Daedong Mobility

Name

Daedong Mobility

Legal name

주식회사 대동모빌리티 (Daedong Mobility Co., Ltd.)

Website

https://daedongmobility.co.kr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electric Mobility Manufacturing

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor and Generator Manufacturing (335312)

SIC

Motorcycles, Bicycles & Parts (3751), Motors & Generators (3621)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Charging Systems & Swappable Battery Infrastructure Manufacturing (IMACAOAF), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Micromobility Charging & Battery Swapping Services (THADAGAL), Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL)

Keywords

• Electric scooters
• Electric golf carts
• Battery swapping stations
• Autonomous mobility robots
• Industrial chains

Headquarters

HQ city

Anseong

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electric Scooter Sales (B2C & B2B): Revenue from direct sales of GS100 and GS100 Lite electric scooters to individual consumers (B2C) and delivery platform companies (B2B). Products available as shared-type (BSS, battery rental) and general-type (personal charger). Government subsidies reduce consumer purchase price.
2. Electric Golf Cart & Leisure Vehicle Sales: Revenue from sale of electric golf carts (HG200, HG210, GA220, KG2KU2), zero turn mowers, sub-compact tractors, and multi-purpose vehicles to golf courses, resorts, and individual consumers. Both domestic sales and international export.
3. Smart Factory Manufacturing (Contract/OEM): Daedong Mobility's S-Factory in Daegu manufactures mobility products including golf carts, sub-compact tractors, electric scooters, and robot chairs. The facility has capacity for 145,000 units annually and also serves as the production base for group companies.
4. Battery Swapping Station (BSS) Infrastructure: BSS stations (BA100) deployed in partnership with LG Energy Solution KooRoo and other partners. Revenue model involves battery swap service fees from shared-type electric scooter users. KooRoo offers unlimited battery swap plans (e.g., 110,000 KRW/month).
5. Service & After-Sales (A/S): Revenue from maintenance and repair services through 60+ authorized service centers, mobile service vehicles, and spare parts supply. Warranty repairs and paid repairs for electric scooters, golf carts, and other mobility products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Daedong Mobility manufactures and sells electric scooters (GS100, GS100 Lite), battery swapping stations (BSS), electric golf carts, autonomous smart chair robots, and gardening/utility equipment under its own brand, distributed through its direct online store, showrooms, authorized service centers, B2B delivery-fleet partners, and international distributors. The company also retains a heritage industrial chain product line (roller, conveyor, leaf, escalator, and lift chains) and operates the S-Factory smart manufacturing facility in Daegu with 145,000 units/year capacity.

Product overview

Daedong Mobility operates as a smart mobility platform company with three main product lines: personal mobility (electric scooters GS100/GS100 Lite with BSS infrastructure), leisure mobility (golf carts and smart chair robots), and gardening/golf course equipment. The company also maintains its heritage industrial chain business. The product portfolio includes electric motorcycles with proprietary telematics and app connectivity, premium and standard golf carts, autonomous driving robots for facilities, and agricultural equipment. Key differentiators include 92% domestic parts localization, battery swapping infrastructure through KooRoo partnership, and smart factory manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GS100 Series: Electric scooter product line with GS100 standard and GS100 Lite models, featuring 92% domestic component localization
• 대동모빌리티 커넥트 (Daedong Mobility Connect)
• S-Factory
• BSS (Battery Swapping Station)

