Xenoma
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Xenoma firmographics
Firmographics- Name
- Xenoma
- Legal name
- 株式会社Xenoma（Xenoma Inc.）
- Website
- https://xenoma.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Xenoma industry classification
Industry- Product category
- Smart Apparel & Wearable Health Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
- akta.pro secondary industries
- Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Personal Safety Wearables (SOS, fall detection) (CRACAIAH)
Keywords
Where Xenoma is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Xenoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- e-skin ECG Healthcare Service: Xenoma provides a mail-based Holter ECG test service to medical institutions. Medical institutions place orders, Xenoma ships test kits directly to patients' homes, patients self-measure and return kits, Xenoma analyzes ECG data and delivers reports to the medical institution. Revenue is generated per test service order, with insurance reimbursement available under Japan's national health insurance system (D210 code, 1,730 points per 8+ hour test as of June 2026).
- e-skin EMStyle Professional (Gym/Business): B2B SaaS model targeting fitness gyms and fitness studios. The EMStyle suit is provided with a tablet app that allows trainers to control training sessions for up to 10 people simultaneously. Revenue is generated through equipment/service contracts with fitness facility operators.
- e-skin EMStyle Personal (Consumer): One-time hardware purchase (¥49,800) plus monthly subscription (¥5,000/month, minimum 6-month contract) for live training sessions with remote trainer assistance. Sold via e-commerce and crowdfunding platforms.
- e-skin MEVA Motion Capture System: Sale of motion capture suits and hub hardware to research institutions, healthcare facilities, and sports organizations. Includes software for data analysis. Revenue is generated through one-time product sales, with optional add-on software modules like e-skin LETS WALK walking analysis system.
- MU-01 Inertial Sensor Hardware: Sale of compact IMU sensors to research institutions and developers for biomechanics research and prototype product development. Free logger software provided; optional IMU Core Excel macro library.
- Digital Healthcare Pajama (Collaboration): Co-branded smart pajama sold through Urban Research online and physical stores at ¥29,000 per unit. Xenoma supplies the smart apparel technology (e-skin) while Urban Research handles design and retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | e-skin EMStyle Personal: ¥49,800 one-time purchase + ¥5,000/month subscription |
| Subscription | Multi-year contract | e-skin ECG healthcare service: insurance-reimbursable under D210 code |
| Unit Pricing | Pay-as-you-go | Digital Healthcare Pajama: ¥29,000 per unit |
| Other | Multi-year contract | e-skin MEVA motion capture system: pricing available on inquiry |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Xenoma product offering
Product offeringCore offering
Xenoma develops and sells smart apparel products built on its proprietary e-skin Printed Circuit Fabric (PCF) platform — washable, stretchable clothing with embedded sensors. Its commercial offerings include a mail-order 3-lead Holter ECG examination service (e-skin ECG) for medical institutions, IMU-based markerless motion capture suits (e-skin MEVA) for research and sports, EMS electrical muscle stimulation training suits (e-skin EMStyle Professional for gyms and Personal for consumers), the MU-01 compact inertial sensor, pedar insole pressure measurement, and sleep-monitoring smart pajamas.
Product overview
Xenoma offers a comprehensive smart apparel product portfolio built around its proprietary e-skin technology platform. The core offerings include three main product lines: e-skin ECG (a mail-order 3-lead Holter ECG examination service enabling patient self-measurement at home), e-skin MEVA (an inertial motion capture system using IMU sensors embedded in clothing), and e-skin EMStyle (an electrical muscle stimulation training system available in Professional and Personal variants). The ecosystem is supported by MU-01 (a compact inertial sensor for research and development), pedar (a wireless insole pressure measurement system from German manufacturer novel), and specialized accessories including gait analysis software, trigger boxes, and Excel calculation libraries. The company also produces e-skin Sleep products (smart pajamas for sleep monitoring) and operates day care monitoring services through partnerships. All e-skin products share the core technology of stretchable electronics integrated into comfortable, washable fabrics developed from Tokyo University research.
