Superette
Superette Inc. is a Toronto-based, privately held cannabis retailer operating 12 dispensaries across Ontario, Canada, offering flower, vapes, edibles, concentrates, and oils to adult-use consumers through a curated in-store experience.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Superette does
Superette Inc. is a Toronto-headquartered, privately held cannabis retail company founded in 2018 that operates physical dispensary stores across Ontario, Canada. Following its February 2022 acquisition of Cannoe Corp., Superette expanded its footprint to 12 Ontario retail locations, positioning itself as an independent multi-store cannabis retailer focused on a curated, design-led in-store experience for adult-use consumers. The company's stores offer regulated cannabis product categories including flower, vapes, edibles, concentrates, and oils and capsules, with the retail experience itself positioned as the primary differentiator rather than proprietary product or technology.
Superette's go-to-market is exclusively physical retail within a single Canadian province, with no disclosed e-commerce, wholesale, or B2B distribution channels. Revenue mechanics are not publicly disclosed; the company has not announced pricing models, subscription tiers, or store-level sales metrics. The company's $5 million CAD financing, secured alongside the Cannoe acquisition, represents its only disclosed capital raise and supported the doubling of its store count rather than greenfield new market entry. No parent company, public listing, or major institutional shareholder has been disclosed.
The leadership footprint is lean, with co-founder Mimi Lam as the named principal and an indicated headcount of 11-50 (likely reflecting corporate and management staff given a 12-store retail chain would require materially larger store-level staffing). No technology platform, proprietary systems, AI/ML capabilities, patents, trademarks, or third-party brand awards are disclosed in the available source material, leaving the company's competitive narrative anchored in physical retail experience and Ontario market presence rather than technology or intellectual property.
Superette firmographics
Firmographics- Name
- Superette
- Legal name
- Superette Inc.
- Website
- https://superetteshop.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superette Inc. is a Toronto-based, privately held cannabis retailer operating 12 dispensaries across Ontario, Canada, offering flower, vapes, edibles, concentrates, and oils to adult-use consumers through a curated in-store experience.
- Ownership category
- akta.pro rank
Superette industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Other Miscellaneous Retailers (4599)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Superette is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Superette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels1 record
Superette product offering
Product offeringCore offering
Superette operates a network of physical cannabis retail stores in Ontario, Canada, selling legal cannabis products to adult consumers. Its product assortment includes cannabis flower, vapes, edibles, concentrates, and oils and capsules across 12 retail locations following the February 2022 acquisition of Cannoe Corp.
Product overview
Superette Inc. is a Canadian cannabis retail company operating in Ontario, Canada. The company operates a network of retail stores offering cannabis products including flower, vapes, edibles, concentrates, and oils and capsules. Following the acquisition of Cannoe Corp. in February 2022, Superette expanded its footprint to twelve stores, positioning itself as a leading independent cannabis retail platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Superette Retail Cannabis Stores
Companies that use Superette
Customer profileSegments1 record
Ideal customer profiles1 record
Superette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cannoe Corp.coreSuperette Inc. acquired Cannoe Corp. in a strategic transaction that doubled Superette's retail footprint from 6 to 12 stores in Ontario, Canada. The acquisition was designed to strengthen Superette's market presence and operational capabilities as part of building a leading independent cannabis retail platform.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Superette competitors and assessment
Company assessmentBroad incumbents
- Canopy Growth (retail operations): Canopy Growth is one of Canada's largest cannabis producers and operates retail through owned brands including Tokyo Smoke. As a broad incumbent with vertical integration, it competes with Superette both on the retail shelf and through producer-direct relationships.
Direct peers
- Tokyo Smoke: Tokyo Smoke is a Canadian cannabis retail brand with stores in multiple provinces including Ontario, owned by Canopy Growth. It competes with Superette in Ontario with a similarly lifestyle-oriented brand positioning.
- Canna Cabana: Canna Cabana is the retail banner of High Tide Inc., a publicly traded Canadian cannabis retailer with stores across multiple provinces. It directly competes with Superette in Ontario and has access to capital markets Superette lacks.
- Fire & Flower: Fire & Flower is a Canadian cannabis retailer with stores across multiple provinces, now majority-owned by Alimentation Couche-Tard. It competes with Superette in Ontario with substantially larger institutional backing.
- Nova Cannabis: Nova Cannabis is an Alberta-headquartered Canadian cannabis retailer with a growing multi-province footprint including Ontario. It competes with Superette in Ontario with comparable format and value-oriented positioning.
- Spiritleaf: Spiritleaf is a multi-province Canadian cannabis retailer with locations in Ontario and other provinces. It directly competes with Superette for Ontario cannabis consumers with a comparable independent-retailer footprint.
- Value Buds: Value Buds operates 100+ cannabis retail stores across Alberta, British Columbia, Manitoba, Ontario, and Saskatchewan. It is Superette's most direct large-footprint Canadian cannabis retail competitor, particularly in Ontario where both have a Toronto presence.
- Sessions Cannabis: Sessions Cannabis is an Ontario-focused cannabis retailer operating multiple storefronts in the province. It is a direct geographic and format competitor to Superette's Ontario store base.
- Burb Cannabis: Burb Cannabis is a Canadian cannabis retailer with stores in Ontario and other provinces, positioning itself on convenience and value. It directly competes with Superette for Ontario retail cannabis customers.
- Choom Cannabis: Choom Cannabis is a Canadian cannabis retailer with stores in multiple provinces including Ontario. It is a directly comparable multi-store cannabis retailer competing in the same Ontario consumer market as Superette.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Superette social profiles
Digital presenceSuperette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superette leadership team
Management profileNumber of profiles
Profiles1 record
Superette subsidiaries and ownership
Company hierarchySubsidiaries1 record
Superette funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superette M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superette
What does Superette do?
Superette operates a network of physical cannabis retail stores in Ontario, Canada, selling legal cannabis products to adult consumers. Its product assortment includes cannabis flower, vapes, edibles, concentrates, and oils and capsules across 12 retail locations following the February 2022 acquisition of Cannoe Corp.
Is Superette a public or private company?
Superette is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superette founded?
Superette was founded in 2018. It employs 11 to 50 people.
Where is Superette based?
Superette is headquartered in Toronto, Canada, in the North America region.
Who are Superette's main competitors?
Canopy Growth (retail operations) is listed as a broad incumbent. Direct peers are Tokyo Smoke, Canna Cabana, Fire & Flower, Nova Cannabis, Spiritleaf, Value Buds, Sessions Cannabis, Burb Cannabis and Choom Cannabis.
Does Superette have an API?
No public API is recorded for Superette.
What industry is Superette in?
Superette's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise). Its NAICS code is 4599 and its SIC code is 5900.