Products and services

• GS100 Series Electric Scooter Flagship electric motorcycle with 92% domestic parts localization, keyless start, front/rear dashcam, telematics system, BSS battery swapping capability, 6.8kW output and 82-90 km/h top speed. Sold B2C to delivery riders and commuters, and B2B to delivery platform fleets.
• GS100 Lite Electric Scooter Entry-level electric scooter sharing core components with the GS100 (motor, tires, suspension, brakes), targeting cost-conscious delivery riders and commuters. Available in shared (BSS) and standard charging variants.
• Battery Swapping Station (BSS / BA100) Battery exchange station network that enables users to swap depleted batteries for fully charged units, eliminating charging wait times. Operated with KooRoo's unlimited swap subscription plan (110,000 KRW/month). Sold to fleet operators and BSS deployment partners.
• Daedong Mobility Connect App Smartphone application providing vehicle monitoring, remote control, battery status alerts, consumable replacement notifications, dashcam footage review, nearest BSS location search, and keyless start/stop for Daedong Mobility electric scooters.
• 2-Row Standard Electric Golf Cart (HG200 / GA300) Standard 2-row electric golf cart for golf course and resort use, with comfortable seating and reliable performance for course transportation.
• Premium Limousine Electric Golf Cart (GA900 / HG210) Luxury electric golf cart featuring premium leather seats, air conditioning, fans, and panoramic sunroof, targeting premium golf courses and resort facilities.
• 3-Row Premium Electric Golf Cart (GA220) 3-row electric golf cart offering higher passenger capacity for larger groups and extended course tours.
• 2-Seater Electric Golf Cart (KG2KU2) Compact 2-seater electric golf cart designed for two-person use, popular in North American and European markets.
• Multi-Purpose Utility Vehicle (HG200-U) Electric multi-purpose utility vehicle for transport and logistics applications, available through direct online purchase for commercial and personal use.
• Smart Chair Robot (Docent / Daesont) Autonomous electric mobility device with obstacle detection and autonomous driving capabilities. V2X-enabled with central monitoring, designed for museums, hospitals, airports, and commercial facilities. 2nd generation features artwork selection via tablet, optimal route generation, and audio/visual content delivery.
• Standard Roller Chain Standard industrial roller chains for power transmission applications in manufacturing and automation systems.
• Small Conveyor Chain (S-Conveyor) Compact conveyor chains designed for small-scale material handling and production line applications.
• Freeflow Chain Freeflow chains for conveyor systems enabling smooth product flow in packaging and material handling.
• Large Conveyor Chain (L-Conveyor) Heavy-duty conveyor chains for large-scale material handling and industrial applications.
• Automotive Line Chain (VB) Chains designed for automotive manufacturing assembly line applications with precision and reliability.
• Leaf Chain Leaf chains for lifting applications in forklifts, agricultural machinery, and material handling equipment.
• Escalator Chain Specialized chains for escalator drive systems ensuring safe and reliable passenger transport.
• Lift Chain Chains for elevator and lift systems in building and industrial applications.
• Gardening Equipment (Zero Turn Mowers, Sub-Compact Tractors) Electric gardening equipment including zero turn mowers, sub-compact tractors, and attachments for lawn maintenance and agricultural applications.
• Agricultural Attachments Agricultural implements and attachments including mid-mounted mowers, loaders, and rotary tillers for use with sub-compact tractors.

Quantifiable outcome

• 92% domestic parts localization rate achieved on GS100 series
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered major, minor and core.

• Daedong RoboticsmajorStrategic or Co-development Partner · 31 October 2024Daedong Mobility and KIRO (Korea Institute of Robot & Convergence) established Daedong Robotics as an intelligent autonomous robot company. Focus on AI-based autonomous driving robot technology for agriculture and industry. Joint research on robot core technology and commercialization.
• SK StoaminorGTM or Marketing Partner · 1 October 2024SK Stoa conducted a home shopping broadcast exclusively featuring Daedong Mobility GS100 and GS100 Lite electric scooters with promotional pricing and a 100,000 KRW gift card incentive for buyers.
• EnLighten (엔라이튼)minorStrategic or Co-development Partner · 25 April 2024EnLighten designed, financed, and installed Korea's largest rooftop solar power plant (3MW, ~31,000 m²) at Daedong Mobility's S-Factory. Daedong uses EnLighten's RE100 solar subscription service for 20 years (expected 10 billion KRW in economic benefit). EnLighten owns and maintains the installation.
• LG Energy Solution KooRoo (LG에너지솔루션 쿠루)coreStrategic or Co-development Partner · 26 March 2024LG Energy Solution's independent company KooRoo operates the BSS (Battery Swapping Station) infrastructure for GS100 shared-type electric scooters. KooRoo provides unlimited battery swap plans (110,000 KRW/month) and expanded the BSS network from ~180 to 400+ stations (120% growth in one year). Joint promotions include winter package (heating grips/hand warmers for scooter buyers) and the 'ESG (Eco Seoul Green)' consortium with Seoul delivery platforms.
• Manna Corporation (만나코퍼레이션)minorChannel Partner/ Reseller/ Distributor · 26 March 2024Delivery aggregator company participating in the 'ESG (Eco Seoul Green)' consortium for promoting EV motorcycles and BSS in Seoul. Provides promotional incentives for delivery riders.
• Barogo (바로고)minorChannel Partner/ Reseller/ Distributor · 26 March 2024Delivery aggregator company participating in the 'ESG (Eco Seoul Green)' consortium for promoting EV motorcycles and BSS in Seoul.
• Bureung (부릉)minorChannel Partner/ Reseller/ Distributor · 26 March 2024Delivery aggregator company participating in the 'ESG (Eco Seoul Green)' consortium for promoting EV motorcycles and BSS in Seoul.
• Yeungnam University Medical Center (영남대학교의료원)minorStrategic or Co-development Partner · 8 November 2023MOU for hospital smart robot & mobility cooperation. Daedong will deploy autonomous driving LSV vehicles and smart robot chairs for patient transportation within the hospital. Products feature V2X central monitoring system for real-time tracking and safety management.
• Daegu Art Museum (대구미술관)minorStrategic or Co-development Partner · 21 August 2023Daedong deployed 2 autonomous 'Daesont' robot chairs at Daegu Art Museum for a visitor experience program (Aug 21 – Oct 6, 2023). Visitors could ride to designated artworks with autonomous navigation, voice, and screen-based art explanations.
• Moving (무빙)majorChannel Partner/ Reseller/ Distributor · 13 April 2023MOU for eco-friendly mobility infrastructure expansion. Moving received government designation as BSS installation operator in 5 regions (Seoul, Daejeon, Gimhae, Changwon, Jeju) under the Regional Clean Vehicle Transition Brand Project. Moving purchased 300 GS100 units and 30 BSS stations.
• Aims (에임스)majorChannel Partner/ Reseller/ Distributor · 1 April 2023Aims (battery charging service company) signed supply contract for GS100 electric scooters and BSS stations. In H1 2023, Daedong supplied 300 GS100 units and 50 BSS stations to Aims, which installs and sells them in Seoul, Daegu, and Busan.
• Daegu Metropolitan CitymajorStrategic or Co-development Partner · 1 April 2023Daedong Mobility selected as anchor company in Daegu's mobility motor parts SME special complex (완성차 부문). Investment agreement signed with Daegu city. Focus on BSS-type e-scooter industrial ecosystem creation and autonomous driving LSV demonstration testing in Daegu.
• KT Linkus & EasyCharger (KT링커스&이지차저)majorStrategic or Co-development Partner · 9 November 20223-party MOU for EV motorcycle and charging infrastructure promotion. Daedong supplies EV motorcycles and charging stations; KT Linkus identifies charging sites linked to public telephone booths (6,200 booths in Seoul alone); EasyCharger handles charging equipment deployment, maintenance, operations, and charging payment system development.
• Kakao Mobility (카카오모빌리티)coreStrategic or Co-development Partner · 1 August 2022Kakao Mobility invested 100 billion KRW in Daedong Mobility through new share acquisition. Both companies agreed to cooperate across their respective mobility businesses, conduct joint technology development and product mass production projects, and establish a commercialization committee to provide SaaS services including remote monitoring and autonomous driving to Daedong Mobility.
• KAIST (한국과학기술원)coreStrategic or Co-development Partner · 29 April 2022Daedong-KAIST Mobility Research Center established at KAIST Munji Campus (Daejeon). Led by KAIST Professor Kim Kyung-soo (Mechanical Engineering). Focus on electric powertrain control, autonomous driving, and vehicle integrated control technologies. Target: launch products with core technologies by 2025.