Differentiator
Problem solved
Functional benefit
Brands
- e-skin: Smart apparel product line featuring washable IoT clothing with embedded sensors for healthcare data collection, including ECG monitoring and motion capture capabilities.
- e-skin MEVA
- e-skin EMStyle
Products and services
- e-skin ECG (Holter ECG Examination Service) A mail-order 3-lead Holter ECG examination service in which Xenoma ships test kits to patients' homes; patients self-apply the e-skin ECG shirt (electrodes automatically positioned for CM5, CC5, NASA leads), wear it for 24+ hours, and return it; Xenoma analyzes the ECG data and delivers a report to the ordering medical institution. Sold to hospitals, cardiology departments, preventive medicine centers, and clinics.
- e-skin MEVA (Motion Capture System) IMU-based markerless inertial motion capture suit with 18 sensors (full-body) or 7 sensors (lower-body), measurement-ready in 30 seconds without cameras or markers and no post-processing required. Outputs structured biomechanical data including quaternions, joint angles, and Plug-in Gait/Biomech/Rizzoli model outputs; integrates with Visual3D and nMotion musculous. Sold to research institutions, universities, sports associations, and healthcare facilities.
- e-skin EMStyle Professional B2B EMS (Electrical Muscle Stimulation) training service featuring a washable suit with 24 electrode points enabling simultaneous full-body stimulation. Includes a tablet app that lets a single trainer control up to 10 users simultaneously with individual load control. Sold to fitness gyms, studios, and franchise/partner studios (e.g., EMStyle On Ebisu).
- e-skin EMStyle Personal Consumer-focused EMS training suit with companion iOS/Android app enabling 20-minute home workouts with online live trainer support and remote EMS intensity adjustment. Sold via own e-commerce (shop.xenoma.com) and Makuake. Subscription model includes live training sessions and app access.
- MU-01 (Inertial Sensor) Compact, lightweight inertial sensor (≈56×44×12mm, 20g) with 3-axis accelerometer and 3-axis gyroscope, configurable sampling frequency up to 1000Hz and acceleration range up to ±16G. Sold to research institutions and developers for biomechanics research and prototype product development; bundled with free MuLogger software (Windows/Android) outputting CSV data and optional IMU Core Excel macro library.
- pedar (Insole Pressure Measurement System) Wireless insole-type pressure measurement sensor system (Bluetooth Class 1) developed by German manufacturer novel GmbH (40+ years of load/pressure measurement experience) for dynamic and static plantar pressure distribution measurement. Distributed and supported in Japan by Xenoma; integrates with EMR systems. Used in sports engineering, medical rehabilitation, and ergonomic research.
- Digital Healthcare Pajama (e-skin Sleep) Smart pajamas co-developed with Urban Research featuring sleep score analysis, sleep stage visualization, personalized sleep improvement advice (incorporating weather and seasonal factors), and integration with smart air conditioner control. Sold at ¥29,000 + tax through Urban Research stores and online channels in unisex sizes S/M/L in beige and navy.
- e-skin Sleep & Lounge Smart pajamas for elderly care monitoring featuring daily activity tracking, sleep state analysis, and fall detection with remote caregiver notifications. Designed for elderly care facilities and home use; CES 2020 Innovation Award winner.
- CCS Sensor (Day Care Nap Monitoring) Nap monitoring sensor system for nursery schools and daycare facilities, developed by partner CHaiLD. Detects prone (face-down) sleeping position and records breathing rate, providing peace-of-mind monitoring for infants during daycare naps.
