Apkudo
Apkudo provides a Device Passport Platform that consolidates data across the connected device lifecycle for telecom carriers, device processors, OEMs, and enterprise IT, enabling testing, grading, trade-in, asset recovery, and circular economy compliance through subscription and partner integrations.
- Company typePrivate
- Founded2011
- HeadquartersBaltimore, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Apkudo does
Apkudo is a Baltimore-based enterprise software company founded in 2011 that operates the Device Passport Platform, a cloud-based SaaS system positioned as the single source of truth across the connected device lifecycle. The platform consolidates fragmented data from carriers, device processors, refurbishers, OEMs, and enterprise IT departments, enabling device testing, diagnostics, cosmetic grading, trade-in processing, corporate asset recovery, and secondary-market resale optimization. Modular product lines include Launch (testing), Trade In, Recover, Process, and Resell, complemented by a Diagnostics SDK, Full Automation Line, Standalone Automation Unit, the Trove peer-to-peer trading platform, and the April 2026 launch of the Apkudo Buff-Polish System for automated screen restoration developed with partner Qates.
The company generates revenue through a freemium-to-paid subscription model with annual billing on the Connected Device Platform, paid Add-Ons for premium features and additional modules, and non-cancellable, non-refundable consulting services for training, installation, and integration. Distribution combines direct enterprise field sales targeting major carriers and OEMs, a self-serve free Basic tier for mid-market and smaller customers, and the "Powered by Apkudo" partner ecosystem through which third-party technology providers integrate with the Device Passport. Target customers span telecommunications carriers (T-Mobile, AT&T, Verizon, Xfinity), logistics (FedEx), e-commerce (Amazon, Dell), insurance and tech protection (Asurion, Likewize), OEMs (Samsung, Honeywell), and retail (GameStop).
Apkudo has raised approximately $70.4 million across multiple rounds between 2020 and 2025, including a $14 million round in 2020 led by Harbert Growth Partners and MissionOG, a $14.4 million growth round in February 2022 led by Closed Loop Partners, and a $37.5 million Series C in February 2023 led by Closed Loop Partners with participation from Grotech Ventures, Harbert Growth Partners, Lavrock Ventures, MissionOG, and Point Field Partners. The company maintains offices in Baltimore (headquarters), Coppell, Texas, Flensburg, Germany (via wholly-owned subsidiary Apkudo GmbH), and Sydney, Australia, and has supplemented organic growth with acquisitions of Blue Potato (2013) and Mobile reCell (January 2024). Apkudo reports 6,082 tons of e-waste avoided in 2025 and serves a customer base the company characterizes at 3,000+ outcomes, including Tier-1 enterprise logos in telecom, logistics, and e-commerce.
Apkudo firmographics
Firmographics- Name
- Apkudo
- Legal name
- Apkudo, Inc.
- Website
- https://apkudo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apkudo provides a Device Passport Platform that consolidates data across the connected device lifecycle for telecom carriers, device processors, OEMs, and enterprise IT, enabling testing, grading, trade-in, asset recovery, and circular economy compliance through subscription and partner integrations.
- Ownership category
- akta.pro rank
Apkudo industry classification
Industry- Product category
- Connected Device Lifecycle Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
Keywords
Where Apkudo is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Apkudo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Connected Device Platform subscription model with a free Basic tier and paid Add-Ons. Subscription fees apply for premium features, with renewal pricing based on Product and Services Catalog. Enterprise customers pay subscription fees based on tier and usage.
- Add-On Products and Features: Additional product enhancements including partners, hubs, modules, hosting isolation, and other add-ons available for purchase. Fees increase when customers exceed plan limits or add products.
- Consulting Services: Professional services including training, installation, integration, and other consulting. Fees are in addition to Subscription Fee. Consulting Services are non-cancellable and non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Basic Tier - Limited Connected Device Platform access |
| Subscription | Annual | Paid Subscription with Add-Ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Apkudo product offering
Product offeringCore offering
Apkudo provides the Device Passport Platform, a cloud-based SaaS system that serves as the single source of truth for every step of the connected device lifecycle. Configurable solutions cover device testing (Launch), consumer trade-in, corporate IT asset recovery (Recover), and cosmetic grading and functional assessment (Process), serving carriers, device processors, refurbishers, OEMs and enterprise IT departments. Complementary offerings include the Diagnostics SDK for software/hardware testing, the Apkudo Buff-Polish automated screen restoration system, Full Automation Line and Standalone Automation Unit hardware, and the Trove peer-to-peer wholesale trading platform.
