What aCommerce does

aCommerce is a Southeast Asian e-commerce enabler providing end-to-end solutions for consumer brands seeking to operate across multiple online channels and markets. Founded in 2013 and headquartered in Bangkok, the company operates through aCommerce Group Public Company Limited with wholly-owned subsidiaries in Indonesia, Singapore, the Philippines, and Malaysia, supported by regional offices and physical fulfillment centers in each market. Its core offering combines a SaaS platform ecosystem — EcommerceIQ for multi-channel fulfillment and store management, Ecommerce Market Insights for marketing analytics, and AskIQ for AI-powered natural language data synthesis — with a broad managed services portfolio covering online store operations, brand management, e-commerce marketing, customer service, store development, warehouse and order fulfillment, delivery, consultation, and live stream commerce.

The company serves primarily brand owners and manufacturers in retail, FMCG, luxury, and hardline categories, as well as retailers and distributors seeking marketplace presence on Shopee, Lazada, and brand-owned webstores. Revenue is generated through six streams: managed services retainers (non-cancellable monthly fees), SaaS subscriptions (annual auto-renewing terms), fulfillment and logistics charges, e-commerce marketing service fees, online brand management retainers, and consultation/training engagements. Pricing is quote-based and not publicly disclosed, with third-party marketplace and logistics fees passed through to clients at cost. Distribution is exclusively B2B via regional enterprise sales teams and structured contact forms, supplemented by self-serve access to the EcommerceIQ analytics platform.

In April 2026, aCommerce entered a USTDA-supported grant agreement with Microsoft and AI solutions firm Ai-ssistance to integrate generative AI and cloud solutions into its platform, with potential expansion across its five-market footprint as part of Microsoft's over US$1 billion Thailand AI/cloud investment through 2028. The company has raised approximately $118.8 million across nine funding rounds from 2013 to 2020, with investors including KKR, Emerald Media, DKSH, NTT DoCoMo, Sumitomo, and Indies Capital Partners.

Name

aCommerce

Legal name

aCommerce Group Public Company Limited

Website

https://acommerce.asia

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

aCommerce is a Southeast Asian e-commerce enabler that provides consumer brands with end-to-end solutions across five markets (Thailand, Indonesia, Philippines, Singapore, Malaysia), combining the EcommerceIQ SaaS platform with managed store operations, fulfillment, marketing, and AI-powered analytics.

Ownership category

akta.pro rank

Product category

E-commerce Enablement Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), Marketing Automation & Campaign Management CRM (HDAEAFAB), E-commerce Packaging Optimization & Sustainable Packaging Operations (TLAIADAL)

Keywords

• E-commerce enablement services
• Online store operations
• Warehouse fulfillment services
• E-commerce marketing services
• E-commerce analytics platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed Services (E-commerce Operations): Day-to-day management of online stores, including listing optimization, order processing, and customer service for brands selling on marketplaces and webstores. Revenue is generated through service fees, retainer fees, and margin-based arrangements.
2. SaaS Subscriptions (EcommerceIQ and Software Platforms): Annual subscription model for EcommerceIQ analytics platform with 12-month terms and automatic renewal. Additional software modules include Client & Business Insights, Logistic Management, Multi Stores, Omni Channel Order Management, Engagement Management, and Integration tools. Fees are quoted based on scope.
3. Fulfillment & Logistics Services: Warehouse storage, order fulfillment, and delivery services using third-party logistics partnerships. Revenue derived from warehousing fees, pick-and-pack charges, and delivery fees charged to brand clients.
4. E-commerce Marketing Services: Targeted e-commerce marketing services including advertising, promotion management, and campaign optimization. Revenue model based on service fees or performance-based arrangements.
5. Online Brand Management: Brand presence management services across online channels, including storefront design, content management, and brand consistency monitoring. Billed as part of managed services retainer.
6. Consultation & Training: Expert guidance and training services to elevate client e-commerce strategy and team capabilities. Revenue from consulting engagements and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

aCommerce provides end-to-end e-commerce enablement for brands across Southeast Asia, combining an AI-powered software platform (EcommerceIQ, Ecommerce Market Insights, AskIQ) with managed services covering online store operations, brand management, e-commerce marketing, customer service, store development, warehouse and order fulfillment, delivery, and live stream commerce. The company operates regional fulfillment centers in five markets and integrates with third-party marketplaces and webstores on behalf of brand clients.

