brand known for extended size inclusivity (00-40) and DTC distribution. Both brands emphasize fit engineering for diverse body types, mission-driven positioning, and a direct relationship with consumers through owned e-commerce.
• Kirrin Finch: Kirrin Finch is a direct competitor offering menswear-inspired clothing for women and non-binary individuals. Both brands target the same niche with tailored menswear classics, similar price points, and DTC-first distribution, making them the closest comparable in the gender-fluid apparel space.
• TomboyX: TomboyX is a direct peer in the gender-inclusive apparel category, originally focused on intimates but expanded into tops, underwear, and activewear. Both brands share a mission-driven positioning around inclusivity, queer and women founders, and DTC distribution with strong community engagement.
• Staud: Staud is a contemporary women's fashion brand with a DTC-heavy model and selective retail presence. Both brands sit in the contemporary apparel price band ($50-$200), emphasize design-forward pieces, and rely on social media and influencer marketing for customer acquisition.
• Cuyana: Cuyana is a women's apparel and accessories brand focused on timeless, minimalist essentials sold DTC. Both brands share a commitment to sustainable practices, mission-driven messaging, and direct relationships with consumers valuing quality over fast fashion.

Broad incumbents

• ASOS: ASOS is a large global fashion e-commerce retailer that carries gender-fluid and menswear-inspired collections. While much larger and broader, ASOS represents the competitive incumbent Wildfang must contend with for consumers shopping online for inclusive, trend-forward apparel.
• Outdoor Voices: Outdoor Voices is a broader women's activewear brand that, like Wildfang, operates DTC with a community-driven brand ethos and emphasis on inclusivity. While its category is athletic apparel, the comparable brand-building playbook, female-founded leadership, and recurring semi-annual sales cycle make it a relevant adjacent peer.
• Mack Weldon: Mack Weldon is a men's basics apparel brand focused on fit, function, and quality essentials sold DTC. While it serves male customers, both brands share a DTC-first model, emphasis on fit engineering and functional features (pockets, adjustable waists), and a semi-annual sale cadence.
• Madewell: Madewell is a women's contemporary apparel brand owned by J.Crew Group offering menswear-inspired pieces like blazers, button-ups, and trousers. While serving a broader women's market, Madewell's product categories, price points, and stores-plus-DTC distribution model provide relevant strategic context for Wildfang's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearewildfang
• Instagraminstagram.com/wearewildfang
• TikToktiktok.com/@wearewildfang
• Xx.com/wearewildfang
• LinkedInlinkedin.com/company/wildfang

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfang