SmartOffice
SmartOffice, doing business as Nameshift.com, is a Netherlands-based online escrow and transfer service that facilitates safe domain name purchases for individual and SMB buyers across 15+ country markets, charging commissions to sellers while providing the service free of charge to buyers.
- Company typePrivate
- Founded2014
- HeadquartersSt. Helier
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartOffice does
SmartOffice, doing business as Nameshift.com, operates a domain name escrow and transfer marketplace headquartered at Steenplaetsstraat 6, 2288AA Rijswijk, Netherlands (registered as a Dutch private limited company, KvK 88910652). The platform mediates secondary-market domain purchases by holding buyer payment in escrow and releasing it to the seller only after successful domain transfer, with a full-refund guarantee if the transfer fails. Operational differentiators include an average transfer turnover of 24 hours, free transfer-assistance service, and a zero-fee buyer model where the seller pays the commission.
The technology stack is a transactional escrow workflow integrated with Visa, Mastercard, American Express, Discover, bank transfer, and regional payment rails (iDEAL, Bancontact, EPS, UnionPay, JCB). Distribution is web-direct via nameshift.com and localized storefronts across 15+ country markets in Europe, North America, and Asia; the firm has no mobile app and no public API, indicating a low-integration, web-only buyer experience. The firmographic founding year is 2014 with a current headcount band of 11-50 employees, although leadership, ownership, and funding information are not publicly disclosed.
The business model is a transaction-fee (commission) revenue structure: domain name buyers pay only the agreed purchase price with no platform fees, while sellers are charged a commission. Customers are segmented horizontally across individual domain buyers and small-to-mid-business entities seeking web presence, primarily for one-off domain acquisitions rather than recurring enterprise contracts. Revenue figures are not disclosed, the company is privately held with no institutional investors named, and there is no evidence of recent funding activity, M&A, or material leadership changes.
SmartOffice firmographics
Firmographics- Name
- SmartOffice
- Legal name
- Nameshift.com
- Website
- https://smart-office.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartOffice, doing business as Nameshift.com, is a Netherlands-based online escrow and transfer service that facilitates safe domain name purchases for individual and SMB buyers across 15+ country markets, charging commissions to sellers while providing the service free of charge to buyers.
- Ownership category
- akta.pro rank
SmartOffice industry classification
Industry- Product category
- Office Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
- akta.pro secondary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where SmartOffice is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Offices1 record
Markets served
SmartOffice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Commission from Sellers: Nameshift charges a commission fee to domain sellers for facilitating the transaction. Buyers pay only the domain purchase price with no additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer pays domain purchase price only |
Distribution channels1 record
Marketing channels1 record
SmartOffice product offering
Product offeringCore offering
SmartOffice provides a cloud-based platform to manage day-to-day office tasks. The offering is delivered as a web-based application enabling organizations to handle routine office workflows through a centralized, SaaS-style interface.
Product overview
Nameshift.com is a single unified domain name escrow and marketplace platform. It enables buyers to purchase domain names safely through an escrow service that protects both parties — payment is held until domain transfer is confirmed, with full refund if transfer fails. The platform offers free domain transfer service, free buyer assistance, and free VAT invoicing. Sellers pay the commission; buyers pay only the purchase price with no additional fees.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartOffice Platform Cloud-based platform for managing day-to-day office tasks, enabling organizations to handle routine office workflows through a centralized, web-based SaaS application.
Companies that use SmartOffice
Customer profileSegments1 record
Ideal customer profiles1 record
SmartOffice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SmartOffice partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
SmartOffice competitors and assessment
Company assessmentDirect peers
- Trello (Atlassian): Lightweight, cloud-based office task and project board product from Atlassian; competes for the same individual/SMB office task management use case as a smaller office SaaS.
- monday.com: Cloud-based work operating system that helps teams manage tasks, projects, and office workflows; directly comparable in product scope, business model, and customer segment to a cloud-based office task platform.
- Basecamp: Long-running cloud-based office task and project management platform serving SMB teams; directly comparable in product positioning (day-to-day office work) and SaaS delivery model.
- Wrike: Cloud-based work management and collaboration platform focused on office task and project workflows, with comparable enterprise/SMB targeting and SaaS model.
- Asana: Cloud-based work and project management platform serving teams that need to manage day-to-day office tasks, with very similar business model (SaaS, per-seat pricing) and target market (SMB to mid-market teams).
- ClickUp: All-in-one productivity and office task management platform with docs, tasks, whiteboards, and goals; competes for the same 'manage day-to-day office tasks' positioning with a similar SaaS delivery model.
- Notion: Workspace and office productivity platform combining notes, docs, databases, and project management; comparable in cloud delivery, target market, and broad office task use case positioning.
- Smartsheet: Cloud-based work execution platform for office task and project management, with a comparable SaaS model, enterprise/SMB targeting, and emphasis on collaborative office workflows.
Broad incumbents
- Microsoft 365: Microsoft's cloud productivity suite (Office apps, Teams, SharePoint) is the dominant incumbent in office management software and the most direct competitive frame of reference for a cloud-based office tasks platform.
- Google Workspace: Google's cloud office productivity suite (Gmail, Docs, Calendar, Drive) competes directly for the same SMB/enterprise office task management budgets and represents the other major incumbent in this category.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
SmartOffice social profiles
Digital presenceSmartOffice financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartOffice leadership team
Management profileNumber of profiles
SmartOffice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartOffice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartOffice
What does SmartOffice do?
SmartOffice provides a cloud-based platform to manage day-to-day office tasks. The offering is delivered as a web-based application enabling organizations to handle routine office workflows through a centralized, SaaS-style interface.
Is SmartOffice a public or private company?
SmartOffice is a private company. It is classified as unknown and is currently operating.
When was SmartOffice founded?
SmartOffice was founded in 2014. It employs 11 to 50 people.
Where is SmartOffice based?
SmartOffice is headquartered in St. Helier.
How does SmartOffice make money?
One revenue line is on record: commission from Sellers.
Who are SmartOffice's main competitors?
Direct peers on record are Trello (Atlassian), monday.com, Basecamp, Wrike, Asana, ClickUp, Notion and Smartsheet. Broad incumbents are Microsoft 365 and Google Workspace.
Does SmartOffice have an API?
No public API is recorded for SmartOffice.
What industry is SmartOffice in?
SmartOffice's product category is Office Management Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites, with a secondary code of BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 51821 and its SIC code is 7372.