What P volve does

Pvolve is a functional fitness company founded in 2017 by Rachel Katzman, headquartered in New York, and operating a hybrid model that monetizes a proprietary low-impact resistance method through three interconnected channels: direct-to-consumer equipment sales via its Shopify storefront (bundles priced $174-$620 under proprietary SKUs such as the Signature, Essentials, and Total Transformation bundles), a recurring streaming subscription (1,800+ on-demand classes and 45+ live weekly sessions accessed via the Pvolve mobile app), and a franchise studio network that has scaled from the 2019 SoHo flagship to approximately 40 operating locations across the U.S. and Canada with 50+ additional studios in active development. The company's underlying technology centers on patented resistance equipment — including the P.ball, P.band, P.3 Trainer, Gliders & Floorgloves, Booty Bands, and Body Bands — combined with structured programming that targets strength, mobility, and stability, validated in a peer-reviewed clinical study published in the Journal of Integrative and Complementary Medicine. Pvolve primarily serves women aged 35-60 seeking sustainable, longevity-focused movement, with secondary expansion into men's fitness, GLP-1 medication users (via the Weight Watchers integration), fertility patients, and broader at-home consumers. The business earns from one-time hardware sales, monthly/annual streaming subscriptions, franchise fees from studio operators, co-marketing partnerships with consumer brands (Weight Watchers, Smartwater, Hims & Hers, Headspace, Tower 28, Tally Health, Vuori), and branded supplements/apparel. Celebrity ambassador Jennifer Aniston functions as a brand partner appearing in national campaigns. Operational leadership includes Founder Rachel Katzman, President Julie Cartwright, COO of Studio Development Jesse McBain, VP of Training Dani Coleman, and a Clinical Advisory Board comprising OBGYN, physical therapy, muscle physiology, and reproductive medicine specialists.

Name

P volve

Legal name

Pvolve LLC

Website

https://pvolve.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Pvolve is a functional fitness company founded in 2017 that delivers a proprietary low-impact resistance method via a hybrid model: streaming subscriptions, D2C equipment sales, and a franchise studio network of 40+ U.S. and Canadian locations. It primarily serves women aged 35-60 seeking longevity-focused, clinically validated movement.

Ownership category

akta.pro rank

Product category

Functional Fitness Equipment and Streaming

NAICS

Fitness and Recreational Sports Centers (713940), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Food (Health) Supplement Retailers (456191)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Functional fitness equipment
• Low-impact resistance training
• On-demand workout streaming
• Movement longevity method
• Franchise fitness studios

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of proprietary fitness equipment bundles (Signature, Essentials, Total Transformation) and individual products. One-time hardware purchases ranging from $174 to $620.
2. Streaming Memberships: Monthly and annual subscription access to on-demand workouts (1,800+ classes) and live virtual classes. Auto-renewing subscriptions with free trial offers.
3. Franchise Revenue: Franchise studio development through entrepreneurs. Franchisees pay for studio development rights and ongoing franchise fees. Studios offer in-person classes alongside digital membership integration.
4. B2B Wellness Partnerships: Strategic partnerships with Weight Watchers, Hims & Hers, and other wellness platforms provide member access, co-branded content, and referral revenue.
5. Apparel & Accessories: Sale of branded workout apparel, accessories, and grip socks through e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Pvolve sells a functional fitness system that pairs proprietary resistance-based equipment (P.ball, P.band, P.3 Trainer, Slant Board, gliders, ankle and hand weights, resistance band sets) with an on-demand streaming platform offering 1,800+ workouts and live virtual classes. Customers can buy individual equipment, curated bundles (Signature, Essentials, Total Transformation, Jen's Arms & Abs, PVOLVE x Lauryn Bosstick), Sculpt 9 supplements, and apparel, or attend guided workouts at 40+ franchise studios across the U.S. and Canada.

