Fictionary
Fictionary builds AI-assisted story-editing software (StoryTeller, StoryCoach) and live classes (Fictionary School) that help genre fiction writers and professional editors evaluate and revise novel manuscripts using a proprietary 38-element story framework.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Fictionary does
Fictionary (legal entity: Feedback Innovations Inc.) is a Canadian SaaS company founded in 2016 and headquartered in Victoria, British Columbia. The company builds story-editing software for fiction writers and professional editors, anchored by the proprietary "38 Fictionary Story Elements" framework. Its core products are StoryTeller, aimed at DIY fiction authors, and StoryCoach, aimed at professional structural editors, both delivered as web-based applications that import Microsoft Word manuscripts and visualize story arcs at the scene level. AI capabilities (Edwina, the AI writing instructor, and scene analyzers for naming, setting, tension, and structure) are layered on top of Google Vertex AI.
The business operates on a subscription model with monthly pricing ranging from $29 (StoryTeller) to $39 (StoryTeller Premium) for the core product, plus higher-priced offerings such as the $69/month "Write Your Novel" course and a separate human structural editing service delivered by certified StoryCoach editors. The 7-day free trial without credit card, content marketing through the Fictionary blog, live classes via Fictionary School (circle.so), and an integrated community indicate a product-led growth motion supplemented by community-led engagement.
The company serves a global long-tail of self-publishing and traditionally publishing genre fiction authors (mystery, romance, fantasy, sci-fi, thriller) and the professional editors who serve them, with no disclosed enterprise customers. It raised $1.8M CAD in seed funding in November 2022 from BDC's Thrive Venture Fund and StandUp Ventures and has stated intent to expand into non-fiction and professional publishing markets. The team is small (1–10 employees) and the company is founder-led by CEO Kristina Stanley.
Fictionary firmographics
Firmographics- Name
- Fictionary
- Legal name
- Feedback Innovations Inc.
- Website
- https://fictionary.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fictionary builds AI-assisted story-editing software (StoryTeller, StoryCoach) and live classes (Fictionary School) that help genre fiction writers and professional editors evaluate and revise novel manuscripts using a proprietary 38-element story framework.
- Ownership category
- akta.pro rank
Fictionary industry classification
Industry- Product category
- Creative Writing Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Prepackaged Software (7372), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)
- akta.pro secondary industries
- Collaborative Review, SME Feedback & Version Control for eLearning (EDAFAHAK), Fiction Writing Workshops (Short Story, Novel) (EDAMAMAA), Creative Nonfiction & Memoir Workshops (EDAMAMAC)
Keywords
Where Fictionary is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fictionary business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Monthly or annual subscription plans for StoryTeller and StoryCoach software. Subscription includes access to AI-powered editing features, manuscript import/export, and story structure tools.
- Premium Membership: Premium tier combines StoryTeller software with unlimited Fictionary Live writing and editing courses. Includes additional features like Track Changes and Comments and ability to edit up to 10 manuscripts simultaneously.
- Structural Editing Services: Human-powered structural editing services performed by certified StoryCoach editors on client manuscripts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | StoryTeller Premium - $29/month (annual) or $39/month (monthly) |
| Subscription | Monthly | StoryTeller - 3 manuscripts allowed |
| Subscription | Monthly | StoryCoach - 10 manuscripts allowed |
| Subscription | Monthly | Write Your Novel Course - $69/month |
| Subscription | Monthly | Structural Editing Service - Professional Editor |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Fictionary product offering
Product offeringCore offering
Fictionary develops and sells AI-powered story editing software (StoryTeller for DIY fiction writers and StoryCoach for professional editors) that helps authors evaluate novels on a scene-by-scene basis using the proprietary 38 Fictionary Story Elements framework. The offering is bundled with Fictionary School, a live, interactive community of writing courses taught by certified editors, and is complemented by fee-based human structural editing services delivered by certified StoryCoach editors. The platform is delivered as a web-based SaaS application, with an AI writing instructor (Edwina) and Google Vertex AI powering automated scene analysis features.
Product overview
Fictionary offers a suite of creative editing software products for fiction writers and professional editors. The core offering consists of StoryTeller Software for writers and StoryCoach Software for professional editors. StoryTeller Premium provides an enhanced tier with additional AI capabilities. The platform integrates an AI writing instructor called Edwina that provides scene-specific feedback. All products feature AI-powered analysis tools including scene naming, setting location identification, and tension/conflict analysis, built on Google Vertex AI technology.
Differentiator
Problem solved
Functional benefit
Products and services
- StoryTeller Software Web-based creative editing software designed for fiction writers that visualizes story structure and provides AI-powered scene-by-scene analysis using the 38 Fictionary Story Elements framework. Standard tier allows editing up to 3 manuscripts at a time, with a 7-day free trial.
- StoryCoach Software Professional editing software for certified StoryCoach editors who perform structural edits on client manuscripts, providing the same visual story editing capabilities as StoryTeller with features tailored for coaching fiction writers. Allows editing up to 10 manuscripts simultaneously, with a 7-day free trial.
