JUST FOR ENTERTAINMENT

What JUST FOR ENTERTAINMENT does

Just For Entertainment (operating as Juste pour divertir) is a privately held Quebec-based live entertainment group that produces, distributes, and markets comedy and French-language music events across North America, Europe, and Australia. Its portfolio spans flagship festivals (SuperFrancoFête, Festival Juste pour rire – Québec), touring shows (ELLES, Pour une autre histoire d'un soir, Daraîche et filles, Noël une tradition en chanson), a record label (Maison de Disques), artist management services (gérance), and online ticketing. Following the June 2024 acquisition of Groupe Juste pour rire (Just For Laughs) and Productions Martin Leclerc, the group rebranded in October 2024 to consolidate all activities under the Juste pour divertir banner, with Quebec City as headquarters and additional offices in Montreal, Toronto, Vancouver, Los Angeles, Las Vegas, Paris, Sydney, and Bermuda.

The company's revenue model is multi-stream: ticket and combo-package sales (e.g., $100 Grand concert + Notre-Dame de Paris bundle with tiered membership-based pre-sale discounts up to 30%), broadcasting rights licensing to international partners (France Télévisions, Groupe M6, RTBF, Ici Radio-Canada, Crave), corporate sponsorships (Desjardins, Air Canada), public-sector cultural funding (Government of Quebec), artist management fees, and record label sales distributed via Madistribution.com. The group engages roughly 200 permanent staff and over 6,000 temporary collaborators, reaches 70+ million engaged fans across digital platforms, and has accumulated 100+ billion total views with content distributed to 150+ countries. Its go-to-market is event-driven: festivals serve as both consumer acquisition vehicles and B2B sponsorship platforms, complemented by broadcasting partnerships, email/newsletter pre-sales, and artist-driven touring. The business remains under founder-led ownership (Sylain Parent-Bédard as President and CEO) with no disclosed venture capital or public-market backing.

Name

JUST FOR ENTERTAINMENT

Legal name

Just For Entertainment Group Inc.

Website

https://justepourdivertir.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Just For Entertainment is a privately held Quebec-based live entertainment group that produces French-language music and comedy festivals, touring shows, artist management, and a record label, distributing content to 150+ countries via broadcast partners and serving millions of francophone consumers and enterprise sponsors.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concert & Tour Promoters (MPAIAFAA), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live entertainment production
• Comedy festival
• Music festival
• Artist management
• Record label services

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Festival and Event Ticketing: Revenue generated from ticket sales for festivals (SuperFrancoFête, Just For Laughs), concerts, comedy shows, and touring productions.
2. Broadcasting Rights: Television and digital broadcasting rights sold to international partners including France Télévisions, Groupe M6, Ici Radio-Canada, and RTBF for major events like Notre-Dame de Paris 25th anniversary and Grand concert de la francophonie.
3. Sponsorships and Partnerships: Corporate sponsorships from presenting partners such as Desjardins (SuperFrancoFête) and Air Canada (Grand Concert de la Francophonie), plus support from Government of Quebec.
4. Artist Representation and Management: Artist management services through the gérance division, representing musicians and performers for shows, tours, and recordings.
5. Record Label and Music Sales: Record label operations through Productions Martin Leclerc / Juste pour divertir, offering albums and music catalog through distribution partners like Madistribution.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Just For Entertainment (Juste pour divertir) is a private entertainment group that produces and presents live entertainment including the SuperFrancoFête music festival, Festival Juste pour rire - Québec comedy festival, touring shows, concerts, and theatrical productions. The company also operates an artist management division (gérance) representing musicians and performers, a record label (Maison de Disques) producing albums, and an online ticketing platform. Content is distributed internationally through television broadcasting partnerships and digital platforms reaching 150+ countries.

Product overview

Just For Entertainment (Juste pour divertir) is a division of the Just For Laughs Group that operates as a multi-faceted entertainment company offering live show production, music festivals, artist management, record label services, and digital ticketing. The portfolio includes the SuperFrancoFête festival (major celebration of French-language music), the Juste pour rire comedy festival in Quebec City, and a record label (Maison de Disques) producing albums for managed artists. The company produces various show productions including musical performances (ELLES, Pour une autre histoire d'un soir, Daraîche et filles), comedy galas, and theatrical productions, while also managing artist careers through its artist representation division. The offering operates as a unified entertainment ecosystem spanning live events, recorded music, and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFrancoFête: Annual celebration of French-language music and song held at Agora du Port de Québec
• Juste pour rire
• Just For Laughs

