Mobile reCell
Mobile reCell provides corporate IT asset recovery and disposition SaaS software, powered by parent company Apkudo's Device Passport Platform. It targets enterprise IT departments to automate device return programs, employee purchase options, sustainability reporting, and zero-touch logistics integration.
- Company typePrivate
- Founded2014
- HeadquartersFishers, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobile reCell does
Mobile reCell (legal entity: Mobile reCell Inc., Delaware) is a private enterprise software company that provides a SaaS platform for corporate IT asset recovery and disposition. Founded in 2014 and headquartered in Fishers, Indiana, the company targets enterprise corporate IT departments and managed IT service providers, helping them automate and track the recovery, redeployment, employee purchase, and final disposition of corporate-owned IT assets such as laptops, tablets, and mobile devices.
The company's product is the Mobile reCell Dashboard (dashboard.mobilerecell.com), a web-based recovery platform powered by parent company Apkudo's Device Passport Platform. Core capabilities include asset recovery tracking, employee-managed returns (direct employee purchase, retail drop-off), zero-touch processing via integration with logistics and disposition service providers, configurable recovery programs aligned to global IT policies, and circularity / sustainability reporting. The underlying technology — including AI-powered robotics for device processing — is shared with the Apkudo stack rather than independently developed by Mobile reCell.
Mobile reCell's revenue model is enterprise SaaS subscription, with direct enterprise field sales supported by demo requests and meeting scheduling CTAs on the mobilerecell.com site. The company is small (11-50 employees) and has publicly named three enterprise customers: American Airlines (iPad refresh program), Honeywell (global mobile asset recovery program), and SHI (IT asset recovery integration). In December 2022 the company filed an SEC Form D notice for an exempt securities offering of approximately $3 million, of which roughly $2 million had been sold at filing. Mobile reCell operates as a sub-brand under the Apkudo ecosystem; the LinkedIn page, brand assets, and go-to-market infrastructure are shared with the parent.
Mobile reCell firmographics
Firmographics- Name
- Mobile reCell
- Legal name
- Mobile reCell Inc.
- Website
- https://mobilerecell.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile reCell provides corporate IT asset recovery and disposition SaaS software, powered by parent company Apkudo's Device Passport Platform. It targets enterprise IT departments to automate device return programs, employee purchase options, sustainability reporting, and zero-touch logistics integration.
- Ownership category
- akta.pro rank
Mobile reCell industry classification
Industry- Product category
- IT Asset Recovery Software
- akta.pro primary industry
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
- akta.pro secondary industries
- Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN), Recommerce, Trade-In & Buyback Collection (TLAAALAM)
Keywords
Where Mobile reCell is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobile reCell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Software Platform: SaaS platform for corporate IT asset recovery and disposition. The platform is accessed via dashboard.mobilerecell.com and likely operates on a subscription or licensing model for enterprise customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mobile reCell product offering
Product offeringCore offering
Mobile reCell provides a B2B SaaS platform that automates and tracks the recovery and disposition of corporate-owned IT assets. The platform enables enterprise IT departments to configure asset recovery programs, equip employees with return options such as retail drop-off and employee purchase, integrate with existing IT and endpoint security systems, and generate sustainability and program performance reporting. It is branded Mobile reCell and powered by Apkudo's Device Passport Platform with AI-powered robotics.
Product overview
Mobile reCell offers a corporate IT asset recovery platform powered by Apkudo technology. The core offering consists of a branded customer dashboard that provides software to automate and track the recovery and disposition of corporate-owned IT assets. The platform enables organizations to configure recovery programs, integrate with existing IT systems, equip employees with return options, report on sustainability impact, and process recovered devices through logistics and disposition partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile reCell Dashboard (Recover Platform) A web-based recovery platform portal for managing corporate IT asset recovery programs. Powered by Apkudo's Device Passport Platform, it provides software to automate and track the recovery and disposition of corporate-owned IT assets, configure recovery programs, integrate with IT systems, equip employees with return options, report on sustainability impact, and process recovered devices through logistics and disposition partners. The platform targets enterprise IT departments and managed IT service providers.