Quantifiable outcome
- EMStyle training results in muscle load (creatine kinase) remaining elevated up to 72 hours post-exercise at 7.8x higher levels vs. no-EMStyle control group
- +3 more outcomes
Companies that use Xenoma
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Xenoma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Xenoma partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CYBERDYNE株式会社coreXenoma entered a capital and business partnership with CYBERDYNE, a company specializing in cybernetics and rehabilitation robotics. CYBERDYNE's core business in cardiac disease recovery is aligned with Xenoma's cardiovascular monitoring products (e-skin ECG). The partnership aims to combine CYBERDYNE's cybernetics technology with Xenoma's body-fitting apparel technology to enhance monitoring and rehabilitation outcomes.
- Keio University Hospital (慶應義塾大学病院)coreKeio University Hospital and Xenoma co-developed the 3-lead e-skin ECG wearable Holter ECG system under Japan's Cabinet Office SIP 'AI Hospital' program. Keio provided clinical validation and medical expertise; Xenoma provided the e-skin technology platform. The joint research led to national health insurance reimbursement for the e-skin ECG service.
- Murata Manufacturing (株式会社村田製作所)coreXenoma won the Grand Prize at Murata's KUMIHIMO Tech Camp 2023. The partnership involves co-developing cardiac sound measurement 'e-skin' — combining Murata's acoustic sensors with Xenoma's e-skin technology for home-based cardiovascular disease early detection using AI analysis of heart sounds combined with ECG data.
- Hitachi Ltd. (株式会社日立製作所)coreXenoma and Hitachi are co-developing wearable AI technology to monitor physical workload of factory workers, combining DFKI (German AI Research Center), Hitachi's AI capabilities, and Xenoma's e-skin MEVA motion capture technology for workplace safety applications.
- Nagaku Image Technology (株式会社ナックイメージテクノロジー)coreNagaku Image Technology is the authorized distributor and reseller for e-skin MEVA in Japan, exhibiting the product at trade shows (SPORTEC, RSJ, CEATEC) and providing demonstration and sales support.
- Japan Taekwondo Association (全日本テコンドー協会)minorThe association entered a partnership with University of Tokyo's Sports Science research center using e-skin MEVA for motion analysis in sports medicine and athlete performance analysis.
- Shinki Bus Group (神姫バスグループ)minorShinki Bus Group partnered with Xenoma to conduct real-world drowsiness detection research using e-skin smart apparel in actual bus driving conditions. The goal is to improve driver safety and reduce traffic accidents by detecting micro-sleep and drowsiness during operation.
- Urban Research (株式会社アーバンリサーチ)minorUrban Research collaborated with Xenoma to design and sell the Digital Healthcare Pajama (UR TECH), priced at ¥29,000. Urban Research handles fashion design and retail distribution while Xenoma provides the e-skin smart apparel technology and sleep monitoring app.
- Minacia (株式会社ミナシア)minorHotel operator Minacia partnered with Xenoma to offer EMS fitness experiences in hotels, providing dedicated e-skin EMStyle-equipped rooms at Hotel Wing Chain locations in Tokyo as an add-on to remote work stay packages.
- Japan Medical Association / Medical AI ConsortiumcoreXenoma is part of a 13-startup consortium led by the Japan Medical Association, selected by MHLW's 'SME Innovation Creation Promotion Project' for AI Hospital implementation. The consortium aims to reduce ECG analysis workload by 1/10 and eliminate paper/fax-dependent workflow inefficiencies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Xenoma competitors and assessment
Company assessmentDirect peers
- OMsignal: OMSignal develops biosensing smart apparel that captures ECG, respiration and movement data, overlapping with Xenoma's e-skin ECG and MEVA motion-capture garment offerings.
- Clothing+: Clothing+ integrates electronic sensors and conductive textiles into garments for healthcare, sport and safety, sharing Xenoma's smart apparel/platform approach to PCF-style integrated electronics in fabric.
- Hexoskin: Hexoskin makes biometric smart apparel shirts (ECG, respiration, activity) for clinical and sports applications, sharing with Xenoma the core idea of embedding washable sensors into garments for health monitoring.