Product overview
Apkudo offers a unified Device Passport Platform that serves as the single source of truth for the connected device supply chain lifecycle. The platform comprises several integrated modules: Launch (device testing services), Trade In (consumer trade-in experiences), Recover (corporate IT asset recovery), and Process (device evaluation and grading). The platform is complemented by standalone products including the Diagnostics SDK (software/hardware testing), Full Automation Line, and Standalone Automation Unit for device processing operations. Additional offerings include the Connected Device Platform (free tier with basic features), Resell capabilities, and the Powered by Apkudo ecosystem for partner integrations. The company also provides consulting services and operates the Trove Peer to Peer Trading Platform for wholesale device transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Device Passport Platform: The single source of truth for every step of the device lifecycle, providing data-driven decisions about mobile devices.
- Diagnostics SDK
- Powered by Apkudo
- Apkudo Platform
- Hive Device Platform
- Device360
- Circular Industry Platform
Products and services
- Device Passport Platform Cloud-based SaaS platform that serves as the single source of truth for every step of the connected device lifecycle, enabling data-driven decisions about mobile devices that customers own, manage, or sell. Targeted at carriers, OEMs, processors, refurbishers and enterprise IT.
- Diagnostics SDK Software development kit providing device diagnostic capabilities for software and hardware testing of connected devices; winner of Mobile News Awards 2026 Innovative Product. Sold as an add-on to the Device Passport Platform.
- Full Automation Line Complete automated device processing line for high-volume device refurbishment operations, integrating Apkudo's device testing and grading capabilities into a turnkey production line.
- Standalone Automation Unit Individual automation unit for device processing that integrates with existing refurbishment workflows, providing targeted automation for grading and functional assessment.
- Apkudo Buff-Polish System Industrial-grade, automated screen restoration solution combining specialized plasma-treatment hardware with Apkudo's Device Passport platform. Restores scratched screens on pre-owned devices at 12 devices per hour and automatically records each restoration as an auditable entry in the Device Passport, targeting processors, carriers and OEMs.
- Connected Device Platform (Free Tier) Base platform offering free basic versions of select Connected Device Platform features with no subscription fees, providing an upgrade path to paid tiers and add-ons. Targeted at mid-market and self-serve buyers.
- Trove Peer-to-Peer Trading Platform Wholesale device trading platform enabling peer-to-peer transactions for used device inventory among buyers and sellers in the secondary device market.
- Powered by Apkudo Partner Ecosystem Partner ecosystem program allowing technology providers to integrate their hardware and software solutions with Apkudo's Device Passport platform, extending distribution and platform capabilities.
- Consulting and Professional Services Professional services covering training, installation, integration and other consulting offered alongside the Device Passport Platform subscriptions. Billed in addition to subscription fees and structured as non-cancellable and non-refundable.
Quantifiable outcome
- 6,082 tons of e-waste avoided going to landfills in 2025
- +3 more outcomes
Companies that use Apkudo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Apkudo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Apkudo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- QatescoreQates joined the Powered by Apkudo ecosystem, launching the Apkudo Buff-Polish system — an industrial-grade, automated screen restoration solution that combines Qates' specialized hardware with Apkudo's Device Passport platform. The system processes 12 devices per hour and automatically records each restoration as a permanent, auditable entry in the Device Passport, creating verifiable proof of cosmetic improvement.
- FedExmajorMajor client that has adopted Apkudo's solutions for supply chain transparency, leading to significant cost savings and efficiency improvements.
- T-MobilemajorMajor client that has adopted Apkudo's solutions, leading to significant cost savings and efficiency improvements in device lifecycle management.
