What Fipper Marketing Sdn Bhd does

Fipper Marketing Sdn Bhd is a privately held Malaysian footwear company headquartered in Seri Kembangan, Selangor, operating under the consumer brand 'Fipper Slipper.' Founded in 2011 and registered with SSM under registration 201101039789, the company designs, manufactures, and retails rubber and EVA-based slippers and sandals across men, women, unisex, and kids segments. Its product portfolio spans over 20 series including Slip On, Trekker 2.0, Ace Sandal, Basic M/S, Slim, Strappy, Fluff, Slides, and New Wedges, plus headgear accessories and limited edition collaborations with anime (Jujutsu Kaisen), esports (SLZ/Soloz), fashion (Bayu Somerset), and energy (Petron) brands.

The company's core technology centers on natural rubber sole construction with cushioned EVA midsoles, with product-specific features including slip-resistant soles, ergonomic cushioned insoles, rugged outsoles for outdoor use, and adjustable strap designs. Manufacturing is materials-driven rather than AI- or software-driven, with no proprietary algorithms or digital platform disclosed.

Fipper operates a direct-to-consumer business model combining an owned e-commerce storefront (fipperslipper.com.my) with a physical retail store network across Malaysia and global shipping via TNT and Aramex. Pricing spans RM 3.06 for entry-level Lite Jr Kids slippers to RM 30.79 for premium Jujutsu Kaisen collaborations, targeting mass-market consumers. Revenue is generated through one-time product sales with no subscription component. The company has 41 employees, processes payments via the Eghl gateway, and is currently planning an office relocation to Balakong Jaya in April 2026. No external funding rounds, acquisitions, or parent company relationships are disclosed.

Name

Fipper Marketing Sdn Bhd

Legal name

Fipper Marketing Sdn Bhd

Website

https://fipperslipper.com.my

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Fipper Marketing Sdn Bhd, operating as Fipper Slipper, is a Malaysian footwear retailer designing and selling rubber and EVA slippers and sandals direct-to-consumers across men, women, kids, and unisex segments via owned e-commerce and physical retail stores in Malaysia with international shipping.

Ownership category

akta.pro rank

Product category

Casual Footwear

NAICS

Shoe Retailers (45821)

SIC

Rubber & Plastics Footwear (3021), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

Keywords

• Rubber slippers
• EVA sandals
• Casual footwear
• Footwear retail
• Children's slippers

Headquarters

HQ city

Seri Kembangan

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct consumer sales through owned e-commerce platform fipperslipper.com.my. Products sold at fixed retail prices in Malaysian Ringgit (MYR). Orders processed next business day after payment confirmation. Transaction-based revenue with no subscription component.
2. Physical Retail Store Sales: Sales through Fipper's physical store network in Malaysia. Store locator available on website. Walk-in customers purchase at retail prices.
3. Collaborative/Limited Edition Products: Special collaboration products (Fipper x Jujutsu Kaisen, Fipper x SLZ/Soloz, Fipper x Petron, Fipper x Bayu Somerset, Fipper x Yeyen) sold as limited editions at premium price points (RM 9.46–RM 30.79). Higher margin products leveraging brand partnerships.
4. International Sales: International orders shipped globally via TNT & Aramex. Goods zero-rated with GST at 0%. Customs/duties borne by recipient. Additional revenue stream from overseas consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fipper Marketing Sdn Bhd designs, manufactures, and retails own-brand rubber and EVA-based slippers and sandals under the "Fipper Slipper" brand, sold direct-to-consumer through its Malaysian e-commerce platform (fipperslipper.com.my) and physical retail stores, with international shipping available globally. The portfolio spans 25+ series organized by gender and use case, complemented by limited-edition collaborations with anime, esports, and lifestyle brands.

