TheNoor™
TheNoor is a Malaysian-headquartered Shariah-inspired Muslim lifestyle mobile platform that delivers prayer times, Al-Quran playback, Qiblah direction, Zakat facilitation, a halal merchant marketplace (NoorCommerce), and a Shariah-compliant digital wallet (TheNoor Pay) to Muslim consumers globally via major app stores.
- Company typePrivate
- Founded2020
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TheNoor™ does
TheNoor is operated by Noor Luminous Sdn Bhd (registration 1375431-M), a Malaysian-headquartered mobile application company founded in 2020 and based in Kuala Lumpur. The company builds a Shariah-inspired Muslim lifestyle platform distributed through the Apple App Store, Google Play Store, and Huawei AppGallery, serving individual Muslim consumers globally with an integrated feature set: real-time prayer time notifications, a multi-reciter Al-Quran media player with translation voice-overs and transliteration, Qiblah direction with location-based mosque detection, weather information, and charitable Zakat collection facilitation. The company self-reports "#1 Lifestyle Muslim App in Malaysia" status, approximately 197,000 daily active users, MYR 3.8M+ in Zakat collections facilitated, app store ratings of 4.5/5 (3K+ Apple) and 4.7/5 (19K+ Google), and an organizational footprint of 11-50 employees.
Beyond the consumer utility app, TheNoor operates NoorCommerce, a marketplace connecting 350+ active merchants with Muslim consumers for cross-border halal product transactions in international currencies, alongside NoorCommerce Merchant Hub for merchant administration. The platform also includes TheNoor Pay, a Shariah-compliant digital wallet for cashless transactions, supported by content and infrastructure partnerships with entities including AlRajhi Bank (financial), King Fahd (content), Lembaga Zakat Halal/Perbadanan Tabung Haji (Zakat), Fipper, and BMW Malaysia. The company documents GDPR and CCPA compliance in its privacy disclosures.
TheNoor's revenue model is centered on marketplace commissions from NoorCommerce transactions and transaction fees from TheNoor Pay and embedded finance, while the consumer-facing premium app is offered on a lifetime-free basis (no subscription disclosed). Go-to-market is product-led and community-driven, leveraging app store distribution, organic word-of-mouth within Muslim communities, and the celebrity profile of Co-Founder/CEO Noor Neelofa Mohd Noor. No GMV, take rate, or merchant pricing has been disclosed.
TheNoor™ firmographics
Firmographics- Name
- TheNoor™
- Legal name
- Noor Luminous Sdn Bhd (1375431-M)
- Website
- https://thenoor.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TheNoor is a Malaysian-headquartered Shariah-inspired Muslim lifestyle mobile platform that delivers prayer times, Al-Quran playback, Qiblah direction, Zakat facilitation, a halal merchant marketplace (NoorCommerce), and a Shariah-compliant digital wallet (TheNoor Pay) to Muslim consumers globally via major app stores.
- Ownership category
- akta.pro rank
TheNoor™ industry classification
Industry- Product category
- Muslim Lifestyle Mobile App
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)
- akta.pro secondary industries
- Islamic Trade Finance & Supply Chain (Shariah-compliant) (FSABAGAE), Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK), Halal & Middle Eastern Grocery Stores (CRAHAFAC)
Keywords
Where TheNoor™ is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
TheNoor™ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- NoorCommerce eCommerce Transactions: TheNoor operates an eCommerce marketplace (NoorCommerce) connecting merchants with Muslim consumers. The platform enables buying and selling of quality products worldwide with international currency support, generating revenue through transaction fees or commissions on sales facilitated through the platform.
- TheNoor Pay Digital Wallet: TheNoor Pay is described as a cashless wallet solution. Given the embedded finance features mentioned in the privacy policy, the company likely generates revenue through payment processing fees on transactions processed through the wallet.
- Embedded Finance Services: TheNoor mentions Embedded Finance features on its platform, enabling users to make purchases through the app. Revenue is generated through transaction processing and potentially through partnerships with financial service providers.
- Merchant Portal Services: NoorCommerce provides merchant portal access to over 350 active merchants, likely offering premium merchant services, enhanced visibility, or transaction facilitation for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Premium App - Lifetime Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TheNoor™ product offering
Product offeringCore offering
TheNoor is a Shariah-inspired Muslim lifestyle mobile application that consolidates prayer-time alerts, a multi-reciter Al-Quran player with translations and transliteration, real-time Qiblah direction, Zakat facilitation, and weather, alongside a halal cross-border eCommerce marketplace (NoorCommerce) and an embedded Shariah-aligned digital wallet (TheNoor Pay). It also provides a separate merchant portal where halal merchants can register and sell to the platform's Muslim user base, with the premium app offered lifetime free to consumers.
Product overview
TheNoor is a unified lifestyle Muslim mobile application serving as an all-in-one platform for daily Islamic practices. The core TheNoor App includes prayer time notifications, a modern Al-Quran player with multi-reciter audio playback, Qiblah direction with real-time location detection, translation voice-over and transliteration features, weather updates, and e-commerce capabilities. The NoorCommerce e-commerce module enables cross-border buying and selling with international currency support. The companion NoorCommerce Merchant Hub provides a separate portal for merchants to register and manage their stores, targeting the app's 180k-400k active daily users. TheNoor Pay adds a digital wallet for cashless transactions. The company pledged the premium version to be lifetime free for all users.
Differentiator
Problem solved
Functional benefit
Products and services
- TheNoor App An all-in-one Shariah-inspired Muslim lifestyle mobile app for individual Muslim consumers worldwide, providing prayer-time notifications, a multi-reciter Al-Quran player with translation voice-over and transliteration, real-time Qiblah direction with nearest mosque/musolla detection, weather updates, Zakat facilitation, NoorCommerce marketplace, and TheNoor Pay wallet, distributed globally lifetime-free.