- iRhythm Technologies: iRhythm's Zio is an ambulatory ECG patch service with reimbursement in the US healthcare system, directly comparable to Xenoma's mail-based Holter ECG service built around insurance reimbursement.
- Xsens (Movella): Xsens supplies IMU-based motion capture suits and inertial sensor modules used in biomechanics, sports and entertainment, directly comparable to Xenoma's e-skin MEVA and MU-01 inertial sensor offerings.
- AliveCor: AliveCor (KardiaMobile) is a leading consumer and clinical ECG device/service company, the most direct competitor in the ambulatory and at-home cardiac monitoring category that Xenoma targets.
- Miha Bodytec: Miha Bodytec is the established European leader in EMS (Electrical Muscle Stimulation) training suits for fitness studios, directly comparable to Xenoma's e-skin EMStyle Professional and Personal product line.
Emerging players
- CyMedica Orthopedics / EB-Bracing: CyMedica uses e-textile-based neuromuscular electrical stimulation for knee rehabilitation, an adjacent smart-fabric wearable therapy play that competes for the same clinic-channel resources as e-skin EMStyle and CYBERDYNE-tied applications.
Broad incumbents
- Apple (Apple Watch): Apple Watch offers wrist-based ECG and arrhythmia detection in a consumer-grade device; while not apparel-integrated, it pressures Xenoma's ECG screening value proposition at the consumer end of the market.
- Philips (Cardiac Monitoring): Philips is a major incumbent in ambulatory Holter ECG and cardiac monitoring sold into hospitals and clinics, representing the established competitive landscape Xenoma's e-skin ECG is positioned against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Xenoma social profiles
Digital presenceXenoma compliance and trust
Trust signalCompliance5 records
Xenoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xenoma leadership team
Management profileNumber of profiles
Profiles1 record
Xenoma funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xenoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xenoma
What does Xenoma do?
Xenoma develops and sells smart apparel products built on its proprietary e-skin Printed Circuit Fabric (PCF) platform — washable, stretchable clothing with embedded sensors. Its commercial offerings include a mail-order 3-lead Holter ECG examination service (e-skin ECG) for medical institutions, IMU-based markerless motion capture suits (e-skin MEVA) for research and sports, EMS electrical muscle stimulation training suits (e-skin EMStyle Professional for gyms and Personal for consumers), the MU-01 compact inertial sensor, pedar insole pressure measurement, and sleep-monitoring smart pajamas.
Is Xenoma a public or private company?
Xenoma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xenoma founded?
Xenoma was founded in 2015. It employs 1 to 10 people.
Where is Xenoma based?
Xenoma is headquartered in Tokyo, Japan, in the Asia region.
How does Xenoma make money?
Six revenue lines are on record. e-skin ECG Healthcare Service is the primary driver. The others are e-skin EMStyle Professional (Gym/Business), e-skin EMStyle Personal (Consumer), e-skin MEVA Motion Capture System, MU-01 Inertial Sensor Hardware and digital Healthcare Pajama (Collaboration).
Who are Xenoma's main competitors?
Direct peers on record are OMsignal, Clothing+, Hexoskin, iRhythm Technologies, Xsens (Movella), AliveCor and Miha Bodytec. CyMedica Orthopedics / EB-Bracing is listed as an emerging player. Broad incumbents are Apple (Apple Watch) and Philips (Cardiac Monitoring).
Does Xenoma have an API?
Yes. MU-01 offers a private/consultation-based API for custom application development. The API is not publicly available and requires contacting Xenoma through their inquiry form to discuss access. The sensor specifications are publicly disclosed for research and academic paper use.
What industry is Xenoma in?
Xenoma's product category is Smart Apparel & Wearable Health Technology. Its primary akta.pro industry code is HLAHACAJ, Consumer Health Wearables & Fitness Trackers (Wellness Monitoring), with a secondary code of CRACAIAF, Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible). Its NAICS code is 334510 and its SIC code is 3845.