Product overview

Fipper Marketing Sdn Bhd is a Malaysian footwear company operating the Fipper Slipper brand, offering a comprehensive portfolio of rubber and non-rubber slippers and sandals. The product line spans multiple series organized by gender (Men, Women, Unisex, Kids) and use case (casual, outdoor, athletic). Core offerings include Slip On Series, Trekker 2.0 Series, Ace Sandals, Basic M/S Series, Comfy, Wide, Lite, Slim, Strappy, Shine, Glitzy, Fluff, Trail, Slides, New Wedges, and Elphie. Specialty sub-brands include Black Series M for minimalist men's wear and Slim Linea for elegant women's styles. The company also offers headgear accessories (Bucket Hats, Trucker Caps, Corduroy Caps, 5 Panel Caps) and collaborates with external brands on limited edition products including Fipper X SLZ (esports), Fipper X Jujutsu Kaisen (anime), Fipper X Bayu Somerset (art), and Fipper X Petron. The Flex Series represents their latest slip-on innovation featuring enhanced cushioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Slip On Series Versatile slip-on sandals designed for effortless wear with cushioned insoles, lightweight EVA upper, and slip-resistant soles. Available in rubber and non-rubber variants for unisex, men, and women.
• Trekker 2.0 Series Outdoor-adventure-ready sandals with thick rugged soles, ergonomic support, and adjustable back straps for high traction on various terrains.
• Ace Sandal Series Sporty sandal line for men and women featuring breathable designs, adjustable straps, and durable rubber construction.
• Basic M Series Entry-level rubber slippers for men with durable natural rubber construction and classic minimalist design.
• Basic S Series Entry-level rubber slippers for women featuring natural rubber construction in various colors.
• Comfy Series Comfort-focused rubber slippers for men and women with flexible footbed and soft rubber construction.
• Wide Series Rubber slippers with wider fit design for unisex wearers requiring extra room.
• Lite Series Ultra-lightweight slippers made from natural rubber and EVA with sleek pattern on strap, sized UK5 to UK11.
• Slim Series Elegant minimalist women's slippers with sleek straps and modern feminine lines for everyday wear.
• Strappy Series Stylish sandals for women featuring strappy designs with rubber and non-rubber material options.
• Shine Series Women's slippers with a glossy or shiny finish for dressier occasions.
• Glitzy Series Glamorous slip-on sandals for women featuring embellished or glittery designs.
• Fluff Series Women's sandals featuring fluffy straps with metallic Fipper icon and plush cushioning midsole for street style.
• Trail Series Outdoor-inspired slippers for active use with durable construction and outdoor-ready aesthetics.
• Trail Plus Series Enhanced outdoor slippers with additional features beyond the standard Trail series.
• Walker Series Footwear designed for walking comfort with supportive construction.
• Junior Series Children's slippers sized for juniors with durable rubber construction.
• Kids Series Rubber slippers designed for children with kid-safe materials and fun colors.
• Lite Jr Series Lightweight children's slippers made from natural rubber with bright fun colors and flexible footbed.
• Refitt Series Non-rubber slippers for men featuring EVA material with comfort base and signature branding.
• Slides Series Sleek minimalist slide sandals with cushioned soles for all-day wear, slip-resistant construction, and iconic Fipper branding.
• New Wedges Series Elevated sandals with wedge-style soles for women offering added height and stylish appearance.
• Black Series M All-black minimalist slippers for men made from natural rubber with matte finish, water-resistant and flexible construction.
• Slim Linea Series Women's slippers with elegant minimalist design, sleek straps, and modern lines using Natural Rubber and PVC.
• Elphie Series Rubber slippers for unisex available in basic colors with signature branding.
• Flex Series Latest slip-on design featuring cushioned midsole for plush comfort, lightweight construction, and versatile styling for any fit or occasion.
• Fipper X SLZ Limited Edition Limited edition collaboration with esports icon Soloz featuring Refitt X SLZ and Slip On X SLZ products with signature details, special packaging, and esports-inspired colorways.
• Fipper X Jujutsu Kaisen Limited Edition Limited edition anime collaboration featuring Jujutsu Kaisen characters (Gojo, Geto) on Slip On and rubber slippers priced from RM 9.46 to RM 30.79.
• Fipper X Bayu Somerset Collection Vibrant floral-themed collaboration with Bayu Somerset featuring women's slippers with artistic patterns including Flower Flip design at RM 9.46.
• Fipper X Petron Limited Edition Collaboration with Petron featuring limited edition Slip On designs in Navy and White colorways at RM 16.57.
• Fipper X Yeyen Blind Pack Keychain Blind pack keychain collaboration with Yeyen featuring collectible items at RM 2.35.
• Bucket Hat Lightweight headwear for beach days, road trips, and outdoor activities made from breathable materials at RM 13.01.
• Trucker Cap Caps with breathable mesh panels and adjustable snapback fit for everyday wear at RM 11.83.
• Corduroy Cap Retro-style caps made from corduroy fabric with embroidered F metal emblem and adjustable strap closure at RM 13.01.
• 5 Panel Cap Classic five-panel caps in various colors and tones priced at RM 9.46.