- NoorCommerce Merchant Hub A standalone merchant portal (merchant.thenoor.co) where halal eCommerce merchants can register, list products, and sell to TheNoor's Muslim user base with international currency support, accessing 180K-400K active daily users and 350+ active merchants ecosystem.
Quantifiable outcome
- 3.8M+ in Zakat collections facilitated through the platform
- +2 more outcomes
Companies that use TheNoor™
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
TheNoor™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
TheNoor™ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Zakat (Perbadanan Tabung Haji - Lembaga Zakat Halal)coreZakat organization logo appears in the Our Partners section of TheNoor website. TheNoor facilitates Zakat collections on its platform, having collected over 3.8M in Zakat through its services. This partnership is central to TheNoor's Islamic financial services offering.
- King FahdcoreAppears as a partner in TheNoor's Our Partners section. King Fahd referral relates to Islamic religious content and funding for Quranic and Islamic educational initiatives.
- Fipper (Islamic Slippers)minorFipper Islamic slippers brand appears as a partner, likely as a merchant on NoorCommerce or as a co-marketing partner targeting Muslim consumers.
- BMW MalaysiaminorBMW Malaysia appears as a partner, potentially related to in-car entertainment integration with TheNoor's Al-Quran player feature, or as a cross-promotional relationship.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TheNoor™ competitors and assessment
Company assessmentDirect peers
- Muslim Pro: Direct competitor offering prayer times, Qiblah, Quran, and Islamic content to a global Muslim audience. Comparable in core feature set (prayer notifications, Quran, Qiblah) but with materially larger global user base, making it the primary incumbent TheNoor competes against for Muslim lifestyle engagement.
- Quran.com: Quran reading and listening platform with multi-language translations, reciters, and transliteration features. Directly comparable to TheNoor's Al-Quran player functionality and competes for the same Quran-reading time-on-app.
- IslamicFinder: Established prayer times, Qiblah direction, and Islamic calendar platform. Overlaps directly with TheNoor's prayer notification and Qiblah features and is a long-standing alternative for users seeking core religious utilities.
- Athan: Prayer Times & Quran: Mobile athan/prayer time and Quran app serving Muslim users globally. Direct competitor on the prayer-time and Qiblah feature axes that drive TheNoor's daily engagement.
Emerging players
- Zoya Finance: Shariah-compliant investment and screening app for Muslim consumers. Comparable on the Shariah-compliance and Muslim-finance angle that anchors TheNoor Pay's positioning, though focused on investing rather than payments or worship.
- HalalTrip: Halal-focused travel platform serving Muslim consumers seeking Shariah-compliant travel options. Comparable in targeting the same Muslim-lifestyle consumer with curated commerce, though focused on travel rather than daily utilities and payments.
- Bayyinah Institute: Islamic educational content and Quran learning platform. Comparable in Arabic/Quranic content delivery and target audience of English-speaking Muslims seeking deeper engagement with Islamic texts.
- Quran Companion: Quran memorization and learning app with structured reading and progress tracking. Overlaps with TheNoor's Al-Quran reader and beginner transliteration features, targeting similar beginner-to-intermediate Muslim readers.
Regional players
- AppLaziz: Halal e-commerce marketplace focused on Indonesian Muslim consumers. Comparable to NoorCommerce as a halal-merchant marketplace, but primarily Indonesia-focused and not bundled with prayer/Quran utilities.
Broad incumbents
- AlRajhi Bank (Mada): Major Saudi Islamic bank that is both a TheNoor partner and a broad Shariah-compliant financial services incumbent. Comparable as a Shariah-compliant banking ecosystem player whose embedded-finance infrastructure TheNoor Pay relies on and competes alongside for Muslim-finance share-of-wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TheNoor™ social profiles
Digital presenceTheNoor™ compliance and trust
Trust signalCompliance2 records
TheNoor™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheNoor™ leadership team
Management profileNumber of profiles
Profiles3 records
TheNoor™ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheNoor™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheNoor™
What does TheNoor™ do?
TheNoor is a Shariah-inspired Muslim lifestyle mobile application that consolidates prayer-time alerts, a multi-reciter Al-Quran player with translations and transliteration, real-time Qiblah direction, Zakat facilitation, and weather, alongside a halal cross-border eCommerce marketplace (NoorCommerce) and an embedded Shariah-aligned digital wallet (TheNoor Pay). It also provides a separate merchant portal where halal merchants can register and sell to the platform's Muslim user base, with the premium app offered lifetime free to consumers.
Is TheNoor™ a public or private company?
TheNoor™ is a private company. It is classified as venture growth investor backed and is currently operating.
When was TheNoor™ founded?
TheNoor™ was founded in 2020. It employs 11 to 50 people.
Where is TheNoor™ based?
TheNoor™ is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does TheNoor™ make money?
Four revenue lines are on record. NoorCommerce eCommerce Transactions are the primary driver. The others are theNoor Pay Digital Wallet, embedded Finance Services and merchant Portal Services.
Who are TheNoor™'s main competitors?
Direct peers on record are Muslim Pro, Quran.com, IslamicFinder and Athan: Prayer Times & Quran. Emerging players are Zoya Finance, HalalTrip, Bayyinah Institute and Quran Companion. AppLaziz is listed as a regional player. AlRajhi Bank (Mada) is listed as a broad incumbent.
Does TheNoor™ have an API?
No public API is recorded for TheNoor™.
What industry is TheNoor™ in?
TheNoor™'s product category is Muslim Lifestyle Mobile App. Its primary akta.pro industry code is FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam), with a secondary code of FSABAGAE, Islamic Trade Finance & Supply Chain (Shariah-compliant). Its NAICS code is 51621.