- AsurionmajorMajor client (tech protection and support provider) that has adopted Apkudo's solutions, with innovative device processing as a competitive edge.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Apkudo competitors and assessment
Company assessmentDirect peers
- Likewize: Likewize provides device lifecycle management, trade-in, repair, and refurbishment services for carriers, retailers, and OEMs globally. It is the closest direct competitor to Apkudo across the connected device supply chain and serves many of the same enterprise customers.
- Blancco Technology Group: Blancco offers mobile device diagnostics, data erasure, and lifecycle management software widely used by carriers, OEMs, and refurbishers. It overlaps directly with Apkudo's Diagnostics SDK, Process, and Recover modules.
- Phonecheck: Phonecheck provides automated device diagnostics, certification, and grading for the secondary mobile device market. Its certification workflow competes directly with Apkudo's Launch and Process modules.
- HYLA Mobile: HYLA Mobile operates a device trade-in and reuse platform serving carriers and retailers worldwide. It addresses the same trade-in, grading, and resale workflows as Apkudo's Trade In and Resell modules.
- EcoATM: EcoATM operates automated device trade-in kiosks that evaluate, price, and collect used consumer electronics. It competes with Apkudo in the consumer trade-in flow that feeds into the secondary device market Apkudo's Device Passport serves.
- Gazelle: Gazelle is a consumer device trade-in and refurbishment platform that buys and resells used smartphones and tablets. It overlaps with Apkudo's Trade In and Resell value chain for consumer-facing device recovery.
- Recipero: Recipero operates CheckMEND and related device-history and identity verification databases used across the secondary device market. Its data services are functionally adjacent to Apkudo's Device Passport records and grading workflows.
- Wisetek: Wisetek provides IT asset disposition, data sanitization, and device refurbishment services for enterprises globally. It competes with Apkudo's Recover module and broader corporate IT asset recovery workflows.
Broad incumbents
- Assurant: Assurant is a large incumbent that runs device protection, trade-in, and lifecycle services programs (including the former HYLA Mobile) for carriers and retailers. It competes with Apkudo across trade-in and corporate IT asset recovery but as part of a much broader services portfolio.
- Back Market: Back Market is a leading refurbished electronics marketplace with its own grading and seller ecosystem. While its primary model is consumer marketplace, it intersects with Apkudo's grading, device-history, and resale enablement themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apkudo social profiles
Digital presenceApkudo compliance and trust
Trust signalCompliance8 records
Apkudo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apkudo leadership team
Management profileNumber of profiles
Profiles7 records
Apkudo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apkudo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apkudo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apkudo
What does Apkudo do?
Apkudo provides the Device Passport Platform, a cloud-based SaaS system that serves as the single source of truth for every step of the connected device lifecycle. Configurable solutions cover device testing (Launch), consumer trade-in, corporate IT asset recovery (Recover), and cosmetic grading and functional assessment (Process), serving carriers, device processors, refurbishers, OEMs and enterprise IT departments. Complementary offerings include the Diagnostics SDK for software/hardware testing, the Apkudo Buff-Polish automated screen restoration system, Full Automation Line and Standalone Automation Unit hardware, and the Trove peer-to-peer wholesale trading platform.
Is Apkudo a public or private company?
Apkudo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apkudo founded?
Apkudo was founded in 2011. It employs 101 to 250 people.
Where is Apkudo based?
Apkudo is headquartered in Baltimore, United States, in the North America region.
How does Apkudo make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are add-On Products and Features and consulting Services.
Who are Apkudo's main competitors?
Direct peers on record are Likewize, Blancco Technology Group, Phonecheck, HYLA Mobile, EcoATM, Gazelle, Recipero and Wisetek. Broad incumbents are Assurant and Back Market.
Does Apkudo have an API?
Yes. Apkudo provides a Subscription Service accessible via APIs. The website Terms of Use reference API access controls, stating that 'Access to certain portions of the Site, including software applications or restricted areas, is limited to authorised users.' Public product APIs may be accessed using an API key or through OAuth authorization. The DPA mentions API access controls and authentication mechanisms. Full API documentation URL not specified in the provided sources.
What industry is Apkudo in?
Apkudo's product category is Connected Device Lifecycle Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms. Its NAICS code is 5415 and its SIC code is 7372.