Product overview

PVOLVE is a functional fitness company offering a hybrid model combining proprietary resistance-based equipment bundles with on-demand streaming and in-studio classes. The product portfolio centers on three main equipment bundles (Signature Bundle, Essentials Bundle, and Total Transformation Bundle) plus collaboration products like the Lauryn Bosstick Sculpt Bundle. All bundles include streaming access to 1,800+ workouts. Individual equipment includes patented tools like the P.ball, P.band, and P.3 Trainer. The company also offers Sculpt 9 supplements and apparel/accessories. The PVOLVE method emphasizes low-impact functional fitness targeting longevity through strength, mobility, and stability training.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bundle Four-piece foundation equipment set including P.ball, P.band, Light Ankle Band, and Gliders with Floorgloves, plus one month of streaming access, designed for beginners to build a stronger, more supported body.
• Essentials Bundle Seven-piece equipment system including P.ball, P.band, Slant Board, Light Ankle Band, Gliders, Precision Mat, and Body Bands, plus three months of streaming access, designed to build strength, stability, and mobility together.
• Total Transformation Bundle Thirteen-piece complete equipment system including P.ball, P.band, P.3 Trainer, Precision Mat, Slant Board, ankle weights, hand weights, Body Bands Set, and Booty Bands Set, plus three months of streaming access for total-body transformation.
• PVOLVE x Lauryn Bosstick Sculpt Bundle Limited-edition five-piece sculpting set in French Blue colorway including P.ball, P.band, Heavy Ankle Band, Gliders, and 1.5lb Ankle Weights, plus one month of streaming and exclusive access to Lauryn Bosstick's four-week Strength Evolved series.
• Jen's Arms & Abs Bundle Limited-edition set combining P.ball, P.band, and P.3 Trainer for targeted arm and core workouts, promoted as Jennifer Aniston's recommended equipment combination.
• P.ball Resistance band meets pilates ball hybrid equipment delivering results in glute lifting and lower-body toning. Patented design.
• P.band Patented arm toner strengthening and sculpting arms, back, and shoulders in 15 minutes or less.
• P.3 Trainer Resistance training tool adding resistance to 360-degree dynamic movements to strengthen and sculpt the full body with extra focus on the core.
• Precision Mat Exercise mat with alignment markers ensuring proper form during workouts for faster results.
• Slant Board Angled board challenging balance while strengthening the lower body for intensified sculpt sessions.
• Gliders & Floorgloves Floor sliders with patented floor protectors that activate the lower body and fire up the core.
• Ankle Weights (1.5lb and 3lb) Comfortable weighted accessories targeting legs and glutes, allowing bigger ranges of motion for improved mobility and sculpted results.
• Hand Weights (2lb) Non-slip hand weights strengthening the upper back and arms, designed to fit perfectly in the palm.
• Body Bands Set Resistance bands adding up to 35lbs of additional load including light (5-15lbs) and heavy (15-35lbs) bands with carrying case.
• Booty Bands Set High-quality resistance bands (moderate and heavy) with anti-slip silicone strips for glute, hip, and leg strengthening, adding up to 70lbs of resistance.
• Sculpt 9 Supplement Proprietary supplement product under the Sculpt 9 brand, sold on subscription, supporting fitness and body transformation goals.
• On-Demand Streaming Membership Digital subscription providing access to 1,800+ on-demand workouts and 45+ live classes weekly via PVOLVE app or web, with specialized series and programs for various fitness levels and goals.
• In-Studio Classes Physical studio experience with expert trainers guiding workouts alongside the PVOLVE community across 40+ franchise studios in the U.S. and Canada.
• PVOLVE Apparel & Accessories Branded workout apparel, accessories, and grip socks sold through pvolve.com and studios, including collaborations like the lululemon x Dani Coleman capsule collection.
• PVOLVE Franchise License Franchise license granting entrepreneurs the right to open and operate PVOLVE studios under the brand's method, content library, and operational playbook; 40+ studios open with 50+ in development.