- Fictionary School (Live Classes and Community) Live, interactive writing courses and an accountability community for genre fiction writers and editors, delivered through the circle.so platform. Includes weekly 1-hour live classes, an 'Ask an Editor' feature, beta reader connections, and access to published authors. Bundled into the StoryTeller Premium membership (unlimited live courses).
- Structural Editing Service Fee-based human structural editing service performed by certified StoryCoach editors, applying the 38 Fictionary Story Elements framework to client manuscripts. Booked directly through the Fictionary website, targeting authors who want expert human editorial support in addition to or instead of the software.
Quantifiable outcome
- 61% of writers get stuck between the 25-75% mark - Fictionary helps navigate the messy middle
- +2 more outcomes
Companies that use Fictionary
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Fictionary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature8 records
Fictionary partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Google Vertex AIcoreThird-party LLM provider powering Fictionary's AI features (Name My Scenes, Identify Setting Locations, Tension & Conflict, Scene Structure). Google Vertex AI platform used as the underlying AI infrastructure.
- FirstEditing.comminorPartnership for professional editing services. StoryCoach editor featured on FirstEditing.com podcast discussing software benefits.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Fictionary competitors and assessment
Company assessmentDirect peers
- Sudowrite: AI-powered creative writing assistant specifically designed for fiction authors, offering scene generation, feedback, and brainstorming. Direct competitor to Fictionary's StoryTeller in the AI-assisted fiction editing category, with overlapping customer base of novelists.
- ProWritingAid: Writing analysis tool providing grammar, style, and structural feedback used by fiction writers and editors. Already explicitly integrated into Fictionary via Chrome extension, indicating overlapping user workflows and direct competition for fiction writers' editing tool stack.
- NovelAI: AI storytelling platform providing LLM-driven story generation and continuation for fiction writers. Competes directly with Fictionary's AI writing features and serves a similar audience of hobbyist and aspiring novelists.
- Scrivener: Long-form writing software widely used by novelists for outlining, organizing, and drafting manuscripts. Competes with StoryTeller at the manuscript organization and outlining stage, though without AI feedback features.
- Novlr: Cloud-based novel-writing platform offering drafting, outlining, and progress tracking tools for fiction authors. Directly comparable to StoryTeller as a SaaS writing environment targeted at the same novelist segment.
- Dabble: Online novel-writing platform combining drafting, plotting, and goal-tracking features for fiction writers. Competes with StoryTeller in the cloud-based fiction-writing software category with similar pricing and target users.
- Atticus: Writing and formatting software for authors that handles drafting, editing, and producing print-ready books. Competes with StoryTeller on the fiction-writing workflow and shares Fictionary's self-publishing author customer base.
- FirstEditing: Professional editing services company offering developmental and structural editing for fiction manuscripts. Direct competitor to Fictionary's structural editing service line and named partner on the Fictionary website.
- Plottr: Visual plotting and story-structure software designed for fiction authors to outline novels using templates and timelines. Competes with Fictionary's Story Arc visualization and scene-structure features for the pre-drafting workflow.
Broad incumbents
- Grammarly: Market-leading general-purpose writing assistant offering grammar, tone, and style suggestions across consumer and enterprise segments. Integrates with Fictionary via Chrome extension and represents the broad incumbent against which niche fiction tools must differentiate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fictionary social profiles
Digital presenceFictionary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fictionary leadership team
Management profileNumber of profiles
Profiles1 record
Fictionary funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fictionary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fictionary
What does Fictionary do?
Fictionary develops and sells AI-powered story editing software (StoryTeller for DIY fiction writers and StoryCoach for professional editors) that helps authors evaluate novels on a scene-by-scene basis using the proprietary 38 Fictionary Story Elements framework. The offering is bundled with Fictionary School, a live, interactive community of writing courses taught by certified editors, and is complemented by fee-based human structural editing services delivered by certified StoryCoach editors. The platform is delivered as a web-based SaaS application, with an AI writing instructor (Edwina) and Google Vertex AI powering automated scene analysis features.
Is Fictionary a public or private company?
Fictionary is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fictionary founded?
Fictionary was founded in 2016. It employs 1 to 10 people.
Where is Fictionary based?
Fictionary is headquartered in Vancouver, Canada, in the North America region.
How does Fictionary make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are premium Membership and structural Editing Services.
Who are Fictionary's main competitors?
Direct peers on record are Sudowrite, ProWritingAid, NovelAI, Scrivener, Novlr, Dabble, Atticus, FirstEditing and Plottr. Grammarly is listed as a broad incumbent.
Does Fictionary have an API?
No public API is recorded for Fictionary.
What industry is Fictionary in?
Fictionary's product category is Creative Writing Software. Its primary akta.pro industry code is MPAJAJAF, Manuscript Development Services (Coaching, Developmental Editing), with a secondary code of EDAFAHAK, Collaborative Review, SME Feedback & Version Control for eLearning. Its NAICS code is 513210 and its SIC code is 7372.