Product overview

aCommerce is a Southeast Asian e-commerce enabler offering a unified all-in-one platform architecture combining three core software products (EcommerceIQ for fulfillment and multi-channel management, Ecommerce Market Insights for marketing analytics, and AskIQ for AI-powered natural language data synthesis) with professional managed services including store operations, brand management, marketing, customer service, store development, fulfillment, consultation, live streaming, and delivery. The integrated ecosystem unifies these platforms to provide brands with omni-channel visibility and execution across Thailand, Indonesia, Philippines, Singapore, and Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• EcommerceIQ Platform All-in-one e-commerce management software platform providing unified control of sales, fulfillment, and analytics across multiple channels and marketplaces for brands selling in Southeast Asia.
• Ecommerce Market Insights Marketing analytics platform providing real-time market intelligence, competitor analysis, and performance tracking across online sales channels for brands.
• AskIQ AI-powered data synthesis tool enabling brands to ask natural-language questions about competitors and market data and retrieve synthesized answers.
• Online Store Operations Managed day-to-day operations service for brand online stores, including product listing management, inventory tracking, and order processing across regional marketplaces and webstores.
• Online Brand Management Managed service establishing and maintaining consistent brand presence, content, and storefront identity across all online sales channels and marketplaces.
• E-commerce Marketing Targeted managed marketing services to attract customers and drive sales through marketplace advertising, promotional campaigns, and performance optimization.
• Customer Service Solutions Multi-channel customer support service providing responsive, reliable customer service to brand customers across Southeast Asian markets.
• Online Store Development Custom design and development service for high-performing, brand-tailored e-commerce webstores.
• Warehouse & Order Fulfillment Comprehensive fulfillment service including warehouse storage, pick-and-pack operations, and order shipping operated from aCommerce's regional fulfillment centers across Southeast Asia.
• Delivery Last-mile delivery service leveraging third-party logistics partner networks for nationwide coverage across Southeast Asian countries.
• Consultation & Training Expert advisory and team training services to elevate client e-commerce strategy, operational capabilities, and digital commerce skills.
• Live Stream Solution Interactive live shopping solution enabling brands to engage and convert customers in real time through live video commerce streaming.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or Integration · 10 April 2026Microsoft signed a USTDA-supported grant agreement with aCommerce Group and AI solutions firm Ai-ssistance to integrate generative AI and cloud solutions into aCommerce's platform. Brad Smith, Microsoft Vice Chair, conducted engagements in Bangkok to advance the partnership as part of Microsoft's over US$1 billion investment in Thailand's cloud and AI infrastructure from 2026-2028. The collaboration also includes potential expansion of the e-commerce AI project across Indonesia, Malaysia, the Philippines, and Singapore.
• Ai-ssistancecoreStrategic or Co-development Partner · 10 April 2026AI solutions firm Ai-ssistance is a co-signatory in the USTDA-supported grant agreement with Microsoft and aCommerce for integrating generative AI and cloud solutions into the aCommerce platform. Ai-ssistance brings AI expertise to the partnership as a co-development partner.
• USTDA (United States Trade and Development Agency)coreGTM or Marketing Partner · 10 April 2026USTDA supported the grant agreement that enabled the Microsoft-aCommerce-Ai-ssistance partnership for generative AI and cloud integration. USTDA's support signals US government backing for aCommerce's technology modernization.
• Third-Party Logistics Companies (per market)coreChannel Partner/ Reseller/ DistributoraCommerce partners with leading third-party logistics companies in each Southeast Asian market to provide nationwide coverage in Thailand, Indonesia, Philippines, Singapore, and Malaysia. These logistics partnerships are foundational to aCommerce's fulfillment and delivery services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopline: Shopline is a Hong Kong-based omnichannel commerce platform purpose-built for Asian brands, providing webstore, POS, marketplace integration, and logistics tooling. It targets the same brand-owner customer as aCommerce across Southeast Asia and Greater China, with overlapping multi-store and omni-channel OMS functionality.
• Anchanto: Anchanto is a Singapore-headquartered e-commerce enabler offering marketplace integration, OMS, fulfillment, and SaaS tooling across Southeast Asia and India. It is the closest direct competitor to aCommerce, serving the same brand-owner segment with overlapping marketplace seller-center and multi-channel management capabilities.
• Linnworks: Linnworks is a multichannel commerce platform providing inventory, order, and listing management across marketplaces, webstores, and shipping carriers. It is directly comparable to aCommerce's EcommerceIQ OMS module, particularly for mid-market brands selling across multiple channels, and has been expanding its SEA footprint.
• ChannelEngine: ChannelEngine is a Netherlands-headquartered marketplace integration platform connecting brands to 700+ marketplaces globally. It directly overlaps with aCommerce's EcommerceIQ multi-channel integration module and is increasingly expanding into SEA through marketplace partnerships with Shopee and Lazada.

Broad incumbents

• BigCommerce: BigCommerce is a global headless e-commerce SaaS platform serving enterprise and mid-market brands with multi-channel storefront and marketplace integrations. It competes with aCommerce's EcommerceIQ at the SaaS layer and is increasingly expanding into SEA, representing a broader incumbent threat rather than a niche specialist.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise e-commerce platform with built-in AI personalization (Einstein), order management, and marketplace integration. It is a broader incumbent competitor to aCommerce's SaaS stack, particularly for enterprise brands evaluating global platforms versus regional enablers.
• Shopify: Shopify is the global leader in SMB and mid-market e-commerce SaaS, with expanding enterprise and SEA presence through Shopify Plus and Shop Pay. It offers multi-channel commerce tools that overlap with aCommerce's webstore development, multi-store management, and OMS modules, though Shopify does not offer local SEA fulfillment services.
• Adobe Commerce (Magento): Adobe Commerce is an enterprise e-commerce platform offering customizable storefronts, multi-channel capabilities, and B2B features. It competes with aCommerce at the SaaS/storefront layer for enterprise brands and is often the incumbent alternative when brands evaluate building in-house versus partnering with a regional enabler like aCommerce.

Regional players

• Ninja Van: Ninja Van is a Singapore-headquartered last-mile logistics provider with operations across Southeast Asia, offering fulfillment and cross-border services. It is comparable to aCommerce's delivery layer as a 3PL partner/competitor, particularly as Ninja Van expands into end-to-end e-commerce enablement services that compete with aCommerce's managed offerings.
• J&T Express: J&T Express is a leading Southeast Asian last-mile delivery and logistics company operating across all five markets where aCommerce runs fulfillment. It is both a 3PL partner candidate and a potential vertical competitor as it expands into fulfillment and warehousing services that directly overlap with aCommerce's warehouse & order fulfillment managed service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_DM4P6tgBNhXQZDXSMrMVg
• Facebookfacebook.com/acommerce.asia
• LinkedInlinkedin.com/company/acommerce
• Xx.com/aCommerceASIA

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aCommerce