Quantifiable outcome

• 100+ billion views across all platforms
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• DadjuminorStrategic or Co-development Partner · 26 June 2025French R&B artist performing exclusive show at SuperFrancoFête 2025, bringing international francophone appeal to the festival.
• France TélévisionscoreGTM or Marketing Partner · 4 June 2025French public broadcaster partners for television distribution of SuperFrancoFête events, reaching millions of francophone viewers in France.
• Groupe M6coreGTM or Marketing Partner · 4 June 2025French commercial broadcaster airing Notre-Dame de Paris 25th anniversary special and other major productions.
• RTBFcoreGTM or Marketing Partner · 4 June 2025Belgian French-language broadcaster partnering for francophone content distribution.
• CraveminorChannel Partner/ Reseller/ Distributor · 4 June 2025Canadian streaming platform for content distribution in Canada.
• Destination Québec CitéminorStrategic or Co-development Partner · 4 June 2025Official tourism organization for Quebec City supporting festival promotion and tourism initiatives.
• Distillerie des AppalachesminorGTM or Marketing Partner · 4 June 2025Local partner providing support for SuperFrancoFête events.
• Fairmont Le Château FrontenacminorGTM or Marketing Partner · 4 June 2025Luxury hotel partner for SuperFrancoFête, providing accommodation for artists and VIP guests.
• La PresseminorGTM or Marketing Partner · 4 June 2025Media partner providing press coverage and promotional support for SuperFrancoFête.
• Rythme FMminorGTM or Marketing Partner · 4 June 2025Radio partner providing media coverage and promotional support for SuperFrancoFête.
• DesjardinscoreGTM or Marketing Partner · 13 May 2025Desjardins serves as the presenting sponsor of SuperFrancoFête festival, providing financial support and brand association with the major francophone music celebration event.
• Air CanadacoreGTM or Marketing Partner · 13 May 2025Air Canada is presenting sponsor of the Grand Concert de la Francophonie, supporting the flagship SuperFrancoFête event celebrating French-language music.
• Government of QuebeccoreGTM or Marketing Partner · 13 May 2025Government of Quebec provides financial support to SuperFrancoFête as part of cultural funding initiatives.
• Agora du Port de QuébeccoreStrategic or Co-development Partner · 13 May 2025Primary venue partner for SuperFrancoFête festival, located at Quebec City's Old Port with views of the St. Lawrence River.
• Groupe Juste pour rire / Just For LaughscoreStrategic or Co-development Partner · 1 June 2024Major acquisition in June 2024 merged Just For Laughs (world's largest comedy festival, founded 1983) with ComediHa!'s operations, creating the world's leading comedy entertainment group with headquarters in Quebec City.
• Productions Martin LeclerccoreStrategic or Co-development Partner · 1 January 2024Music production company acquired in 2024; now operates as musical division of Groupe Juste pour rire under the Juste pour divertir brand, representing major artists and producing music shows.
• Les BoysminorStrategic or Co-development Partner · 1 January 2024Entertainment property acquired as part of group expansion, adding to the company's comedy and entertainment portfolio.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Spectra / Groupe CH (Evenko): Montreal-based live entertainment promoter operating festivals (Osheaga, ÎleSoniq) and venue management. JFE's Head of Shows Jérôme Tremblay previously held key positions at Spectra Musique / Agence evenko, indicating direct competitive and talent overlap in Quebec live entertainment.
• Paquin Entertainment Group: Canadian entertainment company producing live shows, managing artists, and operating festivals across Canada. Comparable as a Canadian-headquartered multi-vertical entertainment producer with touring and artist management.
• Cirque du Soleil: Quebec-based live entertainment company producing large-scale shows, festivals, and touring productions with global brand recognition. Directly comparable as a Quebec-headquartered entertainment group combining original IP, touring, and international distribution.
• FrancoFolies de Montréal: Large francophone music festival in Montreal dedicated to French-language song. Most direct peer to SuperFrancoFête in audience, content focus, and sponsorship categories within Quebec.
• Festival d'été de Québec: Major annual music festival held in Quebec City, drawing hundreds of thousands of attendees. Direct competitor for Quebec-based festival audiences, sponsors, and municipal/government support.

Emerging players

• ComediHa!: Original brand of the current Groupe Juste pour divertir before its 2024 rebrand; the ComediHa! Fest-Québec was absorbed into Festival Juste pour rire – Québec. Relevant as a legacy predecessor brand still referenced in the company's history.

Regional players

• Stingray Digital: Montreal-based music and media company distributing audio content (including concert broadcasts and music video channels) internationally. Comparable as a Canadian francophone-rooted content distributor, though more focused on linear/digital channels than live events.

Broad incumbents

• AEG Presents: Global concert promotion and venue operations arm of AEG, producing major festivals (Coachella, Lollapalooza) and touring shows. Comparable as a vertically integrated live entertainment promoter with international footprint.
• Live Nation Entertainment: World's largest live entertainment company, operating festivals, concert promotion, ticketing (Ticketmaster), and artist management. Comparable in festival/touring promotion model but at vastly greater global scale and English-language focus.

Others

• Just For Laughs Group (legacy entity): Pre-acquisition independent operator of the Just For Laughs comedy festival brand, founded 1983 in Montreal. Now wholly owned by Just For Entertainment; included as a peer reference for the brand assets the company has integrated since June 2024.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justepourrire
• LinkedInlinkedin.com/company/justepourdivertir

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUST FOR ENTERTAINMENT