Kid Made Modern

What Kid Made Modern does

Kid Made Modern is a privately-held American arts and crafts brand operated under Made Modern LLC, selling children's creative supplies, craft kits, and DIY project materials to parents, schools, camps, and adult crafters. The product portfolio spans craft kits (Rainbow Craft Kit, Tie Dye Kit, DIY Wood Racecar Kit), jewelry-making kits (Bright Beads Craft Kit, Shrinkart Set), art supplies (Artist Studio Kit, 96-count crayons, multiple themed sidewalk chalk variants), and seasonal offerings such as Christmas Craft Kits, with unit prices ranging from under $10 to roughly $50. The brand organizes its offering around an "Arts & Crafts Library" core supply collection supplemented by age-tiered categories (Toddlers 1–3, Growing Hands 4–5, Big Kids/Adults 6+) and price tiers, and positions itself around mission-driven messaging about fostering creativity and reducing screen time.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront at kidmademodern.com, supplemented by Amazon marketplace listings and wholesale distribution via Faire for retail buyers. Marketing is content-led, anchored by the "Go Make Stuff" DIY craft blog spanning 88 pages of tutorials, plus active social channels on Instagram, Pinterest, and YouTube. The company maintains cross-promotional relationships with affiliated sister brands Regal Games and Hearthsong, both under related ownership. Kid Made Modern is headquartered legally in New York (Made Modern LLC, 20 Vesey Street) and operationally in Arlington Heights, Illinois, reports 11–50 employees, and has raised $3,000,000 in disclosed funding led by Decathlon Capital Partners in February 2018. The company has no proprietary technology platform beyond its Shopify e-commerce infrastructure and has not disclosed revenue.

Name

Kid Made Modern

Legal name

Made Modern LLC

Website

https://kidmademodern.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kid Made Modern is a privately-held American arts and crafts brand that sells craft kits, art supplies, and DIY creative project materials to parents, children, schools, and camps through Shopify e-commerce, Amazon, and Faire wholesale.

Ownership category

akta.pro rank

Product category

Children's Arts and Crafts Supplies

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

DIY Craft Kits & Project Kits Retail (CRALACAH), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Children craft kits
• Arts and crafts supplies
• DIY craft projects
• Jewelry making kits
• Creative play materials

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Kid Made Modern generates revenue through direct-to-consumer sales of arts and crafts supplies. Products include craft kits, art supplies, crayons, chalk sets, jewelry making kits, and DIY wood kits sold at various price points ranging from under $10 to approximately $30.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kid Made Modern designs, sells, and distributes arts and crafts supplies and DIY craft kits for children and families. The product portfolio spans themed craft kits (Rainbow Craft Kit, DIY Wood Racecar Kit, Tie Dye Kit, Christmas Craft Kits), jewelry making kits (Bright Beads, Shrinkart), art supplies (crayons, Artist Studio Kit, sidewalk chalk sets), and a comprehensive Arts & Crafts Library. Products are sold directly to consumers via the company's Shopify storefront, through Amazon marketplace listings, and wholesale via Faire.

