Forms Logic
Forms Logic is a cloud-based SaaS company serving broker-dealers, RIAs, and wealth managers with Navigator and Migrator platforms that automate account opening, compliance workflows, and advisor transitions through SEC/FINRA-compliant forms automation built on Scala.
- Company typePrivate
- Founded2015
- HeadquartersWheaton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Forms Logic does
Forms Logic Inc. is a privately held, Illinois-based SaaS company founded in 2015 by CEO Rick Burgess that sells cloud-based workflow and forms automation software to broker-dealers, registered investment advisors (RIAs), and wealth management firms. The company operates two core products on a shared platform: Navigator, a digital workflow and forms automation platform that handles client onboarding, account opening, compliance tracking, and back-office operations; and Migrator, an advisor transition module that uses a structured six-step methodology branded as Bridge6 to move advisors and their books of business between firms in 2-4 weeks. The underlying technology is built on the Scala ecosystem and features WORM-compliant data storage and a proprietary WOMM (Write Once Map Many) data persistence layer that maps single data entry across all forms.
The platform is differentiated by deep vertical specialization in wealth management paperwork, with pre-built integrations to major custodians (Fidelity, Charles Schwab, Orion, Axos, Envestnet, First Clearing), CRMs (Salesforce, Redtail, Wealthbox, SmartOffice, Parallel Markets), and e-signature providers (DocuSign, Signi). It holds SOC 2 Type 2 certification and is positioned for SEC/FINRA-compliant documentation, audit trails, and straight-through processing. The company cites outcomes including 70%+ reduction in Not-In-Good-Order (NIGO) submissions, transitions cut by nearly half, and 90-day implementation timelines.
Forms Logic generates revenue through subscription-based SaaS contracts on Navigator and Migrator, supplemented by implementation and training services that are delivered at no cost until the platform is operational. Go-to-market is sales-led, targeting enterprise and mid-market financial services firms through direct outreach, demo requests, content marketing (blog, ebooks, webinars), industry events (Top RIA Forum, Finlocity XCELLR8 Summit series), and earned media (AdvisorHub). As of early 2026, the company is small (1-10 employees), supported 10 firms in the trailing 12 months, and has raised approximately $2.85M cumulatively across a 2020 round and a February 2026 Rule 506(b) private placement of $2.05M. The executive team includes COO Joel Friedman (ex-Docupace, 18 years), CTO Vlad Pekker (Scala ecosystem), and EVP of Onboarding Jennifer Sauter (Lincoln Financial, FSC Securities, Lifemark).
Forms Logic firmographics
Firmographics- Name
- Forms Logic
- Legal name
- Forms Logic Inc.
- Website
- https://formslogic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forms Logic is a cloud-based SaaS company serving broker-dealers, RIAs, and wealth managers with Navigator and Migrator platforms that automate account opening, compliance workflows, and advisor transitions through SEC/FINRA-compliant forms automation built on Scala.
- Ownership category
- akta.pro rank
Forms Logic industry classification
Industry- Product category
- Wealth Management Workflow Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
Keywords
Where Forms Logic is headquartered
LocationHeadquarters
- HQ city
- Wheaton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forms Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Navigator and Migrator platforms, providing workflow automation, forms management, and compliance tools for financial services firms. Pricing likely varies by firm size, number of advisors, and feature tiers.
- Implementation Services: Professional services for platform deployment, customization, and training. Forms Logic completes implementations within weeks, with the longest being 3 months under challenging circumstances.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Forms Logic product offering
Product offeringCore offering
Forms Logic provides a cloud-based SaaS platform for broker-dealers, RIAs, and wealth management firms that automates client onboarding, account opening, compliance tracking, and back-office operations. Its flagship Navigator product digitizes forms management and workflow automation, while the Migrator add-on streamlines advisor transitions between firms using a structured six-step Bridge6 methodology. The platform integrates with major custodians (Fidelity, Schwab, Axos, Orion, Envestnet), CRMs (Redtail, Salesforce, Wealthbox, SmartOffice), and e-signature platforms (DocuSign).
