Shopline
SHOPLINE is a Hong Kong-based all-in-one commerce platform founded in 2013, serving merchants from entrepreneurs to global brands across 9 markets with unified online, social, and offline sales channel management, supplemented by AI marketing, financial services, and regulated payment integrations.
- Company typePrivate
- Founded2013
- HeadquartersQuarry Bay, Hong Kong SAR China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Shopline does
SHOPLINE is a global all-in-one commerce platform founded in 2013 and headquartered in Hong Kong, operating under the legal entity SHOPLINE Limited. The company provides merchants with a unified system to manage online, social media, and offline sales channels, targeting a customer base that ranges from individual entrepreneurs to global brands. The platform is commercially available across 9 markets including Australia, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, the United Kingdom, and the United States, with localized regional domains and a self-serve onboarding model featuring a 14-day free trial.
The core technology stack is the SHOPLINE Commerce Platform, supplemented by regulated payment services through its Singapore-based subsidiary Instage Technology Pte Ltd (which holds in-principle approval for a Major Payment Institution license from the Monetary Authority of Singapore), AI marketing and customer engagement tools integrated via partnership with Trozo, AI customer intelligence via Lexore Spark, and multi-currency financial management via YouBiz. The company also runs a US market entry program with implementation partner That Funny Agency and a $12,000 accelerator program with Vegpreneur for plant-based brands. Product launches and partnership announcements cluster in the second half of 2025 through mid-2026, indicating active ecosystem buildout.
SHOPLINE generates revenue primarily through recurring subscription fees for its commerce platform, with additional revenue from partner-enabled professional services such as platform migration and accelerator programs. The company employs between 1,001 and 5,000 people, is privately held, and has raised approximately $3.2 million in disclosed funding across multiple rounds since 2014, with investors including Alibaba Entrepreneurs Fund, CDIB Capital Group, 500 Global, East Ventures, and Gobi Partners. Leadership comprises co-founders Tony Wong (CEO) and Fiona Lau (COO), with Chris Yang serving as Co-President.
Shopline firmographics
Firmographics- Name
- Shopline
- Legal name
- SHOPLINE Limited
- Website
- https://shoplineapp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SHOPLINE is a Hong Kong-based all-in-one commerce platform founded in 2013, serving merchants from entrepreneurs to global brands across 9 markets with unified online, social, and offline sales channel management, supplemented by AI marketing, financial services, and regulated payment integrations.
- Ownership category
- akta.pro rank
Where Shopline is headquartered
LocationHeadquarters
- HQ city
- Quarry Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Shopline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Commerce Platform Subscription: SaaS-based all-in-one commerce solution with subscription tiers, offering 14-day free trial for new customers. Platform serves online, social media, and offline sales.
- Platform Services and Migration Support: Migration services from other platforms offered through partnership with That Funny Agency for US small and mid-sized retailers
- Financial Services Integration: Exclusive promotional incentives including up to 10 percent upsized cashback for SHOPLINE merchants using YouBiz cards, and promotional offers for YouBiz users signing up for SHOPLINE plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with 14-day free trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Shopline product offering
Product offeringCore offering
SHOPLINE is a global all-in-one commerce platform that enables merchants to run and unify online storefronts, social media commerce, and offline/retail sales from a single integrated system. The platform is offered on a SaaS subscription basis (with a 14-day free trial) across 9 markets and is supplemented by regulated payment services through its Singapore subsidiary (Instage Technology Pte Ltd) and partner-enabled AI marketing and financial management capabilities.
Product overview
SHOPLINE is a global all-in-one commerce platform that serves merchants from budding entrepreneurs to thriving global brands, providing solutions across online, social media, and offline sales channels. The platform operates across 9 countries/regions (Australia, China, Hong Kong, Japan, Malaysia, Singapore, Taiwan, United Kingdom, and United States). The core offering consists of the SHOPLINE commerce platform (the primary all-in-one commerce solution) supplemented by regulated payment services through subsidiary Instage Technology Pte Ltd (which holds in-principle approval for a Major Payment Institution license from MAS), and integrated AI marketing tools via the Trozo partnership. Merchants can also access financial management tools through the YouBiz integration.
Differentiator
Problem solved
Functional benefit
Products and services
- SHOPLINE Commerce Platform An all-in-one, SaaS-based commerce platform that enables merchants to run and unify online storefronts, social media commerce, and offline/retail sales from a single integrated system. Serves entrepreneurs to global brands across nine regional markets with a 14-day free trial.
- Instage Technology Pte Ltd — Regulated Payment Services End-to-end regulated payment services delivered through Shopline's Singapore-based wholly owned subsidiary, with in-principle Major Payment Institution approval from the Monetary Authority of Singapore. Enables cross-border payment processing and financial services for Shopline merchants expanding across Southeast Asia.