Product overview

Kid Made Modern is an arts and crafts brand operated by Made Modern LLC, offering a portfolio of creative supplies and craft kits for children and adults. The core offering is organized around the Arts & Crafts Library — a broad supply collection — supplemented by focused Craft Kits (Rainbow Craft Kit, DIY Wood Racecar Kit, Tie Dye Kit), Jewelry Making Kits (Bright Beads Craft Kit, Shrinkart Set), Art Supplies (Artist Studio Kit, crayons in various formats, sidewalk chalk in multiple themed designs), and seasonal offerings such as Christmas Craft Kits. Products span categories across art supplies, craft kits, jewelry kits, chalk sets, and age-targeted bundles, with price points ranging from under $10 to over $50. The brand also maintains a DIY blog (Go Make Stuff) featuring craft tutorials that reference its product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainbow Craft Kit A chromatic craft kit with over 300 pieces of assorted craft supplies for children ages 6 and up.
• 96 Count Crayons in Rainbow Storage Case A 96-count crayon set housed in a rainbow-shaped storage case for young artists.
• Artist Studio Kit A 50-piece travel art set for children ages 5-12 including paints, colored pencils, markers, watercolors, and a carrying case.
• Bright Beads Craft Kit A jewelry-making kit with over 800 beads in various colors, shapes, and letters for creating bracelets, necklaces, and charms.
• Christmas Craft Kits Holiday-themed paper mache ornament craft kits for creating personalized Christmas decorations.
• Bunny Chalk (5 Pieces, Multicolor) A washable 5-piece bunny-shaped sidewalk chalk set for outdoor play, designed for children ages 3 and up.
• Colored Lil Yolkers Egg Chalk (4 Pieces, Multicolor) A 4-piece egg-shaped washable sidewalk chalk set with 8 layered colors for children ages 3 and up.
• Kid Made Modern Glitter Egg Chalk A glitter-infused egg-shaped chalk product for outdoor creative play.
• Sidewalk Chalk (60 pck) A 60-count variety pack of sidewalk chalk for extended outdoor creative use.
• Neon Egg Chalk (6pck) A 6-piece neon egg-shaped sidewalk chalk set with 18 color variations for outdoor play and Easter activities.
• Popsicle Glitter Chalk Set (6 Pack) A non-toxic, washable 6-pack popsicle-shaped glitter chalk set for outdoor creative play.
• DIY Wood Racecar Kit A wooden racecar building and painting kit for boys ages 6-8 with paints, markers, and stickers.
• Shrinkart Set A shrink art jewelry kit for ages 6 and up where children color, bake, and assemble charms into jewelry.
• Tie Dye Kit A 6-vibrant-color fabric tie-dye kit for ages 8 and up, including dyes and accessories for creating tie-dye designs.
• Arts & Crafts Library A comprehensive arts and crafts supply library containing a wide variety of materials, referenced as the foundational open-ended craft supply collection.

Quantifiable outcome

• Products designed to reduce screen time and provide screen-time alternatives for children

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Kid Made Modern online store. The website is powered by Shopify with payment processing through Shopify Payments adhering to PCI-DSS standards.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution channel where Kid Made Modern products are sold alongside links to Amazon product listings for expanded customer reach.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform for retail buyers. Kid Made Modern maintains a Faire storefront for wholesale account inquiries.
• Regal GamesminorOthersAffiliated toy and game brand under the same corporate umbrella, featured on the Kid Made Modern website for complementary outdoor and active play products.
• HearthsongminorOthersAffiliated toy brand focused on outdoor and active play toys, cross-promoted on the Kid Made Modern website.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crayola: Dominant incumbent in children's art supplies with crayons, markers, paints, and craft kits. Competes directly with Kid Made Modern's core art-supply category and dwarfs the brand in retail buyer relationships and marketing budget.
• Faber-Castell: Global art supplies manufacturer with a strong children's product line (colored pencils, markers, craft kits). Competes in the higher-end art supplies tier Kid Made Modern targets with its Artist Studio Kit.
• Alex Brands: Multi-brand children's craft and activity company spanning craft kits, art supplies, and DIY projects. Competes across the same age ranges and retail channels as Kid Made Modern at significantly broader scale.
• Elmer's: Established school and craft supplies brand covering adhesives, paints, and kids' craft kits. Competes with Kid Made Modern in the school/camp institutional channel and in retail basic supplies.

Direct peers

• Creatology: Craft kits and art supplies brand carried by Michaels and major mass retailers. Directly comparable on craft kit format, price points, and target parent demographic.
• Craft-tastic: Craft kit brand offering guided DIY projects for children including jewelry making and shrink art. Directly comparable on kit format, age range, and parent gifting positioning.
• Darice: Wholesale arts, crafts, and DIY project supplies serving retail buyers and bulk purchasers. Comparable on product breadth, wholesale go-to-market, and bulk craft kit positioning.
• Melissa & Doug: Design-led wooden toys, craft kits, and art supplies for children sold through specialty retail, DTC, and Amazon. Closely comparable on product curation, age segmentation, and premium gifting positioning.
• Oriental Trading: Bulk arts, crafts, and party supplies retailer targeting schools, camps, and group activities. Highly comparable on bulk craft positioning, party-favor use cases, and institutional customer segments.

Others

• Hearthsong: Sister brand under shared ownership with Kid Made Modern, focused on outdoor and active play toys. Comparable because of shared distribution and customer base, but non-overlapping product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCG3c6_JFdV7k-GeJK493mMQ?view_as=subscriber
• Facebookfacebook.com/kidmademodern
• Instagraminstagram.com/kidmademodern
• Pinterestpinterest.com/KidMadeModern
• Xx.com/kidmademodern

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kid Made Modern