Quantifiable outcome

• 98% adherence rate among clinical study participants
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• VuoriminorGTM or Marketing Partner · 16 June 2026Partnership featuring Vuori clothing in PVOLVE content. Low-impact workout content showcasing functional fitness approach with Vuori athletic wear.
• smartwater (The Coca-Cola Company)coreGTM or Marketing Partner · 15 June 2026National partnership making smartwater alkaline with antioxidant the official hydration partner of 40+ PVOLVE studios nationwide. National advertising campaign starring Jennifer Aniston filmed at PVOLVE's West Hollywood studio. Includes co-branded content, member experiences, and seasonal campaigns throughout 2026.
• Hims & Hers HealthcoreGTM or Marketing Partner · 28 May 2026PVOLVE Studios added to Hims & Hers Benefits program as wellness partner. Subscribers receive discounts and access to PVOLVE fitness programming as part of integrated wellness platform spanning nutrition, fitness, women's health, and metabolic monitoring.
• Lauryn Bosstick (The Skinny Confidential)coreStrategic or Co-development Partner · 5 May 2026Co-created PVOLVE x Lauryn Bosstick Bundle combining proprietary equipment with 4-week Strength Evolved digital program. $421 seven-piece set in custom French Blue & Bone colorway. Limited-edition collaboration targeting women seeking to move away from intensity-driven fitness culture.
• Silverstein Properties and Arden GroupcoreChannel Partner/ Reseller/ Distributor · 23 April 202610-year lease agreement to open first Philadelphia-area PVOLVE studio at base of 1735 Market Street tower. 2,086-square-foot location expected to open late 2026.
• Tower 28 SkincareminorGTM or Marketing Partner · 20 February 2026Partnership to carry Tower 28 SOS Skincare line across PVOLVE's 30+ studios and beauty bars. Products positioned for post-workout skin care including SOS Rescue Spray, Gel Cleanser, Recovery Cream, and FaceGuard SPF 30.
• Weight Watchers (WW International)coreStrategic or Co-development Partner · 10 February 2026Strategic partnership integrating PVOLVE strength training into Weight Watchers weight management programs. Members access exclusive PVOLVE classes through Weight Watchers app including specialized workouts for menopause and GLP-1 medication users. 1,700+ on-demand classes available at reduced rates plus curated starter kit with resistance equipment.
• HeadspaceminorGTM or Marketing Partner · 5 January 2026New Year's campaign partnership offering PVOLVE participants 30 days of free Headspace app access. Combined wellness approach pairing movement with mindfulness for holistic health.
• lululemon x Dani ColemanminorGTM or Marketing Partner · 1 January 2026Capsule collection collaboration between lululemon athletic wear and Dani Coleman, PVOLVE Director of Training.
• Tally HealthminorStrategic or Co-development Partner · 16 June 2025Luxury longevity program partnership combining PVOLVE functional fitness with Tally Health's scientific aging insights and tracking technology.
• The OutsetminorGTM or Marketing Partner · 29 August 2024Wellness event partnership between The Outset, PVOLVE, and Crown Affair for wellness events.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Peloton Interactive: Premium connected fitness brand combining proprietary hardware/content with paid streaming subscriptions. Direct overlap with Pvolve on at-home streaming model, premium female-skewing demographic, and celebrity-tied brand marketing.
• F45 Training: Global functional fitness franchise operating hundreds of studios worldwide. Closely comparable to Pvolve on franchise-led expansion, group class format, and functional training methodology.
• Barry's Bootcamp: Premium boutique fitness franchise combining proprietary format with global studio footprint and celebrity-tied brand affinity. Comparable to Pvolve on premium pricing, instructor-led experience and franchise-led expansion.
• Solidcore: Low-impact, women-focused boutique fitness franchise using proprietary resistance-based equipment. Closest comparable to Pvolve on low-impact methodology, female-skewing 25-55 demographic and proprietary equipment design.
• Orangetheory Fitness: Boutique fitness franchise combining coached group classes with branded proprietary methodology and data tracking. Comparable to Pvolve on franchise scale, premium positioning and methodology-driven differentiation.
• SLT (Sweat Lengthen Tone): Premium boutique fitness franchise using specialized resistance equipment in 50-minute classes aimed at women. Closely comparable to Pvolve on premium positioning, women's focus and equipment-led workout format.
• Pure Barre: Established low-impact, women-targeted boutique fitness franchise using proprietary equipment (barre, ball, weights). Comparable to Pvolve on franchise model, female demographic focus and equipment-anchored methodology.

Broad incumbents

• Equinox: Premium multi-format fitness brand operating studios across pilates, cycling, HIIT and strength. Comparable on premium female-segment customer base and overlap with Pvolve's at-home E by Equinox digital offering.

Emerging players

• Club Pilates: Rapidly scaling low-impact reformer-based franchise targeting similar female 35-60 demographic. Adjacent comparable to Pvolve on franchise model and low-impact strength/conditioning focus.
• Tonal: Connected home strength training equipment with subscription content layer. Comparable to Pvolve on proprietary strength equipment plus streaming subscription revenue model and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PVolvefitness/featured
• Facebookfacebook.com/pvolve
• LinkedInlinkedin.com/company/p-volve
• Instagraminstagram.com/pvolve
• TikToktiktok.com/@pvolve
• Xx.com/pvolvefitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P volve