Scale indicators15 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• NIU Technologies: China-headquartered, NASDAQ-listed smart electric scooter manufacturer (NIU brand) selling globally. Comparable to Daedong Mobility in product category (electric mopeds/scooters for urban commuters and delivery use), target market overlap (urban last-mile riders), and emphasis on connected/telematics-enabled hardware.
• Gogoro: Taiwan-based electric scooter OEM and battery-swapping network operator (GoStation). Directly comparable to Daedong Mobility in combining electric scooter hardware with partner-operated battery swapping infrastructure (KooRoo partnership) for urban delivery/commuter use cases.
• Vmoto Super Soco: Australia/China-based electric two-wheeler manufacturer (Super Soco, Vmoto brands) selling in Europe, Asia, and Australia. Comparable as a direct electric scooter/moped peer targeting delivery riders and commuters with a similar price band and feature set.
• E-Z-GO (Textron Specialized Vehicles): US-based global electric golf cart and LSV manufacturer owned by Textron. Directly comparable to Daedong Mobility's golf cart and multi-purpose utility vehicle product line for golf/resort and facility customers, with broader global reach.
• Club Car (Platinum Equity): US-based global electric golf cart and utility vehicle manufacturer. Directly comparable to Daedong Mobility's HG200/HG210/GA220/KG2KU2 golf cart line in product category, customer base (golf courses, resorts, facilities), and dealer-network-driven distribution model.

Broad incumbents

• Hyundai Motor Group (E-mobility / Last-mile): Korea-headquartered global automotive group with active EV and last-mile mobility initiatives. Adjacent comparable as a domestic Korean incumbent moving into electric mobility ecosystems, with overlapping government/regulatory relationships and supplier base.
• Yadea Group: China's largest electric two-wheeler manufacturer (Hong Kong-listed). Competes with Daedong Mobility in the Asian electric scooter category at scale; a key Chinese-import competitor to Daedong's domestic-positioned offering.
• Honda Motor (Electric Motorcycle Division): Global motorcycle OEM with expanding EV motorcycle program (e.g., EM1 e:) and BSW swapping experiments in Asia. Comparable as a broad incumbent entering the electric scooter/swapping category in which Daedong Mobility operates.
• Yamaha Motor (Electric Two-Wheelers): Global powersports and motorcycle OEM with electric scooter programs and golf car business (Yamaha Golf Cars). Comparable as both a powersports peer to Daedong's broader product line and a competitor entering Asian EV two-wheeler markets.

Others

• Kakao Mobility: Korea's largest mobility platform (taxi-hailing, navigation, driver services) and Daedong Mobility's strategic investor (100B KRW). Connected via equity stake, autonomous driving SaaS collaboration, and overlapping delivery rider customer base; not a product competitor but a critical ecosystem partner and potential governance counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIFTEEUDO2Sk6s-kU-rmBBw
• Instagraminstagram.com/daedong_mobility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daedong Mobility