Hopaal

What Hopaal does

Hopaal is a French sustainable apparel company founded in 2016 and headquartered in Biarritz, France. The company designs and sells clothing manufactured entirely from recycled inputs — specifically organic cotton and recycled polyester — positioning its product line around circular-economy and lower-impact material sourcing. Its target customer is the environmentally conscious consumer in the direct-to-consumer (DTC) apparel segment, reached through the brand's own e-commerce channel at hopaal.com. The value proposition is functional (apparel) combined with a sustainability claim (100% recycled materials).

Hopaal operates as a privately held for-profit business with 1-10 employees, placing it firmly in the micro-SME category. Capital structure is community-financed: the only disclosed funding event is an April 2023 Crowdcube equity crowdfunding round of approximately $774,459, with no institutional venture rounds, acquisitions, or material strategic transactions on record. Leadership is founder-led, with Clément Maulavé serving as co-founder and CEO. No product launches, partnerships, geographic expansions, or material corporate actions beyond the Crowdcube raise and founder continuity are documented in the available data, so the company's strategic footprint is best read as a single-line DTC sustainable-fashion brand in early-to-mid scaling phase.

The revenue model is consistent with DTC apparel: sale of finished garments through a proprietary online storefront, with pricing and channel detail not publicly disclosed. No wholesale, marketplace, licensing, or B2B revenue streams are documented. The principal operating risks implied by the data are sub-scale unit economics, single-channel distribution dependence, and limited capital cushion following a single small crowdfunding raise.

Name

Hopaal

Website

https://hopaal.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Hopaal is a Biarritz, France-based DTC apparel brand founded in 2016 that designs and sells 100% recycled clothing made from organic cotton and recycled polyester to environmentally conscious consumers via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM)

akta.pro secondary industry

Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Sustainable apparel
• Recycled clothing
• Organic cotton garments
• Eco-friendly fashion
• Sustainable streetwear

Headquarters

HQ city

Biarritz

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Distribution channels1 record

Marketing channels2 records

Core offering

Hopaal designs and sells sustainable clothing made from 100% recycled materials, including organic cotton and recycled polyester. The brand produces apparel intended for environmentally conscious consumers seeking lower-impact, ethically produced garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycled clothing line (organic cotton and recycled polyester) Sustainable apparel line made from 100% recycled materials, including organic cotton and recycled polyester, designed for environmentally conscious individual consumers seeking lower-impact everyday clothing.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Patagonia: Iconic US-based sustainable outdoor apparel company with deep recycled-materials adoption and strong brand equity. Overlaps with Hopaal in recycled/organic materials and sustainability narrative, but operates at vastly larger scale and broader assortment.
• COS: H&M Group's premium casualwear label increasingly incorporating recycled and organic fibers across collections. Represents the broad-incumbent threat of mainstream brands adopting sustainable materials at scale, pressuring niche players like Hopaal.

Direct peers

• Ekyog: French women's sustainable fashion brand offering organic and ecological casualwear since 2003. Highly comparable to Hopaal in French origin, sustainable-materials emphasis, and women's casualwear focus.
• Armedangels: German sustainable fashion brand producing organic and recycled apparel with strong brand storytelling around people and planet. Closely comparable to Hopaal in positioning, channel mix (DTC + wholesale), and sustainable-materials philosophy.
• MUD Jeans: Dutch circular denim brand producing jeans from recycled and organic cotton with a take-back/leasing model. Comparable as a smaller European apparel brand anchored in recycled fibers and circularity, particularly on the casualwear/denim side.
• Faguo: French sustainable apparel and footwear brand planting a tree per item sold. Comparable French sustainable DTC operator with similar price positioning and casualwear assortment overlapping Hopaal's recycled apparel range.
• 1083: French sustainable apparel brand producing fully Made-in-France jeans and casualwear from recycled and ecological materials. Direct competitor on geography, sustainability narrative, and casualwear product mix.
• Knowledge Cotton Apparel: Danish sustainable apparel brand producing GOTS-certified organic and recycled menswear and womenswear. Comparable European sustainable casualwear competitor with similar wholesale-and-DTC distribution approach and materials philosophy.
• Veja: French sustainable brand best known for sneakers but expanding into apparel and accessories. Directly comparable as a French mission-driven label using recycled and fairly-sourced materials, selling at premium price points through DTC and select retail.

Emerging players

• Reformation: US sustainable fashion brand focused on trend-led women's apparel made from recycled and lower-impact materials. Comparable on recycled-input strategy and sustainability positioning, though with different price points and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/hopaal_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopaal