KnowledgeCotton Apparel
KnowledgeCotton Apparel is a Denmark-based sustainable apparel brand selling organic cotton and natural-fiber clothing directly to consumers through localized Shopify storefronts across seven-plus European countries, targeting men, women, and kids.
- Company typePrivate
- Founded1969
- HeadquartersHerning, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KnowledgeCotton Apparel does
KnowledgeCotton Apparel is a Denmark-based sustainable apparel brand that designs and sells a broad range of clothing made from organic cotton, linen, wool, denim, corduroy, and select technical fabrics such as Vent Canvas, Vent Ripstop, and Dynamic Wool. The company organizes its assortment into three collections — Basics, Everyday, and Adventure — for Men, Women, and Kids, with unit prices ranging from approximately €29.95 for basic t-shirts to €140 for premium pants. The product portfolio carries multiple third-party certifications, including GOTS, Regenerative Organic Certified, Responsible Wool Standard, Organic Content Standard, Vegan PETA, and CO2 Neutral, and the brand maintains a cause-marketing collection supporting SOS Children's Villages.
The business operates exclusively as a direct-to-consumer e-commerce retailer on Shopify, with seven-plus country-specific storefronts across Denmark, France, Germany, Norway, Sweden, Switzerland, the United Kingdom, and an International site, each with localized currencies, languages, and payment options including Klarna, Apple Pay, PayPal, Visa, and Mastercard. The marketing technology stack is standard for the segment — Klaviyo for email automation, Google Analytics for analytics, Facebook pixel for advertising, and Cloudflare for performance and security — and the brand is built around a content hub called 'WORLD OF KNOWLEDGE' that includes an 'Our Story' page, a 'Take Action' blog, and 'We Are Knowledge' brand storytelling. There are no AI/ML capabilities, third-party retail channels, or disclosed revenue figures in the available source data.
The firm reports 11–50 employees and is privately held with no disclosed parent company, venture capital backing, or funding rounds. The company is registered in Denmark (VAT DK28115164), with a corporate address at Balticagade 12A, 8000 Aarhus, while firmographic metadata lists Herning as the city. The customer base is a long-tail of individual conscious consumers across Northern and Western Europe, with no named B2B customers and no disclosed select-customers or revenue concentration.
KnowledgeCotton Apparel firmographics
Firmographics- Name
- KnowledgeCotton Apparel
- Legal name
- KnowledgeCotton Apparel
- Website
- https://knowledgecottonapparel.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KnowledgeCotton Apparel is a Denmark-based sustainable apparel brand selling organic cotton and natural-fiber clothing directly to consumers through localized Shopify storefronts across seven-plus European countries, targeting men, women, and kids.
- Ownership category
- akta.pro rank
KnowledgeCotton Apparel industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where KnowledgeCotton Apparel is headquartered
LocationHeadquarters
- HQ city
- Herning
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
KnowledgeCotton Apparel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Apparel Sales: KnowledgeCotton Apparel generates revenue through direct-to-consumer sales of sustainable apparel. Products include t-shirts, shirts, polos, sweatshirts, knits, pants, underwear, and accessories for men, women, and kids. The company sells exclusively through its owned e-commerce platform with no third-party retail presence indicated in the source material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual apparel products with tiered pricing based on product type and material quality |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
KnowledgeCotton Apparel product offering
Product offeringCore offering
KnowledgeCotton Apparel designs and sells sustainable clothing for men, women, and children through three product collections: Basics (essential wardrobe fundamentals), Everyday (versatile casual wear), and Adventure (technical outdoor wear). Products are made primarily from natural materials including organic cotton, linen, wool, denim, and corduroy, with select technical fabrics such as Vent Canvas, Vent Ripstop, and Dynamic Wool. The company sells exclusively direct-to-consumer through its owned e-commerce platform with 7+ country-specific storefronts across Europe, with multiple third-party sustainability certifications including GOTS, Regenerative Organic Certified™, RWS, OCS, Vegan PETA, and CO2 Neutral.
Product overview
KnowledgeCotton Apparel is an e-commerce fashion retailer offering a unified portfolio of sustainable clothing. The core offering spans three main collections: Basics (essential wardrobe fundamentals), Everyday (versatile casual wear), and Adventure (technical outdoor wear), each available for Men, Women, and Kids. The product line includes T-shirts, polos, shirts, sweatshirts, knits, pants, shorts, swimwear, underwear, accessories, fleece jackets, vests, and jackets. Products are primarily made from natural materials including Organic Cotton, Linen, Wool, Denim, and Corduroy, with select technical fabrics like Vent Canvas and Vent Ripstop for adventure wear. The company also offers a charity-supporting collection in partnership with SOS Children's Villages, plus gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Basics Collection — Men Foundational men's wardrobe essentials including T-shirts, polos, long-sleeved T-shirts, shirts, sweatshirts, knits, pants, and underwear in core styles. Targeted at men seeking sustainable basics with GOTS, Regenerative Organic Certified, and Vegan PETA certifications.
- Everyday Collection — Men Versatile men's everyday wear including T-shirts, polos, shirts, sweatshirts, knits, blazers, overshirts, pants, chinos, shorts, swimshorts, socks, underwear, fleece jackets, vests, and jackets, plus accessories. Targeted at men seeking versatile casual wear with verified organic materials.
- Adventure Collection — Men Technical men's outdoor wear featuring Vent Canvas, Vent Ripstop, and Dynamic Wool fabrics for performance and durability. Includes Vent Canvas Caps. Targeted at men seeking sustainable technical apparel for outdoor activities.
- Basics Collection — Women Essential women's basics including T-shirts, tops, shirts, overshirts, knits, skirts, dresses, jumpsuits, pants, shorts, and underwear. Targeted at women seeking sustainable everyday essentials.
- Everyday Collection — Women Versatile women's everyday wear including T-shirts, tops, shirts, overshirts, knits, skirts, dresses, jumpsuits, pants, shorts, accessories, fleece jackets, vests, and jackets. Targeted at women seeking versatile casual wear with verified organic materials.
- Adventure Collection — Women Technical women's outdoor wear featuring Vent Canvas, Vent Ripstop, and Dynamic Wool fabrics for performance activities. Includes Vent Canvas Caps. Targeted at women seeking sustainable technical apparel for outdoor activities.
- Kids Collection Children's clothing including T-shirts, shirts, sweatshirts, knits, pants, shorts, accessories, and jackets. Targeted at families seeking sustainable apparel for children.
- SOS Children's Villages Partnership Collection Special collection supporting SOS Children's Villages, featuring back-print T-shirts, polos, and shirts with proceeds or specific products contributing to the charity's mission supporting children and families worldwide. Targeted at conscious consumers who want their purchase to support a charitable cause.
- Gift Cards Digital gift cards available for purchase on the website, usable across the company's multi-country storefronts. Targeted at consumers purchasing gifts for friends and family interested in sustainable fashion.
Companies that use KnowledgeCotton Apparel
Customer profileSegments1 record
Ideal customer profiles1 record
KnowledgeCotton Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
KnowledgeCotton Apparel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- SOS Children's VillagesminorKnowledgeCotton Apparel supports SOS Children's Villages through a dedicated product collection. A portion of proceeds or specific products from the 'Supporting SOS Children's Villages' collection contribute to the charity's mission supporting children and families worldwide.
- ShopifycoreShopify powers the e-commerce platform infrastructure for KnowledgeCotton Apparel, providing the technical foundation for the online storefront including product listings, shopping cart, checkout, and order management functionality.
- KlaviyocoreKlaviyo provides email marketing automation services, enabling personalized email campaigns, newsletter distribution, and marketing automation for customer engagement and retention.
- Google AnalyticscoreGoogle Analytics provides web analytics and reporting, tracking user behavior, website traffic, and marketing campaign performance metrics.
- CloudflarecoreCloudflare provides content delivery network (CDN) services, security protection, and website performance optimization.
- Cookie InformationcoreCookie Information provides cookie consent management platform, enabling GDPR compliance and consent tracking across all European storefronts.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
KnowledgeCotton Apparel competitors and assessment
Company assessmentDirect peers
- Asket: Swedish DTC brand selling permanent, traceable essentials across men and women. Comparable as a Northern European basics-first sustainable apparel brand emphasizing transparency, longevity, and certification-backed materials.
- Armedangels: German sustainable fashion DTC brand selling GOTS-certified apparel for men and women. Comparable to KnowledgeCotton Apparel in sustainability positioning, European D2C model, certified basics and everyday apparel, and overlap in organic cotton/wool product mix.
- People Tree: UK-based sustainable fashion pioneer offering GOTS-certified apparel through its own e-commerce site. Comparable in ethical/sustainable certifications, women-led basics product mix, and direct-to-consumer online model serving European conscious consumers.
- Eileen Fisher: US-based sustainable women's apparel brand with strong DTC and take-back program. Comparable in certified-organic basics, longevity messaging, and women-led basics assortment, though with a North American core footprint.
- Nudie Jeans: Swedish sustainable denim and apparel brand sold through owned DTC and select wholesale. Directly comparable as a Scandinavian-headquartered ethical apparel company emphasizing organic materials, transparency, and a multi-country European retail footprint.
- Thought Clothing: UK-based sustainable clothing brand using organic cotton, bamboo, and hemp across men's and women's everyday and basics lines. Directly comparable in sustainable natural-fiber apparel, DTC-first model, and European conscious-consumer target customer.
- MUD Jeans: Dutch circular denim and apparel brand emphasizing recycled and organic cotton. Comparable as a Western European sustainable apparel brand operating DTC plus selective wholesale, with strong certification positioning.
Emerging players
- Vaude: German sustainable outdoor brand with strong technical outdoorwear line and EMAS-certified sustainability. Comparable for the Adventure collection overlap (technical outdoor, wool/ripstop fabrics) and shared European sustainable consumer base.
Broad incumbents
- Stella McCartney: Global luxury sustainable fashion brand with owned DTC and wholesale. Comparable in animal-free, organic, and certified sustainable materials positioning, though at a much higher price tier and broader category scope.
- Patagonia: Global sustainable outdoor apparel incumbent with deep DTC and wholesale scale. Comparable as a certified-sustainability leader with Adventure-style technical outdoor products overlapping KnowledgeCotton Apparel's Adventure collection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
KnowledgeCotton Apparel social profiles
Digital presenceKnowledgeCotton Apparel compliance and trust
Trust signalCompliance5 records
KnowledgeCotton Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
KnowledgeCotton Apparel leadership team
Management profileNumber of profiles
KnowledgeCotton Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KnowledgeCotton Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KnowledgeCotton Apparel
What does KnowledgeCotton Apparel do?
KnowledgeCotton Apparel designs and sells sustainable clothing for men, women, and children through three product collections: Basics (essential wardrobe fundamentals), Everyday (versatile casual wear), and Adventure (technical outdoor wear). Products are made primarily from natural materials including organic cotton, linen, wool, denim, and corduroy, with select technical fabrics such as Vent Canvas, Vent Ripstop, and Dynamic Wool. The company sells exclusively direct-to-consumer through its owned e-commerce platform with 7+ country-specific storefronts across Europe, with multiple third-party sustainability certifications including GOTS, Regenerative Organic Certified™, RWS, OCS, Vegan PETA, and CO2 Neutral.
Is KnowledgeCotton Apparel a public or private company?
KnowledgeCotton Apparel is a private company. It is classified as unknown and is currently operating.
When was KnowledgeCotton Apparel founded?
KnowledgeCotton Apparel was founded in 1969. It employs 11 to 50 people.
Where is KnowledgeCotton Apparel based?
KnowledgeCotton Apparel is headquartered in Herning, Denmark, in the Europe region.
How does KnowledgeCotton Apparel make money?
One revenue line is on record: direct Apparel Sales.
Who are KnowledgeCotton Apparel's main competitors?
Direct peers on record are Asket, Armedangels, People Tree, Eileen Fisher, Nudie Jeans, Thought Clothing and MUD Jeans. Vaude is listed as an emerging player. Broad incumbents are Stella McCartney and Patagonia.
Does KnowledgeCotton Apparel have an API?
No public API is recorded for KnowledgeCotton Apparel.
What industry is KnowledgeCotton Apparel in?
KnowledgeCotton Apparel's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 45811 and its SIC code is 5600.