GravaStar

What GravaStar does

GravaStar (重力星球) is a Shenzhen-based IP-led consumer electronics brand founded in 2019 by designer Huang Yong under Shenzhen Zhuoye Technology Co., Ltd. The company designs, manufactures, and sells a portfolio of mecha-aesthetic 3C products including Bluetooth speakers (Mars Pro, G1pro, G5 Light Scorpion), wireless earbuds (P5, P9 PLUS), GaN chargers (Gou Dan 35W/65W with a robot-dog form factor and matching power strip), mechanical gaming keyboards (Po Jian K1 series, Mercury K1/K98 Pro/V60 Pro/V75 Pro HE), and gaming mice (Po Jian M1/M2/X/X PRO). Its products are distinguished by proprietary technology such as custom UFO Mechanical Linear switches rated for 70 million keystrokes, 8000Hz polling rates, five-layer acoustic-dampening systems, Hall-effect/Rapid Trigger magnetic switches, and integrated 1.65-inch TFT displays on flagship keyboards.

GravaStar operates as a product-led, direct-to-consumer brand with sales through its own e-commerce site (gravastar1.com), Amazon, and Chinese online and offline retail channels, shipping to more than 50 countries. Hardware is sold at one-time perpetual pricing spanning broad tiers, e.g., chargers from roughly ¥79–¥269, keyboards from ¥529–¥1,299, mice from ¥319–¥699, speakers from ¥799–¥1,599, and earbuds from ¥299–¥599, with premium flagship SKUs such as the $259 Mercury K98 Pro anchoring a higher-end positioning. The company's stated target segment is young gaming enthusiasts and tech-savvy consumers who value distinctive mecha-cyberpunk design language over generic peripherals.

GravaStar has raised an angel round of approximately ¥10 million (~$1.5M) from Qing Song Fund in August 2021, followed by additional reported rounds from Innovitalize Capital (March 2022) and Xinghan Capital (June 2022). Its Po Jian gaming mouse received the 2024 German Red Dot Design Award, validating international design credibility. The company employs 51–100 people and continues to expand its product line and global footprint, though no financial metrics such as revenue, ARR, or valuation are disclosed.

Name

GravaStar

Legal name

深圳市拙野科技有限公司

Website

https://gravastar1.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

GravaStar (重力星球) is a Shenzhen-based IP-driven consumer electronics brand founded in 2019, designing mecha-aesthetic Bluetooth speakers, earbuds, GaN chargers, mechanical keyboards, and gaming mice for young global consumers who value distinctive cyberpunk design.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (44921), Audio and Video Equipment Manufacturing (334310)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)

Keywords

• Mechanical gaming keyboards
• Gaming peripherals
• Bluetooth speakers
• Gan fast chargers
• Wireless earbuds

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Hardware Product Sales: GravaStar generates revenue primarily through direct sales of consumer electronics products including mechanical keyboards, gaming mice, Bluetooth speakers, wireless earphones, and GaN chargers. Products are sold at various price points ranging from budget to premium segments through the company's official website and third-party marketplaces like Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GravaStar designs, manufactures, and sells IP-driven consumer electronics under a unified mecha/cyberpunk design language. The core catalog includes mechanical gaming keyboards (Po Jian K1 series, Mercury K98 Pro), gaming mice (Po Jian M1/M2/X/X PRO), Bluetooth speakers (Mars Pro, G1pro, G5 Light Scorpion), wireless earbuds (P5, P9 PLUS), and GaN chargers (Gou Dan 35W/65W, Alpha65) plus accessories. Products are sold direct-to-consumer online and shipped globally to more than 50 countries.

Product overview

GravaStar is a Chinese consumer electronics brand founded in 2019, specializing in IP-driven digital toys and fashion tech products. The company produces a diversified portfolio including Bluetooth speakers (Mars Pro, G1pro, G5 Light Scorpion series), wireless earbuds (P5 and P9 PLUS), GaN chargers (Gou Dan 35W and 65W with distinctive robot dog designs), gaming peripherals (Po Jian mechanical keyboards K1 series in 75% layout and gaming mice M1/M2/X/X PRO), and power strips. All products feature a cohesive cyberpunk/mecha aesthetic inspired by robots and sci-fi themes. The brand targets young consumers seeking unique, cool-designed tech accessories that combine practical functionality with distinctive visual design.