Companies that use Mobile reCell
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Mobile reCell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Mobile reCell partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApkudocoreMobile reCell is powered by Apkudo, utilizing their Device Passport Platform and AI-powered robotics for comprehensive corporate IT asset recovery. The platform is branded as Mobile reCell while leveraging Apkudo's technology infrastructure, integration capabilities, and support network.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mobile reCell competitors and assessment
Company assessmentEmerging players
- Optoro: Optoro provides reverse logistics and returns management technology for retail and enterprise. It is comparable to Mobile reCell in optimizing the disposition of returned or end-of-life assets, though with a broader retail-returns focus.
- Terso Solutions / Reitec (ITAD software): Terso Solutions and similar ITAD-focused software vendors provide purpose-built platforms for tracking, processing, and reporting on enterprise IT asset recovery — directly comparable to Mobile reCell's configurable, integration-heavy dashboard approach.
Broad incumbents
- Iron Mountain: Iron Mountain operates a large-scale IT Asset Disposition (ITAD) practice that handles enterprise hardware decommissioning, data destruction, and remarketing — overlapping directly with Mobile reCell's enterprise IT recovery proposition, but as part of a much broader records/storage portfolio.
- Ingram Micro ITAD: Ingram Micro's ITAD division provides enterprise device recovery, refurbishment, and resale services at scale. It competes with Mobile reCell for the same enterprise IT asset recovery contracts, with a much larger logistics footprint.
- ServiceNow IT Asset Management: ServiceNow's ITAM module manages the full IT asset lifecycle, including end-of-life disposition workflows for large enterprises. It is a broad incumbent that competes for the same IT procurement wallet as Mobile reCell's recovery platform.
- Ivanti (including HEAT / Cherwell ITAM): Ivanti's IT asset management and endpoint security offerings cover device lifecycle, including retirement and disposition workflows — a broad incumbent alternative to Mobile reCell's specialized recovery software.
- Assurant (Device Trade-In & Connected Living): Assurant runs large-scale device trade-in, protection, and lifecycle programs for carriers and OEMs. It competes in adjacent enterprise and consumer device recovery markets that overlap with Mobile reCell's recommerce flows.
Direct peers
- Apkudo: Apkudo is the parent platform that powers Mobile reCell, providing the Device Passport Platform and AI-powered robotics. It is the closest comparable because Mobile reCell is effectively a branded vertical of Apkudo's Recover offering.
- Apto Solutions: Apto Solutions is an ITAD-focused services and software provider for enterprises, covering device recovery, data sanitization, and resale — directly comparable to Mobile reCell's enterprise IT asset recovery and disposition offering.
- HYLA Mobile: HYLA Mobile is a device trade-in and reuse platform serving carriers, retailers, and enterprise programs. Comparable to Mobile reCell on the mobile-device trade-in and recommerce side of the business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mobile reCell social profiles
Digital presenceMobile reCell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile reCell leadership team
Management profileNumber of profiles
Profiles2 records
Mobile reCell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile reCell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile reCell
What does Mobile reCell do?
Mobile reCell provides a B2B SaaS platform that automates and tracks the recovery and disposition of corporate-owned IT assets. The platform enables enterprise IT departments to configure asset recovery programs, equip employees with return options such as retail drop-off and employee purchase, integrate with existing IT and endpoint security systems, and generate sustainability and program performance reporting. It is branded Mobile reCell and powered by Apkudo's Device Passport Platform with AI-powered robotics.
Is Mobile reCell a public or private company?
Mobile reCell is a private company. It is classified as corporate owned and is currently operating.
When was Mobile reCell founded?
Mobile reCell was founded in 2014. It employs 11 to 50 people.
Where is Mobile reCell based?
Mobile reCell is headquartered in Fishers, United States, in the North America region.
How does Mobile reCell make money?
One revenue line is on record: enterprise Software Platform.
Who are Mobile reCell's main competitors?
Emerging players on record are Optoro and Terso Solutions / Reitec (ITAD software). Broad incumbents are Iron Mountain, Ingram Micro ITAD, ServiceNow IT Asset Management, Ivanti (including HEAT / Cherwell ITAM) and Assurant (Device Trade-In & Connected Living). Direct peers are Apkudo, Apto Solutions and HYLA Mobile.
Does Mobile reCell have an API?
No public API is recorded for Mobile reCell.
What industry is Mobile reCell in?
Mobile reCell's product category is IT Asset Recovery Software. Its primary akta.pro industry code is BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking), with a secondary code of TLAAALAN, Recycling, E-Waste & End-of-Life Takeback Programs.