Companies that use Shopline
Customer profileSegments5 records
Ideal customer profiles4 records
Shopline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Shopline partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TrozocoreSHOPLINE partnered with Bengaluru-based Trozo to integrate Trozo's AI marketing and customer engagement platform with SHOPLINE's commerce infrastructure. The integration enables merchants to create marketing content, segment customers, distribute campaigns, and track revenue attribution. Targets merchants across fashion, beauty, food and beverage, lifestyle, wellness, and creator-led commerce sectors.
- YouBizcoreSHOPLINE partnered with YouBiz (a multi-currency corporate card and spend management platform built by YouTrip) to provide merchants with integrated commerce operations and financial management capabilities. The collaboration helps merchants manage revenue and business spending as they expand regionally across Southeast Asia. Exclusive promotional incentives include up to 10 percent upsized cashback for SHOPLINE merchants using YouBiz cards and two months free for YouBiz users signing up for selected SHOPLINE plans.
- That Funny AgencyminorShopline partnered with That Funny Agency to help small and mid-sized retailers improve ecommerce operations in the United States. Shopline provides a fully integrated platform while TFA offers migration services from other platforms. The collaboration addresses challenges faced by retailers such as rising fees and complex ecosystems, promoting more control and sustainable growth.
- Lexore SparkcoreSHOPLINE partnered with Lexore Spark in November 2025 for AI-powered customer intelligence tools, similar to the Trozo partnership announced in June 2026.
- Instage Technology Pte LtdcoreSHOPLINE's subsidiary Instage Technology Pte Ltd received in-principle approval from the Monetary Authority of Singapore for a Major Payment Institution license. This approval enhances SHOPLINE's payment services capabilities and enables provision of end-to-end regulated payment services with support for cross-border growth.
- VegpreneurminorVegpreneur partnered with Shopline to offer a $12,000 accelerator program for plant-based brands, supporting growth and scaling of sustainable food businesses.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Shopline competitors and assessment
Company assessmentRegional players
- 91App: Taiwan-headquartered omni-channel commerce SaaS platform serving retailers in Taiwan and other Asian markets. Highly comparable on regional focus, omni-channel scope, and SMB-to-enterprise retailer target.
- SHOPYY: Asian-focused e-commerce platform serving SMB merchants across multiple Asian markets. Comparable regional commerce SaaS with multi-market presence across APAC.
Direct peers
- Squarespace: Website and commerce platform serving entrepreneurs, creators, and SMBs. Comparable on subscription pricing, design-led positioning, and SMB/creator customer base.
- BigCommerce: Headless and traditional commerce SaaS platform serving SMB to enterprise merchants globally. Directly comparable on subscription commerce platform model and multi-channel selling.
- Wix: Website builder with integrated e-commerce capabilities targeting SMBs and creators. Comparable on self-serve PLG model, free trial motion, and creator/small-brand orientation.
- WooCommerce: Open-source e-commerce platform from Automattic. Comparable as a flexible commerce layer for SMB through mid-market merchants with extensible plugin/integration ecosystem.
- Shopify: Global all-in-one commerce SaaS platform serving SMBs through enterprise merchants across online, social, and offline channels. Closest direct competitor to Shopline on platform model, omni-channel scope, and merchant target.
- Lightspeed Commerce: Commerce platform combining POS and e-commerce for retail and hospitality merchants. Comparable on omni-channel (online + offline) positioning and SMB to mid-market focus.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce CRM ecosystem. Comparable as a commerce SaaS for larger merchants, though specialized rather than broad SMB-friendly.
- Adobe Commerce: Enterprise commerce platform (formerly Magento) within the Adobe Experience Cloud. Comparable commerce SaaS offering at the enterprise tier with broader suite positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Shopline social profiles
Digital presenceShopline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopline leadership team
Management profileNumber of profiles
Profiles3 records
Shopline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shopline funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopline
What does Shopline do?
SHOPLINE is a global all-in-one commerce platform that enables merchants to run and unify online storefronts, social media commerce, and offline/retail sales from a single integrated system. The platform is offered on a SaaS subscription basis (with a 14-day free trial) across 9 markets and is supplemented by regulated payment services through its Singapore subsidiary (Instage Technology Pte Ltd) and partner-enabled AI marketing and financial management capabilities.
Is Shopline a public or private company?
Shopline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shopline founded?
Shopline was founded in 2013. It employs 1,001 to 5,000 people.
Where is Shopline based?
Shopline is headquartered in Quarry Bay, Hong Kong SAR China, in the Asia region.
How does Shopline make money?
Three revenue lines are on record. Commerce Platform Subscription is the primary driver. The others are platform Services and Migration Support and financial Services Integration.
Who are Shopline's main competitors?
Regional players on record are 91App and SHOPYY. Direct peers are Squarespace, BigCommerce, Wix, WooCommerce, Shopify and Lightspeed Commerce. Broad incumbents are Salesforce Commerce Cloud and Adobe Commerce.
Does Shopline have an API?
No public API is recorded for Shopline.