Differentiator

Problem solved

Functional benefit

Brands

• 破茧 (Po Jian): Gaming peripherals product line including mechanical keyboards and mice with bionic curved hollow frame design, won 2024 German Red Dot Design Award
• 狗氮 (Gou Dan)
• Mars Pro
• Mercury
• G1pro
• Alpha65

Products and services

• Mars Pro Bluetooth Speaker Zinc-alloy Bluetooth speaker with cyberpunk 'alien robot' design, synchronized RGB lighting, and 'touch-head' volume control for individual consumers and desk-setup enthusiasts.
• G1pro Bluetooth Speaker

Quantifiable outcome

• 8000mAh battery delivers up to 228 hours of usage without RGB lighting on Mercury K98 Pro
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baseus: Baseus is a Chinese 3C accessories brand producing chargers, audio devices, and consumer electronics with distinctive design language targeting younger consumers. Direct overlap with GravaStar's Gou Dan GaN chargers and Bluetooth audio products in category, target customer, and Shenzhen-original brand positioning.
• Keychron: Keychron is a Chinese-founded mechanical keyboard brand popular with enthusiasts and young consumers globally. Highly comparable to GravaStar's Mercury line in target demographic (young consumers valuing design and customization), 75% layout focus, D2C-and-Amazon GTM, and Shenzhen-rooted operations.
• SteelSeries: SteelSeries produces mechanical gaming keyboards, gaming mice, and headsets targeted at competitive and enthusiast gamers. Comparable to GravaStar's Po Jian gaming peripheral line in both target customer (gamers) and product category, with similar focus on high-performance specs and design.
• Razer: Razer is a global leader in gaming peripherals (mechanical keyboards, gaming mice, headsets) targeting enthusiast gamers with premium aesthetics. Directly comparable to GravaStar in keyboards and mice product lines and core gamer demographic, though Razer operates at a vastly larger scale and broader category footprint.
• Corsair Gaming: Corsair Gaming is a leading manufacturer of PC gaming peripherals, components, and streaming gear including mechanical keyboards and gaming mice. GravaStar competes with Corsair in the same high-performance gaming keyboard/mouse category, particularly at the premium end where specs like 8000Hz polling are differentiated.
• Logitech G: Logitech G is Logitech's gaming-focused sub-brand producing mechanical keyboards, gaming mice, headsets, and audio peripherals for PC gamers. Directly overlaps with GravaStar's Mercury keyboard, Po Jian mouse, and P-series earphone ranges across both budget and premium price tiers.
• HyperX (HP Gaming): HyperX, now part of HP, makes gaming keyboards, mice, headsets, and accessories targeting the same PC gaming demographic as GravaStar. Comparable on product category overlap and target customer, though HyperX is significantly larger and distributed through big-box retail.

Broad incumbents

• JBL (Harman): JBL is a global leader in consumer Bluetooth speakers and audio products across price tiers. Comparable to GravaStar's Mars Pro, G1pro, and G5 Scorpion Bluetooth speaker lines in product category and target use case (personal/home Bluetooth audio), though JBL operates at much larger scale and broader price/category range.
• Anker Innovations: Anker is a leading Chinese consumer electronics company specializing in charging (including GaN technology), audio, and smart home products. Highly comparable to GravaStar's Gou Dan GaN charger line on category (GaN charging) and on Shenzhen-based mass-premium consumer electronics GTM, though Anker operates at vastly greater scale and broader category range.
• Creative Technology: Creative (Sound Blaster) is an established player in PC audio, Bluetooth speakers, and headphones with strong overlap to GravaStar's Mars Pro and P-series earphones. Comparable in PC/consumer audio category and Asia-headquartered origin, though Creative is a broader incumbent with deeper channel and component IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GravaStar