Quantifiable outcome

• Free shipping within Malaysia on orders over RM80
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Soloz (SLZ)flagshipGTM or Marketing PartnerFipper collaborates with Malaysian esports icon Soloz on limited edition slippers and sandals. The partnership includes Fipper Slip On X SLZ and Fipper Refitt X SLZ Limited Edition collections. Products feature Soloz x Fipper signature details on the side, special packaging (cable lock, sticker pack, thank you card), and esports-inspired colorways. Sold as limited editions with premium pricing.
• Jujutsu KaisenflagshipGTM or Marketing PartnerFipper collaborates with Japanese anime franchise Jujutsu Kaisen on limited edition slipper and slip-on collections. Products include Jujutsu Kaisen-themed Slip On (RM 30.79) and Rubber Slipper (RM 9.46) featuring characters such as Gojo, Geto, and others. Licensed anime collaboration with collectible appeal targeting anime fandom.
• PetronminorGTM or Marketing PartnerFipper partnered with Petron on a limited edition Slip On collection available in Navy and White colorways (RM 16.57). Co-branded product targeting Malaysian consumers with cross-brand appeal.
• Bayu SomersetminorGTM or Marketing PartnerFipper collaborated with fashion designer Bayu Somerset on the Fipper x Bayu Somerset Vibrant Collection. Products include women slippers featuring Flower Flip design (RM 9.46). Fashion-forward collaboration targeting style-conscious female consumers.
• YeyenminorGTM or Marketing PartnerFipper collaborated with Yeyen on a blind pack keychain product (Fipper X Yeyen Blind Pack Keychain, RM 2.35). Collectible accessory collaboration.
• The Cap CityminorGTM or Marketing PartnerFipper partnered with The Cap City on a limited edition Snapback KL cap (RM 50.96) in Blue (Turkish Sea). Headwear collaboration featuring local cap brand.
• PosLaju / J&T ExpresscoreChannel Partner/ Reseller/ DistributorPosLaju and J&T Express are the appointed domestic courier partners for Fipper's e-commerce orders within Malaysia. Deliveries made Monday to Friday, 1–3 business days after dispatch.
• TNT & AramexcoreChannel Partner/ Reseller/ DistributorTNT and Aramex are the appointed international courier partners for Fipper's overseas orders. Estimated international delivery in 2–5 business days after dispatch.
• Eghl (Payment Gateway)coreTechnology or IntegrationEghl is the payment gateway provider for fipperslipper.com.my. Processes Credit Card, Debit Card, Internet Banking, FPX, and PayPal payments. Transaction fees borne by Fipper Marketing.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Havaianas: Brazilian-origin iconic rubber flip-flop and sandal brand sold globally. Highly comparable as a branded casual lifestyle rubber footwear company with mass-market positioning, multiple product series, and international retail presence.
• Teva: Outdoor and lifestyle sandal brand with sport and casual collections including Trekker-style rugged outdoor sandals. Comparable in the outdoor/casual sandal category and use cases (hiking, trail, outdoor activities) where Fipper's Trekker 2.0 and Trail Series compete.
• Reef: Beach and outdoor lifestyle sandal and flip-flop brand. Comparable as a branded casual rubber/EVA sandal maker targeting lifestyle consumers with product variety across men's, women's, and kids segments.
• Ipanema: Brazilian rubber and EVA-based sandal/flip-flop brand targeting men, women, and kids with fashion-forward designs. Directly comparable product category (rubber/EVA casual footwear), customer base (lifestyle casual wearers), and price positioning to Fipper.
• Crocs: Global mass-market branded casual footwear brand specializing in slip-on foam/resin clogs and sandals. Comparable in casual lifestyle positioning, mass-market pricing, omnichannel retail (e-commerce + physical stores), and brand-driven consumer demand.

Broad incumbents

• Nike (slides): Global sportswear giant with slide and casual sandal offerings (e.g., Victori slides, Offcourt). Comparable in casual slide sandal category and target demographic, but Nike operates at massive scale across many categories beyond footwear.
• Decathlon: Global sporting goods retailer with proprietary sandal and slipper brands (e.g., TRIBORD, Quechua). Comparable in mass-market outdoor and casual rubber footwear, omni-channel retail (own e-commerce + physical stores), and value-segment pricing across Asia.
• Birkenstock: Global premium footwear brand with broad casual and lifestyle sandal portfolio. Operates in the same casual sandal category but at a much higher price tier and broader geographic scale; relevant as a benchmark for what brand-led casual sandal expansion looks like at scale.
• Adidas (Adilette): Global sportswear incumbent with the Adilette slide/sandal line competing in the slip-on casual sandal category. Comparable product (slide sandals) and consumer occasion (post-sport, casual lifestyle), but as part of a much wider footwear and apparel portfolio.

Regional players

• Bata: Global mass-market footwear retailer and brand with strong presence across emerging markets including Southeast Asia. Comparable in value-segment casual footwear, multi-format retail, and accessible price points, though Bata is larger and broader in scope than Fipper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fipper-marketing-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fipper Marketing Sdn Bhd