Product overview
Forms Logic offers a cloud-based platform with two core software products: Navigator and Migrator, supported by a structured transition methodology called Bridge6. Navigator is the primary workflow automation platform that handles day-to-day client onboarding, forms management, compliance tracking, and back-office operations for broker-dealers and RIAs. Migrator is an add-on module purpose-built for advisor transitions that leverages Navigator's infrastructure to prep data and workflows before going live on affiliation day. Both products share the same underlying platform—enabling straight-through processing, single data entry across all forms, and CRM/e-signature integrations. Forms Logic also offers customized digital account opening solutions for specific industries.
Differentiator
Problem solved
Functional benefit
Brands
- Navigator: Digital processing solution designed to streamline account setups, maintenance, and workflows for financial advisors, providing end-to-end workflow automation, data collection, error reduction, flexible signature options, back-office routing, and comprehensive reporting.
- Migrator
- Bridge6
Products and services
- Navigator Cloud-based digital workflow and forms automation platform for broker-dealers and RIAs that automates client onboarding, eliminates NIGO paperwork, and provides end-to-end compliance tracking with integration to CRMs, custodians, and e-signature platforms.
- Migrator Purpose-built advisor transition platform that streamlines onboarding of new advisors from other firms, preparing client data in advance for Day 1 readiness, digitizing and re-papering advisor books of business to reduce delays and maximize revenue retention.
- Bridge6 Structured six-step transition methodology delivered through the Migrator platform: Advisor Introduction, Contract Complete, Data Capture, Workflow Creation, Affiliation Day, and Transition Executed, designed to cut transition timelines by nearly half.
Quantifiable outcome
- Reduces NIGO rates by 70%+
- +4 more outcomes
Companies that use Forms Logic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Forms Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature6 records
Forms Logic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DocuSigncoreE-signature platform integrated with Forms Logic's Navigator and Migrator platforms for secure, compliant digital document signing. Supports both print and e-signature options.
- FidelitycoreCustodian integrated with Forms Logic platform for straight-through processing of account opening and transfers.
- Charles SchwabcoreCustodian integrated with Forms Logic platform for account processing and data exchange.
- OrioncorePortfolio management and custodial platform integrated with Forms Logic for seamless data flow.
- AxoscoreCustodian platform integrated with Forms Logic for account opening and processing.
- EnvestnetcoreWealth management platform ecosystem integrated with Forms Logic for data connectivity and processing.
- RedtailcoreFinancial advisor CRM integrated with Forms Logic for automated data population and workflow triggers.
- WealthboxcoreWealth management CRM integrated with Forms Logic for seamless data sync and form auto-population.
- SalesforcecoreEnterprise CRM integrated with Forms Logic for customer data management and workflow automation.
- SmartOfficecoreCRM solution for financial professionals integrated with Forms Logic for client data and process management.
- FinlocityminorPartner for XCELLR8 Summit webinar series covering wealth management technology topics. Forms Logic participates in educational content through this partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Forms Logic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Forms Logic compliance and trust
Trust signalCompliance1 record
Forms Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forms Logic leadership team
Management profileNumber of profiles
Profiles4 records
Forms Logic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forms Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forms Logic
What does Forms Logic do?
Forms Logic provides a cloud-based SaaS platform for broker-dealers, RIAs, and wealth management firms that automates client onboarding, account opening, compliance tracking, and back-office operations. Its flagship Navigator product digitizes forms management and workflow automation, while the Migrator add-on streamlines advisor transitions between firms using a structured six-step Bridge6 methodology. The platform integrates with major custodians (Fidelity, Schwab, Axos, Orion, Envestnet), CRMs (Redtail, Salesforce, Wealthbox, SmartOffice), and e-signature platforms (DocuSign).
Is Forms Logic a public or private company?
Forms Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forms Logic founded?
Forms Logic was founded in 2015. It employs 1 to 10 people.
Where is Forms Logic based?
Forms Logic is headquartered in Wheaton, United States, in the North America region.
How does Forms Logic make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are implementation Services.
Does Forms Logic have an API?
No public API is recorded for Forms Logic.
What industry is Forms Logic in?
Forms Logic's product category is Wealth Management Workflow Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech). Its NAICS code is 5132 and its SIC code is 7372.